Independent from Long Beach, California on December 19, 1969 · Page 18
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Independent from Long Beach, California · Page 18

Long Beach, California
Issue Date:
Friday, December 19, 1969
Page 18
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A^IS INDEPENDENT (AM) PRESS-TELEGRAM (PM) LMI IMtr), CIIH., M.. Bet. l», IfW RIGHTS GROUP CHALLENGE » ·.+·*»· . Says Samaritan Not Good "In to Good Samaritan, clearer by using a more us* of the Mexican aii th» the message calls for th» familiar background, like Oood Samaritan might Bonanza." need to bt Involved," he said. "We thought we could make the meisage offensive. But Reyes said Brackbill said it never occurred to him that the no Chicanes were ever ' consulted about the ttrijp. By ERNIE HERNANDEZ From 0»r National Bureau WASHINGTON - A nationwide effort to portray *h* parable of the Good Samaritan in "Bonanza" terms is being challenged by Chicano civil-rights groups. Nick Reyes, executive director of the National Mexican-American anti- defamation committee. H' ji«nesday accused the U n i t e d Presbyterian Church of trying to perpetuate the image of the Mexican as "a man on a donkey." "The Good Samaritan," a 60-second television spot prepared and distributed by the church's division of mass media in New York is racist in tone, Reyes charged. But Charles Brackbill, who eveloped the short film, was puzzled by the accusation. "The Mexican is shown as the good buy of the parable," he said. "He shows mercy and compassion. How can anytwdy object to that?" Scenery of the television spot is the American frontier. The spot starts with a man beaten up by two cowboys, who leave him in a field. Two other men, who are white pass by and ignore the injured man. Then, a Mexican on a burro arrives, sees the man and says, "ay, que lastima." Then, he puts the man on his donkey. The M e i x i c a n, who CALL WRITEWAY r«r th« LOWEST Prie TELEVISION FreMige Servie«-ComoeUHve 1936 E. th St. ol Cherry HE 7-0038 wears a big sombrero aiid has a mustache, is identified in the spot as "Paco Diax." Reyes said the name sounds too much like "Pancho Villa." "This strip is just as damaging as Frito-Bandito," said Reyes. His committee and two other Mexican-American g r o u p s have complained that the Frito - Bandito televised commercials portray the Mexican as "thieving, lazy and sloppy."The Mexican-American organizations have asked that all Krito-Bandito commercials be dropped. They have threatened to file a complaint with the Federal Communications Commission asking for free time for rebuttal. Reyes said the Good Samaritan spot, which will be shown nationally in the next few weeks at no cost to the church, should be cancelled. The Good Samaritan already is being shown in Cleveland. It will appear in Detroit starting Dec. 29. And it has January starts in Chicago, San Francisco, Pittsburgh, Dallas, St. Louis, Indianapolis, Atlanta. Buffalo. Milwaukee, Seattle. Omaha, Oklahoma Cily. and Kansas City. Brackbill said he has been telling local councils of churches that the film spot is available. The local groups can then ask for them and ask their local stations to run the spots as public service. United Presbyterian has produced five other spots including two against racial discrimination, two on drug abuse and one on learning called ''teach them a lesson." The "teach them a lesson" film strip also used the American wild west as background, and Brackbill said the adaption of the "Bonanza" atmosphere to carry a theme was successful. NEW YEAR'S PARTY FAVORS HATS-HORNS-SERPENTINE BALLOONS, ETC. WHOLESALE PRICES IN QUANTITY TAYLOR SON OREGON AVE. PH. 43S-5691 \\mmm\Mwmmwm\\\\\mm 15,000 insured savings Guaranteed Income .25 INTEREST COMPOUNDED DAILY Our Definite Term C.rtificatel Guamnttt 5'/4% Per Annum IntereO Payable Quarterly. Interest Compounded Doily UUIMTNOS PAID 4 TIMES A YZAK fund* received by the 10th of any month earn from the firtt of the month, when on dopoiit ·» the ond of the quarter. Fundi received after the t Oth earn from the dato receipt. 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