Fort Lauderdale News from Fort Lauderdale, Florida • Page 77

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2151 E. COMMERCIAL FT. LAUDERDALE 771-7403 Hands Across America promoters Ken Kragen, left, Fred Droz, center, and Marty Rogol. By Richard de Atley Tfee AuoclalH fnm LOS ANGELES A week before 5.4 million volunteers are needed to form a human chain across the United States, the promoters of Hands Across America remain optimistic the Memorial Day weekend event will raise $50 million to $100 million for the nation's hungry and homeless. Ken Kragen, a show business promoter and USA for Africa founder who organized Hands Across America, predicts success for the May 25 event, even if the chain is broken in places.

The event's organizers claim that 1.5 million people have already signed up and that momentum is building. "This isn't a bunch of guys sitting around wishing this is going to happen," Kragen said. "This is an operation designed to make it happen." Kenny Rogers, Lily Tomlin, Woody Allen, Bill Cosby and other celebrities have endorsed the event, but Hands Across America is equally interested in a high school student's efforts to organize his classmates to join the route, Kragen said. Hands Across America's carefully nurtured non-political image has earned it endorsements from the governors of the 16 states it will traverse as well as from law enforcement and local government officials. The route begins in Long Beach, and ends at Battery Park on the tip of Manhattan in New York City, passing through 16 states and the District of Columbia.

It will cross about 1,400 miles of Southwestern desert. Those who want to be in the line will pay $10 to $35 for places as far as 50 miles from home. Or they can go to hard-to-fill spots such as New Mexico, where organizers estimate the line will need 529,320 people or almost half the state's population of 1.3 million for an unbroken chain. Organizers are counting on volunteer help from transportation companies and car pools to get people in place. Participants are supposed to line up, join hands at 3 p.m.

Eastern time on the Sunday before Memorial Day and sing three songs: America the Beautiful, We Are the World and Hands Across America. The whole event will be over in about 15 minutes. Each mile of the route needs 1,300 participants, a figure that staggers many local organizers. "It's really beyond anyone's comprehension," said JoAnn Sha- You Love Your tell her about Tiffany House, the new alternative for today's Senior Adults! At Tiffany House, your mother can still enjoy her own independence, and the added conveniences of round-the-clock security, maid service, scheduled transportation, planned activities, and daily meals prepared and served in our beautiful dining room. If you feel that your mom, (or dad) should not face life all alone, then suggest Tiffany House! it's a nice way to show your concern and love.

Our rental fees, include mail, all utilities, and local telephone services, begin at $850 per month i NO ADMISSION or ENDOWMENT FEE! Models open daily 9-5 p.m. Call or write for brochure! Contributions from corporations, combined with pledges and sponsorships, have already underwritten the venture's $12 million cost, Kragen said. And while some people may ha ve doubts, the promotion campaign appears to have succeeded in keeping public criticism of Hands Across America at bay. "A lot of people don't want to say something against it, because it's like knocking Mom and apple pie," Arizona Republic reporter Holly Remy said recently. She should know.

"Possibly every thinking Arizo-nan is thinking it, but no one has said it yet. So here goes: Ken Kragen has got to be kidding," she wrote in an article. Phoenix at the end of May, she wrote, "is like the inside of a pizza oven. It is so hot that snakes stick to the ground. It is certainly too hot to hold hands." Irate readers called Remy at home when her story ran Easter Sunday.

"To look at a project so full of hope and cooperation and reduce it to a story about sweaty palms and buzzards is pathetic," said one letter-writer. After months of organizing, the final publicity push for Hands Across America is under way. Singer Kenny Rogers, who plans to participate while straddling the Texas-New Mexico border, is shown in one promotional TV spot, loading up his pickup truck and "They have a feeling that it's not really going to happen. That's my dilemma. I know it's going to happen." Kragen, too, admits the idea is overwhelming at first.

"When you think of it in that massive approach, you tend to have that kind of disbelief," he said. "What we've done is to break it down into smaller, manageable segments, in some cases a tenth of a mile segment, with 132 people. When you organize on that kind of level, it suddenly becomes much easier." Fred Droz, a former political advance man for Jimmy Carter, structured Hands Across America along the lines of a grass-roots presidential campaign, with branch offices in each of the 16 states and the District of Columbia. The route was laid out to help fill the line; it passes within 100 miles of 65 percent of the main population centers of the country, said Droz, national project director. Kragen insisted that a coast-to-coast line is as important as raising the money, even though millions of dollars will likely be pledged by corporate sponsors regardless of whether the route is filled.

"There are clearly different levels of success," he said. "But our objective is to make the line link, because the symbolic nature of the linking is very important. But there's no question that the event's success is not purely dependent on there." McDonald's has printed ads and sign-up sheets for the event on 300 million tray liners for its restaurants; similar messages will appear on 62 million Safeway shopping bags. Coca-Cola is also financing commercials promoting the event and sponsoring a contest to attract participants, offering trips to the July 4 Statue of Liberty celebration in New York. Eleven public service spots promoting the event will be provided to TV stations by Kragen's organization, and a music video has been released to accompany the Hands Across America theme song.

The theme song has been stuck at No. 69 on Billboard's singles' chart for the past three weeks, but Kragen said it's the event, not the song, that's important, i In addition to financing, securing liability insurance was a big question mark, but Marty Rogol, executive director of USA for Africa, of which Hands Across America is a project, said only minor negotiations remain on the insurance contract. Kragen said 347 people in his organization and hundreds of volunteers will deal with the route mile-by-mile, and problems step-by-step. "A lot of what we're counting on is the American spirit to overcome a challenge," Kragen said. "Everybody is saying, 'Hey, they can't do But we're going to do it." 2900 Rioinar Street (305)563-3116 call collect Fort Lauderdale, FL 33304 Visit our beautiful Dining Room that is open daily to the public Jor all meals pleading, Don leave me alone out the line itself.

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