The Santa Fe New Mexican from Santa Fe, New Mexico on July 17, 1988 · Page 20
Get access to this page with a Free Trial

A Publisher Extra Newspaper

The Santa Fe New Mexican from Santa Fe, New Mexico · Page 20

Publication:
Location:
Santa Fe, New Mexico
Issue Date:
Sunday, July 17, 1988
Page:
Page 20
Start Free Trial
Cancel

CX THK NEW MEXICAN Santa Fe, N.M., Sunday, July 17, 1988 Santa Fe's Yucca survives despite hard times for drive-ins. Leslie Tallanl/The New Mexican Clinging 'Garfields' only the latest trend in auto decorations By JULIE HINDS Gannett News Service OK, here's the plan. We get some stuffed cats, see, and put suction cups on their feet. Then we persuade people to stick them on their cars, so it looks as if the felines went splat against the window. Whaddaya think we could sell? Two, maybe three thousand units? Try 2 million. That's about how many Garfield Stuck-On-You toys have been sold since last May, when Dakin, a San Francisco-based toy company, put them on the market. At a suggested retail price of S20, the suction- cupped cartoon character has become the top-selling item in Dakin's 33-year history. It has also turned into the most pervasive motor trend since those bright-yellow "Baby On Board" signs. "It's been amazing," says Dakin's Cathy Sotir. "People just love that cat." Copycats have been legion. Perhaps the weirdest of the take-offs is Little Earl, the Dead Cat. A miniature suction-cup version of the controversial Marl, the Dead Cat, which angered humane societies and sparked much debate in stuffed-toy circles last year, Little Earl is selling like a live wire. "Earl sold about 3,000 and now Little Earl is climbing up there," says Barbara Coker, who sells the item at her Childhood Treasures store in Royal Oak. "My son, Larry, has one on his new car. He gets a lot of comments." The Humane Society of the United States has received complaints about an item called Krushed Kitty, a stuffed toy designed to be placed in trunks, .sunroofs, or hatchbacks. It looks as if the cat got accidentally trapped, says the Humane Society's Htlen Mitternight. The suction-cup Garfields and their imitators are merely a footnote in the history of car fads, which includes long chapters on fuzzy dice, air fresheners shaped like pine trees, and those little dogs whose heads bob up and down. But taken as an example of how a fad is made, they're an important clue to deciphering the sociology of consumerism. Why suction-cup Gar- fields? Dakin pegs most of the success on the innate luvability of the character itself. "And there's the expression on his face," says Sotir. "If you see him on people's windows at 5 o'clock rush hour, with that snide expression, you can relate." Then there's the car-as-living-room theory propounded by Michael Marsden, a professor in the popular-culture department at Bowling Green State University in Ohio. "Think of the dashboard as mantelpiece, where the car becomes a mobile living room where you display your objects of affection," Marsden says. The trend of decorating cars dates back to beaver tails on Model T's, according to Marsden. By contrast, the yellow whatever-on-board signs were part of what Marsden terms "a communications revolution, with the car as a mobile communications system." He predicts the next step in the fad will be electronic message strips for rear windows, which will allow drivers to send personalized messages. "You could program in 'Slow down, you jerk,' " Marsden says. The true expert on the subject. Dr. Fad, thinks suction-cup Garfields are only the beginning. Dr. Fad, whose real name is Ken Hakuta, invented Wacky Wall Walkers, those sticky creatures with the built-in crawl. His latest book, "How to Create Your Own Fad and Make a Million Dollars," offers all kinds of tips for cashing in on such crazes. "1 can see someone making a baby instead of a Garfieid," says Hakuta. "Maybe Cabbage Patch Kids. That would be a" real takeoff on the Baby On Board concept. . . . Read my book and figure out how to do it." Commonwealth Bargain Matinee S3 00 Before 6 00 pm. Senior Citizens nnd Children Always 53.00 Check Listings Daily . Showtimes and CINEMA SIX MONDAY 18 Frances Levme "Hispanic Archeobgical Resources of San.a Fe" Santa Fe Public Library, Downtown 7:00pm TU'ESUAY THURSDAY John Daly Noon The Motion 19 7:00pm Santa Fe School ol 21 Contemporary Music *• ' Youth Bands Noon Future Song Quartet 7:00pm 2:15,4:45,7:10, 9:30 "COMING TO AMERICA" 2:00,4:30,7:00,9:30 (R) "BIG" 2:10, 4:15, 7:15, 9:25 (PG) "DEAD POOL" 2:00, 4:30, 7:00, 9:30 (R) "BIG BUSINESS" 2:15, 4:15, 7:10, 9:25 (PG) "ROGER RABBIT" 2:00, 4:30,7:00,9:30 (PG) Starts Wednesday: '"DIE HARt)" MOVIES 1ICENSEO TO DRIVE" 2:30,4:50,7:10,9:30 (PG-13) "BAMBI"2:15, 3:50. 5:25, 7:00 TUESDAY EVENING SPONSORED BY: /Q\ Mountain Bel THURSDAY NOON SPONSORED BY: |MICHELOB TUESDAY NOON SPONSORED BY: Hirst National Hank of Santa Fe THURSDAY EVENING SPONSORED BY: ' UK- \rn- Mm k-iui "PHANTOM II" 8:30 p.m. Only! LENStC SHORT CIRCUIT Today 2:45, 4:55, 7:05, 9:15 CORONADO ^BUll DURHAM" 2:00, X.-jO, 7:00.9:30 (R) ["GREAT OUTDOORS" 2:30,4:<5,7:10,9:15 (PG) CO«ONAOO AL,. SEATS >7 V - Elizabeth Montgomery and Kirk Douglas star in. AMOS Drive-in theaters dwindling, but little changed over years Gannett News Service PENNSAUKEN, NJ. — Drive-ih movie theaters have fought declining popularity with some modern innovations, but in many ways they still resemble the first one that opened here 55 years ago this week. Once panned as "passion pits" by a minister on national radio, less than half of the 4,063 single-screen drive-ins that operated during the heyday of the craze in the mid-1950s have survived. In Santa Fe, the Yucca Drive-In is still operating on Cerrillos Road. Up the street, the old Pueblo Drwe-In's screen still stands, though the theater closed in the early 1980s. The first drive-in, invented by Richard Hollingshead Jr., a businessman from Camden, N.J., differed little from the ones in use now. Today, cars are still parked in semicircles with their front ends elevated to give an unobstructed view of the screen from both the front and back seats. The sound systems have been improved in many theaters. Formerly, a speaker box was hung from the window of each car. Now, moviegoers tune their car radio to the theater's low-power AM radio station, which carries the soundtrack. At a" recent Friday night showing of the newest "Crocodile Dundee" film at the Atco Drive-In near here, two women viewed the antics of actor Paul Hogan while doing what they liked best: lounging in jogging suits with their feet up, their heads comfortably resting on pillows. A gallon tub of buttered popcorn was propped between them. There was also a partying trio of 20-year-olds sipping beer from a six-pack as Dundee singlehandedly captured a drug dealer. Other viewers included a leen-age couple bearhug- ging in their seats, a couple of pranksters who were setting off a few firecrackers, and a family that was barbecuing hamburgers. Michael Rumson, 24, one of three people squeezed into a two-seater sports car, said: "It's more fun than in a closed theater because you can party. They don't mind if you get out of the car or drink beer." Theater operators are reluctant to talk about the decline in popularity of the drive-in, but movie critics and film-industry representatives offer a myriad of reasons for its fading popularity: the advent of television, air conditioning and stereophonic sound at indoor theaters; the quality of movies shown; the dwindling teen-age population in the United States; and soaring land values that enticed some owners to sell their drive-in properties for development. Robert Franklin, vice president of worldwide market research for the Motion Picture Association of America in New York, discounted another argument for the decline of outdoor movie theaters: home video viewing. "That argument falls apart because more people than ever are going to movies overall," Franklin said. "There were more than 1 billion admissions to movie theaters in 1987, up 7 percent from 1986, plus the number of indoor screens rose once again." Ex-Beatte George Harrison, left, landed seven nominations in the MTV Music Video Awards AI' Lasrrptiulns competition. At right is Bono, lead singer for U2, a newcomer that grabbed six nominations. INXS, U2, Harrison grab fistfuls of MTV video-award nominations Gannett News Service LOS ANGELES - Two newcomers and an oldtimer making a comeback swept the nominations for the 1988. MTV Video Music Awards. Winners will be announced Sept. 7. New Australian rock sensation INXS led with eight nominations, including best video and best group video for "Need You Tonight." Ex-Beatle George Harrison and the Irish group U2 grabbed seven and six nominations, respectively. Harrison's "When We Was Fab" was nominated in four categories while his "Got My Mind Set on You" was nominated in three categories. U2 won three nominations each for the hits "I Still Haven't Found What I'm Looking For" and "Where The Streets Have No Name." The ceremony will be broadcast from the Universal Amphitheater in Los Angeles. It airs live on MTV at 7 p.m. MST. Among those who will perform during the evening are Cher, INXS, Rod Stewart with Andy Taylor, Jody Watley and Guns N' Roses. Star presenters include Cyndi Lauper, Belinda Carlisle and Teri Garr. Also winning multiple nominations was Bruce Springsteen, who got three nods for "Tunnel of Love," including best video and best male' performer and a best art direction nomination for "Brilliant Disguise." Squeeze, George Michael, Prince, Suzanne Vega and X,T.C. all got three nominations. Superstar Michael Jackson's "Bad" and "The Way You Make Me Feel" were nominated for best choreography. He'll compete against sister Janet's "The Pleasure Principle." Top nominees: • Best video: Harrison, "When We Was Fab"; INXS, "Need You Tonight"; Springsteen, "Tunnel of Love"; and U2, "Where The Streets Have No Name" and "I Still Haven't Found What I'm Looking For." • Beslmale: Terence Trent D'Arby, "Wishing Well"; Harrison, "Got My Mind Set On You"; Prince, "U Got The Look"; Springsteen, "Tunnel of Love"; and Steve Winwood, "Back in the High Life." • Best female: Cher, "I Found Someone"; Lita Ford, "Kiss Me Deadly"; Janet Jackson, "The Pleasure Principle"; Suzanne Vega, "Luka"; and Jody Watiey, "Some Kind of Lover." • Best group: Aerosmith, "Dude (Looks Like A Lady)"; Eurythmics, "1 Need A Man"; INXS, "Need You Tonight"; and U2, "1 Still Haven't Found What I'm Looking For" and "Where the Streets Have No Name." THE RAVIN BROS. 9:30- 1:30 Spaghetti W ft Bar 550 MONTEZUMA-988-ZOBO SANBUSCO MARKET CENTER Cinema X fofm Holmes ,Luke*s Western Formula Sheriff John ii on ihc (rail ot Ihe lelle- of a love potion in The old w*tt I A AI ft I See these Babes — the AIVIII things they do! '*•!••» I Video Denials 2 tor SI .00. Video Caiel 5 (or $1.00. Mage, novelties. Sun Exc. 1506 THIRD STREET OPEN 12 'TIL 12 983-2822 [New thipmcni of gr*al vldwi for tal*. All XXX. INTERIOR DESIGNS by "RICHNESS AND REFINEMENT COMBINED" MARYLINDA AND AMADO E. GUTIERREZ 982-3763 HOUSEKEEPING 1:45,7:00 (PG) William Hurt in TIME OF DESTINY 4:00,9:15 (PG-13) 471-8935 Yucca Drive In • 471-1OOO 1st Show IPGI Crocodile Dundee II 2nd ShowIRl The Presidio $8 A Car Gates Open 8 pm 2:00 WHITE 9:20 in Keny^ there were norutes. CTEAU Looking for something fun to Jackalope! THE FUN PLACE *7D SAVE OPEN SUNDAY 9:3O-6:OO 282O CERRILLOS RD • 229 GALTSTEO DOWNTOWN 471-8539 OPEN DAILY Thumbs the word, as Gene Siskcl and Roger F.hert bring \ou their candid movie reviews i in: MOMKS TONIGHT AT 9 KNMZ-TV

What members have found on this page

Get access to Newspapers.com

  • The largest online newspaper archive
  • 8,600+ newspapers from the 1700s–2000s
  • Millions of additional pages added every month

Publisher Extra Newspapers

  • Exclusive licensed content from premium publishers like the The Santa Fe New Mexican
  • Archives through last month
  • Continually updated

Try it free