Ewiw. SIM* fliwfeiitf Chni* Hutchlnson News Saturday, Oct. 9, 1971 Page MANY - MANY MORE ITEMS NOT LISTED Meat Thermometer.. 'Accur. , ate, easy-to-read dial, usually found on expensive models '.*.... .;.... 88c Window Whiz. Long-handled. Fits between casement windows. Sponge, and squeegee 88c Sillcone Oven Mitts: N e w miracle fabric. Heat and soil resistant. Many colors 2 for 880 BARBARA STANWYCK (right) fears that her daughter, Barbara Parkins, is going mad in "A Taste of Evil,'? a chilling suspense drama bauot a young girl convinced she is being tormented by an unknown presence on the ABC Tele? vision Network's "Movie of the Week," Tuesday, Oct. 12, 7:30 p.m. ' * - Tearless Onion Chopper. Stainless-steel blades. 1 cup measures; Also chops other food .........' 88c Wooden Mixing Spoon Set. Aluminum Splatter •Guard. 5 spoons—8, 10, 12,14,,16-in. Protects stove, kitchen from for mixing; stirring, etc. 88c. grease splatter. Very , handy 88c Colander Strainer. Ideal for steaming clams, straining and washing foods. Sanitary 880 TV Commentary Irritation Sells Stainless Steel Canape Forks. Stainless Steel Canape Set of 6. Fruitwood handles, Knives. Set of 6, With fruit- 4-in. long. For that, extra touch* .v.:............... 88cj. w.ood handles, • 4-in long. That extra touch. ....'. ...... 88c 3-Piece Strainer Set. Set of 3 heavy duty wire mesh-strainers. 2%, WB and 4-in. sizes. 88c Steel Expanding Shelf. Doubles closet or cabinet shelf. Expands to 17-in. .5%-uv. high. Sturdy ........:... 88c By PHILIP H. DOUGHERTY. (C) W1 N.Y. .Times News Sefylc* : NEW YORK — "Most everyone I talk to," writes a reader, "says if there is one thing THEY WILL NOT buy it is Sharmin (he meant Charmin) tissues because of what most people tlilnk is a nauseous commercial on TV 'don't squeeze the Sharmin (he still means Charmin) etc.' I'd be interested in knowing what response there has been to this ad — whether S (C) harmin sales have actually increased (or declined) and to what extent." Well, dear reader, you either haven't talked to enough people or the ones you have talked to lied and are buying their toliet tissue on the sly, because Charmin is going Like a house afire and carving out bigger and bigger pieces of $525 million a year market. and-this probably, reflects its move into New York and. New England. The agency (beneficiary) is Benton & Bowles, which once had a public relations- director named George Whlppla. He looks only slightly like a supermarket manager. The advertising campaign is what the professionals call a "modified slice-of-life technique" with a tongue-in-cheek approach. 'One advertising executive characterized it as "brilliant," another, who didn't think it was tongue-in-cheek enough, said it was certainly helped by the fact that the product is a superior one. One sly old fox in the agency business was asked if there is any relationship between the irritation quality of a commercial and the sale of products. Cookie Sheet. Set of 2. All- purpose heavy duty steam- less pans with hand grips 88c Folding (Plastic Coated 10 Arm Dryer. Hangs over shower -rod. Comes with plastic clips 88c Set oMO Fruit Magnets.,C6l-:. orful magnetic memo holders adhere to any steel surface 88s . Aluminum : Baster. E a s y. basting of all roasts. Easy to handle and use 88e Wet N Dry Measuring Cup. Over the Door Ironing Board 2 cup/1 cup size. Use wet, Holder. Holds board secure- 88u ly behind door, Chrome plated 88c turn over, use dry. Magnetic Hooks. "Adhere firmly to any metal surface. Holds cups, utensils, tools. Set of 4 88c Steak Tenderl/er. Soften,^ tough steaks, roasts, other meals. Made of cast aluminum 88c please don't make George Whipple, (the supermarket manager in the commercial), sound Impolite. He always says, "Please don't. . ." Charmin, like its sister products, Pampers disposable diapers, and Bounty Paper (towels), are from Procter & Gamble, those master marketeers. It is now available to 85 per cent of the population and, trade sources indicate, has about 15 to 20 per cent of the ; market, probably running neck- .and-neck with Scott, long the leader. And, reader-writer dear, you can bet your hippy on this—P. & G. does nothing in the field of advertising without thoroughly testing it and testing it some more. P. & G..'s Cliarmin Paper Products Co. (acquired In 1957) put $1.5 million Into spot TV advertising in just the first half of this year, which is almost as flinch as it spent in all of 1970, He answered the question with two. question, "irritating to whom? And how do you know?" And listen to this, dear reader, he also said, "who; does the complaining? Shut-ins, neurotics, the unstable, and the so- called intellectuals who hate advertising anyway." "A high irritation factor,"'he noted knowingly, "almost always correlates with high recall scores and high sales usually .follow them." Shorty Mop. All purpose cotton utility mop for tight spaces. With wood handle. 88c Handy Dandy Dieter's Scale. With calorie chart for the conscientious weight watcher. »... i. 88c Floral Shopping Bag. Plastic all purpose bag. Wipes clean with a damp cloth 88c Grater N Bowl. Sectioned for grating, stirring or shredding into its own bowl. 88c Decorative Charm... WALLPAPER OF DISTINCTION Excellent Selections SCHMITFS PAINT STORE 4th ft Mate Whipped- and Beater. Chrfome plated. For psrfccl beating, whipping of batters, egg whites 88c Hang It All.. Four clip heavy duty holder for brooms, tools, utensils. Never loses tension 88c Ice Crusher, ll.avy Cast aluminum, highly polished. Crushes cubes easily for iced drinks ,. 88c Apple Airc. Apple - shaped container conceals powerful odor absorber for refrigerator 880 Bath Tub Washer. Extra- long handles saves kneeling and stooping. For home, auto 88c 2-pc. Broiling Pan. Smoke- Kitchen Spatula Set. 3 cook- less family size broiling pan. ing helpers — bowl scraper, Complete drainage. 11 x 16- - spatula and bottle scraper, in 88c Plastic 88c Aluminum Bacon Crisper. Cooks on both , sides. N» turning. Cooks flat, no curling ..' 88c SHOP AT SEARS AND SAVfi Satisfaction Guaranteed , «r Your Money Bach Sears .AND CO. STORE HOURS: MOD., Wed., Thurs • ; Tues.y FH.-& Sat. 9:30 a in. to 9 p.m. 9:30 a.m. to 6:00 p.m.
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