M«k« • EMIWT. It M $»«i Rmlvtiifl Hutchiiison New* Saturday, Oct. 9, 1971 Page 3A MANY - MANY MORE ITEMS NOT LISTED Meat Thermometer. Accurate, easy-to-read dial, usually found on expensive 'mod- "els ..;;.......;..:....;.; ssc Window Whiz. Long-handled. Fits between casement windows. Sponge, and squeegee ..:.; 880 Silicon* Oven Mitts: New miracle fabric. Heat and soil resistant. Many colors 2 for 88c BARBARA STANWYCK (right) fears that her daughter, Barbara Parkins, is going mad in "A Taste of Evil," a chilling suspense drama bauot a young girl convinced she is being tormented by an unknown presence on the ABC Television Network^ "Movie of the Week," Tuesday, Oct. 12, 7:30 p.m. TV Commentary Irritation Sells By PHILIP II, DOUGHERTY (C) Wl N.Y. Tlmw News Servlc* NEW YORK — "Most everyone I talk to," writes a reader, "says if there is one thing THEY WILL NOT buy it is Sharmin (he meant Channin) tissues because of what most people think is a nauseous commercial on TV 'don't squeeze the Shacmin (he still means Charmta) etc.' I'd be interested in knowing what response there has been to this ad — whether S (C) harmin sales have actually increased (or declined) and to what extent." Well, dear reader, you cither haven't talked to enough people or the ones you have talked to lied and are buying their toliet tissue on the sly, because Charmin is going like a house afire and carving out bigger and bigger pieces of $525 million a year market. And please don't make George Whipple, (the super market manager in the com merclal), sound impolite. He always says, "Please don't. . .' Charmin, like its sister prod ucts, Pampers disposable dia pers, and Bounty Paper (tow els), are from Procter & Gam We, those master marketeer; It is now available to 85 pe cent of the population anc trade sources indicate, has -about 15 to 20 per cent of th market, probably running neck and-neck with Scott, long th leader. And, reader-writer dear, you can bet your bippy on this—P. & G. does nothing in the field of advertising without thoroughly testing it and testing it some more. P. & G..'s Charmin Pape Products Co. (acquired in 195' put $1.5 million into spot TV a( vertising In just the first hal of this year, which is almost a much as it spent in all of 197 id this probably reflects its love into New York and New ngland. The agency (benefici- ry) is Benton & Bowles, which ice had a public relations d'i- eetor named George Whipple. e looks only slightly like a su- ermarket wanager. The advertising campaign is •hat the professionals call a modified slice-of-life tech- ique" with a tongue-in-cheek pproach. One advertising executive characterized it as brilliant," another, who didn't think it Was tongue-in-cheek nough, said it was certainly iclped by the fact that the »roduct is a superior one. One sly old fox in the agency business was asked if there is any relationship between the irritation quality of a commercial and the sale of products. He answered the quastion with two question, ."irritating x> whom? And how do you know?" And listen to this, dear reader, he also said, "who does the complaining? Shut-ins, neurotics, the unstable, and the so- called intellectuals who hate advertising anyway." "A high irritation factor," he noted knowingly, "almost always correlates with high recall scores and high sales usually follow them." Decorative Charm... WALLPAPER OF DISTINCTION Excellent Selections SCHMITTS PAINT STORE 4th & Hall Tearless Onion Chopper. Wooden-Mixing Spoon Set. Stainless steel blades. 1 cup & spoons-8, 10, 12, 14, 16-In. measures. Also chops other .for mixing, stirring, etc; 88c food 88c Aluminum Splatter Guard. Protects stove, kitchen from grease splatter.. Very- handy. 88c Colander Strainer. Ideal for steaming clams, straining and washing foods. Sanitary 88c Stainless Steel Canape Forks. Set of 6. Fruitwood handles, 4-in. long. For that extra touch 88c Stainless Steel Canape Knives. Set of 6. With fruitwood handles.. 4-in long. That extra touch. 88c 3-Piece Strainer Set. Set of 3 heavy duty wire mesh strainers. 2%, y/B and 4-in. sizes 88c Steel Expanding Shelf. Doubles closet or cabinet shelf. Expands to 17-in. S'/i-in. high. Sturdy ;. 880 Cookie Sheet. Set of 2. All- purpose heavy duty steam- less pans with hand grips 880 Folding Plastic Coated .10 Ann Dryer. Hangs over shower rod. Cornea with plastic clips 88c Set of 10 Fruit Magnets. Colorful magnetic memo holders adhere to any steel surface 88s Aluminum Baster. Easy basting of all roasts. Easy to handle and use 880 Wet N Dry Measuring Cup. 2 cup/1 oup size. Use wet, turn over, use dry 88c Over the Door Ironing Board Holder. Holds board securely behind door. Chrome plated 88c Magnetic Hooks. Adhero firmly to any metal surface. Holds cups, utensils, tools. Set of 4 88c Steak Tenderlzer. Softens: tough steaks, roasts, other meats. Made of cast aluminum 880 Shorty Mop. All purpose cotton utility mop for tight spaces. With wood handle 88c Handy Dandy Dieter's Scale. With calorie chart for the conscientious weight watcher 88c Floral Shopping Bag. Plastic all purpose bag. Wipes clean with a damp cloth 88c Grater N Bowl. Sectioned for grating, stirring or shredding into its own bowl, 880 Whipper and Heater. Chrfome plated. For perfect beating, whipping of batters, egg whites 88c Hang It All. Four clip heavy duty holder for brooms,, tools, utensils. Never loses tension 88c Ice Crusher. H.avy Cast aluminum, highly polished. Crushes cubes easily for iced drinks 88c Apple Aire. Apple - shaped container conceals powerful odor absorber for refrigerator 88e Bath Tub Washer. Extia- 2-pc. Broiling Pan. Smoke- Kitchen Spatula Set. 3 cook- Aluminum Bacon Crisper. long handles saves kneeling less family size broiling pan. ing helpers - bowl scraper, Cooks on both sides. No and stooping. For home, Complete drainage, li x 16- spatula and bottle scraper, turning. Cooks flat, no curl- auto 88c in , 88c Plastic 88c ing 88c SHOP AT SEARS AND SAVts Satisfaction Guaranteed _________ , 9fYour Monty Back «AM, IIOEMCIC AND CO. [Sears STORE HOURS: Mon., Wed., Thurs Tucs., Frl. & Sat. 9:30 a.m. to 9 p.m. 9:30 a.m. to 6:00 p.m.
What members have found on this page
Get access to Newspapers.com
- The largest online newspaper archive
- 11,100+ newspapers from the 1700s–2000s
- Millions of additional pages added every month