HttMWtfl'i J«b.lMi«'. ChHM Hutchinson News Saturday, Oct. 9, 1971 Page 34 MANY-MANY MORE ITEMS NOT LISTED Meat Thermometer. Accurate, easy-to-read dial, usually found on expensive models ';.''..'.:.....'....'....... 88c Window Whiz. Long-handled. Fits between 'casement windows. Sponge, and squeegee 88c Silicon* Oven Mitts: New miracle fabric. Heat and soil resistant. Many colors 2 for 88a BARBARA STANWYCK (right) fears that her daughter, Barbara Parkins, is going, mad in "A Taste of Evil," a. chilling suspense drama bauot a young girl convinced she is being tormented by an unknown presence on the ABC Tele' vision Network's. "Movie of the Week," Tuesday, Oct. 12, 7:30 p.m. TV Commentary Irritation Sells By PHILIP H. DOUGHERTY -(C) 1971 N.Y. Times Ncw» Servi'c* . NEW YORK — "Most every. one I talk to," writes' a .reader, "says if there is one thing THEY WILL NOT buy It is Sharmin (he meant Chanrun) tissues because of what most people think is a nauseous commercial on TV 'don't squeeze the Sharmin (he still means Charmin) etc.' I'd be interested in knowing what response there has been to this ad — whether S (C) harmin sales have actually increased (or declined) and to what extent." Well, dear reader, you either haven't talked to enough people or the ones you have talked to lied and are buying their tolie't tissue on the sly,, because Charmin is going like a house afire and carving out bigger and bigger pieces of $525 million a'year market. *•* - . • And please don't make George Whipple, (the supermarket manager in vhs com mercial), sound impolite. 'He -always says, "Please don't. . .' Charmin, like its sister prod ucts, Pampers disposable dia pers, and Bounty Paper (tow els), are from Procter & Gam We, those master marketeers It is-now available to 85 pe cent of the population and trade sources indicate, lias about 15 to 20 per cent of th market, probably running neck • and-neck with Scott, long ; th leader. And, reader-writer dear, you can bet your bippy oil this—P. & G. does nothing in the field of advertising without thoroughly testing it and testing it some more. P. & G..'s Charmin Pape , Products Co. (acquired in 1957 put $1.5 million into spot TV a< vertising ,in just the- first half of this., year > which is almost a much as it spent in all of 1970 Tearless Onion - Chopper. Stainless steel blades,.! cup, measures. Also chops, other food 88c Wooden-Mixing Spoon. Set. Aluminum Splatter -Guard. 5 spoohs--8 ) 10j' 12.-14, 16-in. Protects.stove, kitchen from" for mixing, stirring,,-etc. 88c, grease splatter. Very, handy 88c Colander. Strainer.. IdsaL-for steaming 'clams,.: -strain!pg and washing .foods. , Sanitary 880 Stainless Steel Canape Porks. Stainless Steel Canape Set of 6. Fruitwood handles, K^'ves. Set of 6. With fruit- 4-in. long. For that extra wood handles. 4Jn4ong, That touch 88c extra touch 88e 3-Piece (Strainer Set. Set ol3 heavy duty wire mesh strain-- ers. 2%, y/»- and 4-in.. sizes - 88c nd this, probably, reflects its move into New York and New Ingland. The agency (benefici- ,vy) is Benton & Bowles, which nee had a public relations di- ector. named George Whlpple. le looks only slightly like a su- ermarket - manager. The advertising campaign is vliat the professionals call a 'modified slice-of-life tech- ilque" with a tongue-in-chsek ipproach. One advertising executive ''characterized it ' as 'brilliant," another, who didn't hink it. was tongue-in-cheek nougli, said it was certainly helped by the fact that the >roduct is a superior one. One sly old fox in the agency business was asked if there ,is any relationship between the irritation quality of a commercial and the sale of products. He answered the question with two question, "irritating to whom? And how do you know?" And listen to this, dear reader, he also said, "who does the complaining? Shut-ins, neurotics, the unstable, and the so- called intellectuals who hate advertising anyway." ; A high, irritation factor," he noted knowingly, "almost always correlates with high recall scores . and high sales usually follow them." Steel Expanding Shelf. Doubles closet'Or-cabinet shelf. Expands to 17-in. .S'/i-in, high. Sturdy -.. 88* Cookie-Sheet. Set of 2; All- FoWin S plast 'c Coatc <» 10 purpose heavy,duty steam-. A ™» Dryer. Hangs over less pans with hand grips 88c .shower rod. Comes with • plastic clips 88c Set of 10 Fruit Magnets. Col- . Aluminum Busier. E a s y orful magnetic memo hold- basting of all roasts. Easy ers adhere to any steel sur- to handle and use 889 faoe 88s Wet N Dry Measuring Cup. 2 cup/1 cup size. Use wet, turn over, use dry .- 88c Over the Door Ironing Board Holder. Holds board securely behind door. Chrome plated 88c Magnetic Hooks. Adhere firmly to any metal surface. Holds cups, utensils, .tools. Set of 4 88c Steak Tenderizcr. Soften! tough steaks, roasts, other meats." Mada of cast aluminum. 880 Shorty cotton spaces, handle, Mop. All purpose utility mop for tight With wood 88e Handy Dandy Dieter's Scale. With calorie chart for the conscientious weight watcher. 88e **rt.& Vf* wz£i&mwx±3sssi^^.?$^& ^==~— Floral Shopping Bag. Plastic Grater N Bowl. Sectioned for all purpose bag. 'Wipes clean grating, stirring or shred- with a, damp;cloth ...... 88c ding into its own bowl". 880 Decorative Charm... WALLPAPER OF DISTINCTION Excellent Selections SCHMITTS PAINT STORE Whippet' and Beater. Chrfome plated. For, perfect beating, whipping of batters, egg whites ...-..: 88c Hang It All. Four clip heavy duty holder for "brooms, tools, utensils. Never loses tension 88c Ice Crusher. ILavy Cast aluminum, highly polished. Crushes cubes easily for iced drinks ............••..... 88c Apple Airc. Apple - shaped! container conceals powerful odor absorber for refrigerator 880 Bath Tub Washer. Extra- long handles saves;, kneeling and stooping. For home, auto 88c 2-pc. Broiling Pan. Smokeless family size broiling pan. Completa drainage, n x 16- in 88c Kitchen Spatula Set. 3 cook- Ing helpers •—. bowl scraper, spatula and bottle scrapar. Plastic 88c Aluminum Bacon Crispen Cooks on both sides. No turning. Cooks flat, no curt- ing ...880 SHOP AT SEARS AND SAVtt Satisfaction Guaranteed or Your Money Back Sears 4th It Mall •EARS. ROEBUCK AND CO. • . STORE HOURS: Mori., Wed., Thurs Tues., FrI. & Sat. 9:30 a.m. to 9 p.m. 9:30 a.m. to 6:00 p.m.
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