The Courier News from Blytheville, Arkansas on May 2, 1950 · Page 14
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The Courier News from Blytheville, Arkansas · Page 14

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Blytheville, Arkansas
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Tuesday, May 2, 1950
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Page 14
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PACE TWO, (ARK.) couRren NEWS , MAT* Stress Put on Cottons for Men. Coolness and Color Big Points In Styles for Every Occasion "Ad»m in The Looking Gluss", th« current exhibit at the Coslinne iwtltute of the Metropolitan Museum of Art In New York City, has called «ttentlon to men's clothes In a bit w»y. Whether American men are go- Int to rush out and order the de- slfai th»t Jumous women designers h»w dreamed up for them, rc- mtuii to be seen. However, there's reflect* » strong trend alreudy under way in the manufacture of one feature of the exhibit which men*' clothing. That Is '.he strong emphasis on cotton for every type of costume for every occasion. The color palette, too, Is new and pleasing, both In the "Adam" exhibit and In current men's wear collections. Although there's a wealth of neutral cotton cord and seersucker «ults for city' streets, color runs -rampant 'In apparel for leisure hours. A good example of this, In the exhibit, Is a smoking Jacket and vest ensemble In a small, cheerful red and white satin-checked colton, report the National Cotton Council. In 1D50 sportswear, red is making a strong bid for favor, Typical !« a solid red sailcloth wrinkle-reits- lant sports shirt patterned after a fisherman's shirt. This can be teamed with stark white Bos'n slacks,, also wrinkle-resistant. Bright colorful denims, long- lime favorites for women's and children's sportswear, now are styled for men, too, In both solid colors and plaids. Any man could be completely comfortable on the beach or in his own back yard wearing denim "gunny sack" slacks or shorts, with huge, useful patch pockets, and heavy rope belt at the drawstring waistline. In bright pink, they'd blend -Well with a Fashion Designers Indulge Girls' Fancy for Hew Clothes In the spring a young girl's fancy, lightly turns to thoughts of—new clothes I ' This- season she will .'have much to think about along those Hnes, for Dame Fashion has cooked up a wonderful array, of smart new cottons for the 1950 fashion parade. Burs to catch the eyes of the fashlonwlse femmes who like something different and distinctive Is a two-piece dress ot. printed black and white crinkled organdy. It Is designed by Clifford of del Mar. The tuck-In. -Sleeveless blouse is tucked In a chevron design across the front. The skirt Is a wide billow, with the small waist drawn In by a cherry, red velvet belt. Another ' two-piece cotton that will prove Ideal throughout, the spring and summer Is designed , by Li! 1 Alice of California. It Is made In Ytrld shades of cotton seersucker with a skirt that slenderizes the hip*. A button-tip top with a pert, flared peplum 'has a double yoke and If trimmed with white rickrack at tt» neckline and on the peplum. This frock la a* easy to wash as It U to wear. Wrinkle-resistant cottons wli: pror« a Joy In wardrobes this spring and summer, and there will be plenty of these crease-resistant fabrics around to .choose from, this season A two-piece .jacket dress by California Bmartys. Is typical of the new wrinkle-proof, textured cottons In toft summer colors of arbutus pink, birch gray, and bud aqua, the fabric ha» extra spot and soil resistance and Is as washable as ordinary cottons. To start the spring off right, a lightweight corduroy suit Is just the thing, and designer Chee Arm- •tronf has concocted the perfect young fashion for'those just-before cummer day?. The slim, stralght-as- a-reed skirt Is created In solid blue corduroy while the boxy, dashing Jacket Is of printed check. It tie; with a big pussy-cat bow of sold fabric to match the skirt. There is nothing so adaptable a • cotton suit for the career girl th« traveler, or .the shopper. TJsin (len plaid cotton of the menswea type, Dorothy Cox fashions a pretty nd practical suit. She makes the ong Jack a turned-up collar style r lth two slanted patch pockets and liree-quarter length sleeves. The klrt is straight and accents the lassie lines of the jacket.' Denim Is selected as the fabric or a chic cotton suit,dress by Jus- In McCarty. A straight, slim-lined klrt is teamed with a short-sleeved acket boasting a pert little wing collar_ and contrasting panels of darker cotton running from the houlder to the waist line. This Is another of the new cottons with a vrinkle-reststant finish. A perfect shirt for swinging you partner, or far active and spcctato sports. It's In a bright Square Dane plait! ginxh&m with a Snperse MTlnkle-resislanl finish. Shoi sleeves are comfortably cooL matching zip-front shtrt, or with classic spoil shirt In a brilJian harmonizing plaid. Other colorful colt/ons, to a man taste, are the Important new sheer —plaid lightweight and tissue ging hams Find voiles' (some with cotto knit waistbands); as well as dotte Swiss. The wonderful thing about thes bright new cottons for men is the practicality. They are easy to was and keep their bandbox frestuie. through mnny wcaringa. Seamstresses y ick Cottons •or Easy WorJc Ninety-nine per cent of all wo- en -*ho sew at home buy cotton pbrlcs. in A recent survey conducted by leading pattern company, nearly :very woman Interviewed reported hat she used some cotton fab'rlcs n her sewing projects. Only one ier cent failed to mention; cotton when questioned about the type of rn a teri a Is they bo ugh t (or home sewing. The survey Included 5114 worn en, a representative sampling of 'cm 1 nine consumers. Dresses are the most popular terns «or home sewers. The pol reported that nearly every woman who sews had made at least one dress during the year. About hal of them had made blouses, skirt aprons, and hou.se dresses. Onlj a few made suits, coats, s lac to and other articles that are not sr frequently replaced. A small number of the women questioned make men's clothes. Ap proximatcly one-third made paja mas for uny member of their fam lly, while U per 'cent made shlrt-v The women-who sew mentioner washahliity, color fastness, and at tractive col lor prinlH as qualitic- which make cotton a desirable sewing fabric. The consumer study shows thai women who sew at home come from every walk of life. Ol the 47 per cent of feminine consumers who sew, the high Income group represents 14 per cent; the uppei middle class, 19 per cent; the lower middle group, 38 per cent; and thr low income classification, 29 pet cent. Oak wilt disease hns been four to spread through root "grnfts" oc : currlng naturnUy between trees. FARMERS! ANHYDROUS AMMONIA This high-germination has been cleaned and sacked in 2-bushel bags. Call for earl; delivery now. ' We hare Ihe mater!*! »nd pi teat on to put this fertilticr down anywhere. Call for ptete details. Amount for cotton, 5* UM. per acre, cost* only Armorel Planting Co. ARMOREL, ARK. BELIEVE IT OR NOT! MORE COTTON YARDAGE THAN LEATHER JS USED IN MAKING SHOES! Walk on air in "BOOSTER" Htndftome!... with ihe deepest, cushionj comfort a to an tv cr kinrw. Yet Booster is rw light it flo«l» on water. Thick solca of crepe rubber on colorful duck upper*. Shockproof insole; scientific foot ltil; washable. Drown, blue, natural; vriih natural >ole*. CABLE WEAVE SANDALS $2.95 AH the brilliance of * howl of trimmer flowers in these «tn"p«s, anchored, to your ecu in me villi Bolid-color bark. Go-everywhere shoes. Multi-color com- binmlkmi In Magic red, Cliing blu«, Sim»tua& yellow. Chive grtcn, Chicocj bro\vn t Paprika, Pfl*0ock, Cloud wMte, Vomea* $5.95 Boys Siy.es $4.95 ATTEND THE COTTON WEEK DANCE TONIGHT—BOB STRONG AND HIS ORCHESTRA FAMILY SHOE STORE WHAT DOES THIS MEAN? MISSISSIPPI GOUHTY IS ON THE MAP FOR MANY REASONS Mississippi County. Ark. THIS IS THE ANSWER: Mississippi County Has the Most Extensive Promotion For National Cotton Week In the World ! ! ! MISSISSIPPI COUNTY ALSO HAS A DECORATING SALON THE HOUSE OF CHARM IS A DECORATIVE SALON THAT OF- .'. FERS YOU ACCESS TO SERVICES AND MATERIALS NOT OBTAINABLE IN MANY METROPOLITAN CITIES BUT OBTAINABLE HERE AT REASONABLE PRICES. In addition, the counsel of a professional Interior Decorator, Sam Parker/ is available to you. There is no charge for this decorating service in the .selection of materials. It is no exaggeration to say that the markets of the world are here for you to examine But, at this time we will limit our remarks to that which would suggest to you the scope of our extraordinary collection of home furnishings. 10% Discount On All Cotton Fabrics During National Cotton Week! 312 WEST MAIN PHONE 2342 WALLCOVERINGS A complete selection of fabrics, wallpapers and paints. As an illustration we mention here our superb Williamsburg Decoration Wallpapers. . .matching fabrics and wallpapers. . .of the Colonial Period. DRAPERIES In Draperies, perhaps names would tell you more. . .Saison, Wayerly, Schumacher, Cheney, Erbun, Mead and Montague, and many others. . .created in traditional, colonial, provincial and modern styles. PICTURES & FRAMES Prints and Pictures framed to order. Mats tinted...We feature a selection 'of loose prints Personal attention and authoritative advice given every order. FURNITURE Re-Upholstered and Custom-Built Furniture, in modern or period styles, and designed according to your particular specifications " from a wealth of fabrics and frame styles. : You do not have to accept substitutes.. ..exactly what your taste demands can be supplied. ^. • CARPETING & RUGS In Carpeting and Rugs we have a selection certain to please the most discriminating; .. .Chenilles, Broadlooms. Hooked Rugs Willon, Twists, Cotton Carpeting. FLOOR FINISHING Hardwood Floor laying, sanding and finishing, will skill to please the most discriminating. In floor coverings we feature Kentile Asphalt tile, Bonnie Maid Versa-Tile, and Rubber Tiiing of several types. The House ot Charm has a persona! meaning to you. New charm, new loveliness for your own home can be realized by inviting the services of our decorating salon Our finished work is a compliment to your good taste. So. Highway 61 Now In Our New Location Phon« 6190 » Aereii from Th« Raiorback ]

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