Cherokee Daily Times from Cherokee, Iowa on May 31, 1960 · Page 42
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Cherokee Daily Times from Cherokee, Iowa · Page 42

Publication:
Location:
Cherokee, Iowa
Issue Date:
Tuesday, May 31, 1960
Page:
Page 42
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.It's a far cry from the'campfire to the electric range ... from the 'oil lamp to the electric light . . . from the tread mill to the electric motor . . . yet many, still living, have experienced these mighty changes. The last 50 years have truly been an age of electrical marvels. Almost unbelievable progress has been made in all directions. What are commonplace today were miracles yesterday. . / Take the field of electricity. View its wonders. No other modern science has conrtibuted more to the welfare of civilization during the last 50 years. Consider the electric light. Scarcely more than five decades ago it was still a Curiosity. Its .cost was almost prohibitive. Even the rich did not consider it practical. Today ..nearly every home is well lighted with electricity. Private initiative alone made electricity the servant of the wage earner as well as the well-to-do. The laboritories of great companies have worked ceaselessly to give us laborsaving devices so that all could live better. i In the home we push a button and we have light. We merely plug into a socket and our iron is heated. Another switch starts the wash machine. The housewife has an electric mixer for her kitchen; an automatic sweeper for her rugs; -a refrigerator to keep her food wholesome. Add to that the electric clothes dryer- • another boon to mankind - - and we've told a small part of the magic story. v '' In business and commerce the changes during the last fifty years have been as startling. Wheels of progress .... ye's; our very lives today depend upon electricity. For electricity has become our silent partner in the home, the office, the shop, the factory. No wheels could turn without it The Iowa Public Service Company is proud that it has been privileged to do its part in making the fruits of electricity available to the people of Cherokee. This is an ideal city. It is large enough to have all the conveniences and,still small enough to escape the evils of the big city. / The people of Cherokee may further be sure that the Iowa Public Service Company will give them the benefit of future progress in its field as it has served you faithfully and efficiently in the past. Did you ever stop and think how many electrical appliances you use in your home today? A count will surprise you. There are over 60 such'electrical'helpers available today - - and the list _is growing. The average family owns at least a dO2en appliances, and most folks long for the^day-wrien they <can add"'even more. I This keeps Reddy Kilowatt mighty busy. He's at your beck and call 24 hours a day, seven days a week, all year long - • - fair weather and foul. He'll run any of your appliances - - or ALL of them - - - whenever you say. The Mighty Atom .,._ .'. TIUBE HAU . ', The research laboratories and planning boards of appliance manufacturers today hold an even brighter future in store for everyone in this electrical age. Many' appliances of the future are already here . . . awaiting only improved efficiency and large markets — such things as electric ovens, which will make entire meals while you are setting'the table, and lamps that will turn themselves 1 , on and off to meet the lighting needs in your rooms. Heady'to make all these things possible, of course, is plenty of low-price electricity. / IOWA PUBLIC SERVICE will make sure you always have it - - as plent'Iful in the future as you have in the past. As this : ch'art shows, the-average price paid, for household electricity has gsne steadily down.-One reason is the big increase in USE of electricity. The average family actually uses about twice as much electricity today as ten years ago. Electric bills are higher, of course, but there's more electricity for the money. Electric service is one of the lowest items in the whole family budget. Another thing - - electricity is truly a family affair. Everybody, from baby on up, enjoys the many benefits - - the fun - - that electric service brings. 1940 1945 1950 1955 Iowa Public Service ~A .• •litf .»:;(!. •j-n ''6.1'j'i iA -hi )'•.•

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