The Courier News from Blytheville, Arkansas on May 2, 1950 · Page 19
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The Courier News from Blytheville, Arkansas · Page 19

Blytheville, Arkansas
Issue Date:
Tuesday, May 2, 1950
Page 19
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\ TUESDAY, MAY 2, 1950 BLYTHEVTM.E (ARK.) COURIER NEWS PAGE SEVEN, SKCTTON 1 National Cotton Council Leads Big Battlefor Markets Major Weapons Are Research And Phomotion More Consumption Is Primary Target 0 In Aggressive Fight Cotton—faced today with a tierce, unremitting fight for markets—aggressively is using the weapons.of research and promotion to achieve new gains and (a hold . its longtime dominant position. To Increase consumption of cotton, cottonseed and their products, the cotton industry, united 1 In the National Cotton Council, Is carrying on an intensive program designed to: <1> Increase sales, (2) improve efficiency and lower costs of production, processing and manufacturing. (3) develop new uses and further improve quality, and (4) rebuild world markets. Sales messages last year in behalf ol cotton had a circulation iv more than six billion. These worked hard for such cotton consuming commodities as wearing apparel household furnishings, cotton bags awnings, tarpaulins, insulation, etc Sales promotion plus improvements in quality of many of these prod ucts, has resulted in increased con iumptlon of cotton. Latest avail able statistics show cotton con sumption up 14 per cent In 1( > 7 ma Jor uses, including apparel, • house hold and industrial items. In women's wear, cotton not onl continues to dominate the medium price lines but is recognized as high-style, round-the-clock fabri popular the year around. This is b« ^f driven home In hard hittin VRuncIl campaigns — advertised car cards seen by millions of com muters; In widespread publicity giv en the Maid of Cotton who visi 35 U.S. cities, London and Paris ex htblllng cotton styles; and In merchandising and sales programs to assist stores in selling cottons. An increase ol 103.820 bales of cotton consumed in women's, misses', and Junior's apparel Is recorded In the latest tabulation. Research Projreaa Contributing to research, the National Cotton Council !ed the way In securing passage of the Research and Marketing Act of 1946, which act up a far-reaching research pro- tram for cotton and other agricultural products. Under this act scientists in government and pri- Tate laboratories are studying how to Improve cotton qualities,^ learning more about cotton fiber and working toward Improving efficiencies of processing cotton. Through education and' research , Cotton Council is seeking to reduce jflftton insect losses, speed up : mech- ~^rnaed production, prevent cotton fires, and bring about development of cotton varieties better adapted to mill needs. Also being stressed In Council programs are cleaner lint, better packaging and more efficient management of cotton farms. Mechanization Farm equipment companies, farmers, and government and state agricultural experts are brought together each year at the Councll- - (ponscred Beltwide Cotton Mechanization Conference. This conference IM aiding materially in hastening completely mechanized 'cotton production. In 1950 about ten per cent of the crop will be produced under full mechanization as compared with one per cent In 194«. Recommendations for cotton Insect control are Issued each year at the Council-sponsored Cotton Insect Control Conference, which Is attended by government and state entomologists, representatives of the insecticide industry, and other agricultural leaders. This information Is a valuable contribution to the cam- .paign to reduce cotton Insect losses such as occurred in 1949 when pests cost farmers an estimated $470 million. | Nations of the world once consumed more than half the cotton produced by the United States. hortage of dollars In these coun- ies due to a devasting war re- uced purchasing power and de- oralized world trade. The Cotton ouncil has worked closely with the OA to supply nations of the world ith cotton and other commodities id now is engaged In activity to alntain and Increase''the flow of rade when Marshall Plan aid eases Total shipments of cotton n 1950 may exceed the 4.7 million ales exported last year. . Six In One Such accomplishments are possl- !e only through a united industry Today, wbrking toward a common oal are the six segments of the aw cotton industry—cotton producers, ginners, cottonseed crushers warehousemen, merchants and spin ners. They form the National Coton Council and are equally represented in the 244-delegate member ship. Working through the Counci staff with its major program divi sions—sales promotion, production and marketing, utilization research and foreign trade and supplement ary units, the cotton industry stead ily is pressing forward toward II goal of increased consumption. Bees Swarming Cotton Give Supply of Honey In California and certain othe sections of the Cotton Belt, th cotton crop serves a dual purpose In addition to supplying fiber an seed products, the cotton plan 1 ' help make honey. Bees swarm to the cotton bios soms and feast on the nectar the produce. Delicious honey thus be comes a product of the cotto field. Men, Women Agree- Cotton Favorite Fiber There is one thing that both sexes grec upon—they Like fotton. Recently the Bureau of Agrlciil- ural Economics of the United itales Department of Agriculture conducted two surveys, one among ropresentative group of women consumers and the oilier among R corresponding group of men consumers. Results showed an overwhelming preference for cotton In :he majority of articles Included in Lhe studies. All Groups Represented Sixteen Items were Included In the government questionnaire for women representative of U.S. home- makers between the ages of 18 and 65, A decided preference for cotton was shown In 1,1 out of the 16 Items by feminine consumers. Women representing all educational and Income levels In urban and rural areas were Included In the sampling Women shoppers revealed that they prefer cotton for more uses than all other fibei combined, with cotton holding a wide margin oJ preference over any other single fiber. Hems Listed Cotton was preferred for house dresses, 29 to 1; night-gowns, 2 I 1; pajamas, 6 to 1: raimvrnr. 1 to 1: nldetii, 24 to 1, bedspreads, 7 to 1; Ish towels, 5 to 1; aprons, 10 to 1; blankets, 3 to 1; curtain*, 4 to 1; nd tablecloths, J to 1. In fabrics or home sewing, women Indicated a 43 to 1 preference for housedresses and a 2 to 1 preference for summer street dresses. Reasons given most frequently by women lor preferring cotton were Its long-wearing qualities, ease of laundering, better appearance after washing, and resistance to wear and pulling at Hie scams. Men's Surrey In the men's wear survey, USDA researchers interviewed a representative sampling of men over the age ol 16. Cotton was listed as their favorite (iber for business shirts, •summer sports shlrls, year-round underwear, pajamas, and socks. About two-thirds ot the men interviewed said they prefer cotton business shirts. White shirts are nrcfcrreti to all others, with mtire than half the men listing only fort, durability, rood appirannc*, white In their color selection. Blue ontlnued good appearance afttr most popular followed white as color. Of the men who wear pajamas, about 7 out of 10 agree on cotton as thdr favorite. Cotton was chosen primarily on the basis of comfort. the men reported. More consumers In the North .jald they wear pajamas than did Southern men. Year.Round Underwear Approximately 4 out of 5 owners of underwear for year-round use told researchers they prefer cotton Men's "rst choice (or summer sport shirts Is cotton, the survey reveals, noting that styling and construction are the features mosi sought In Ihls Item. Polo shlrls and T-shirts, articles which use cotton almost exclusively, were not luclud cd In this classification. Reasons Explained Frequent reasons for prcfcrrln. cotton 6'vm toy the men were com wearing, launderability, and yew- ound adaptability. Despite the general belief that women buy most men's clothes, th« majority of men reported they teed their own apparel. Jack Frost Afraid Of Cotton Shades When cold north winds bowl breath on window-panes, cotton shades are on the Job helping keep homes warm and comfortable through the winter months. Tests with cotton window shades show that they reduce heat lots through windows n.jre than ons- Ihirrt, Since 30 per cent of all h«at loss Is througl. windows, the use of cotton shades aids considerably in keeping warm air Inside. A .op)mtlt«t»J Iowa »nit wilt, (entlr fl»rin» »kirt »nd fitted notched jkekot, designed by P««l- CM Triger*. !• burjundj kirluy* piqu«. H.I by Mr. JoIiM. COTTON, COTTON ... Everywhere! Vitamin B12 is used In treating pernicious anemia. New Type Heater Requires Cotton A new type of heating systenr' made largely of cotton fabric is no* on the market, the National Cotton Council reports. The radiant heating system consists of a series of panels installed in 'th; ceiling of each room and operating on a 220 volt current. The heating milt In these panels Is a layer of cotton Jtvbrlc impregnated with rubber especially treated t o conduct electricity. Fifteen pounds of cotton fabric are used In an average five-room house installation Council says. F. L WICKER MACHINE SHOP 215 North 2nd — Just Call 2192 LAWNMOWERS Power and, hand mowers sharpened and repaired... • picked up and delivered. BLACKSMITHING Plow points receive prompt and expert sharpening. WELDING Acetylene and electric.. in the shop or on the job. Satisfaction guaranteed. MACHINE WORK We have , the experienced men and the equipment to do your job right. The Smartest Buy of All Here's why those cool cotton garments are such a smart buy. As strong as structural steel, natural cotton fibres can be woven thin for coolness—yet remain strong for rugged service. T« be coo!,,the fabric must also absorb moisture quickly and transmit it to the atmosphere. Highly absorbent cotton does this rapidly, yet when damp actually INCREASES In strength.... while manufactured fibres (rayon, nylon, etc.) get weaker as they get wet. Choose cotton—it's the smartest buy of alt It's a Sanforized cotton slip lavished with dainty eyelet embroidery trim. And you'll appiaud the Artemis Figure. Perfect cul because it fits divinely. White only. Sizes 32 to 40, 32S to 36S. 118,860 BALES OF COTTON Were Used in One Year in the Manufacture of Shoes! „ That's just to show you how loyal you are to the cotton farmer in Mississippi County when you buy a pair of shoes. During National Cotton Week, and every day of the year, remember that you walk on cotton! HEUERS SHOE STORE Across the Street from the Goff Hotel ANGEL WINGS...the wonderful new Bra with stand-up wings, complete coverage, and exclusive adjustable back to fit every figure. Here, covered with fabulously beautiful embroidery, to wear with their well-cut shorts as a cool short pajama, or an expertly-designed playsuit; Daffodil yellow, Lilac, or Aqua, with white embroidery 32 to 38. 4.95 U's a cool chambray iced with lacel Diamond-shaped pieces of lace oet on a waistline give fashion importance to Peg Palmer's charmer of sanforized chamhray. Flared skirl makes it doubly flattering to the mid-size woman. Blue, pink, aqua. Mid 12 to Mid IS 8.95 This smart Jantzen slims yon down where you like to be slimmed down—the smart side piping pares pounds off the hips, the snug-hugging waist does fine things for the middle. Note the crisp turn-op cuffs, smartly boyish fly-front. Fine Sanforized Cotton Gabardine in 7 gorgeous fast-color duos. 10 to 20/ COMING SOON! The new New York Store- Complerely Redesigned the NEW YORK STORE

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