Argus-Leader from Sioux Falls, South Dakota • Page 25

5C Argus-Leader, Sioux Falls, S.D. Friday, March 31, 1978 I i 1)1 i I III im.rnifnni i t's rse and shine at KELO (Upper left) The early morning hours are busy, solitary ones for Joe Cooper, as he goes over scripts for "Good Morning KELO-Land. (Above) Cooper pours coffee for substitute Jerry Jans (center) and Sheri Brown on the set, moments before airtime. (Photos by Lloyd B. Cunningham.) This spring's best lawns are the ones being planned right now! There's no secret to developing a really nice lawn.

All you need is a simple plan of what to do, and when. The plan depends on your lawn's current condition, and the chances are it won't require more than two hours work for the whole year. Public TV reaches goal "Festival '78," the recently completed fund-raising drive of the South Dakota Public Television Network, garnered more than $40,000 in its 16-day span. The network received 2,112 telephone pledges during the drive, for a total of $41,318. Off-air contributions, including business and unsolicited mail contributions, should push the total over the network's goal of The average pledge was $19.57.

The public television telethon airs in South Dakota each year in March and December. The December 1977 drive netted 582 pledges for $11,372. Funds raised during the telethon and other drives are used to purchase programming for the network. air has been the addition of Ms. Brown to the cast.

She replaced Nancy Sutton, who left in February to work for the Dallas, Texas, CBS affiliate. Ms. Brown had been KELO's Worthington, news correspondent for the past year. In her two months on the morning show, she has received offers to work at stations in larger cities, such as Nashville, Tenn. "I'm perfectly happy where I am," she maintained.

"There are still too many things I think I can learn at KELO. I'm not saying I would turn down anything that comes along. But it would have to be a darn good offer." "I'm not afraid of losing Sheri'Cooper said. "I never worry about my people, if they're going to something bigger and better. We wish everybody the best.

It's quite possible it could happen; she's talented, ambitious and knowledgeable. We'll cross that bridge when we come to it. I'm just glad that I've got her here now, that she'll be here tomorrow." At 6:47 a.m., Cooper wraps up the sports, having trimmed a few minutes of the show (which is running long) by editing down his sports copy as he reads it. A commercial with a catchy jingle for a local bank winds down. Ms.

Brown smiles at the music and decides, "I like coming out of this spot." The grin on her face tones down to a slight smile when the red light comes on. With 10 minutes to go, during Merle Ellis' fumble-tongued presentation on pork roasts in "The Butcher," Cooper is still cutting material to make the best of the rest of his material fit the remaining time. "I'll do page 41, then Sheri will go back and do 26 and 27," he tells the cameraman, who relays the message to the control booth. "Do I have to work tomorrow? It's Good Friday," Ms. Brown wonders aloud.

"Yes ma'am or yes person, depending on how you want it," Cooper replies. As Jane Norman begins her fix-it feature, another thought comes to Ms. Brown: Cooper's impending vacation. "While you're gone," she says to Cooper with a teasing grin, "can I sit in your chair?" "You may be in charge," Cooper responds with mock bluster, but you're not sitting in my chair." Noticing a reporter hastily scribbling down his comments, Cooper adds, "And don't put that in your story." A final commercial comes on; Ms. Brown watches the monitor, then mimics the unctuous announcer, saying, "Hi, I'm sincere." It's a race in the closing seconds, but Cooper finishes reading the temperatures at 6:59:30, in time to say, "And now let's check in with Lesley Stahl and Richard Threlkeld on the 'CBS Morning Then Cooper and Ms.

Brown run down the hall. In 25 minutes, they have to produce five new minutes to insert in the CBS show's 7:25 a.m. break. Although the pace seems frenetic, Cooper notes that this is not an unduly hectic morning. "Hectic," Cooper says, "is when you've got 30 minutes until airtime and there's a two-car smash-up with two people dead or a fire that guts a big building in town and you're trying to get the story and still get it on the air." Continued from page 1C a photographer.

"My grandmother doesn't know that I smoke." At 6:22 a.m., Ms. Brown, Cooper and Jans head for the studio. "I'm pouring today," Cooper says, reaching for the pitcher of coffee on their set. "Now, if I had a microphone, I'd be in business." 6:30 a.m. Airtime.

Cooper says good morning to Ms. Brown and Jans; after they reciprocate, Cooper adds, good morning, KELO-Land." The greeting, uttered every week day since Aug. 1, 1977, is the only such salutation being offered in a Sioux Falls television studio at that time of day. KELO is the only Sioux Falls station to tackle the early morning news show. At KSFY, "Country Day," a farm show produced in Minneapolis, is aired because the management feels that show is better than anything it could produce.

On KXON, "The PTL Club" holds the airwaves from 6-7 a.m. because of a long-standing station commitment to the show. "Good Morning local appeal shows up in the ratings. The combination of news, features and corny banter captured a 43 share (43 percent of the persons watching television at that time of day) in the February ratings taken by the Arbitron rating system. "Country Day" had a 40 share; "The PTL Club" drew 13 percent of the viewers.

With its local appeal, the show might have been a strong lead-in to the "CBS Morning News," 'which trailed NBC's "Today" in the ratings consistently. "Maybe we are leading viewers into the 'CBS Morning News," Cooper said. "I hadn't thought about that before, but I'd like to think it's happening." Unfortunately for KELO, NBC trumped KELO's local ace by adding one of its own a year and a half ago: South Dakota native Tom Brokaw. Brokaw's appeal locally is such that the "Today" show grabbed a 45 share of total viewership, compared to the 26 share garnered by the "CBS Morning News" and "Good Morning 11 share on KXON. The "Good Morning KELO-Land" format has remained unchanged in its nine months: News, weather, sports, local stockyard quotations and three features (Leighton Ford's inspirational word, Merle Ellis as "The Butcher" and Jane Norman with household fix-it hints).

"I don't know that I'd want to change the, format," Cooper said. "Let me put it this way: I'd change the show any way I could if people wanted something else. My goal is to give them the total information they're looking for." Cooper and Ms. Brown both have ideas for possible changes in the show, but agreed that there is little time to devote to additions to the format, given their working schedules. "When I started here, I had ideas from here to Timbuktu," she said.

"But you try getting up at 3 in the morning for two or three weeks and see what happens to your ideas. There just isn't time to do some of the things we could be doing. You have to recognize your limits and choose your battles." The only difference in the show since it went on the Your Personalized Plan-FREE One of our Scotts Lawn Pros tm. will ask you few simple questions about your lawn, and then outline year-long program to fit its needs. There's no charge for this service, and you are not obligated to purchase anything.

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Confest STATE WINNERS Armour over Elk Point 57-53 STATE WINNERS Yankton over Watertown 58-35 Sat. April 8, 1978 rtimada Inn $100 WINNER SCORE Mark Bengston, Aberdeen 56-50 ICE CREAM WINNERS: Mrs. James Kroger, Inwood 60-52 Ed Rassel, Cotton 62-53 Mrs. Lillian Bleckhert, Aberdeen 60-50 Dave Dossett, Sioux Falls 56-48 Maureen Jensen, Brookings 61-50 Chad Husted, Harrold 59-48 Timothy Hruska, Lake Andes 63-51 Ricky Kasperson, Arlington 63-55 Mrs. Harvey Tschetter, Hitchcock 64-56 Michael Duple, Springfield 61-47 Harvey A.

Michlitsch, Aberdeen 63-57 Dennis Barta, Yankton 63-48 M. Van Steenwyk, Luverne, Mn. 62-59 Brad Gauger, Moorhead, Mn. 67-54 Randy Hongslo, Alcester 63-58 DeWayne Fuerst, Mitchell 64-48 Mary Hines, George 68-54 LeRoy Rotert, Salem 69-53 Kevin Kroger, Alcester 67-55 Blair Lunde, Watertown 55-43 Jeanne Dwight, Aberdeen 65-49 Chas. J.

Martlnek, Mitchell 67-50 Lois Van Deest, Sioux Falls 65-59 Richard Sinkbeil, Norfolk, Nebr. 65-59 Julie Tolstedt, Burke 66-48 $100 WINNER SCORE Chuck Case, Watertown 57-41 ICE CREAM WINNERS: Rose Ann Friedbauer, Sioux Falls 57-42 Maureen Jensen, Brookings 55-42 Mrs. Robert Flick, Sioux Falls 54-42 Todd DeBeer, White 52-40 Carrie Rinerson, Watertown 58-47 Gladys Jensen, Watertown 49-39 Michael Johnson, Flandreau 58-48 Dale Johnson, Sioux Falls 59-47 Monte Carlson, Sioux Falls 58-48 Nolan Kusler, Sioux Falls 55-46' Kevin Carda, Tripp 55-46 Ronald G. Bak, Irene 59-48 Norman Schuh, Aberdeen 58-49 James Narem, Ortley 51-42 Todd Lee, Huron 54-45 Pat Hartlgan, Sioux Falls 54-45 Omar Paulson, Clark 57-48 Gary Unruh, Sioux Falls 57-49 Joe Welling, Parkston 58-50 Keith Schumacher, Roscoe 56-48 Greg levers, Gettysburg 57-49 Jenna White, Parker 52-44 Ed Rassel, Colton 59-49 Marilyn Cahoy, Tabor 58-50 Tom Llnngren, Florence 53-45 LennleZens, Canova 58-50 Jim Scherr, Mobridge 54-48 Larry Kocer, Tyndall 58-50 I i i WO' Ill 'WwQ 6:30 POOLSIDE COCKTAILS 2 Bands For Your Dancing Pleasure GENE McGOWAN GALEPIFER MAIDNIGIIT BREAKFAST Terrace Park Dairy awards $100 to the persons selecting the winner and the closest score of the South Dakota State A and Basketball Tournaments respectively. The first twenty-five runners-up of each contest receive one-half gallon of Terrace Park Ice Cream.

For Reservations call: 334-9 130 or 336-9705 This odvtrtitmnt sponsored by tha following lntrestd businesses Terrace Path Dairy Younkers Michael's Footnote Wilson's Dardis, Inc. Karen's Fashions GKR Realtors Weatherwax's Michael's Burke's Copyright, 1978 Ttrric Pwli Dairy.