The Bakersfield Californian from Bakersfield, California on September 29, 1936 · Page 4
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The Bakersfield Californian from Bakersfield, California · Page 4

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Bakersfield, California
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Tuesday, September 29, 1936
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Page 4
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..... ' v(< v" ' »^'''*SHte*^»S^*««^i^t«M»*^ ''•'*•' THE BARERSFIELD CALIFORNIAN, TUESDAY, SEPTEMBER 29,1936 Cyclone Ravages Rosario, Sinaloa ft/ntted ,Pre»» Leated 'JtAZATLAN, Mexico, Sept. 29.— •Ravaged by a tropical cyclone and with Us streets sinking Into caved- in mines, tho northern Mexican town of Rosarlo appealed for doctors and medical supplies today. The storm struck Saturday, flat- tenlng approximately 70 per cent of tho homes In the town of 6000 population, In Sinaloa state. Communications were destroyed, and word of the destruction did noi reach here until today. Light and water services worn crippled, threatening Hcrlous conditions. Approves $1,600,000 for Bonneville Dam (United rrttt Looted Wire) WASHINGTON, Sept. 2D.—The war department today approved an allotment of $1,600,000 for continuation of construction work on Bonne- vlllo dam on thn Columbia river In Oregon. »«• W. ,T, WILEY FUNERAL J3UR10KA, Sept. 20. (U. P.>— Funeral services were hold hero today for Walter J. Wiley, 78, of Arcata,. former general manager of the Han Francisco Breweries, Ltd., who filed hero yesterday after n long Illness, Ho was a member of tho Olympic Club and the Han Francisco Native Hang, Joseph Scott Will Speak in Fresno (Aitoolaled Pra»» Le&tet Wire) FirttBSNO, Sept. 20. — Joseph Scott, Los Angeles attorney, will do- liver tho principal address at the klckoff dinner on October 12 mark- Ing tho opening of the Fresno community chest eanipalgn. •»«»' APPROVES GAS RATK CUT SAN FRANCISCO, Hept, 20. (U, P.)—The State Railroad Commission today approved changes In tho rate structure of gas served by tho Pacific (Jan and Hleetrlc Company, which will result In savings estimated at $2000 itnmutlly to consiim- t<r* In I'Juroku utvt adjacent arcaH, Harold Ferguson Is .partner of Father Harold A, Ferguson has become associated with his father A, ,T, Ferguson In the paint and wallpaper business. Tho store is located at 1717 Nineteenth street. Tho younger Mr. Ferguson has boon associated with the Union Oil Company at McKlttrlck, but la well known to many friends in Bakersfield, . i.... ,».,» „ STOCK HROKKR DIBS PASADBNA, Hept. 20, A. P.)—Dan- lol C. Sullivan, former president and oldest charter member of tho Los Angeles Stock Exchange, is dead at tho ago 6f 7(1, Mononla funeral services will be conducted Wednesday, State's Fire Loss 8 Days, $15750,000 (Atioctated Preii tented Wire) 8ACRAMBNTO, Sept. 20.—Califpr. nla's flro losses of tho last eight days will approximate 1 $J,7CO,OOo, state Forester M. B. Pratt estimated today. . About G2 farm buildings were destroyed in the 50 square miles area burned over In Butto county, Tho most menacing fire, according to report*! received at headquarters, In that-sweeping up Buckhorn Lake ridge, northeast of Whltmore in Shasta county. It has bUfned through 8000 ncrco of brush and scattered Umber and fhriuxlens to leap the Potidero'su Way virgin timber, In • a large area of Pr'evidential Drive Gains Momentum; Chiefs Active •WTASHWGTON, (VtHted Prett J&eaied Wire} Sept. 29,-rThe %»/ ™^*** * ^** " f^^fff — -. — -- T- TV presidential campaign gained mo* hientum today as both major political parties entered a week of intensive activity. President Roosevelt adds campaigning to a busy week of executive duties, dovernor Alf M. Landon returns to Topeka, Kans., for conferences with Republican leaders after his farm belt speaking tour. Alfred 13.' Smith, tho "happy warrior" of ]928, makes the first of five We Fanners need DISTRIBUTION that cuts in between costs OK SIX SPENCER CIIILDKKN, l.'J- year old Veldon Spencer is the youngest. Four of his brothers and HistcrH urn mnr- ried and there are four grandchildren. W. E, Spencer, avocado grower, tells how chains increase producers' returns by enlarging the market for farm products W. E. SPENCER—As immugcr of the big Murphy Hunch at Kiwi Wliillicr, California, he's one of tho Slulc'H leading growers. Kvcr-incrcusing responsibilities in producer organizations have been heaped upon his capable shoulders. In addition to running n ranch of his own—and managing the Murphy property—Mr. Spencer is a iiicrnhcr-nl-lnrgo of the Hoard of Directors of the Culnvo Growers of California; a member of its marketing committee. He is ulso on the central board of the California Fruit Growers Kxdiunge and on several local boards. Personal hobbies? Conservation of trees, soil nnd waler. His home and family. Fine riding horses. YOUNG ORCHARD—Those trees, not yet in bearing, are 3-year olds of the Fuerln variety. The Fur-rte is the favored avocado today in California. In llic record 193t-.'lf> season, Fuortcs represented nearly three- quiirti-rH of the total pack of the Culnvo Growvro of California. 105 varieties were included. To the People of BAKERSFIELD Somr pcoplv think because chain sttires lilcn Safcivay sell food al low prices, these, sttirea must, buy for less from fanners. Farmers themselves know belter. They know Safeway /wys full market, prices; that its savings are. made, in distribution — by cut- tin$ out needless in between costs. Read what W. E. Spencer, avocado grower, says about this. This interview is one of a series with California farmers. H K HAS BEEN u California rancher for 25 years. A specialist in one of the West's ixnvcst big fruit crops. A leader in the use of modern produrlion niolhoils. Yet in his home nnd family life, W. K. Spencer still holds to muuy old-fashioned tradition* of the South. For he is n Southerner, horn in Arkansas. Seldom without guests is the hospitable Spencer rnneh al East Whittier. Young Spencer grew up in the saddle, ranging the wild Indian Territory, lie has farmed with cattle, corn, cotton and wheat. In 1912 he moved to California and got into fruit growing. Today Mr. Spencer heads up an orchard business which ranks high among the Slate's largest growers of avocados. Seeks Fair Profits for Growers He like* to help promote the kind of farming which improves natural farm resources for future generations, Also, he is market-minded, vitally interested in increasing present profits for growers. These are the reasons he is willing to devote count- leas hours to "extra jobs" as an official of several producers* organizations. "I learned as a boy thai the farmer's hardest task is not to produce but to sell his crops," W, E. Spencer told me. "Selling is always the key problem, "In the early Aays of the Southwest I saw the grower At the mercy of Hho commission men. 1 saw the con- turner's dollar largely divided up among those who played minor parts in a roundabout system of distribution. Right then 1 became converted to simpler, more THERE ARE 25 ACRES of avocados on the Murphy Ranch, including more than a dozen varieties. The tree shown is a Spinks. Trees under Mr. Spencer's management range in age from 3 to 20 years. I had wanted to talk with just such n clear- thinking avocado grower as W. E. Spencer. Fifteen years ago few people had oven heard of avocados (they sold then at 60 cents to u dollar a pound!). Recently avocado production has mounted sensationally. And while their consumer price bus steadily dropped, tho total money return to growers has vastly increased. Hay 4 Reasons for Liking Chains "How have avocado growers been affected by the chain stores?" I askqd Mr. Spencer. Here is his answer: "For four principal reasons we welcome the efficient distribution help offered by tho chains. "The avocado is highly perishable. It must be taken to the consumer quickly. The chains do this. By cutting out extra handling steps they shorten tho time between orchard and store. "Secondly, the avocado must be introduced in new markets. The chains create users for our product with attractive store displays and local advertising in their own newspaper space. "In the third place, we must have an outlet for our rapidly increasing supply. To support mass production we need mass consumption. This can bo obtained only through mass distribution. "Here's an example. Lust year the Calavo Growers had a 13,000,000 pound crop—Uircc times bigger than any previous crop. Chains inoved u substantial part of that crop. How? They bought in carload lots and sold at attractive prices—on u low profit margin. "My fourth point is this. Avocados bear large and sm«4l crops in alternate years. This creates a critical direct ways to lake the farmer's crop to the consumer." market problem. Only distributors able to exert special selling efforts in time of peak supply can solve the problem. "Such chain stores as Safeway—with their farmer- consumer campaigns on particular crops—have proved their ability to help producers *get out from under* in times of ovcrsupply. A flue spirit of mutual assistance now exists between the cooperatives and the major food chains, Low Cost Distribution Helps all Farmers "I believe we growers must depend more and more on the organized chain systems. Growing avocados is expensive. If the consumer is to get them at a reasonable price—and if the grower is to receive a profitable return—distribution costs must be trimmed to the bone. "This is what the chains do. They are our allies, representing us in contact with consumers all over the nation." Do the avocado growers face different problems than farmers Avho grow other crops? In production—yes. In selling—no. Chain stores like Safeway serve all farmers alike. They cut down distribution costs. This is what makes it possible for the chains to sell for less. Safeway customers can afford to buy more of; every crop farmers raise. And this increased consumption automatically increases the money return producers get. You can see why \V. K. Spencer says—"the farmer and .Safwvuy arc allies." : TUB SAFEWAY FAHM REPORTER major orations against President Roosevelt under the banner of the Jefferdonlan Democrats, Mr. Roosevelt, In his first •week Of avowed political adtlvlty, will make two major political addresses and one expected to be largely nonpolitical. „ / He will speak Tuesday night before the New York State Bemoc'ratto convention at gyrocuae, Which will endmlnate Governor Herbert II. jehman of New YoMt. Republicans moating In Albany at the same time •111 select their gubernatorial can(dale. Returning to Washington, tho 'resident will preside Wednesday vor a conference of government of* cials and private utility executives o discuss a southeastern power-cooing scheme. •Wednesday night Mr. Ro6sev8lt ll leavo Washington for Biking, V. Va., where he will pause for a hort time at the mountain state orest festival. Hurrying on to Pittsburgh he will make Thursday rilgtM what Is ex- ectcd to bo a majbr political ; ad- ress. This address will be followed mmedlately on the radio by that of mtth, who will speak at Darneglo Jail, Now-York. Mr. Roosevelt will go from Pitts- urgh to Jersey City, N. J., to d«dl- ate a medical center. In the after- oon ho will attend a world series asoball game In Now York and then oturn to Hydo Park, N. Y. The new deal farm campaign will >o carried to the middle west by Sec- etary of Agriculture Henry A. Wai- ace In a aeries of five speeches. Mr. loosevelt's plans for a western peaking tour still are Indefinite. Governor Landon paused on Sunday at Rockford, 111., to confer with ormer Governor Frank O. Lowden of Illinois, a leading Republican arm authority. The Republican high command has indicated US in- entlon of continuing to stress tho nominee's farm program. B6th vice-presidential nominees Ikewlpe will bo busy. Frank Knox, Republican, will Journey east again .fter an extensive western tour. VIce-President John N. Garner said 10 would make his first campaign speech Within the next week or two. »« »' Probation Ended for Fresno Man (Associated Prctt Leaicd Wire) LOS ANG1SLES, Sept. 29.—Henry Dormer of Fresno, ono of tho do- endants In the Hollywood Dry mall raud case, has Won a revocation of the court order placing him on >robation, tho Federal Court probation office announced today. Dormer, who pleaded ,nolo conten- lero to the charges, was placed on probation Juno 20. Tho probation vas revoked by United States Judge Harry Hollzer after an Investigation by the probation office on September 25. Judgo Hollzor, at tho time of placing Dormer on probation, re. narked from the bench that Dermer md apparently done everything In its power to avert th& financial .roubles of tho Hollywood Djy Cor )oratlon, and had lost his personal ^tiine In a vain effort to right matters. Unofficially Dormer was estimated to have lost $1,000,000. The probation office praised Der mer as a man of high character, and said that Us Investigation showed him to havo been a "vie tlm" of a financial tangle. — 4 » » TRACTOR DKATII ESCAPED COTTONWOOD FALT^S. Kann.. Sept. 29. (U. P.)—His right foot pin- oned under a tractor which overturned oh an embankment, Kar Stubenhofer was held prisoner untl neighbors attracted by his cries for help released him. It required 20 men to lift tho tractor. Ills only injury was a bruised ar)klo. . Assert 19 State Federations of Labor Approve of „ ' Insurgency (Vn(tcd Pf6»»teiuet Wire) WASHINGTON* Sept $9.~Sweep. ng victories among stale federations f labor we're claimed today by tho nsurgent Committee for Industrial it'ganizatlon, suspended from the merlcan Federation of labor for ^dependent efforts to organize Inus trial unions/ The revolting faction, led by John L. Lewis, United Mine Work* era* president, announced that 10 state federations of labor had approved resolutions of'- alignment with the Insurgent drive, Opposed by* craft union leaden. l^ewls' committee refused to estimate whether a clear majority of ho 3,500,000 members of the federa- on would back the Insurgent strtig- lo against craft unionism in basla idustrles when the dispute is hrashod out at the November feder- tlon convention. C. I. O. officials, counting "noses" Inco the formal suspension of S*p- ember' 6, said they considered labor rotests against the federation couh- ll's suspension order indicated a vorker trend for a new organized abor "front" and enthusiasm for Ireot action supporting President Roosevelt for re-ejection. > Lewis, actively campaigning f,or Jr. Roosevelt, will make a series of peeohes in. Pennsylvania next month. . / C. I. O. officials made public today list of state federations considered as backing the Insurgent drive. The tales were Alabama, Colorado, Georgia, Kentucky, Montana, Nevada, 'ennsylyanla, Tennessee, Vermont, Virginia, Wyoming, Iowa, Indiana, Minnesota, Connecticut, California, rlzona, West Virginia. A compromise resolution adopted by the Wls- onsln federation was also considered avorablo to the C.'I. O. FAVORITE DESSERTS OF FAMOUS WOMEN Here Is a novel collection of the favorite desserts of more than 100 well known American women, Including many famous hostessas, This bookltt Is full of Ideas for the housewife who 8omoUm«B wondtrs what to have for depaert, or how to mak« It. Th,er« are various recipes for standard d«u«rts, caXai, pies and pifddlngi, oooklM, lots and •horta»H«»; and there ar* numerous novelties In the <l«s»«rt line. A deatert, In fact, for •v«ry occMlou and every taste. ui«d who exclusively by our Washington Information Bureau. Send for your copy today. Unclose 0 cents to cov*r cost an4 postage. Us* This Coupon ne. eatert, In fact, •v«ry occMlou and every t AniJ every one tried and by a prominent woman upoAaors it Offered e The Bakersf Iel4 Callfornlan Information Bureau, Frederic J. Haakln, Director. Washington, D. C. I enclose herewith 8 cents In coin (carefully wrapped) for a copy of the "D««»ert Booklet." Slreist City ....... State-. (Mall to Washington, D. 0.) STOMACH RELIEF or Your Money Back Bviry p*rs«m who iufreri from a tenijer, influn*d itorotch, puroinc »rtawln» p»ln In th* pit orthi itom»ch a-tter mMU, «cl(J . lndi<»»tlon. hwt- tln* o« . , , oinltln* o« »our, ln§ fluid or ottier symptom* c*us«a by K Utrlo hyMr*o|d|iyi«.|i«Vit»4- to t oy-ell TibUtf on a »u»r«.nt«« o money b»oK If they fall to help within rn et«M. A»k for *.iH*Blng i C th« ntoit »tubt>orn . free booklet with rUarmteo today* Economy Drug Co., Bakertfleld, «x- QlllQlVQ nn.int*..«A«iu . > ^ ¥ TEACHER LOSES FIGHT SAN FRANCISCO, Sept. 29. (A. P.) Amelia Schwalbach, former high chool teacher In San Luis Obispo, ost her fight In the State Supreme Court today to get back the'job she ost In a retrenchment program. Since the special class of abnormal tudents she was teaching was dropped, the courts held her dismissal was permissible. GRUNOW Rifritirators—Radio* JOHN R- HUFF J4XO im Oh«t»r

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