The Bakersfield Californian from Bakersfield, California on September 18, 1936 · Page 2
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The Bakersfield Californian from Bakersfield, California · Page 2

Bakersfield, California
Issue Date:
Friday, September 18, 1936
Page 2
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distinguishes men's All men's wear styles for Fall 1936 reflect more or less the English Influence...whether it be in line-in color-in design or in all three. The English lounge suit is the center of this fashion movement and is a logical step forward to gain ease, naturalness and distinction in men's clothing. JOSHUA TRENT SPORT SUITS This well known make of fine clothes enjoys a reputation for excellence from New York to our own Pacific Coast. The presentation for Fall is inotH. outstanding. Fine woolens, rich colorings, distinctive single and double breasted models with plain backs or with the newer sport backs including the new bi-fold. IMPORTED BRITISH TWEEDS Plain or sport back models in genuine imported British tweeds. Beautiful woolens of sparkling rich color that somehow or other we can't »ecm to duplicate at home. Tailored here in America in the superior American manner and according to our own strict specifications. HICKEY-FHEEMAN CLOTHES The way Ilickeyl'Yceman clothe* arc cut —slowly, carefully by hand shears; the way they are painstakingly and lavishly tailored with thousands of expert hand stitches anil finally the infinite care wilh which they are preyed by hand iron*.,, put Ilickcy-Krceinan clothes tit the top of the quality clothing field. H Style Krnrr styles for Fall;*. There is, too, a very definite trend towards a more generous use of color in men's apparel. Dignity and gbod taste remain the keynotes... deepened and enriched hy a fine use of color. Even soher suitings have gained greatly in hecomingness and smartness hy the judicious interweaving of color. Harry Coffee leads in presenting 1 these new and important trends. THE ENGLISH LOUNGE MODEL The whole basis of this model is case and softness,..combined with shapely English outline. It is a full shouldered garment with a trim, shaped in waist. The jacket is longer, buttons lower and the lapels arc more sharply angled. The man of average figure looks broader in the shoulders... deeper in the chest. The heavy set man loses inches and pounds... the short man seems taller and more erect. It marks a permanent new trend in men's clothes. , VENETIAN GABARDINES These colorful Venetian gabardines are made from specially selected wools giving a lustrous finished fabric of great beauty. They arc very tightly* woven insuring a close and tight surface which will not fuzz up and ruffle. If you like gabardines... and who doesn't thcsd$iays...sce these — they're "tops." SOCIETY RRAND CLOTHES Society Brand's Fall '36 models sparkle with newness... with < brilliant originality... with striking innovations. But these fa* mous makers don't stop with style. They also assure" you the finest workmanship by skilled craftsmen... luxurious long wearing woolens from the finest mills...and exclusive patterns of, rare distinction. .... II It V C 0 F F E E .* >.'.-. FRESNO and OAK EH 8 F IE L B . . . . C a 1 i f o r n i a

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