The Orlando Sentinel from Orlando, Florida • Page 55

Week of March 13-19, 1989 The Orlando Sentinel To) 9 teJBIKa MB Si CFD REPORT Thought, talk and speculation 0 fl UP FOR SALE? Talk in real estate circles is that Martin Marietta Corp. may be interested in quickly selling off the balance of its Orlando Central Park property. Jim Brown, Orlando Central Park president and the person who has directed the park's development for most of its more-than-25-year history, said a lot of possible moves are under consideration, but no decisions have been made. As far as the park being for sale, Brown noted, "everything we've got has always been for sale." About 1,000 acres of the park remain undeveloped. WOMAN OF THE YEAR.

Joan Ruffier, chairman of the Florida Board of Regents, has been honored as woman of the year by the Midtown Business Professional Women's Club in Orlando. Ruffier, 49, was chosen because of her many civic and business accomplishments, club officials said. A certified public accountant, Ruffier also manages and co-owns Sunshine Cafes at Orlando International Airport and Vista Landscaping Inc. FAST TAX. Expecting a tax refund, but don't want to wait six to eight weeks? For $39.95, Mail Boxes Etc.

in Central Florida will send your completed tax form via facsimile transmission to InstaTax Inc. in San Diego. InstaTax, under an agreement with the Internal Revenue Service, will enter the information iL ANGELA HE IERSONSENTINEL WCPX anchors Michelle Muro (left) and Glenn Rinker on newscast set with general manager Mike Schweitzer. WCPX-Channel 6 lags in market as problems over identity persist By Susan G. Strother OF THE SENTINEL STAFF electronically and transmit it to the IRS computer.

The service promises taxpayers their refunds in less than three weeks. PARTNERS, FOR REAL Fisher Robb a Casselberry advertising agency, lead-ins keep viewers hanging on into the next program. And at Channel 6, The 11 O'clock Report could use the help because it has slipped in the ratings. "Lead-ins are everything," Schweitzer said. "What you need to do is get them viewers in the church, and then they are yours." But many in Channel 6's congregation have lost the faith.

Since May 1986, the station's overall ranking sign-on to sign-off has slipped from No. 2 among the three network affiliates in Central Florida to a distant third. WFTV-Channel 9 (ABC) currently leads the pack; WESH-Channel 2 (NBC) is a close second. Channel 6 also is struggling in its 6 p.m. and 11 p.m.

newscasts, which tapped 18 percent and 21 percent, respectively, of TV-viewing households in November, the Please see RATINGS, 1 8 ast month, millions of television viewers flocked to 1 1 CBS to watch the miniseries Lonesome Dove. For L2i them, it was the romantic tale of Augustus McCrae, an Indian fighter and cowboy-philosopher portrayed by Robert Duvall. But for Mike Schweitzer, general manager of WCPX-Channel 6, the four-day program was a "lead-in" and a strong one, he hopes to the late-evening news. Good BHENDA WEAVERSENTINEC Departments TOPICS Agriculture has teamed up permanently with a larger out-of-state agency. Carmichael Lynch Inc.

of Minneapolis last week purchased Fisher Robb for an undisclosed amount. The two agencies had been working together on projects since last April. Fisher Robb has billings of $4 million; Carmichael Lynch has billings of $90 million. SPENDING MONEY. Laser Photonics an Orlando laser-systems producer, is a little giddy after its recent acquisition of a small high-tech company in Massachusetts.

The company had rebounded from a loss of more than $1.5 million in 1987 to a profit of $1.4 million in 1988. Such a turnaround enabled Laser Photonics to purchase Laser Analytics a manufacturer of infrared laser components. Now the company is reported to be considering other acquisitions. LEGAL SHIELD. Whistle-blowers in the workplace may get some added Please see CFB REPORT, 2 Tourism Disney workers get chance to air opinions in survey.

Technology Lockheed is keeping quiet about plans for land it owns. Banking First Nationwide closes its branches in mart stores. Strategies Riding on construction fast track gets arena finished in hurry. Bankruptcies Business on TVRadio 32 Calendar 29 Commentary 3 Communications 23 Conventions 21 Economic index 24 Florida stocks 14 Insider trading 16 Outlook: Health care Portfolio 15 Progressions 3J. Real estate SEC report 27 10 20 22 25 Profile Linda Seng makes it on her own at La Cantina.

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