The Brownsville Herald from Brownsville, Texas on December 31, 1972 · Page 37
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The Brownsville Herald from Brownsville, Texas · Page 37

Publication:
Location:
Brownsville, Texas
Issue Date:
Sunday, December 31, 1972
Page:
Page 37
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more Tjaby books'for me... lean read these storybooks all by myself!" Now introduce yom 4- to 8-year old to the ICAN READ Book CM, SfMMsond by the Editors of My Weekly Reader Take all 4 for only T k tin nn ratail waliui ·/ $10.00 retail value W OULDN'T you like to help your child learn to read earlier and faster... to acquire an eagerness for reading that could be a real advantage in the school years ahead? Now you can--for an investment so. modest that any parent can afford it. Just print your child's name and address on the coupon below and mail it today. We will send you all four books shown here (retail value $10.00)--and bill you for only $1.00, plus a small shipping charge, as your introduction to the I CAN READ Book Club for boys and girls. Why we make this unusual offer Frankly, this introductory price is far lea than our actual cost for these famous children's books. Each is 64 pages. Each is colorfully illustrated. Each is handsomely bound in durable 6V4 " x 8% ' covers. But it's not the low price or the beauty of these books that.is so Clip and mail coupon to get all 4 books , CMmfemi, OMo 43216 J ,?iS^ Y *^° THE D^OSAUK, BIG MAX, SAMMY THE SEAL and UTTtE BEAK-. $10.00 ntat-mi bai^TSily $1.00 piia topping the Weakly Reader I Cw Run Book Club. If we decide to continue membership, ny child win recent a new aetocoon each month and I wffl be billed only "·** PTM*.» n ' T lm « and tax, no matter how mtfi the publisher's price may oe. My ctuM may read and noun «ay atlection within 10 day and I wfll owe nothmc. I may cancel membenhip, at any time. NO H8K GUAKANRE! If not c turn everythinf in 10 dan to cancel membership. Addn City or Town_ Sate Signature of Adult- 7S14 MO 999 SJS important. It is the books themselves--and what membership in the I CAN READ Book Club can mean to your youngster. We want- you to see how quickly your child will be reading these stories all by himself. Learning new words. Putting phrases and sentences together^ Reading aloud without any help from you. All this is possible--because these are not ordinary books. What makes these books so different? Simply this. The I CAN READ Book Club is sponsored by the Editors of My Weekly Reader, the well-known classroom paper loved by millions of boys and girls from kindergarten to 6th grade. These Editors know how to interest and teach children. They have chosen books written by the most gifted children's writers in America. Books which have a charm that youngsters 4 to 8 find irresistible. The stories are written in words children understand or can recognize. The plots are so entertaining that any child becomes eager to read each story from beginning to end--ail by himself! And then, just as eagerly, he loves to tell the story to someone else. Unlike other books for beginning readers that are read once and quickly forgotten, the I CAN READ books have a lasting quality. They are read, re-read and talked about by children because they can identify with the story and the characters. Helps youngsters learn on their own Membership in the I CAN READ Book Club will increase your child's desire and ability .to read on his own--and may jump him years ahead in reading skills! As The New York Times said of the first I CAN READ Book, "One look at the illustrations and children will grab for it. A second look at the short easy sentences ... and the children will know they can read it themselves." The Saturday Review writes, "The repetition of words ... encourages beginning readers without boring them." Mail coupon for your 4 books today! Send no money; we will bill you for only $1.00, plus shipping, after the books arrive. Then, if you wish to continue your child's membership, another enchanting I CAN READ selection will be mailed each month. Not at the bookstore price of $2.50, but at the special member's price of only SI .69 plus shipping and sales tax, if any. Even then, you need not keep any month's selection unless you wish to. Just return it within 10 days and pay nothing. You may cancel membership at any time.

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