Daily Press from Newport News, Virginia • Page 37

DailtjJJrrsa BUSINESS Friday, March 26, 1999 B13 3 CKariot Tejitativa achedula In tha port ol Hampton Roads this weak: VESSEL FLAG TYPE Joday AUnticConcetf-NwLomback Sydney Star Pansmencan -Marchen Maerck Godatoss APL Atlantic Evar Dynamic Yellow Rosa NicolpoBa "Sweden Container General Container Container Container Container Container Container General Bahamat Germany USA. Singapore Panama Malta Greece lanner get is spent on the national audience but in both cases, they said, it is substantial "My job used to be easy," says Ed Dreistadt, the park's vice president of marketing. "We'd run a couple of newspaper ads, hit TV and radio in the area, and everyone knew." But with the burgeoning popularity of cable TV and the Internet, marketers have a lot more ground to cover if they want to reach a broad, nationwide audience. That means spreading the word about a new attraction, such as Apollo's Chariot, as much as a year before the ride actually opens. "You can't turn awareness on like a light switch it's a long, slow build," Dreistadt says.

"If you wait until the day you open the ride to start promoting it, people won't really figure it out until the end of the season. I think park began to keep a video chroni- cle of new rides, from initial blue- prints to the day when the ride opens. i The footage is ready-made for networks such as Discovery, The Learning Channel and PBS, all of which carry shows that discuss sci- ence, technology and "how they do that" "When we first started docu- menting the construction of the rides, it was considered controver- I sial because no one had ever done it before," he says. "But when it gets turned into a full half-hour of programming, even commercial-free, on a TV channel that goes nationwide I don't know how you put a dollar value on that, but it's great." Mike Holtzclaw can be reached at 928-6479 or by e-mail at mholtzclawdailypress.com of it as putting a large tock in the stream of consciousness." Dreistadt, who oversees paid advertising while Sarko handles media and public relations, traces the park's current marketing strategy to spring 1992. That's when the advance publicity surrounding the new Drachen Fire roller coaster resulted quite unexpectedly in the Wall Street Journal doing a frontpage story on Busch Gardens.

It was a bonus a prominent spread in a newspaper with a national circulation close to 2 million, without denting the advertising budget He adds that in recent years, the Busch Gardens staff has learned to take advantage of the spread of cable television. With hundreds of national channels trying to find programming to fill their 24-hour-a-day schedule, the CbIiihIbu woiwuni "South Africa Container TtornmmohATemiivl Liberia Container Norfolk International Terminal Liberia Container Norfolk International Terminal Isle of Man Container Newport News Marina Terminal USA. Container Sealand Terminal Liberia Coal Pier UONortolk Southern Coal Pier Danish Container Sealand Terminal Norwegian General NonY International Tetminai SaurJ Makkah COCL Friendship PONecoydChicaoo Norrui Saaland Quality Pacific Paradise Greta Maerak Tapiola SiinriflM PaofiradisT" NegoLombok KWK Genesis Nan He Porto Cena Tiberia Coal pnnippmes General Singapore Coal Panama Container Malta Coal MnnriAU Crisfofcro Colombo Hafy "Container P80 Nedlloyd Santos CvDrua ContAiniar tyeaiioya noorn Gina luliano Nicopolis tykes Liberator MSC Florida Argonaut Netherlands Container Italy Coal Greece Tanker USA Container Panama Container U.S.A. Container Norfolk International Terminal Norfolk Southern Coal Pier Amoco Terminal Norfolk International Terminal Newport News Marine Terminal Norfolk International Terminal tViAftriau intainAr Panama Container Mint Accord Mona Banburg Senator Bahamas Vanatau Liberia "General Ro-ro Container Thuradav Glenross Sea Lynx Vara Maretskaya IBNZaktoun Pohiar Med Taipei Strong Cajun Germany Russia Germany Cyprus Cameroon USA "Tanker Container Cement Container final Container Container Source: Hampton Roads Maritime Association tail DESTINATION Rjrtsmoutn Marina Terminal Newport Newt Marine Terminal Norfolk International Terminal Newport Mews Marine Terminal Portsmouth Marine Terminal Portsmouth Marina Terminal Nortok International Terminal Norte International Terminal Aided Hopewe TermmaV EW. Riv.

Term. Amoco lermmai Piw KtorfoVSouffiem Coal Pier Newnort News Marina Temwial Norfolk Southern Coal Pier Nminat hntomatinrual Tmwal OTA Norfolk Southern Coal Pier Pier Norfolk lnTematknarTermrnar SjuilAnri Terminal KAalarwt Yttrrrunal Newport News Marine Terminal Elizabeth HiverTermirial Norfolk kiternational Terminal Portsmouth Marine Terminal Amoco Terminal Norfolk kiternational Terminal PiarlV Portsmouth Marine Terminal kjnrfnlb fioirfhAm nal Piar Norfolk International Terminal Newrxrt News Majine Terminal 3 Fiscal '99 Fiscal '98 through Feb. through Feb. U8 1,658 1,683 J.75J 6,142 370 6,130 Shipping Co. COSCO, owned entirely by the People's Republic of China, moved its Chesapeake Bay-area port call from Baltimore to Norfolk last month.

The shipping line should add about 375,000 tons to VTT-owned Norfolk International Terminal's cargo volume. VTT employs 436 employees, not including the 600 to 800 longshoremen employed at the terminals by shipping lines and agents. The slowdown in tonnage, which turned into outright declines in November, hasn't cost any jobs, Dorto said, but it has halted hiring. O'Brien can be reached at 247-4791 or by e-mail at dobrien dailypress.com Continued from B12 view, each piece of video footage, each magazine photo will repeat the phrase "at Busch Gardens in Williamsburg, Virginia." That kind of blanket publicity and product placement might cost $1 million if the spots were paid advertisements. This sort of celebrity appearance has become an annual event at Busch Gardens previous guests include comedians Eric Idle and Dana Carvey, as well as the Radio City Rockettes.

It's all part of the modern marketing game for Busch Gardens. Park officials will not discuss what percentage of its customers come from out-of-state or how much of its annual marketing bud Hyde Continued from B12 yard would like to remain an independent company If a merger is formally proposed, it would need approval from the Department of Justice to satisfy antitrust concerns. The Pentagon has concluded that a merger would save money in Navy contracts, but it continues to ana Pact Continued from B12 union distributed to yard workers its second "Solidarity Alert," a handout explaining issues the negotiating committee has presented to the yard's negotiators. The union wants a clause in the Philpott Continued from B12 to comment on the audit for this week's column. A spokesman said more time was needed to review results.

Only two companies process all the pharmacy claims for major TRI- Causey Continued from B12 annual maximum of $10,000) on a tax-deferred basis in the savings plan. FERS workers also are eligible for a match of up to 5 percent (also tax-deferred) from their agencies. The big gains made by the C-fund (stock index) in recent years (ranging from 20 to 34 percent) have caused many people to wish they Datlu JJrcss 'Tonnage at Virginia International Terminals increased 9.3 percent in "February, compared with the same month last year. It was a much needed boost to VIT, which is struggling to grow in a port industry wracked by economic crises in Asia and South America. February 1999 190 February .1998 185 BY UNIT Vessels Containers 52,480 47,619 406,285 406,216 grams and result in unacceptable risks to our long-term national security," the congressmen wrote.

"Accordingly, we encourage you to hold hearings so that the committee may receive testimony from the Department of Justice regarding this proposed acquisition that is clearly contrary to the antitrust and national security interests of the United States." Like Bateman, Rep. Owen B. Pickett, D-Va. Beach, and Rep. to remain neutral in organization drives at Avondale, the yard's San Diego subsidiary Continental Maritime Industries or any future acquisitions.

"The reason we are pushing this proposal is to deter the company from shifting work from Newport News to cheaper labor, nonunion operations it currently owns, or may, in the future, acquire," the 1998, after TRICARE officials dismissed his complaints as largely unfounded, Drain shared his evidence with Military Update, and TRICARE officials agreed to take another look. Their review in May confirmed a claims problem. In June, a "focused review" of all CHAMPUS pharmacy claims began with support from Meridian Resource Corporation of Wauke- Studio Continued from B12 relied on a "deal-closing" fund to assist with the expansion. The deal-closing fund typically is not used to support a company moving from one part of Virginia to another. But state officials have used it when they say Virginia is in danger of losing a company altogether.

I Hiring Serving Robert C. Scott, D-Newport News, have been vocal opponents of the merger. But Rep. Norman Sisisky, D- Petersburg, who represents much of south Hampton Roads, had expressed only "strong concerns" about the proposal until his decision to sign the letter Thursday, i David Lerman can be reached at (202) 824-8224 or by e-mail at dlermantribune.com handout read. Additionally, the union's pro- posal would impose restrictions on hiring outside contractors and require the company to notify the Steelworkers in advance when the yard wants to use contractors.

Dennla O'Brien can be reached at 247-4791 or by e-mail at dobriendailypress.com sha, Wis. It lasted until January. The audit, which spans nine TRICARE regions and 28 states, found error rates from 5 percent to 16 percent. Reader comments are welcome. Write to Military Update, P.O.

Box 1230, Centreville, VA 22020, or send mail to milupdateaol.com The fund was used in a similar way to support Dollar Tree's relocation from Norfolk to Chesapeake. Suffolk officials say the new location that will prove to be the home of New Dominion Pictures will complement the rapidly developing Route 10 corridor. The neighbors will include the recently announced $74 million new Obici hospital, the master- planned Hillpoint residential community and golf course and Godwin Commerce Park. Local Area 873-TEMP 873-8367 Nationally 1-800-BE-A-TIMP Helping Staffing THE POINT NATIONAL BANK 1923 www.oldpointcom TAX PROFESSIONALS Ar With The IRS! Dollar! Guaranteed Results! FREE CONSULTATION: 800-925-9609 COMPANY officet in the Southeast) lyze the effect on future competition, sources said. In their letter, the congressmen said the merger would give General Dynamics effective control of more than 70 percent of naval shipbuilding and more than 90 percent of ship design and engineering capability "If this proposal is permitted to proceed, it would essentially end all future competition in the Navy's ship design and construction pro contract that forbids the company from selling the shipyard unless the buyer agrees to recognize the Steelworkers and honor the union's contract or negotiate a new one.

With an eye toward Newport News Shipbuilding's pending merger with nonunion Avondale Industries, the union also is seeking language to force the company CARE contractors like Foundation Health, Humana andTriWest These companies are Wisconsin Physicians Service of Madison, and Palmetto Government Benefits Administrators of South Carolina. Jack Drain, a retired Air Force officer who worked for a claims-billing service in Fort Worth, Texas, was the first to sound the alarm on pharmacy-claim errors. Iri early had been under the FERS program instead of the CSRS plan. CSRS allows workers to invest only 5 percent of salary in the savings plan, with no government match. Under the House bill, sponsored by Rep.

Joe Scarborough, the government would make retroactive employee contributions and matching contributions to employees' savings accounts and pay for lost earnings on both. Causey writes for the Washington Post Hamptonroads proud to sponsor reservations: 1585 HaUIVTON ROWS gJ TKHNOtocv Cotmcn and ess.com are BY TONS (IN THOUSANDS) Containers 741 680 Breakbulk 47 41 TOTAL 788 721 Ports I', Continued from B12 'We're really going to have to keep an eye on March." The global pinch has crimped Hampton Roads by sending a number of ship lines that call here to the fiscal bottom bankruptcy Other lines, as Italian Lines is doing, have joined shipping consortiums that don't include Hampton Roads in their ports of calL 'Partially offsetting the downturn in port calls by some lines has been the start of calls by vessels owned by the China Ocean foreign Mchanga; Ntw York print. Fgn. currency OoNr In In doIlM fjrL currency ThtiTaV Wcd TnurSt Wed. 10005 6384 .0788 .026) .5450 1.6734 6632 .002042 .1206 .000647 .0283 1467 .000096 .2932 106260 1823 .1650 5535 003360 .1291 .0043 0236 .000113 1.3764 4473 t.OOOS .6397 .0796 .0272 .5435 16353 6530 .002042 .1206 .000647 .0284 .1472 .000065 2932 1.09320 .1842 .1667 .558) .003357 .1291 .0043 .0236 .0001 13 1.3910 4483 Auatrali Awn C-Mgim frlS Man Caned Chins Colombia c-CndiRa Derma l-taa -W Em finand France Germany Gism HongKong Hungary 1.5664 12690 3717 1.8350 6160 1.5078 48979 8.2798 154460 3529 68183 10500 00 3.4106 9237 $.4855 6.0608 1.8067 29760 77483 234 31 42390 865000 .7265 4.0434 1.5632 12.563 36 76 1.9400 .6115 1 5084 48975 6.2795 154677 3517 1180000 3.4105 .9147 5428) 5.9988 1.7692 29785 7.7480 233 53 42398 8652 50 .7189 4.0273 000551 .000566 1786)1 176)91 008465 006482 11813 1178) 14104 1.4104 .70902 .70902 .000663 000663 150600 150800 XS 2632 3 8000 3 6000 .103734 .103413 66400 96700 i-Menoo .4919 .4971 20329 20117 5373 .128) 0196 294) 0251 4532 5364 18612 18674 1295 7.7590 7 7210 0196 4950 0256 4532 50 60 33)1 3672 50 46 3 390 36 69 395 l-Phapai Nand 396 006407 .005464 18495 18302 a-Auaaa S6St Vuapoe SnnnHtp SoMnca So Kom Span 0414 4793 0243 .0413 241800 24 2200 4666 3.7503 37503 4795 1.7263 1.7255 0244 4107 4101 1)12 61975 62040 1614 .000618 .003617 122300 122330 .006515 .006584 1534) 151)8 .1212 1210 12540 82660 4796 882) 14716 14645 0302 0302 3312 3307 2662 .02666 3756 3751 UAE.

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30 yearn of 4pm: 64) category 2111 I Business I Treasuriesmoney mkts. 2101 I Foreign exchange rates 2201 I The commodities report 2401 Trie AssaicaMod Praaa WOODCRAFTERS CUSTOM MILLWORK SHOP A l)i iitm ol CUSTOM BUILDER serm comi'W) vc Custom Entrances And Other Exterior Features Made From All Heart Redwood 315 Ewell P.O. Box 413 (757) 253-8474 Wimamsburg, Virginia 23 187 Fax (757) 253-9409 Call today for 757 249 ine sum DoiilJltm.