The Courier News from Blytheville, Arkansas on May 2, 1950 · Page 25
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The Courier News from Blytheville, Arkansas · Page 25

Blytheville, Arkansas
Issue Date:
Tuesday, May 2, 1950
Page 25
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TUESDAY, MAY 2, 1950 (ARK.> COURIER NEWS PAGE THIRTEEN,/SECTION 1 Male Preference For Cotton Clothes Shown by Survey Gtntlemen prefer cotton. + • — In * survey just released by the Bureau of Agricultural Economics,! United States Department of Agrl- C ure the majority ol male con- ers' listed cotton us their favor- It* fiber Jor business shirts, summer sports shirts, year-round underwear, pajamas, and socks. USD A researchers Interviewed a I representative sampling oj men | over the age of 16 in every section of the United States. The study showed Hint men vary considerably In their preference ol fibers for most clothing Items. In only three articles of clothing included In the survey <lic : more than half the men agree on a single fiber. Tliese Items were business | shirts, pajamas, and underwear for 1 year-round wear. The fibe> that more than halt the male consumers prefer is cotton. Business Shirts About two-thirds of ,the men Interviewed said they prefer cotton business shirts. The study reveals that more of the mirt owners In the higher income bracket, professional groups, and college graduates prefer cotton than those with grammar school training and lower incomes. White shirts are preferred to all others, with more than half the men listing only white In their color selection. Blue followed white as the most popular color. Fa jam as, Un flew ear. Of the men _ who wear pajamas, about 7 out of 10 agree on cotton as their favorite, cotton was chosen primarily .in.'the' basis b£ comfort, i men said.^ More, consumers'.in r North reported-that they wear pajamas than did Southern men. -. Approximately 4 out of 5 owners of underwear for year-round. use told researchers they prefer cotton. Tor underwear irorn only itr winter months, the-'male consumer's were • bout equally divided on all-cotton «ud a mixture of cotton and wool; Sport* ShirU More men prefer cotton for their summer sports shirts, the^survey re Teals, nothing that style'and construction are the features most •ought In this item by male cus- tomsr. This classification did not Include polo shirts and T-shirts, article* which use cotton almost •xclusively. Most frequent reasons given by I Blistering summer heat is close the Interviewees for preferring cot-1 at hand nnd now is the time to ton were comfort, durability, good make repairs on old awnings or appearance, continued good appear- make plans for the installation o! «fic« sftar being worn, launderabil- new ones, the Nalioinal Cotton "r, and year-round adaptability. Council advises homeowners. Th« QfiDA »urvey exploded the CanTas awnings are recommend- mjrth ttiat women buy most men's ed by the council as one of the clothes. By far the majority or men I best means of protecting home. ' iet*d In the study said that from summer aun. Basing Its state do their own clothe* shopping, ments on research conducted by th American Society of Heating am Ventilating Engineers, the counc! says canvas awning reduce th amount of solar heat pasein through windows by as much as 75 per cent. An unusual fact shown by th Society's tests Is that awnings In crease their efficiency each da between the early hours in tl morning, when they are neede Ills joting man Is all i!rws«1 «i|' for playtime in a anil I>olh he «ni liia mollier love. It is a cotton twill let anil bib overall that i» Zclmi ..-Jted »n that jams, fruit juices, and other »pots may He wiped off vilh a Hump rloth. Tli« treatment make* the clolli *-aler-re[wlIcnl, according to tha National Cotton Council. ' Cotton Canvas LAwn/ngs Beat Summer Heat Top Cotton User l« Auto Industry .T*w MaftoaMMU tedi-attry fe cot- ten* pPMt«.ti Kiigle customer, the IfationaU Cotton,Council announc- M. AutomoUva manufactures annually UM more than 1,024,000 bales o.f ooHoti fiber, other top consum- w» ft** •hlrU, baga, sheetn, drapery »nd upholstery, towela, trousers, Mid BMti'fl underwear. Th* right principal ootton mark*4* Mcoimt for m total consumption of more than 3,283,870 bales. Th* Oonncll *afd that there are lovrtaMn other mflrTcet* rBnging 1 l*om rM& »nd carpets to medical mpplfea which consume more than 100,000 bales annually. There are 75 groups of «nd products in which the yearly cotton usage amounts to over 10,000 bales. least and the afternoon hours, when heat U greatest. Cotton awnlnvs prevented half the sun's radiation !rom passing through windows be- :ween 12 and 1 o'clock. Prom 2 until 5 o'clock, when radiation more than triples, the awnings prevented 88 per cent of the solar heat from passing through windows Into a. room. - Out at the various types of shad- Ing tested, canvas awnings proved White Touch Seen In Spring Designs The white touch Is the badge of -ffjf young In heart this spring, the ^jfjhlon experts report. White plqiic nnd white organdie are used for collars, cuffs, bibs, nnd yokes on every type of dress, sometimes with eyelet or embroidery. Many of the youthful fashions have additional white accents with laree pearl buttons and crochet lace edging. The percnially popular white col- Ion shortle gloves add the finishing white toxich to spring fashions. mo&t effective In radiation through reducing heat windows by substantial margin. Other means of window shading tested included closed interior metal Venetian fcltnds; inside roller shades finished light, dork, buff and aluminum; and outside metal slatter blinds which were studied when completely and partially covering the window. Tiie research was conducted during the summer months. 'Let Them Be Square' Marie Told King Louis Cotton handkerchiefs are sqtiart today because Marie Antoinette complained to Louis XVI about th( ninny sizes and shapes of hand kerchiefs. To decreed that ____ ._..„ ....... .... handkerchief shall ciiunl 1U width throughout the kingdom " please Maire, 'Louis "the length of th EVERYONE CAN OWN SILVER THROUGH OUR SILVER CLUB PLAN For Only Weekly PER PLACE SETTING HERE'S HOW THE PLAN WORKS'. .1. You choose your pattern at GUARD'S, and take your sterling home with you. If you know your pattern, fill in the coupon, telling us your pattern and how much you want ... 2. All you pay is 50c a week or $2 a'month for each place setting. You may buy as many as you like, a!! at once, or when you have finished payment on one, you may add another on the same low terms ... 3. You can pay the balance at any time if you wish to discontinue weekly or monthly payments ... 4. Once joined, you may continue the Club Plan for as many place settings as you wish, or stop any time you desire ... 5. If you already own your Sterling, you may buy other pieces or hoi Iowa re at the rate of 50c per week or $2 per month for each $25 worth purchased of these items . . . 6..=You're buying this Sterling at the nationally-advertised price. There's no carrying charge or interest added, whatsoever! ; NOW IS THE TIME! Use MIXED FERTILIZERS To Get More Cotton! i And with today's rednced cotton acreage it's even more Important for you to Increase the yield per acre. That's what our fertilizers can do for you. We have on hand all of the \ most commonly ustd grades of mixed fertilizers and nil rale of soda. Gel yours now and put It down while sufficient supplies are available. ORDER NOWI Blytheville Fertilizer Corp. Hfshwoy.61 South V _ Phone 4471 As shining as your drcarns . . .• BEAUTIFUL INTERNATIONAL STERLING^ Spring Glory 24 ,First thought w\cn you're engaged . ._.j| LIFETIME INTERNATIONAL STERUNOJ 2475 Courtship For your "Family Silver" $ YOU'LL BE GLAD YOU CHOSE INTERNATIONAL STERUN9 Minuet 24 ALL PATTERNS SHOWN ARE NOW IN STOCK Also Many Others Pattcrnt to Choose From! Guard's Jewelry Store, Blytheville, Ark. I ihovld like to |oln lh« Sl.rllnj SiTvW Ouk. Pttol. M my Inltlgl erd«r 01 (o!low>i ..tflngiln ............................................ _...poH«rn ___ plo Ul additional H*ni «r« wanlcd, wril* VI. Coih i iJ, u«xi If you whh) iequent paym»nll by lh» w««V Q *r month Q ... tlatt I har. but »""«. Hav. tm4 atcount. «ltti Ih. fo»«wlo9 itortl tony city)

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