The Hutchinson News from Hutchinson, Kansas on September 14, 1971 · Page 21
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The Hutchinson News from Hutchinson, Kansas · Page 21

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Hutchinson, Kansas
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Tuesday, September 14, 1971
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Page 21
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Girdle Industry Feelinsf Pinch By ANGELA TAYLOR (C) 1971 N .Y. Times N«w» Service NEW YORK — Is the girdle going the way of the whaleboned corset? Or the push-up bra of the Forties? Or the waist-cincher of tlie Fifties? To New York girl watchers it's obvious that the girdle is losing its grip and the future of the bra, though less precarious, is in doubt. "Let it all hang out" seems to be the pMosophy of the blue jeans and mini-skirt generation, even when jvhat is revealed is 20 pounds overweight. The older or more conservative woman of Middle America hasn't joined the back-to^ nature liberation. But s b e's moving out of zippered and boned garments bi^ comfortable, lightweight girdles that round, rather than flatten. The promise of closer-fittmg fashions for fall and winter has sent a wave of optimism through the corset mdustry. If the shoe people have managed to briiig back wedgies, perhaps the Fifties waistline is due for a revival. New Ideas The industry lias been feeling the pinch. First came the waist- less dress, the short skirt, and then that reeling blow, pantyhose. But spokesmen say the industry has bounced back with the resiliency of their new elastics. As women shed their shackles and corset departments Ijegan to shrink, girdle, makers went back to their designmg boards and came up with new ideas. Most of them have made up the slack by going into different gannents: body stockings, body shirts and swimsuits and items such as the prmted bra and biMnd, which can be worn on the beach as well as under dresses. In addition, the girdle itself Prescribed by many dentists. Used by millions. For instant relief get ORA-JEL, witli the Good Housekeeping Seal. jer "Call Doug <or a Clean Rug" Phone £63-2538 TYPEWRITERS ADDING MACHINES NEED OUR SPECIALIZED SHOP CLEANING TUNING and ADJUSTING CALL US NOW! • Efficient dependable service is our Business • Factory trained technicians MIDWESTERN TYPEWRITER CO. 25 West Second Rudy Pestinger Phone 2-7071 has been redesigned and a more realistic look at sizing has bsen taken by the mdustry. It's slowing up on the small size that wound up on the reduced table and concentrating on making the ample woman more comfortable. Today's girdle is an entirely different garment tiian the iron maiden affair of 20 years ago, made of cotton or silk and paneled with heavy elastic. The discovery of Lycra, an elasticized nylon, took pounds off it. Bones have virtually disappeared and so have a lot of zippers. Even in size X X (meaning extra, extra large), today's most popular garment is the panty , girdle with short legs and removable garters. Marion Sherwood, fashion director of Van Raalte, a lingerie company that now also makes bras and girdles, has had a long career in the corset business. Before her move \o Van Raalte, she was at Warner's, the corset and bra giant. "I remember when corsets were the roost profitable department in the store," sihe said m her office recently. "We had only white, black and a pinkish color knovm as nude, and we stressed fit and func- 'tioni. A customer went to an expert corsetiere who had been to a trainuig school and wore a tape measure around her i For the Finest I in Flowers Justice- Mercer 211 N. Main MO 2-6624 across from Pegues "Flowers Wired Everywhere" neck. A woman was encased in a zippered corset that went above the waist and a longrline bra that met it. The idea was to remold the figure. Everybody was pushing and pointmg themselves into whatever silhouette was in fashion that year." Psychology Changed Even in the Fifties, the waist-cincher or the Merry Widow (a strapless, boned affair that came to the waist) was necessary for Dior's New Look or Anne Fogarty's paper-doU shirtwaists. At Warner's, we used to make special Merry Widows for Audrey Hepburn, who couldn't have lieen thinner." Miss Sherwood says that the psychology about the feminine t)ody has changed drastically in the past'decade. "You tried to look as well as you could regardless of figure problems. If you were flat-chested, you wore padding. You were supposed to have a small waist, so you cinched it. If your legs were heavy, you wore long girdles and long skirts." "Girls today have grown up not knowing girdles. Once women began wearing pants, they became blind to figure defects. Then came the mini-sMrt, and we had to get used to fat thighs. Being comfortable is al that matters, and that's led to casuahiess and sloppuiess." (Adv.) Hints from Heloise Now Many Wear FALSE TEETH With More Comfort When dentures sUp down and come loose, sprinkle on some easy- to-use FASTEETH* Denture Adhesive Powder. PASTEETH holds dentures firmer longer. You feel more comfortable ... eat more naturally. FASTEETH Is not acid. There's no gummy, gooey, pasty taste. Dentures that flt are essential to health. So see your dentist regularly. Get FASTEETH at aU drug counters. Dear Heloise: Having camped for 45 years •sometimes six months at a stretch — I suggest buying a piece of heavy canvas and sewing up a utensil kit with compartments for knives (both sharp and plain), spoons, forks, etc. The finished kit looks very much like the regular flannel pocket roll that you sometimes use when storing silverware. The kit can be rolled up and tied with a shoestring. All your utensils will be secure in one place, and sharp knife edges and points will not be a problem. Mr. N. T. Todd Boy, that's a great idea! Add a little loop on one end of your kit and you can hang it (opened up) on that proverbial nail in the tree at your campsite. (For heaven 's sake don't put a nail in a tree, but, as I say, there always seems to be one there.) You 'll have all the conveniences of home. As a fellow camper, I'd like to say thanks a million! You can bet your well-worn road map that I 'll have one for my next trip out. Happy Camping, Heloise Dear Heloise: I always keep at least one plastic sandwich bag in my purse so that I can put scraps of meat in it to carry home to my cat when I eat out. I also keep a large envelope ui my bag into which I drop the plastic sandwich bag when filled. Of course, one could ask the waitress for a "doggie bag,'' but I find my method safer (no leak through bag) and it takes up much less room. Mrs. Winona Rucker Dear Heloise: For keeping makeup products safe from the exploring fingers and mouth of my toddler, I put eveiything into a small jewelry box that I had as a teenager, I lock the box. It can be kept handy and the key tucked away somewhere out of toddlers' reach. Mrs. D. Boobar Dear Heloise: After my new black pantsuit was completed, I decided it needed a belt. I couldn't use tba pantsuit material l>ecause it was too thick and bulky around my waist. I looked and looked and couldn't find anything that really made my waist look smaller. Then I hit upon this idea. I wandered in the upholstery department of our leading store and gave the decorators their laugh for the day. I tried oversized black silk tie backs around my waist. They were not long enough. Two short ones were too skimpy. Finally the combination of one short and one long one was just the proper tliickness and lengtli. I looped them together and now have a "swinging" belt, tassels and all. The upholstery tie - backs really picked up my outfit and gave it an original design- 'er"s look! Lucky How lucky can you be! It takes all kinds of bnagination and ingenuity these days to keep the budget down and the waistline looking slim. Heloise Page 7 The Hutchinson Newg Tuesday, September 14, 1971 Dear Heloise: My son has light hair and for monllis has tried to grow sideburns. . . no luck, they did not show. So I gave him my mascara and all he has to do now is to darken the hair by his ears. He is delighted! A Reader Dear Heloise: Did you ever hear of a lone bachelor who prepares prunes for himself? Well, I do, and I think my hint is worth passing on. I fill a jar two - thirds full of plump prunes and just cover them with chocolate milk. Set the jar in the refrigerator for three days and then they are ready to eat. The prunes are delicious, and tender. Moreover, the milk is better because it has a distinctive prune-chocolate flavor. No cooking required, and I predict your readers will have to replenish tliis treat regularly when tlie children discover it. A. Earl Glass People do things together. Help each other. And that's what Blue Cross and Blue Shield are all about. People joining together to share the cost of hospital services and doctors' care some of them will need at any given time ... and all of them will need at some time. Because there is such a thing as Blue Cross and Blue Shield no one has to face the sudden and unexpected cost of hospital care or doctors' services alone. Blue Cross and Blue Shield's concept of "Service Benefits" helps pay those bills at a level yoy would expect. ^ "Service Benefits" means the amount of your coverage is determined, for the most part, by the actual cost of the covered services you need, not limited to flat dollar amounts. "Service Benefits" can't cover Everything, of course. But the costly, budget damaging Items are covered. And covered well. There are several ways to enroll in Blue Cross and Blue Shield. Mall this coupon for information. KANSAS HOSPITAL SERVICE ASSN., INC. KANSAS PHYSICIANS' SERVICE KANSAS KANSAS BLUE CROSS" BLUE SHIELD FOR HOSPITAL CARE ' FOR DOCTORS' SERVICES •NKMered MIVIM nnfto oj th« Aiwrlcin Hospital Association •'Reglslared iwvice mark, of the NaUonal AasoelaUon o» BUw Shield Plant I I I I I I I I I I I I I I I < i/i z < Q Ul i w UJ 3 (0 e ® en O ce o Ul 3 ai < •D 2 5 8 J I 1 I i _2 ^ 1 ft; .-o u c 3 « m a. (U c o x: a. o. « N g o 0) c in in <i> •a •o < 5 o c .9 "E in tt> E S u. 3 a £ c o (U J3 X (0 I e •o > Q) O £ '-S "E O D. « (U O i; 2 o fij E 2 u. •o (U c o E .5 <u 2 « lU o £ e p c 5 i PREPARE NOW FOR WINTER with Beautiful All-Season completely weather, stripped "Wilseo" Storm Doors and Windows. Be Sure and See these doors and windows before buying. (dltACO Products 1010-12 South Main — Hutchinson — MO 3-5451 Train for a better job! REWARDING CAREERS NOW IN HOSPITAL MIDDLE MANAGEMENT Especially suited for Veterans witli corpsmen experience, RPNs & young people planning a career. Few fields arc expanding more rapidly tlian health care. Our course covers all business skills usually taught in middle management plus hospital administration & nursing home management studies. Our job counselors assist graduates to top^^wy- ing positions as administrators, purchasing agents, man. agers, etc. ENROLL NOW FOR FALL TERM CALL COLLECT (316) 243-Uil Now Enrolling—' Fall Term All business courses WICHITA BUSINESS COLLEGE Establlshsd 1883 Jack H. Orsono, Pros. m . Broadway Wichita Dear Heloise: I've just discovered that a typewriter eraser is great for removing blaclt heel marks from the floor. Also, it doesn't cnimble like the art gum eraser that I bad previously used. An Appreciative Reader (Send your suggestions to Heloise, care of The Hutchinson News, Box No. 190 Hutchinson, Kan.) C. J. Sez . . . by ] CUett.ir. Camelot: a place where they park camels. « * Little girl we know wants to be a niirse — she bandages lier dolls, takes their temperatures, and asks them if they have hospital insurance. This was National Computer Progi-ammers' Week. Hope' you didn't get bent, folded or stapled, « * Sign in gift shop: "For tiie man who has everything — a calendar to remind him wlien the payments are due." Age Is sneaking up when, after painting the town red, you need a long rest before applying tlie second coat. • * Take a long rest, and tlien drop in to Lett Electronic, 508 E. 4th, for rejuvenation of your tired TV set. 8 i f0t mme comfort Usseostr M 4 "Since we made the move to Total Electric, our one bill is less than our combined fuel bills used to be ^*say8 Mr. and Mrs. Ernie Lesser of Grantville, Kansas. "Total Electric Living Is by far the most comfortable, convenient way of life weVe ever known, so it's hard to Imagine such a clean, healthy atmosphere, costing so little ... But talk about a bargalnl Electricity heats and cools our home perfectly, cooks our food, keeps it fresh and safe, washes and dries our cloths, heats our water and washes the dishes . . . We're Total Electric, all right, and we'll stay Total Electrlcl" Why not take a tip from the Lessors before winter comes storming In unannounced and you're snowed under with cold drafts from a worn out heating system. Visit with your local representative at KPL. He's so sure that you'll find Flameless Electric Living a better way of life, he has a FREE GIFT for any KPL customer who contacts him for a FREE ELECTRIC HEATING MODERNIZATION estimate on ANY existing home. Send to: Marketing Department KPL Tov/er 81B Kansas Avenue Topeka, Kansas 66601 The SKY WATCH OUTDOOR LIGHTING KIT tuma on any atandard-baso bulb at dusk—oft at dawn, automatically. It's completely waterproof and fita Into any ataridard atzed outdqor' aockot Thaklt. Includes a 78-watt 8on-Whlte PoBlllflht bplb and an automatio photocell light control. I would like niy FREE gift, for a free electric conversion esti male, contact me at: Name Address Phono - City — State Zip Code

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