Argus-Leader from Sioux Falls, South Dakota • Page 24

THE DAILY ARGUS-LEADER; SIOUX FALLS, S. D. Friday, March 20 1953. 12-bay. a different, wider tower was LIBRARIAN BRAVES TV necessitated, resulting in the delay.

LO-TV Slates Hours and Floyd announced that consultine engineers will, arrive here Monday switching to TV "the ability to ad Cards Used However, Case readily admits he has prompting cards set up out of camera view for use if he should forget a line, adding, "It makes you less likely to need them if they're there." A native of juong Beach, Case was regular, full-time announcer in Los Angeles by the time he was 17. He Joined NBC as a staff announcer ii. San Francisco at 21 and three years later was transferred to the New York staff. He decided to become a freelance announcer in 1939 and has kept busy on" top shows since that time except for three years out as a Navy flier during World War II. He's currently on radio 20 times a week on TV three.

to aid the station personnel on technical matters preparatory to operation. Evans Nord is general manager of KELO and KELO-TV. Marion Stoneking is sales manager of the TV operation. Programs; Tower Is Shipped New York (Television is no more a threat to good reading habits in children, says librarian Dorothy Leland, than radio was a generation ago. She asserts that book publishers, newspaper editors, schools, teachers and parents are teaming up to meet the challenge of TV for the mind an personality of the youngster.

She urged parents to build up good home libraries. tougher for announcers. "You're under a lot more pressure because you know the sponsor has bought the program just for your minute and a half," he relates. "You're out there all alone, with no one else to toss you a cue line if you get in trouble you're absolutely on your own." Expensive Spot And it costs sponsors up to $160,000 for a one-hour show, which is a measure of the spot the announcer is on. The necessity for acting before a camera, and speaking without benefit of scripts as in radio, add to the difficulties, says the tall 43-year-old announcer.

'Very few announcers ever practiced their acting or did any movement in radio," he says. Many radio performers were actors to begin with, he adds. The deep-voiced veteran of broadcastine had snmn trainlnc include "Heart of the City" (radio's "Big "Royal Playhouse" and ''Counterpoint" Television fare for the younger viewer of KELO-TV will include Abbott and Costello, Hopalong Cas-sidy, Dick Tracy Adventures, Cisco Kid, Range Rider, Gene Autry and Crusader Rabbit. Leo Durocher and Larraine Day will appear in "Double Play." Grou- TV Transition Has Headaches For Announcers Under Pressure Without Cue Lines, Scripts, Need For Acting By WAYNE OLIVER Associated Press Staff Writer New York, March 21 Radio actors may think they've. had a rough time making the transition to television, but the can take it from Nelson Case, it has been even i 1 Is i ii 1 an actor while in high school but; cho Marx, Doug Fairbanks William Bendix in "Life of Riley," "Public Prosecutor," "Hollywood Half Hour," "Holiday in Paris," "Front Page Detective," "Foreign Intrigue," "Favorite Story" and "The Unexpected" are other offerings.

Bishop Sheen Is Scheduled Bishop Fulton J. Sheen will be telecast on KELO-TV in "Life Is Worth Living." The station will also offer "The Living Book," another weekly religious program. The Sioux Falls station will pre uuie aiter mat, so ne. spent the entire summer of 1949 in summer stock to brush up for the benefit of his TV work. The old-time radio announcers, he says, do have one asset in KELO-TV, Sioux Falls televU ion station, hopes to have its test pattern on the air by April The date Is tentative, because Midcontinent Broadcasting Co.

Is awaiting arrival of a 500-foot tower for its 12-bay antennae. The tower, last piece of equipment needed for operation, has been shipped. Actual programming will follow completion of test patterns. Meantime, KELO-TV personnel are preparing for the "on the air" date. And Joe Floyd, president of the radio-TV firm, announced the telecasting schedule which the station will follow.

From Monday through Thursday, the Sioux Falls station plans to telecast from 4 to 10 p.m.; on Friday, from 4 to 11:30 p.m.; on Saturday, from 3 to 12 midnight, and cn Sunday, from 1 to 10 p.m. TV Studios Being Finished There's a smack of Hollywood in preparations underway at the KELO studio, 8th Street and Phillips Avenue. Workmen are finishing the interior of the TV studio, where local productions will be staged and filmed. Film libraries are being built up, and a film room, for editing and splicing of local productions, is being finished. When the Midcontinent Co.

planned the station's studio, provisions for TV was in the plan. These studios and rooms are being finished now. Floyd detailed a number of NBC network and other TV productions which the local station Murray Stewart program director mm far? smdll space Itltl srrft price, sent daily and weekly round-ups from NBC's news service. They will be shown in this city within 24 hours after production by the network. Stewart indicated that yesteryear's movies, which have figured in TV operation in other cities, will also be shown on KELO-TV.

For sports fans there will also be "Ringside with the Rasslers." The Sioux Falls station will have Channel 11. It is a 5,000 watt station, and will have an effective radiated power of 57.5 KW. Floyd said KELO-TV will be one of the most powerful stations in the nation. -Transmitting equipment is installed ground or foundation installations have been made for the 500-foot tower. The tower required special handling by the railroads because of its size.

Original 1 2 3 4 I ISIT OUR SHOWROOM I T0DAYl II ijOPEH EVENINGS 1 Improved "Magic Monitor" circuit system gives clearer, steadier pictures automatically. "Deep Image" picture tube electron beam which produces the picture has been refined to micro-sharpness, for finer, deep-image pictures. New long-distance reception steps up picture performance, increases sound New automatic UHF-VHF tuner can receive all stations in any area. Has twice the sensf- tivity of many other UHF tuners. (Optional, a extra cost.) New wider range of cabinets more new styles than ever before! Other RCA Victor models priced from 1 99.95.

Ak ibMl Hw XCA Victor Factory.fervkw Contra I ''minimm few Hi 5 21-inch Kerby. Cabinet It finished shaded antique odds real beauty to your home. Matching consolette base available, extra. Model 2IT303. now from fleniBAL BIGGEST 2" PICTURE IN TELEVISION With Sensational New Super Cascode Long Distance Chassis Bill Wigginton news director sponsored by the Parent-Teachers Association; public service productions by the Safety Council, and farm films produced by the Extension Service at State College, Brookings.

Station personnel who will appear on regular local TV programs include Jim Burt, sports director; Bill Wigginton, news director who recently came here from the Twin i wiu oner on mm. He also explained the production of programs which will originate in the Sioux Falls studio and elsewhere. Network and other national programs will come to Sioux Falls on film. Local programs will be filmed in the downtown studio or on the epot for special events. Local films will be developed here, and rushed back to the studio for editing.

All films will be telecast from the station's transmitter site 7Vi miles southeast of Sioux Falls. Murray Stewart is the KELO-TV program director. He will schedule the TV station's programs and direct its local productions. Stewart recently returned to Sioux Falls from Hollywood, where he was employed by the CBS television net-wort. The program director assisted in production of several Hollywood network programs and also appeared in two different programs.

He was director of the Sioux Falls Community Playhouse from 1946 to 1952 and was affiliated with KSOO during that time. Reviews Local Programming Stewart said that local program Would include educational ones, SERVICE SALES INSTALLATIONS I I I 5 JZ.XU CT-T EL, INC. MODEL 122DX12 PRICE INCLUDES FED. TAX Cities; Tom Searls, weather newscaster; Marie Horton, woman's director, and Les Harding, farm director. Initial programs to be offered by KELO-TV include productions designed to appeal to all members of the family.

Some of the productions are TV versions with different namesof radio programs to which listeners have long been accustomed. These Jim Burt AND ALL WARRANTIES SIOUX FALLS MUSIC CO. 124 South Main Phono 4-5361 porf director "We Sell the Best and Service thd Rest" 2910 S. Minnesota, Sioux Falls, S. D.

Phone 8-3211 design Dlans called for a. six-bavi antennae. When it was changed to II rn 0 CHANNEL PROPOSED BROADCAST SCHEDULE MONDAY THRU THURSDAY 4 to 10:00 P.M. FRIDAY 4 to 11:30 P.M. SATURDAY 3 to 12:00 P.M.

SUNDAY 1 to 10:00 P.M. I I I I OHayH YOW MEDiaNEN WNVIU.t jr jfaT- I I R2fns 1 4gy; nKrv -K tinnssta i KclX II MINE! A Jn rUWAY. I Gtrk Ck 1 I I JOAUID JOW7 Tllfp fBTWE C5W cottonWOOoX I I I I ANSON S.lem Rapid, 9 1 R0Ck MAITIN I I I I Wmk'mtoii utumuU NOBLES JACKSOM 1 A I stick Jo oavidson Mccook A minmehahaJ es i I I I SIOUX fAtLS Ltnrm KWertfcingten I I II l-UCUS HUTCHINSON 0 UV.0 1 I "Nl Armour 1 tYON 6SCEQU DICKINSON, JtT I I 1 I CHAW.IS V'q A TURNER I I 1 YANKT6N PrirfCUY AALO ALTO I 1 1 TyndallOV UNIONlk O'BRIEN 'ALO ALTO I I Tr -9Mr-j 1 CcSigJ Shtt" BUENA VISTA I nXSk PLYMOUTH CHEROKEE I 0.tjr0 o. sfiuta- I 1 BleemfieU CEDAR' fcQjPT" I A I NEBRAS'KA-U 0 nh I iA a fijwqAojntSu QJjdju'II Ssisl GROUCHO MARX (NBC) LIFE OF RILEY (NBC) WM. BENDIX HOPALONG CASSIDY (CBS) DANGEROUS ASSIGNMENT (NBC) BRIAN DONLEVY HOLIDAY IN PARIS (CBS) STRANGE ADVENTURE (CBS) ABBOTT COSTELLO HOLLYWOOD HALF HOUR LIFE IS WORTH LIVING (Dumont) BISHOP FULTON J.

SHEEN FRONT PAGE DETECTIVE BOSTON BLACKIE KENT TAYLOR HEART OF THE CITY (United) (RADIO'S BIG TOWN) WASHINGTON SPOTLITE ROYAL PLAYHOUSE (FIRESIDE THEATRE) PUBLIC PROSECUTOR COUNTERPOINT DOUBLE PLAY (LEO DUROCHER LARRAINE DAY) MY FAVORITE STORY ADOLPH MENJOU THE UNEXPECTED TV THEATRE STORY THEATRE CISCO KID DUNCAN RENALDO THE LIVING BOOK NBC NEWS (DAILY AND WEEKLY) GENE AUTRY CBS LOCAL: NEWSCASTS BILL WIGGINTON SPORTSREEL JIM BURT WEATHER DAILY FORECASTS HOME SHOW MARIE HORTEN FARM SHOW LES HARDING This Is the Map of the Area to Be Served by mm ig mi mmm mm mm mm 'imr. -un im PLUS MORE AND MORE EVERY WEEK YOU'LL SEE THE BEST ON Ml! iawjl mo..