Lansing State Journal from Lansing, Michigan • Page 29

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337-2210 East Lansing 30 (J) CD 00 CO THE PERFORMING ARTS COMPANY presents his audience was too old. Lancour says. They wanted him to move aside for handsome younger anchorman Glenn Ray and to say it was his idea. A LOOK at the Arbitron ratings shows that the strategy worked. In February.

Lancour's newscast was being edged by WJIM's. 16-14. That was a decent showing, considering the fact that WJI.M has the advantage of leading into the CBS newscast, a huge hit locally. But in the 13-34 age group, things didn't go as well. Lancour lost 6-5 among men.

10-4 among women. THAT SHOWING wasn't bad. considering the lead-ins. (Among young women. WJIM's "Little House on the Prairie" was clobbering WILX's "Hour Magazine." 12-3.) But the station felt it could do better.

It has. The ratings margin is still about the same 17-13 in May. then 14-12 in July, when all numbers are down. But Ray has closed the youth gap; in July, the margin was only 8-7 for women, 5-4 for men. SO THE DECISION was a success from a business standpoint.

Did it also make sense from a human or journalistic standpoint? And did Lancour really have to be fired outright? Kwasnick sticks with his answer: He wanted one behind-the-scenes news executive, not two. The job went to Ross Woodstock, who had been assignments editor. "The other roles were already filled," Kwasnick says. "If there was another role Howard could have filled, we would have given it to him." Concluded from Poge 1 0S won't be any ensuing chaos. "Frank Magid is not coming in to run the station.

He's coming in to advise us." Mew shows For WILX. there has been a troublesome lag in off-network reruns. WJIM has outbid the station for powerhouses like "MASH" and "Three's Company." WILX is particularly weak at 4 p.m., with "Bar-naby Jones." But now Kwasnick has bought "Dukes of Hazzard" widely viewed as the top afternoon prospect for next season. He has also bought "Difrrent Strokes." and he's thinking about something more ambitious. When the new studio opens.

Kwasnick says, the station might try a local feature show, a half-hour nightly bit in the style of "PM Magazine." The Lancour move Why would a station fire a well-known newsman who had been getting reasonable ratings? In the aftermath, some people have insisted Lancour was dumped because of his age. Kwasnick denies that vehemently. "I don't think Howard's that old Remember. I hired him three years ago." But age did play a factor, Lancour says, in the decision to dump him as anchorman last April. Kwasnick and Station Manager Joseph Murphy were unhappy that School for Scaijdal by Richard B.

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