The Orlando Sentinel from Orlando, Florida • Page 88

RADIO Good Arbitron news for WDIZ and WL0Q he chill of winter gave previous quarter. It was a sweet warm Orlando feelings area for a listeners cou- rocker victory, 101.1 especially FM (WJRR), over modern which ple of languishing radio sta- lost its rank of No. 10 with tions. those folks to tie for 13th place. So says the latest Arbitron Classic rock station 96.5 FM quarterly report.

(WHTQ) was behind WDIZ in Every quarter, the Arbitron 11th place with adults 25-54, Co. reveals survey results of ra- down from eighth. dio listening habits based on WDIZ plays both classic and diaries of a representative sam- current rock 'n' roll. Its ratings ple of Orlando area residents. upswing, though, may be meanStations use these ratings to ingless.

Paxson Communicasell advertising. tions which owns WJRR, Rock station 100.3 FM announced this week that it (WDIZ), re- will buy cently bat- WDIZ. Industered by its try insiders two rock ri- believe there vals, tied for are one too 11th place many rock with all listen- stations in Orers age 12 and lando. WDIZ's older, up from 25-year format a tie for 14th is now in place last fall. question, but Jazz station station gener103.1 FM RADIO WAVES al manager (WLOQ) Tom Owens climbed to a says the winrank of No.

9 CATHERINE HINMAN ter ratings from a former speak voltie with WDIZ for 14th place. umes on the issue. Among Orlando's top-ranked "It is the rock franchise in radio stations, little changed Orlando," Owens said of WDIZ. in the winter quarter. Country "You've got to question whethmusic station 92.3 FM (WWKA) er it makes sense to blow up once again was king although something that is pretty its lead narrowed.

Soft adult healthy." contemporary station 107.7 FM At jazz station WLOQ, the (WMGF) stole second place Winter Arbitron survey refrom hot adult contemporary turns the station to last station 105.1 FM (WOMX), now spring's ratings successes and, third with all listeners. WLOQ officials say, to an accuIn a market, however, where rate reflection of its audience. rankings are differentiated by With its target, adults 25 to 54, mere fractions of percentage WLOQ leaped to a tie for sixth points, the most interesting place from 12th place in the battles for audience were hap- fall. pening among the narrower or "This book is obviously good more competitive formats. news for us," said Jim Gross, With adults 25 to 54, for ex- general sales manager.

"A lot of ample, rock station WDIZ was this is just the volatility of Arbiranked 10th, up from 14 in the tron We try to edu- 1996 Annual Doll, Bear Collectable Doll Show 03 Sale CENTRAL 2 by the Greater Orlando Doll Club FLORIDA'S May 4th, 10 a.m. 5 p.m.... LARGEST Maitland Civic Centers 4 DOLL SHOW 641 South Maitland Ave. (17-92 Maitland Avenue) Maitland, Florida Show and Sale Donation $3.00 Have your dolls appraised by our certified doll appraiser. Doll Auction 12 Noon Antiques, Modern, Originals, Bears, Supplies, Books, Barbies, Snacks Alexanders, and Much More! RADIO RATINGS -ranked Orlando radio stations and their average percentage audience share among listeners age 12 and older, as measured by the Arbitron Co.

WINTER '96 RANKING WINTER FALL SUMMER SPRING AND STATION 1996 1995 1995 1995 1. 92.3 FM (WWKA) Country 8.7 9.7 8.2 8.4 2. 107.7 FM (WMGF) Adult contemporary 8.1 6.6 8.6 6.8 3. 105.1 FM (WOMX) Adult contemporary 7.5 7.6 8.4 7.0 4. 106.7 FM (WXXL) Contemporary hits 6.8 6.7 5.8 6.0 5.

101.9 FM (WJHM) contemporary 6.4 6.4 7.6 8.1 6. 580 AM (WDBO) 6.2 5.6 6.7 6.9 7. (tie) 105.9 FM (WOCL) Oldies 5.8 5.6 5.4 5.6 7. (tie) 104.1 FM (WTKS) 5.8 5.9 4.6 6.4 9. 103.1 FM (WLOQ) Jazz 4.7 3.2 3.2 4.7 10.

101.1 FM (WJRR) Rock 4.5 5.0 4.5 6.3 11. (tie) 94.5 FM (WCFB) Adult contemporary 4.1 4.1 3.8 2.4 11. (tie) 100.3 FM (WDIZ) Rock 4.1 3.2 4.0 3.6 13. 98.9 FM (WMMO) Adult contemporary 3.9 3.4 4.6 5.3 14. (tie) 96.5 FM (WHTQ) Rock 3.2 3.6 3.4 3.3 14.

(tie) 990 AM (WHOO) Oldies 3.2 3.6 2.2 2.9 cate the advertiser." from Pinkie Lee's this year. placement. Be on the look- Here's how stations fared in other key ratings categories when compared with the fall quarter: With listeners age 25 to 54, the top five stations are WOMX, up from second place; WWKA, down from first; WMGF, up from fifth; talk station 104.1 FM (WTKS), down from third; and oldies station 105.9 FM (WOCL), down from fourth. With listeners age 18 to 34, the top five stations are Top 40 station 106.7 FM (WXXL), steady in first place; WOMX, up from third; WTKS, down from second; urban station 101.9 FM (WJHM), up from fifth; and 101.1 FM (WJRR), down from fourth. Pinkie Lee's and WLOQ set up live broadcasts Last Saturday, concerts by saxophonist Najee sold out at Pinkie Lee's in downtown Orlando.

Central Florida Najee fans, however, could hear the performance anyway, thanks to a new partnership between Pinkie Lee's, jazz station 103.1 FM (WLOQ) and let's not forget the advertiser Telephone. WLOQ has an agreement to broadcast 12 concerts live The first was the April 20 concert by saxophonist Kim Watters. The next will be this Saturday with the 8:30 p.m. performance of jazz performer Joe Sample. The station and Pinkie Lee's will negotiate each concert individually.

The artist also has to agree to the broadcast. Future live broadcasts may include concerts by Nestor Torres, Pieces of a Dream and Art Porter, said WLOQ program director Steve Huntington. "It is simultaneously new and a great throwback to the great radio of yesteryear," Huntington said. "As far as I know, no other commercial radio station is doing live concert broadcasts on a regular basis." Randy Daniels leaves; 540 AM is 'The Team' Randy Daniels, who joined oldies station 105.9 FM (WOCL), as evening host just this March, exited the station unexpectedly last week. Daniels, from West Palm Beach, had replaced Steve Taylor, who left WOCL in November for an Alaska station.

WOCL officials. had no comment on. the move or a permanent re- out for morning show luminaries Scott McKenzie and Jim O'Brien of 105.1 FM (WOMX) for less than starring roles on The Guiding Light Monday. The cast of the long-running CBS TV soap was at Universal Studios Florida to tape episodes that air next week. McKenzie and O'Brien were extras in a scene at the King Kong ride.

Something new at sports station 540 AM "The The station has dropped the call letters WWZN for a label that makes more sense. Its new call letters, WRTM, stand for "We're the Team." News and talk station 580 AM (WDBO) fared well in the 1996 Florida Associated Press Awards, placing in six out of 10 radio broadcast awards categories. The early morning news with Dave Wahl and Michelle Sabota took top honors as best newscast. WDBO street reporter Ron Hill, of the 11 a.m. to 7 p.m.

weekday shift, was voted the state's top radio reporter. 0 Thoughts about what you hear on Central Florida radio? Write to Radio Waves, The Orlando Sentinel, MP-12, 633 N. Orange Orlando, Fla. 32801. Send e-mail to:.