The Hutchinson News from Hutchinson, Kansas on September 14, 1971 · Page 7
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The Hutchinson News from Hutchinson, Kansas · Page 7

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Hutchinson, Kansas
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Tuesday, September 14, 1971
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Page 7
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Girdle Industry Feeling Pinch By ANGELA TAYLOR (C) 1971 N.Y. Times News Service NEW YORK — Is the girdle going the way of the whaleboned corset? Or the push-up bra of the Forties? Or the waist-cincher of the Fifties? To New York ^1 watchers it's obvious that the girdle is losing its grip and the future of the bra, though less precarious, is in doubt. "Let it all hang out' seems to be the philosophy of the blue jeans and mini-skirt generation, even when what is revealed is 20 pounds overweight. The older or more conserva)- tive woman of MiddBe America hasn't joined the back -to^ nature liberation. But s b e's moving out of zippered and boned garments ii^ comfortable, lightweight girdles that round, rather than flatten. The promise oi ctoser-fltting \^^ SB Prescribed by many dentists. Used byi nillions. For instant relief get ORA-JEU 'with the Good Houselteeping Seal., •jer fashions for fall and winter has sent a wave of optimism through the corset industry. If the shoe people have managed to bring back wedgies, perhaps the Fifties waistlme is due for a re^ vival. New Ideas The industry has been feeling the pinch. First came the waist- less dress, the short skirt, and then that reelmg blow, pantyhose. But spokesmen say the industry has bounced back vidth the realiency of then- new elastics. As women shed then- shackles and corset departments began to shrink, girdle makers yr&at back to then: designing boards and came up with new ideas. Most of them have mad© up the slack by going into different garments: body stocMngs, body shirts and swunsuits and items such as the printed bra and bikini, which can be worn on the beach as well as under dresses. . In addition, the girdle itself carper cleaning "Call Doug for a Clean Rug" Phone 663-1538 TYPEWRITERS ADDING MACHINES NEED OUR SPECIALIZED SHOP CLEANING TUNING and ADJUSTING CALL US NOW! • Efficient dependable service is our Business • Factory trained technicians MIDWESTERN TYPEWRITER CO. ' 25 West Second Rudy Pestinger Phone 2-7071 has been redesigned and a more realistic look at sizing has been taken by the industry. It's slowing up on the small size that wound up on the reduced table and concentratmg on making the ample woman move comfortable. Today's girdle is an entirely Cerent garment than the iron maiden affair of 20 years ago, made of cotton or silk and paneled with heavy elastic. The discovery of Lycra, an elasticized nylon, took pounds off it. Bones have virtually disappeared and so have a lot of zippers. Even m size X X (mcanmg extra, extra large), today's most popular garment is the panty girdle with short legs and removable garters. Marion Sherwood, fashion director of Van Raalte, a lingerie company that now also makes bras and girdles, has had a long career in the corset business. Before her move to Van Raalte, she was at Warner's, the corset and bra giant. "I remember when corsets were the most profitable department in the store," she said in her office recently. "We had only white, black and a pinkish color known as nude, and we stressed fit and function. A customer went to an expert corsetiere who had been to a training school and wore a tape measure around her Hints from Heloise For the Finest in Flowers Justice- Mercer J 211 N. Main MO 2-6624 across from Pegues "Flowers wired Everywhere" neck. A woman was encased in a zippered corset that went above the waist and a long-line bra that met it. The idea was to remold the figure. Everybody was pushuig and pointmg themselves into whatever silhouette was in fashion that year." Psychology Changed Even in the Fifties, the waist-cincher or the Merry Widow (a strapless, boned affair that came to the waist) was necessary for Dior's New Look or Anne Fogarty's paper-doll ^rtwaists. At Warner's, we used to make special Merry Widows for Audrey Hepburn, who couldn't have been thinner." Miss Sherwood says that the psychology about the feminine body has changed drastically in the past diecade. "You tried to look as well as you could regardless of figure problems. If you were flat-chested, you wore padding. You were supposed to have a small waist, so you cinched it. If your legs were heavy, you wore long girdles and long skirts." "Girls today have grown up not knowing girdles. Once women began wearing panits, they became blind to figure defects. Then came the mini-skirt, and we had to get used to fat thighs. Being oomfortable is all that matters, and that's led to casualness and sloppmess.' (Adv.) Now Many Wear FALSE TEETH With More Comfort When dentures sUp down and come loose, sprinkle on some easy- to-use t'ASTEETH* Denture Adhesive Powder. PA8TBETH holds dentures firmer longer. You feel mora comfortable ... eat more naturally. FASTEETH Is not acid. There's no gummy, gooey, pasty taste. Dentures that fit are essential to health. So see your dentist regularly. Get FASTEETH at all drug counters. Dear Heloise: Having camped for 45 years — sometimes six months at a stretch — I suggest buying a piece of heavy canvas and sew- mg up a utensil kit with compartments for knives (both sharp and plain), spoons, forks, etc. The finished kit looks very much like the regular flannel poclcet roll that you sometimes use when storuig silverware. The kit can be rolled up and tied with a shoestring. All your utensils will be secure in one place, and sharp knife edges and points will not be a problem. Mr. N. T. Todd Boy, that's a great idea! Add a little loop on one end of your kit and you can hang it (opened up) on that proverbial nail in the tree at your campsite. (For heaven's sake don't put a nail in a tree, but, as I say, there always seems to be one there.) You'll have all the conveniences of home. As a fellow camper, I'd like to say thanks a million! You can bet your well-worn road map that I'll have one for my next trip out. Happy Camping, Heloise Dear Heloise: I always keep at least one plastic sandwich bag in my purse so that I can put scraps of meat in it to carry home to my cat when I eat out. I also keep a large envelope in my bag into which I drop the plastic sandwich bag when filled. Of course, one could ask the waitress for a "doggie bag,'' but I find my method safer (no leak through bag) and it takes up much less room. Mrs. Winona Rucker Dear Heloise: For, Iteeping malceup products safe from th& exploruig fingers and mouth of my toddler, I put everything into a small je,welry box that I had as a teenager. I lock the box. It can be kept handy and the key tucked away somewhere out of toddlers' reach. Mrs. D. Boobar Dear Heloise: After my new black pantsuit was completed, I decided it needed a belt. I couldn't use the pantsuit material because it was too thick and bulky around my waist. I looked and looked and couldn't find anything that really made my waist lool? smaller. Then I hit upon this idea. I wandered in the upholstery department of our leading store and gave tlie decoratoi-s their laugh for the day. I tried oversized black silk tie backs around my waist. They were not long enough. Two short ones were too skimpy. Finally tlie combuiation of one short and one long one was just tlie proper tiiickness and length. I looped them together and now have a "swinging" belt, tassels and aU. The upholstery tie - backs really picked up my outfit and gave it an original designer's look! Lucky How lucky can you be! It takes all kinds of imagination and ingenuity these days to keep the budget down and the waistline lookuig slim, Heloise Dear Heloise: My son has light hair and for months has tried to grow sideburns. . . no luck, tliey did not show. So I gave him my mascara and all be has to do now is to darken the hair by liis ears. He is delighted! A Reader Dear Heloise: Did you ever hear of a lone bachelor who prepares prunes for himself? Well, I do, and I think my hmt is worth passing on. I fill a jar two - thirds full of plump prunes and just cover them with chocolate milk. Set the jar in the refrigerator for three days and then they are ready to eat. The pnmes are delicious and tendcv. Moreover, the milk is better because it has a distinctive prune-chocolate flavor. No cooking reqmred, and I predict your readers will have to replenish tliis treat regularly when the children discover it. A. Earl Glass Page? The Hutchinson News Tuesday, September 14, 1971 Dear Heloise: I've just discovered that a typewriter eraser is great for removing black heel marks from the floor. Also, it doesn't crumble like the art gum eraser that I had previously used. An Appreciative Reader (Send your suggestions to Heloise, care of The Hutchinson News, Box No. 190 Hutchinson, Kan.) People do things together. Help each other. And that's what Blue Cross and Blue Shield are all about. People joining together to share the cost of hospital services and doctors' care some of them will need at any given time ... and all of them will need at some time. Because there is such a thing as Blue Cross and Blue Shield no one has to face the sudden and unexpected cost of hospital care or doctors' services alone. Blue Cross and Blue Shield's concept of "Service Benefits" helps pay those bills at a level you would expect. "Service Benefits" means the amount of your coverage is determined, for the most part, by the actual cost of the covered services you need, not limited to fiat dollar amounts. "Service Benefits" can't cover everything, of course. But the costly, budget damaging items are covered. And covered well. There are several ways to enroll in Blue Cross and Blue Shield. Mail this coupon for Information. KANSAS HOSMTM. # KANSAS PHYSICIANS: SERVICE •RiOMmdMfVlMIMlto 'KANSAS KANSAS BLUE CROSS' BLUE SHIELD" FOR HOSPITAL CARE FOR DOCTORS' SERVICES of DM AmtflcM Hospital Aiioelatlon •'fleglitored Mfvle* m«lc» ot th» tMonal AtjoeltUon el BhMSMaidPlMa < in Z < O) < 2 fi !E CO <D •o c ta u> in e w « 111 S - ® e* i w s I OB 'S r UJ IS m c a> in a in 13 <a ID c o x: Q. a to Q. I CO 2 in in £ a c o M U 0) a c o c i2 E 3 c: o <t> in <D <U >, o "d E Ui o 2 s C (J o = ca P ^ <D .9 £ -a o a to •inn i B e ® CD 5 o - u. I E 8 in in 5 I I I I I I I I I I I I I I U/UAJCO PREPARE NOW FOR WINTER with Beautiful All-Season completely weather- stripped "Wilsco" Storm Doors and Windows. Bo Sure and See these doors and windows before buying. O/HAJCO Products 1010-12 South Main — Hutchinson — MO 3-5451 Train for a better job! REWARDING CAREERS NOW IN HOSPITAL MIDDLE MANAGEMENT Especially suited for Veterans with corpsmen experience, RPNs & young people planning a career. Few fields are expanding more rapidly than hcaltli care. Our course covers all business skills usually taught in middle management vjias hospital administration' & nursing home management studies. Our job counselors assist graduates to top-paying positions as administrators, purchasing agents, managers, etc. ENROLL NOW FOR FALL TERM CALL COLLECT (3U) 263-1261 Now Enrolling— Pall Term All business courses WICHITA BUSINESS COLLEGE Established 1883 Jack H. Oreene. Pres. to; . Droadway WIchlla C. J. Sez by .J. Lett, jr. Camelot: a place where they parlc camels. ^ * • Little girl we know wants to be a niirse — she bandages her dolls, takes their temperatures, and asks them if tliey have hospital insurance. * • This was National Computer Programmers' Week. Hope you didn't get bent, folded or stapled. Sign in gift shop: "For the man who has everything — a calendar to remind him when the payments are due." * • Age is sneaking up when, after painting the town red, you need a long rest before applying the second coat. * • Take a long rest, and then drop in to Lett Electronic, 508 E. 4th, for rejuvenation of your tired TV set. ffft more cmfcrt less cost: 99 "Since we made the move to Total Electric, our one bill is less than our combined fuel bills used to be^'says Mr. and Mrs. Ernie Lesser of Grantville, Kansas. "Total Electric Living is by far the most comfortable, convenient way of life we've ever known, so it's hard to imagine such a clean, healthy atmosphere costing so tittle ... But talk about a bargain I Electricity heats and cools our home perfectly, cooks our food, keeps it fresh and safe, washes and dries our cloths, heats our water and washes the dishes . . . We're Total Electric, all right, and we'll stay Total Electrlcl" Why not take a tip from the Lessors before winter comes storming In unannounced and you're snowed under with cold drafts from a worn out heating system. Visit with your local representative at KPL. He's so sure that you'll find Flameless Electric L^ving a better way of life, he has a FREE GIFT for any KPL customer who contacts him for a FREE ELECTRIC HEATING MODERNIZATION estimate on ANY existing home. Send to: Marketing Department KPL Tower 818 Kansas Avenue Topeka, Kansas 66601 The SKY WATCH OUTDOOR LIGHTING KIT turns on any atandord-base bulb at dusk—off at dawn, aulomaflcally, ll's completely waterproof and fits Into any standard sized outdoor sooket. The kit Includes a 75-watt Sort-Whito Postllght bulb andanautomatio pfiotocell light control. I would like niy FREE gift, for a free electric conversion estimate, contact me at: Name Address Phono - City State Zip Code

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