The Naples Daily News from Naples, Florida • 50

Sun Nov 4 1973 First K-Mart In 1962 2E NAPLES DAILY NEWS K-Mart Blueprint Is A Combination oGEGBBo C0MMERC1ACAN0JWU OPER liimiOo iHi tShJif 93' igpniR tfomi mm SB IUBJIUCT1IG ft mart grills offer expanded menus and more seating Booth seats have replaced many tables and chairs to satisfy the preferences of patrons New merchandise new fixturing new displays new lighting are constantly being tested Once they have received customer approval in a few test stores they are incorporated into stores that are under construction or on the drawing boards When possible they are incorporated into existing marts The exteriors of marts are also under constant scrutiny by company architects Often by the time a new store opens aspects of its design are obsolete mart's character was established before the first store opened in 1962 but its personality is constantly developing enlarged camera and accessories departments Music buffs of all ages are installing stereo tape players in their cars marts today offer complete automotive sound renters where shoppers can view and buy a Large assortment of (ape players and tapes Today's shoppers expect merchants to make their shopping and their decisions as easy as possible To this end the new marts display color televisions in carpeted viewing rooms This helps shoppers visualize how the sets will look in their living rooms In many marts sports enthusiasts can view camping and hunting equipment in rooms that simulate the outdoors Bigger marts with more traffic mean more hungry shoppers Today's with building materials departments A new department often dictates a change in store layout hardware and home Improvements have beei placed adjacent to building materials providing a convenient traffic pattern for the do-it-yourselfers Kitchen and bathroom displays let quality-minded shoppers see the appearance of finished rooms or sections of rooms The allocation of space is continually re-evaluated to meet consumer's current and local demands For instance the baby boom means more mothers are buying more infantswear mart infantswear departments today are much larger than they were in the stores built in 1962 Consumer's interest in photography has resulted in ommmm IHP 11 iiihiwWiiihuti i i -p hi ns aw oQBIEBKEBEQ1 Buy Rent Sell Want Ads 649-3161 Downing-Frye Seasonal Rentals in merchandise and mart exclusives All imported merchandise is required to equal or surpass the quality specifications of its dome)-tic counterpart and be available at lower selling prices An advertising program was to be created to gain customers' complete confidence in the integrity and credibility of mart The customer who goes to a mart in response to a newspaper or television advertisement will find advertised items at advertised prices prominently displayed The Kresge Company's traditional always" policy was to be incorporated into the operating standards of every mart and proclaimed by signs throughout the sales floor The sincerity of this policy is proved by the ease with which a customer can get a refund or exchange The mart service desk is conveniently located at the front of the store where attendants are always available to refund shopper's money exchange merchandise or credit charge accounts The only requirement is the purchase receipt One of the final but perhaps one of the most important aspects of the original mart blueprint was that all marts would be staffed by quality personnel The men chosen to manage marts are experienced career managers with proven executive ability and demonstrated qualifications as promotional-minded merchants The strongest possible emphasis is placed on the maintenance of the consistently high standards for department heads and salespeople Experience and research have added some new dimensions to the original mart blueprint mart stores are larger today The first marts averaged 68000 square feet exclusive of food supermarkets Today's typical mart is 94000 square feet exclusive of the supermarket Store size has increased to accommodate new departments and expanded lines that are demanded by modern consumers For example Americans today are do-it-yourself enthusiasts The higher cost of professional help plus its scarcity have made it necessary for home owners to make additions and repairs to their homes themselves In some stores mart caters to their needs The Mart discount department store of today is a combination of basic principles created before the first mart opened in 1962 and improvements resulting from almost a decade of experience and research Such a store will open at the Park Shore Plaza shopping center on the North Trail in Naples on or about November IS The original mart blueprint emphasized that mart selling prices must be always competitive They are still as low as or lower than the selling prices available to mart customers within any given trading area Although price tags on mart merchandise are determined by SS Kresge Company headquarters in Detroit each mart manager is personally responsible for keeping his store competitive The manager may recommend lower prices but he does not have the right to raise them mart stores were to be publicized as true discount department stores Only when unusual demand requires marts to carry certain trade" lines such ns prestige cosmetics do customers find a few items that are not discounted But policy continues to require the replacement of such merchandise as quickly as other items of equal or superior value and selling merit can be developed Part of the effort to give customers quality merchandise was to be a private label program The mart division has consistently created its own brands of exceptional values in staple assortments A strong private label program has developed in such lines as cameras apparel domestics hardware and home improvements Private label merchandise is manufactured under strict specifications Every item is laboratory tested to assure quality equal or superior to that of the leading competitive nationally advertised brand and can be placed on mart counters at a lower price An active import program was also specified to improve merchandise quality while maintaining discount prices Kresge buying representatives in European and Asian markets work closely with the home office import department Kresge Company buyers frequently travel abroad in search of Naples Finest Indies West Imperial Club Commodore Club Coquina Club Horizon House La Tour Rivage Surfsedge Others iifi 'jiaheb jlloolingb Sn (( 83603 --j DOWNING -FRYE 7) AMD AISOCIATBI SMC B8B9 TA1IXAMZ TKAIL MAPLE0ON'TKXaULF FLORIDA 33940 Visit Call or Write chtik Financial Analysts Guests Of Barnett Clubs rPBiU 1 ofr: PH 649-3232 Susan lotos lynnt I Winger Essex house Pure 2 fesaXas to shops distance wurche maintenance ah low 0r $34 750 0f h' Wished franklin ARMS 9 bedroom Lovely carpeted rh and covered Conveniently Paril? near downtown located near con Naples A PJJ unfS 0" in maintenance $42000 INGER CLIFF This charming and gracious home is in the heart of Olde Naples It has three bedrooms two baths plus den and fireplace and includes a one bedroom one bath guest house Completely furnished and located only one lot from the beach yn he Acmi Fnn Id Nitnsii BhIi 706 5th AVISO Tilton Bannister James Strwb Louisa Haathman CENTRAL GARDENS Beautiful third floor condominium apartment overlooking pool Brand new with carpeting furnished Deluxe kitchen walking distance to downtown ready for immediate occupancy Don't pass this one up for on $31 500 This the right apartment tor you! and Ashley Verlander president of American Heritage Life Insurance Co A question and answer panel discussion between analysts and officers of the Barnett holding company was a part of that program Analysts traveled to Merritt Island later The group toured Kennedy Space Center then Barnett Bank of Winter Park where they met with its president olair Culpepper Later that day they were guests of Disney World After a tour of the famous attraction they heard an address by Carl Bongirno Disney World vice president and 'treasurer Joe Galloway chairman of the board of Winter Park Telephone Co and John Ogilby vice president and treasurer of Bradenton-based Tropicana Products Inc spoke to the group in Winter Park Guests were in Tampa for a meeting with Jim Walter chairman of the board of Jim Walter Corp before leaving for Marco Island for a meeting that night with Robert Mackle and Neil Bahr board chairman and executive vice president respectively of Deltona Corp The analysts spent some time in Miami where they met with Hood Bassett chair man of the board of Southeast Banking Corp Dan nell vice president of finance for Ryder Systems Inc and Marshall McDonald president of Florida Power and Light Co Fifteen international financial analysts were guests of Barnett Banks of Florida Inc for a tour of the state and meetings with executives of several Florida-based corporations Guy Botts Barnett board chairman and chief executive officer announced welcome our European guests for we view this visit as a very real opportunity to share with them the enormous potential for economic growth and development witnessed in Florida during the past decade" said Botts see this visit as a benchmark for the European analysts to have a direct meeting with the corporate executives of dynamic corporations which clearly have participated in Florida's tremendous growth" Botts represented the southeastern United States banking industry last Nov 29 in Lodon where he addressed the European Institutional Investor Conference His invitation to the analysts to visit Florida was an outgrowth of that conference The guests spent the weekend at Ponte Vedra prior to hearing addresses by Botts and Charles Rice Barnett president and chief operating officer Also speaking to the group in Jacksonville were James Winston president of Barnett Winston Co Frederick Schultz chairman of the board of Barnett Investment Services Inc Ernest Allen Jr president of Barnett Bank of Jacksonville A REALTOR Auadatn: Robert Nadeau DmBvrghrad PORT NELL VILLAS Something new in waterfront condominiums! 6 duplex units with pool and boat dock for each apartment AH apartments ere 2 bedroom-2 bath with every con-i aoolii vemence in appliances including washer 8 dryer and trash compactor in each apartment These units are pure condominiums with NO land lease and very I maintenance Priced i from $32390 We all inquirk RIVIERA 'bedroom KosS-nS iiviKv- --t f0 beach areas close rchei serened new ss SSTc- $29-000 This lovely four bedroom two bath home is located on a beautifully landscaped corner lot with chain link fence and a sprinkler system It has a family room screened porch central heat and air shag carpeting and draDeries waterfsoNI iGorgeopanieh sty 1 bedroom fireplace home ln screened 1 walled (porch large (with boat 0vely "ith tront beautiful 1 fountain direCtW I home na with on "22s to the Bay easy access 500 tnJ Price flKnishing eludes all "Julfp0rt 1 to see thise" I Pu t0 see thise have John Wood and Associates REALTOR 198 Ninth Street No-642 -2188 and 630 Fifth Avenue So-642-S126 Lvou -ynal home NapIrsDailqfifl IDITMiALS NEWS FUTURES Walk on it before you buy!.