Independent from Long Beach, California • 23

BUSINESS- REAL ESTATE- INDUSTRY SOUTHLAND PROGRESS THE NEWS, INDEPENDENT, PRESS-TELEGRAM, DEC. 29, 1963 IN ALTOS SHOPPING CENTER Broadway Store Will Add Floor By KEN CHILCOTE the survey were disclosed 18 months ago, Business Editor we immediately discussed with some of the A multi million dollar expansion and re- tenants, including the Broadway, the center modeling program for the Broadway-Long potential trade of the area. Beach Store in Los Altos Center "Both Broadway and Westgate felt enShopping announced Saturday. Work will be- thusiastically that plans should be made was at once. at once for an expanded center.

Since the gin survey we have The announcement came in a joint experimented with protostatement from C. Arnholt Smith, chair- type areas and all have met with amazing of the board of success for the future of the center." man Westgate California The owners of the big shopping center at present Broadway Store in Los Bellflower Boulevard and Stearns Street, Altos Center has a full basement and two floors. and from Dorothy Marshall, vice president the Broadway-Hale The new third floor is of unusual deof of Stores, and sign. It features massive arches at the general manager Broadway-Southern building top, extending the roof five feet beyond the California. walls, and is so designed that it will blend with the current architecture THE expansion, of the center as.

well as that planned in BROADWAY STORE which may run well over $4 million when the immediate future. The rear of the complete, is one of several major expan- present store will be given a new face and sions planned for the coming year in the entrance. Welton Becket Associates is Los Altos Center, Robert Graham, West- the architect firm. gate vice president, revealed. When the Broadway Store expansion PLANS CALL FOR the complete refurbis completed the store will have approxi- ishing of the store interior at a cost of $1 mately 50 per cent more selling area, in- million.

The ground floor level and the cluding a complete new third floor, ex- second floor are to be modernized from panded interior areas and a $100,000 auto floor to ceiling. Generous use of wood facility. paneling, carpeting and terrazo is planned. "A year after Westgate acquired the Additional lines of merchandise, not center, we undertook a survey of the available in the past because of size limitaeral Long area," Beach-Lakewood-West Orange tions, will be stocked by Broadway-Long County Graham said. Beach.

These will include furniture, home' "We wanted to determine how well furnishings and expanded areas of fashion. our center was serving the areas, and, most Charles Luckman Associates will coordiimportant, what part Los Altos should play nate the interior design and fixtures. in the future of the area. Construction is expected to be completed in about one year. The store will THE PRELIMINARY results of remain open during the construction.

New Bank Planned at Bellflower BELLFLOWER Application for a new financial institution to be known as "The Bank of Bellflower" has been filed with the California Banking Department, according the agency's weekly bulletin. Mac Frankel, local public accountant for the past 23 years, is spearheading the organizational work with the aid of E. D. Mitchell, owner of Centerwood Plaza, shopping center located at Lakewood and Alondra Boule- vards: FRANKEL indicated that other community leaders involved in the proposed formation of the bank included Mayor Norman Murray, realtor; Joe: Hartstein, jewelry store owner; Jack Fishman of the Bellflower Credit Bureau; George J. Elkouri, automotive dealer, and Larry Bonzer, Long Beach manufacturer of electronic components.

He said numerous other local merchants and professional people had been invited to associate. "The Bank of Bellflower application proposes a capitalization of $1.5 million. As of the present time we are in the preliminary stages of organization and all determinations, including whether we receive a charter are within the discretion of the superintendent of the State Banking Department," Frankel said. Students Learn by Constructing House By BOB GEIVET It isn't much like a class- struction of any college in the room, this Polynesian product, nation." But for Orange Coast Col- The Polynesian house is a construction case in point, Students help (lege's technology design it, make the blueprints, students it's a "learn-by-do- then interpret them into lumling" project, ber and finishing materials. The house the boys are They do almost every job inbuilding is of six a cident to the construction, rooms, Polynesian style, It and their work must.

pass city however, and inspection just as any other house. will be -equipped with electrical devices, wall-to-wall That's because the college and lush will market the building after carpeting appointments. it's finished in 1965. It will It's to have a shake roof; be moved off campus, and put but inside the living room up to bid. Money.

realized there will be a tiki roof to from the sale goes to buy the more lumber and materialscarry out motif of the de- sign, it was explained by RobSimonds, instructor of the college's building trades. IN HIS WORDS, Coast the most comprehensive and practical course in con- List Purex on Exchange Purex of Lakewood, manufacturer of household and industrial cleaning products and drugs and toiletries, is now listed on the Pacific Coast Stock Exchange, has been announced by Thomas P. Phelan, Exchange president. The issue was listed simultaneously on the New York Stock Exchange. The stock, which formerly was traded over the counter, was assigned the ticker symbol PRX.

CHECKING BLUEPRINTS AT COLLEGE Going over blueprints for model Polynesian style home ange Coast College as a construction technology training (from left) student Steve Rowe of Surfside, instructor and student Tom Toedter of Newport Beach Broadway to Enlarge Long Beach Store 8-7 FIVE DAYS a week, the construction technology students learn in the lecture room. They hear about framling, finishing, field layout, roof framing, cabinet making and new techniques. Then, in the other hours, they build. Simonds said that his boys get a comprehensive review of their studies and experiences on the job, It winds up the two-year course in the final six weeks, and prepares them for the California building contractors' license by Building is the No, 1 dollarvolume industry in Orange County today, and Simonds said it will continue that way for at least the next 20 years. His boys, he said, will be in there working--and drawing big pay-because their time in Coast counts on their journeyman time.

being built at Orproject are Robert Simonds BROADWAY A MAJOR EXPANSION PROGRAM that will increase the selling area by 50 per cent has been announced for the Broadway-Long Beach Store in Los Altos Center. The new floor, as shown on this rendering, will have an arched roof extending CONSTRUCTION AMERICA'S LARGEST INDUSTRY IN BILLIONS 1964 90 80 2 8 50 40 20 2 AGRICULTURE AUTOMOTIVE DEFENSE. CONSTRUCTION $22 BILLION $22 BILLION $55 BILLION $88 BILLION Chart by Corp. HOW TOP INDUSTRIES COMPARE Chart shows how construction industry leads in outlook for 1964, exceeding runner-up defense industry by $33 billion. LEARN BY DOING THE WORK Raising section of wall for model home under construction on Orange Coast campus are (from left) Steve Rowe, Charles Hofmann of Newport Beach, and Ed Rudorff of Laguna Beach.

In background, framing another section for the "learn by doing" dwelling are William McNeilly of Corona five feet beyond the building. More than $1,000,000 will be spent on refurbishing the present store, which has two stories and a basement. Plans for the expansion were revealed by Robert Graham, vice president of Westgate-California Corp. IN FIVE YEARS. Orange Co.

Gains 1,453 Businesses In five years, 1,453 more businesses have opened in fast-growing Orange $88 Billions Construction Seen in 1964 By VERN ANTHONY Southland Progress Editor Americans are reported getting ready to spend $88 billion on construction of all kinds in the election year of 1964, an amount equal to one-seventh of the $615 billion Gross National Product forecast for the same period. This would establish a new, all-time record high and place the construction industry, already a mainstay' of the American economy, very close to equalling in GNP dollar value the next three largest industries combined- -national defense, the automotive industry and agriculture, AN EARLY ANALYSIS of the 1964 construction market by Johns-Manville a world-wide manufacturer and distributor of building materials and product: for industrial construction and operation, estimates that new building of all kinds is headed toward a $67 billion record in 1964, of which $47.6 billion. will go for private building and $19.3 billion for public new construction. New public and private housing together will get $21.8 billion in 1964, up 5.8% compared with $20.6 billion in OUTLAYS for new construction in 1964, according to the J-M market analysis (just made public, will be augmented by additional expenditures of around $21 billion for building materials and supplies used in repairs and maintenance of existing structures adding up to an $88 billion construction year, compared with about $86 billion in 1963. Except for 1958, maintenance, repair and remodeling expenditures have increased' steadily for the past 13 years.

INDUSTRY now seems likely to spend up to $43 billion in 1964 for continuing widespread plant needed to keep up with the growing American economy. A new, high level in capital expeditures now seems assured for 1964. The outlook today is good for prospective home buyers who want to borrow, and all indications are that this favorable situation will hold well into 1964. del Mar and Bill Newness of Costa Mesa. al 0.

HERE'S WHAT THEY ARE BUILDING Architect's dwelling shows Polynesian style house under construction as student project at Orange Coast College. When finished, house will be put up for County, an increase of 23.1% Ito 7,746 businesses. James L. Gravlee, regional manager of the Los Angeles office of Dun and Bradstreet, which keeps tabs on the state of the state's financial health, said that the finding was incident to compilation of a reference book due off the presses next month. He said the reference book's listings showing the increases consider only those manufacturers, wholesalers and retailers who seek and grant commercial credit.

Naturally, he said, the total list of business enterprises will be much larger, since many operate on a cash basis and neither seek nor grant credit. SANTA ANA, with 1,350 such enterprises, has the largest number but showed gain of only 2.9 per cent in five years. Anaheim, with 1,157 places, reporting, showed a gain of 31.8 per cent, and is second numerically. 'Costa Mesa showed a spectacular 42.8 per cent gain, with 709 businesses today as compared to 495 five years ago. Garden Grove has 605, a gain of 16.5 per cent.

Westminster, with 138 businesses in this category, has the same number reporting five years ago. 2 Industrial Projects Set 1963. LA MIRADA Construction of two manufacturing plants containing 20,000 square feet of floor space will get under way shortly after Jan. 1, officials of CenManufacturing District, owners of the La Mirada Industrial Park, announced. William Beaver, sales manager for CMD, said the H.

B. Fuller manufacturers of industrial adhesives, will build on a two-acre site near Alondra Boulevard and Valley View Avenue. The Elcen Metals Co. of Chicago, producers of metal products for the plastering trade, will build a warehouse on a 1.3-acre site in the same vicinity. Bellflower Women Realtors Install BELLFLOWER Realtor Frankie Harrell was installed 1964 president of the Bellflower Chapter, Women's Council, Bellflower District Board of Realtors, at the December luncheon of the group held at Hody's Restaurant, Lakewood.

Installed as officers with Mrs. Harrell before 71 members and guests were: Frances Parker, vice president; Gladys Leahy, secretary; and Carolyn Frlan, treasurer. President-elect Isabel Mitchell, Southeast Board of Realtors, was installing officer. Mrs. Mitchell has served as president of the National Women's Council, of the NationAssociation of Real Estate Boards, and has long been prominent in Board and Women's Council work.

Outgoing officers for the local council are President Lena Jenkins, Frankie Harrell, vice president; Mary Festa, secretary; Carolyn Frian, treasurer..