The Brownsville Herald from Brownsville, Texas on December 31, 1972 · Page 50
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The Brownsville Herald from Brownsville, Texas · Page 50

Brownsville, Texas
Issue Date:
Sunday, December 31, 1972
Page 50
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in YU^i s Beauty HgrmHgMlMlri The big manufacturers, like Gillette and Mennon and Clairol, are into beauty, too, though they are still mainly concerned with hair preparations. 'Even the barbershops are offering more than a haircut, a shave and a few hot towels these days. Perhaps the most elegant shop in the country is "Jerry, Hairstylist to Men," at Bergdorf-Goodman's in New York. Jerry lists dozens of famous names among his clients ("and not onVy show business; we mainly get businessmen"), and his 11 assistants not only style hair but give facials, hair tints and bleaches. They also do eyebrow-shaping and tinting, hair straightening and pedicures. No kidding. Jerry provides a few insights about his work. "In the summer," he says, "we do a lot o£ frostings; it gives light hair a young, sunny look. Men want to keep up a young image. They're wearing the longer hairstyles, mod clothes. Drab hatr and wrinkles don't go well with a younger look. We don't try to make a man of 60 look 25. We just want him to look good at 60." Another specialist is Georgette VM OD · Ml Ot IfOfMlfMt! MMI* took." Klinger, who has run a women's skin ' and scalp treatment center for years. Now she has a men's salon, too. "Our women brought their husbands and sons and we decided they deserved their own private quarters. Men neglect themselves-and besides, they spend more time in the sun and rough weather. Then they look in the mirror one day and wonder what's happened." And what does Mrs. Klinger do for these self-neglected men? She does cleansing, massage, herbal steaming, and applies creams and masks to tighten the pores and soften the skin. She works on troubled scalps as well. "Most men worry about thinning hiir. We can't reverse a balding problem, but we can help people keep the hair they've got." What seems to be emerging is a whole grooming industry for men, and the trend, as far as we can tell, is just beginning. With men already into moisturizers, hair tiniifigr-insiaot: tans and hairdressing appointments, can permanent waves be far behind? Maybe they won't even have to rmm say. "My wife made me do it." tfll FAMILY WEEKLY, Dec.mtxr 3t, 1972 · 7 FAILURES CREDITED Offer «xfc JUM SQL 1*73 SOL I at Hiring $l.»wttfc coupon lor «*ch nlL Q Hen AM voUi of Kodacoiar ftha. I ·· Total entaad teflum wffl h* CITY STATE ZIP

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