Independent from Long Beach, California on December 19, 1969 · Page 18
Get access to this page with a Free Trial

Independent from Long Beach, California · Page 18

Publication:
Location:
Long Beach, California
Issue Date:
Friday, December 19, 1969
Page:
Page 18
Start Free Trial
Cancel

A^IS INDEPENDENT (AM) PRESS-TELEGRAM (PM) LMI IMtr), CIIH., M.. Bet. l», IfW RIGHTS GROUP CHALLENGE » ·.+·*»· . Says Samaritan Not Good "In to Good Samaritan, clearer by using a more us* of the Mexican aii th» the message calls for th» familiar background, like Oood Samaritan might Bonanza." need to bt Involved," he said. "We thought we could make the meisage offensive. But Reyes said Brackbill said it never occurred to him that the no Chicanes were ever ' consulted about the ttrijp. By ERNIE HERNANDEZ From 0»r National Bureau WASHINGTON - A nationwide effort to portray *h* parable of the Good Samaritan in "Bonanza" terms is being challenged by Chicano civil-rights groups. Nick Reyes, executive director of the National Mexican-American anti- defamation committee. H' ji«nesday accused the U n i t e d Presbyterian Church of trying to perpetuate the image of the Mexican as "a man on a donkey." "The Good Samaritan," a 60-second television spot prepared and distributed by the church's division of mass media in New York is racist in tone, Reyes charged. But Charles Brackbill, who eveloped the short film, was puzzled by the accusation. "The Mexican is shown as the good buy of the parable," he said. "He shows mercy and compassion. How can anytwdy object to that?" Scenery of the television spot is the American frontier. The spot starts with a man beaten up by two cowboys, who leave him in a field. Two other men, who are white pass by and ignore the injured man. Then, a Mexican on a burro arrives, sees the man and says, "ay, que lastima." Then, he puts the man on his donkey. The M e i x i c a n, who CALL WRITEWAY r«r th« LOWEST Prie TELEVISION FreMige Servie«-ComoeUHve 1936 E. th St. ol Cherry HE 7-0038 wears a big sombrero aiid has a mustache, is identified in the spot as "Paco Diax." Reyes said the name sounds too much like "Pancho Villa." "This strip is just as damaging as Frito-Bandito," said Reyes. His committee and two other Mexican-American g r o u p s have complained that the Frito - Bandito televised commercials portray the Mexican as "thieving, lazy and sloppy."The Mexican-American organizations have asked that all Krito-Bandito commercials be dropped. They have threatened to file a complaint with the Federal Communications Commission asking for free time for rebuttal. Reyes said the Good Samaritan spot, which will be shown nationally in the next few weeks at no cost to the church, should be cancelled. The Good Samaritan already is being shown in Cleveland. It will appear in Detroit starting Dec. 29. And it has January starts in Chicago, San Francisco, Pittsburgh, Dallas, St. Louis, Indianapolis, Atlanta. Buffalo. Milwaukee, Seattle. Omaha, Oklahoma Cily. and Kansas City. Brackbill said he has been telling local councils of churches that the film spot is available. The local groups can then ask for them and ask their local stations to run the spots as public service. United Presbyterian has produced five other spots including two against racial discrimination, two on drug abuse and one on learning called ''teach them a lesson." The "teach them a lesson" film strip also used the American wild west as background, and Brackbill said the adaption of the "Bonanza" atmosphere to carry a theme was successful. NEW YEAR'S PARTY FAVORS HATS-HORNS-SERPENTINE BALLOONS, ETC. WHOLESALE PRICES IN QUANTITY TAYLOR SON OREGON AVE. PH. 43S-5691 \\mmm\Mwmmwm\\\\\mm 15,000 insured savings Guaranteed Income .25 INTEREST COMPOUNDED DAILY Our Definite Term C.rtificatel Guamnttt 5'/4% Per Annum IntereO Payable Quarterly. Interest Compounded Doily UUIMTNOS PAID 4 TIMES A YZAK fund* received by the 10th of any month earn from the firtt of the month, when on dopoiit ·» the ond of the quarter. Fundi received after the t Oth earn from the dato receipt. Fundl earn from day of depotit t* day of withdrawal on poubook accounti. = Why worry about Fir* and Theft. Safe deposit boxes $2.50 a yeqr.- FEDERAL **»""«« LONG IIACH t P.M. lMa*r» FIRST and! PINE H.."?"., 111 I. OCIAN AVU 41 ·* enr IMTMH f R ( ( P A U K I N ( tfee brightest */ »presents! RCA COLOR TV STEREO BEST PRICE BEST SERVICE MOST COURTEOUS SALESMEN OVER 300 SETS IN STOCK 'You can buy with confidence at ^JQ a f^ji, ,. tcM - e _'S YEARS SAME LOCATION 1855 PACIFIC AVE., L.B., 591-2314 Op*n Won., Thur. Bid Fri., 9-9; Daily 9 6-AMPLE PARKING. you can buy wun coniiocnce ar. ^v W wards RCA I "We»eU thr Br,l nnd I Kfrvir.f the Re*t." , BW-TV I 5205 EAST SECOND ST. · LONG BEACH · GE 9-6665 W resent, pntt or future--never a more welcome all-family gift than the excitement ';·'"»" "i' and magnifit'enee, of an K('A Color Television set. Computer crafted to bring you important advancements in color television --features even the pioneering engineers of RCA rotildn't have brought you as soon as they dirt without computers. Better color! More solid state de]endHbility! More home entertainment! RCA proudlv presents... Our PRICE GUARANTEE I ill ! CRRFTE0 ICBLIRTV *| j\ J BIG COLOR! BIG VALUE! Here's a big picture console with big features, 'ransistorized New Vista" VHF tuner is the most powerful the TV industry! 25,000 v. color chassis with Super Bright Hi-Lite Color picture tube. A very SPITM' r"'f' Model GM-5Z1 20-diat. 227 sq.in. picture ...thru-out the liome*-. entertainment Model EMM !«· il»|., 145 «: In. picture Thi UMANITE XCjt tirtrtta Ctitr TV Excitement on thi go! H«r« ! s toom-to-room personal -pleasure with a powerful 21,500-v. chaisit and extra brilliant color. On«-s«t VHF tuning, built-in antennas, luggsge-typt hndle. Ttn-"ACCOUOE" RCA Spertaboit Coltr TV "Locked-in" fine tuning (AfT); 21,500-v. chassis with solid state cornponMts. Hi-Lit* color picture tube with improved "straigtrtlin* p«rfor- Tin IMHISH PSOFH.E KA AS-rx Riiii Wiii :;wv Cwdliss operation; clo«k- and radio are con»»l«t«ly ' bttUrv Mwertd Sblid . tuwnt Built m antennas. Batteries mdoiied. MACWMMirCnlfM SUKO MOWU SYSTEM 5»reii gm wtwiHi Dtoptei lntegraf«d urtomttlc turn- tabt* imi sttfM r»wiw 135* RCA Color TV Stereos Radios · Complets Selection · Easy Terms · Free Parking · Frne Delivery KOOPMAN'S furniture "th*. pint:" to bn\-t(m-pl9-H'' 17152 B?llflower Blvd.. · Bellfiownr · TO 6-0796 Eiiily r«ach«d via 605 Arlnia fwy.. The IKFOKMU Silnl ««t« WtIM TMi* Two-way units wrth handy pistol grip. Transmits and rec«iv« op to OM-hftf mtle over unobstructed fiat t«r- ' rain. 9 v. pittety InelutW. Packaged m p«irs only! Wf««rNifMi "wit). i7!te'3i»«*» «t»t« tuwrj. $ 12 ge5* Maiiit BM-»J7 14* ci -.- 10Z,»q, hi, ooture 95 * · CHECK OUR m Low Discount Prices I F OUCBZ/n COLOR TV COLOR TV SERVICE SPECIALISTS Foctory Direct Dealer ir if I :i i otni«\.s LONG REACH LONG BEACH LOS AUMITOS Mim Sl«e 2T4I E. "h !' "?»6 L«i Uimiln t'.ii. JJOI E. Mh«in 43J.5»iJ N.il I. TfcrJfliMrt S97-7767 J98.3333 STOKE HOURS. Man. thru Sat. 10 A.M. I. I P.M. *16 Independent Research Proves: RCA has the brightest big screen color TVpicture you can buy on every HI-LITE 70 TRANS VISTA' MODEL see why now An eleven pound bundle of wmnf excitement-Powerful ULSWMt dMMis. Most component* are««tid state, SuHHl ·ntennas! Sant.'« mo^ io.tifnate T V J , , I STAN0 IHClU · HI-LITE 70 Picture Tube 'WITH , 'REMOTE CONTROL' 'X Modol GU 699-R 23" di«R., 295 iq. In. Cictui* ..see your dealer I pHae apNanel with (twlec.

Get access to Newspapers.com

  • The largest online newspaper archive
  • 18,900+ newspapers from the 1700s–2000s
  • Millions of additional pages added every month

Try it free