The Salina Journal from Salina, Kansas on November 3, 1996 · Page 22
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The Salina Journal from Salina, Kansas · Page 22

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Salina, Kansas
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Sunday, November 3, 1996
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Page 22
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--_SUNDAY, NOVEMBER ^3, 1SI96 MONEY THE SALINA JOURNAL Stores / Some turn into kids clubs PAGE C1 "If they're happy, they may browse more, they may buy more, they won't go to the competition," feaid Aradhna Krishna, associate professor of marketing at Columbia University's Graduate School of Business. Keeping customers entertained doesn't necessarily mean higher prices. Incredible Universe, for example, promotes itself on low prices rather than entertainment. '• Janine Misdom, a partner in the market research firm Sputnik, said the big innovators in entertainment have been specialty stores that carve out their own iiiche. "They know they need to create a reason for people to return," she said. Retailers of the most mundane merchandise can find ways to bring entertainment in. ' The Daily Planet, a restaurant in LaGrangeville, N.Y., about midway between New York City and the state capital, Albany, could have been just another roadside diner. But instead of going for the standard formica tables and rubber plants, the owners gave the restaurant a nostalgia theme with movie and cartoon posters, clips from old films on TV Screens and a juke box. " The restaurant draws families, Little League teams and adults. And like big-city theme restaurants, it sells Daily Planet merchandise such as T-shirts and water bottles. S.Larry's Shoes, a small chain of Stores in Colorado and Texas, has installed cappuccino bars and gives free foot massages. •'< Playing rock music has long been a staple in stores catering to teens and young adults. The video wall followed. But as this innova- The Associated Press Jill Sharpe (left) and Jenny Olson, both of Richfield, Minn., spend some time at an in-store cafe looking at books and listening to a compact disc at Media Play in Bloomington, Minn. tion becomes more commonplace, it will be replaced by the next generation of entertainment. What young* consumers are looking for is a place they can call their own, Misdom said. She pointed to stores that sell skating or surfing equipment and that turn into meeting places for their customers. "All these stores have couches because the kids come and sit there all day long. It's like a club," she said. Retailers don't worry that their customers drop in without buying anything. "When those kids want a T-shirt or a new board, they'll buy them in that stoi;e," she said. Cybercafes, giving customers a chance to connect to the Internet while getting coffee and something to eat, are another new form of entertainment retailing, she said. The people who design stores find ways to add entertainment value even to stores without high- tech gimmicks. . At Sears stores, Bob Vila, famed for his appearances on the PBS se- ries "This Old House" and now a pitchman for Craftsman tools, draws a crowd when he shows up, Sears spokesman Ron Gulp said. So do soap opera stars. Dayton Hudson Corp.'s department stores brought in golf experts and installed putting greens to help customers with their game, and to help sell golf clothes. The company's Target discount stores also have events such as Toyriffic, which allows children and their parents to try out toys before they buy them. Shoppers expect to have a great time, too By The Associated Press . It's getting harder to tell what's the biggest draw of a big regional shopping mall — the stores or the entertainment. '^ When mall developers began adding multiplex movie theaters and food courts to their plans, they helped change in the public's mind what shopping centers were ail about. You didn't go there just T INVESTING for a shopping spree; you went there to have a great time. Many malls have video game parlors, others have carousels, and the biggest mall in the country, Minnesota's Mall of America, has its own theme park. In Salina, Central Mall and Mid State Mall have movie theaters and video game parlors. Central Mall also has a food court, large aquarium and a train children can ride. Entertainment, in particular movies, has helped retail sales increase at shopping centers. Sales and shopper traffic have been up in the double digits at Mission Valley Mall in San Diego since AMC Entertainment opened a 20-screen theater in December, according to Scott Turcotte, the mall's general manager. The 100-store mall has extended shopping hours to accommodate moviegoers who start arriving at 10 a.m. and keep coming until midnight, Turcotte said. At his mall, many of the stores that are part of chains became top performers in their companies, "and it's all due to the opening of the theater," he said. Caye Crosswhite, an AMC spokeswoman, said movies and malls offer one-stop shopping and entertainment for consumers. Dumping losers End of year is time to take stock of investments By CHET CURRIER •The Associated Press , NEW YORK — If there's a loser among the financial investments you own, the next few weeks loom as an ideal time to think about dumping it. ' Sell it before the close of business on Dec. 31, and you can nail 'down a tax writeoff that may come in handy for 1996. Beyond that, any stock or stock .mutual fund that hasn't performed well lately may deserve 'some extra-critical scrutiny right about now. ! .After all, Wall Street has been .enjoying a powerful bull market that has lifted the stock market in- 'dexes to record highs. If you have 'a. stock fund, for example, that is losing ground in this environment, it makes sense to ask some demanding questions, r Exceptions can be made, of course, for the individual stock of a good company going through a painful but temporary period of adjustment of some sort, or a solid income-producing bond investment that has been bounced around by fluctuations in interest rates. But even in such cases, you might give some thought to selling just for tax reasons, provided you can do so without paying onerous transaction costs. In this sort of situation, you can avoid "wash sale" problems with the Internal Revenue Service by reinvesting the proceeds immediately in a similar, but different security — or by repurchasing the same security more than 30 days before or after the date you sell. The purpose of tax-loss selling just before yearend is simply to reduce your tax bill for the year. "Capital losses are deducted first from capital gains," notes the accounting firm of Ernst & Young in its Financial Planning Reporter newsletter. "Up to $3,000 of excess losses per year can also be deducted from other types of income. "Net capital losses that are not used this year are carried forward to future years, until they are completely absorbed. Deducting excess capital losses lets you offset income that could otherwise be taxed at a federal rate as high as 39.6 percent." A sensible starting point in your planning is to tally up any gains and losses you have taken so far this year. You might also add an estimate of capital gains distributions that may be paid by any mutual funds you own before yearend. These may be substantial, running into the several hundreds to thousands of dollars even for relatively small fund accounts. Telephone representatives at many fund organizations can give you an estimate now of the distributions planned before yearend. If you are going to have, say, $2,000 in capital gains distributions, then the amount of losses you can use this year effectively increases to $5,000. Niw It's EIQ...USE JIMP credit cart aid PAY AI THE PUMP! AMOCO CASH IHCBHIT SAME PHICE Web Page Development Create a presence on the Internet. Business or personal web page development available at reasonable rates. MacShak Communications ^22-0726 e-rndli: hnacshak@tr),net www.tri.-net/^maeshak/ We Put The World In Your Hands Safe Streets GARY SWARTZENDRUBER For State Representative District 69 Pol. Adv. Paid For By Joill Heiltl, Chair LofCtta BaiZG, Trca> 825-9126 Effort ivo Kdiiriit ion INTEREST RATES 1. TAX-FREE MUNICIPAL BONDS** BONDS 3. U.S. GOVERNMENT GUARANTEED BONDS Rates Effective us of 10-28-96 * Rate c.vprewd us a yield /<> maturity ** May he subject to alternative minimum td\. Jack Schwartz Retirement Planning 111 S. 5th 913-823-3035 1-800-823-3034 LINSCO/PRIVATE LEDGER MEMBHR NASD and SIPC r > f * ' $ l tV ir Is . f w .,..,. . f \ . i> l ff. $ •"•**"*iHi^™W««nWl*t*i«ta««lM™*«*—_*toMHlMhiiWM^UIh-i»tMM*Ii>~*JU*dtMIM r .0 HOLLY.DAYS !/**- (3OURMET > ANTRY Home baked delicacies <^« Delicious candies -$ij.jHoinecaiinedfoods - t Gifts .'.-': FESTIVAL 1996 Festival Hours: Sunday Ipm-Spm, Man. lOain-fipm. Tiiex. 10tim-2pm Spaghetti Hours: Sun. 4:30pm-7:30pm, Mon. llain-l:30pm,Tues. I lam-1:30pm Traditional Spaghetti Dinner Novembers, 4,5* Penn Campus Spaghetti Tickets' $2.50 Children • $4.00 Adults ^all for Takeouts 452-6199. Tickets available at the gift shops or at the door. NOW PAYING... 8.00% 8.00% 5-YEAR Subordinated Capital Investment Certificates 5-YEAR Subordinated Monthly Income Capital Investment Certificates 8.75% 8.75% 10-YEAR Subordinated Capital Investment Certificates These securities are issued in amounts over $100 except tile Monthly Income Certiilcale which is offered in niininuuns of $5,000 or more and additional increments of $1,000 or more. 10-YEAR Subordinated Monthly Investment Capital Investment Certificates Interest rates in effect Nov. 3, 1996. All interest rates are subject to change at any time prior to issue. If you wish to receive a Prospectus, please cut along the dotted line, complete ami mail to Farmland. For current interest rates and Prospectus you may also call: Farmland Securities Company 3315 North Oak Trfwy. Kansas City, MO 64116 1-800-821-8000 Ext. 6360 SIPC This advertisement is neither an offer to sell or a solicitation to buy any securities. Tliis offering is made only by the Prospectus. Name Address. Zip Farmland Farmland Industries, Inc. Kansas City, MO 64116 GARY F. JUENEMANN 1-800-238-0241 or JOHN A. JUENEMANN 1-800-536-2720 I"" Salina Journal We Deliver U5years~~mHm News You Can Use Jean Curry 2737 Belmont 823-5129 we'll always be there for you. Shelter Insurance Cos., Home Office: Columbia, MO Eric April Andersen Barker James Tony Chad Holder Jennings Koehn Send Tommye to Topeka Elect Tommye Sexton 71st District Representative * 20 Year Salina Resident * BA & MA Degrees from KU * Teacher or Counselor at: Hawthorne Elementaiy • Sacred Heart High School Salina South High School • Marymount College The Background & Experience to Put Families First! Boards; * YWCA * Kansas Action for Children * Emergency Medical Service * Counseling & Growth * Salina Committee on Teen Pregnancy Prevention As a counselor she listens for a living. I'ol. Atlv. paid for by Scxtoji lor District Keprcscnuitivc, Al and Mary Aiuie Schwartz, Triiisurers. i" r |rp| ADVANTAGE II 1 HE TAX - ADVANTAGED INVESTMENT THAT PUTS YOU IN CHARGE If you like to make your own decisions on how your money is invested, consider Advantage II - the deferred variable annuity policy issued by United Investors Life Insurance Company and available only through Waddell & Reed, Inc. Because it's an annuity policy, Advantage II provides the opportunity to better achieve retirement and other long-term financial goals. * Tax-deferred growth with tax-free transfers ^ Flexibility to change investments * Variety of withdrawal options 4 Add to your account at any time Advantage II lets you select from several diversified, professionally managed investment portfolios. To find out more about Advantage II, the investment that puts you in charge, call or write today. For more complete information including charges and expenses, obtain a prospectus from the office. Read it carefully before you invest or send money. & Reed FINANCIAL SERVICES Randal Krutf Nancy Long Bob Lois Ton! Nicholson Peterson Kenfro Bob Schmidt Brent Scott Jurina Watts Larry Werhan Lori Zadina 213 S. Santa F]e • 913-827-3606

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