The Hutchinson News from Hutchinson, Kansas on September 14, 1971 · Page 49
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The Hutchinson News from Hutchinson, Kansas · Page 49

Hutchinson, Kansas
Issue Date:
Tuesday, September 14, 1971
Page 49
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Girdle Industry Feeling Pinch By ANGELA TAYLOR (C) 1971 N.Y. Times News Service. NEW YORK - Is the girdle going the way of the whaleboned corset? Or the push-up bra of the Forties? Or the waistcinch- er of the Fifties? To New York girl watchers it's obvious that the girdle is losing its grip and the future of the bra, though less precarious, is in doubt. "Let it all, hang out" seems to be the philosophy of the blue jeans and mini-skirt generation, even when what is revealed is 20 pounds overweight. The older or more conservative woman of Middle America hasn't joined the back-to- nature liberation. But s h e' s moving out of zippered and boned garments into comfortable, lightweight girdles that round, rather than flatten. The promise of closer-fitting ashions for fall and winter has »ent a wave of optimism through the corset industry. If the shoe jeople have .managed to bring rack wedgies, perhaps the Fifties waistline is due for a revival. New Ideas The industry has been feeling he pinch. First came the waist- ess dress, the short skirt, and ;hen that reeling blow, panty- iose. But spokesmen say the inr dustry has bounced back with the resiliency of their new elastics. As women shed their shackles and corset departments Prescribed by many dentists. Used by 1 millions. For instant relief get ORA-JEL, with the Good Housekeeping Seal. I® jel to shrink, girdle, makers went back to their designing boards and came up with new ideas. Most of them have made up the slack by going into different garments: body stockings, body shirts and swimsuits and items such as the prated bra and bikini, which can be worn on the beach as well as under dresses. In addition, the girdle itself has been redesigned and a more realistic look at sizing has been taken by the industry. It's slowing up on the small size that wound up on the reduced table and concentrating on making the ample woman more comfortable. Today's girdle is an entirely different garment than the iron maiden affair of 20 years ago, made of cotton or silk and paneled with heavy elastic. The discovery of Lycra, an elasticized nylon, took pounds off it. Bones have virtually disappeared and so have a lot of zippers. Even in size X X (meaning extra, extra large), today's most popular garment is the panty girdle with short legs and removable garters. neck. A woman was encased in Dear Heloise: Hints from Heloise a zippered corset that went above the waist and a long-line bra that met it. The idea was to remold the figure. Everybody was pushing and pointing themselves into whatever silhouette was in fashion that year." Psychology Changed "Even in the Fifties. the waist-cincher or the Merry Widow (a strapless, boned affair that came to the waist) was necessary for Dior's New Look Having camped, for 45 years — sometimes six months at a stretch — I suggest buying a piece of heavy canvas and sewing up a utensil kit with compartments for knives (both sharp and plain), spoons, forks, etc. The finished kit looks very much like the regular flannel pocket roll that you sometimes use when storing silverware. The kit can be rolled up and tied with a shoestring. All your utensils will be secure in one place, and sharp knife edges and points will not "Call Doug for a Clean Rug" Phone 463-2538 TYPEWRITERS ADDING MACHINES NEED OUR SPECIALIZED SHOP CLEANING TUNING and ADJUSTING CALL US NOW! • Efficient dependable service is our Business • Factory trainee! technicians MIDWESTERN TYPEWRITER CO. 25 West Second Rudy Pestinger Phone 2-7071 Marion Sherwood, fashion director of Van Baalte, a lingerie company that now also makes bras and girdles, has had a long career in the corset business. Before her move to Van Raalte, she was at Warner's, the corset and bra giant. "I remember when corsets were the most profitable department in the store," she said in her office recently. "We had only white, black and a pinkish color known as nude, and we stressed fit and func- 'tiott A customer went to an expert corsetiere who had been to a training school and wore a tape measure around her or Anne Fogarty's paper-doll shirtwaists. At Warner's, we used, to make special Merry Widows for Audrey Hepburn, who couldn't have been thinner. Miss Sherwood says that the psychology about the feminine body has changed drastically in the past'decade. "You tried to look as well as you could regardless of figure problems. If you were flat-chested, you wore padding. You were supposed to have a small waist, so you cinched it. If your legs were heavy, you wore long girdles and long skirts." be a problem. Mr. N. T. Todd Boy, that's a great idea! Add a little loop on one end of your kit and you can hang it (opened up) on that proverbial nail in the tree at your campsite. (For heaven's sake don't put a nail in a tree, but, as I say, there always seems to be one there.) You'll have all the conveniences of home. As a fellow camper, I'd like to say thanks a million! You can bet your well-worn road map that I'll have one for my next trip out. Happy Camping, Heloise Dear Heloise: After my new black pantsuit was completed, I decided it needed a belt. I couldn't use the pantsuit material because it was too thick and bulky around my waist. I looked and looked and couldn't find anything that really made my waist look smaller. Then I hit upon this idea. I wandered in the upholstery department of our leading store and gave the decorators their laugh for the day. : tried oversized black silk tie backs around my waist They were not long enough Two short ones were too skimpy. Finally the combination of one short and one long one was just the proper thickness and length. I looped them together and now have a "swinging" belt tassels and all. The really upholstery picked up tie - backs my outfi nd gave it an original design- r's look! Lucky How lucky can you be! It takes all kinds of imagination and ingenuity these days to keep the budget down and the waistline looking slim. Heloise Heloise Cruse Dear Heloise: My son has light hair and for months lias tried to grow side burns. . . no luck, they did no show. So I gave him my mascara and all he has to do now is U darken the hair by his ears He is delighted! A Reader For the Finest in Flowers Justice- Mercer 211 N. Main MO 2-6624 across from Pegues "Flowers Wired Everywhere" "Girls today have grown up not knowing girdles. Once women began wearing pants, they became blind to figure defects. Then came the miniskirt, and we had to get used to fat thighs. Being comfortable is all that matters, and that's led to casualness and sloppiness." (Adv.) Now Many Wear FALSE TEETH With More Comfort When dentures slip down and come loose, sprinkle on some easy- to-use FASTEETH* Denture Adhesive Powder. FABTEETH holds dentures firmer longer. You feel more comfortable ... eat more naturally. PASTEETH Is not acid. There's no gummy, gooey, pasty taste. Dentures that fit are essential to health. So see your dentist regularly. Get FA8TEETH at all drug counters. Dear Heloise: I always keep at least one plastic sandwich bag in my purse so that I can put scraps of meat in it to carry home to my cat when I eat out. I also keep a large envelope in my bag into which I drop the plastic sandwich bag when filled. Of course, 'one could ask the waitress for a "doggie bag," but I find my method safer (no leak through bag) and it takes up much less room. Mrs. Winona Rucker Dear Heloise: For keeping makeup products safe from the exploring fingers and mouth of my toddler, I put everything into a small jewelry box that I had as a teenager. I lock the box. It can be kept handy and the key tucked away somewhere out of toddlers' reach. Mrs. D. Boobar People do things together. Help each other. And that's what Blue Cross and Blue Shield are all about. People joining together to share the cost of hospital services and doctors' care some of them will need at any given time and all of them will need at some time. Because there is such a thing as Blue Cross and Blue Shield no one has to face the sudden and unexpected cost of hospital care or doctors' services alone. Blue Cross and Blue Shield's concept of "Service Benefits" helps pay those bills at a level yoy would expect. . , "Service Benefits" means the amount of your coverage is determined, for the most part, by the actual cost of the covered services you need, not limited to flat dollar amounts. "Service Benefits" can't cover everything, of course. But the costly, budget damaging items are covered. And covered well. There are several ways to enroll in Blue Cross and Blue Shield. Mall this coupon for information. , I KANSAS HOSPlTAU ." SERVICE ASSN., INC. KANSAS PHYSICIANS' SERVICE KANSAS KANSAS BLUE CROSS 9 BLUE SHIELD" FOR HOSPITAL CARE ' FOR DOCTORS' SERVICES •Mgtoterad uivlM m«to oj «» Aiwrlcin Ho.pllel Aisoclaiion e-Real.tared »«v)ce ma/kt ol tha N.Uon.1 Awocl^Jon o» Biu« 8M«ld Plans I I I/I z u. o a ® i ~ Q | w UJ 8 ^ -§2 Z e U .** s W S" 8 s! s ••J E~< o> MR" | ?!,« a > «= • 1 S W Q § 81'« .O-5--S- tt^ I O * -n u c: U4s 8 D s a> • ^ 8 c "* <=> S § CO "o" a. 2 in (A S •a 5 Page 7 The Hutchinson News Tuesday, September 14,1971 ear Heloise: Did you ever hear of a lone achelor who prepares prunes or himself? Well, I do, and I hink my hint is worth passing n. I fill a jar two - thirds full of lump prunes and just cover lem with chocolate milk. Set jar in the refrigerator for hree days and then they are "eady to eat. The prunes are delicious, and enda\ Moreover, the milk is setter because it has a distinc- ive prune-chocolate flavor. No cooking required, and predict your readers will have .0 replenish this treat regularly when the children discover it. A. Earl Glass Dear Heloise: I've just discovered that a typewriter eraser is great for removing black heel marks from the floor. Also, it doesn't crumble like the art gum eraser that I bad previously used. An Appreciative Reader (Send your suggestions to Helolse, care of The Hutchinson News, Box No. 190 Hutchinson, Kan.) C. J. Sez . . . PREPARE NOW FOR WINTER with Beautiful All-Season completely weather- stripped "Wilsco" Storm Doors and Windows. Be Sure and Sec these doors and windows before buying. Products 1010-12 South Main — Hutchinson — MO 3-5451 Train for a better job! REWARDING CAREERS NOW IN HOSPITAL MIDDLE MANAGEMENT Especially suited for Veterans with corpsmen experience, RPNs & young people planning a career. Few fields arc expanding more rapidly than health care. Our course covers ail business skills usually taught in middle management plus hospital administration & nursing borne management studies. Our job counselors assist graduates to top-paying positions as administrators, purchasing agents, man. agcrs, etc. ENROLL NOW FOR FALL TERM CALL COLLECT (Hi) J43-U61 Now Enrolling— Fall Term All business courses WICHITA BUSINESS COLLEGE Established 1883 Jack H. Oreono, Pres. 10» . Broadway Wichita by C.J. Lett, jr. Camelot; a place where they park camels. * * Little girl we know wants to be a nurse — she bandages her dolls, takes their temperatures, and asks them if they have hospital insurance. * * This was National Computer Programmers' Week. Hope you didn't get bent, folded or stapled. * * Sign in gift shop: "For the man who has everything — a calendar to remind him when the payments are due." » * Age is sneaking up when, after painting the town red, you need a long rest before applying the second coat. Take a long rest, and then drop in to Lett Electronic, 508 E. 4th, for rejuvenation of your tired TV set. We switched to fwmwecmfwt less costr •«•• o 'c. !2 <o c o> n C li- O T" £ 5 o N i <L • „ ••1 1 ? I 3? u JT (j mm m S t ! x o E Is x i2 — ion about the following (c -Group n Organization (\ belong up (Complete information llei IQD D 1 <D ? I u 2 'c -s •a 03 U) J5 C (0 D !• • MN| § l CO <1> o" "Su p Ul o 0> £1 E 3 z a £ I 1 1 I Firm nams • Address of Cot "Since we made the move to Total Electric, our one bill is less than our combined fuel bills used to be"/says Mr. and Mrs. Ernie Lesser of Grantville, Kansas. "Total Electric Living Is by far the most comfortable, convenient way of life we've ever known, so It's hard to Imagine such a clean, healthy atmosphere, costing so little ... But talk about a bargain! Electricity heats and cools our home perfectly, cooks our food, keeps it fresh and safe, washes and dries our cloths, heats our water and washes the dishes ... We're Total Electric, all right, and we'll stay Total Electrlcl" Why not take a tip from the Lessors before winter comes storming In unannounced and you're snowed under with cold drafts from a worn out heating .system. Visit with your local representative at KPL. He's so sure that you'll find Flameless Electric Living a better way of life, he has a FREE GIFT for any KPL customer who contacts him for a F.REE ELECTRIC HEATING MODERNIZATION estimate on ANY existing home. Send to: Marketing Department KPL Tower 818 Kansas Avenue Topeka, Kansas 66601 The SKY WATCH OUTDOOR LIGHTING KIT turns on any standard-base bulb at dusk—off at dawn, automatically. It's completely waterproof and fits Into any standard sized outdoor' socket The kit. Includes a 75-watt Son-White PoBtllgnt bulb and an automatic photocell light control. I would like my FREE gift, for a free electric conversion estimate, contact me at: Name ., i > • ''- State Zip Code

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