Lansing State Journal from Lansing, Michigan • Page 28

SOL 1983 Continued 35 Before landing Staudt, WILX was being clobbered in the news ratings by almost a 3-1 margin; afterward, it was almost even. Kwasnick promptly solidified that by hiring Lancour who had just been fired by WJIM as his news director and anchorman. The ratings race became tight. There was a sharp setback when a one-hour newscast failed. But since returning to a half-hour, WILX has moved back to within nipping distance.

ward. "We likely filing one within a New studio could boost WILX image THAT WOULD DELAY the building, but most observers expect WILX to prevail. What it will get, Kwasnick says, is beautiful, state-of-the-art building." The studio will be 50- by-70 feet (compared to the current 30- by-50). It will be stuffed with a new $600,000 system of lights, cameras, and special effects, which has just been installed at the Jackson site. In addition, by January WILX will have the equipment for live local telecasts.

THE PLANS are so ambitious, in fact, that a new question emerges: Is WILX spending too much on equipment and too little on people? Lancour thinks so. The last two openings haven't been filled, he says. Once you strip away sports and weather people, there are only nine full-time, on-camera newspeople. Kwasnick counts 12 the difference is in the definition of full-time and figures that's plenty. "We have a ton of content in our The consultant In recent years, Frank Magid has become a silent powerhouse in the TV business.

Magid is a consultant who tells station's how to change their newscasts. He likes shows (and people) that are quick and bright. The results have drawn high ratings and considerable scorn from TV critics and industry veterans. "You can expect big changes and a truckload of new blowdryers," Jones says. Kwasnick grants that he's ready to sign with Magid, but insists there See CONTROVERSY, Page 115 THE PA PARTHENON RESTAURANT PROUDLY PRESENTS ZORBA: Nov.

Saturday, NIGHT 19 SEATINGS Dancing Greek Music 6:30, 9:30 P.M. by The Apollos Style Belly Dancers Wines and Liquors Course Dinner Reservations must be accompanied by a $5 deposit per person FOR YOUR RESERVATIONS 484-0573 227-229 S. WASHINGTON DOWNTOWN LANSING PHONE 484-0573 FREE PARKING AFTER 6 P.M... Television WILX caught hiring two Lancour (left) INSTANT PARITY up in the news race after former WJIM people THE Cabaret "The Fun Place to Dance and Play" TOP 40 MUSIC THE NEW SHADES OF GREY TUES. LANSING'S ORIGINAL "2 FOR 1 'til 11" THURS.

"BUCK NIGHT" ALL DRINKS $1.00 FRI. PITCHERS $1.25 SCHNAPPS JACK $1.00 SAT. 48 OZ. PITCHERS $1.25 DANCING GAME AREA 8 BALL TOURNAMENTS 4631 North East St. (on North US-27) 487-3007 Dis Dis Das Dis Dis pin Din Dis Dis Dis Dis Kamp Bo Dis Da Chinese Food Carry Out 0 Bring this ad and get pies off any food order only effective on Sunday's in November HOURS 11 am-9 pm 11 am-10 pm SUNDAY 12 am-9 pm 482-3880 2220 N.

Larch St. Lansing Das (between McDonalds Michigan National) 05 a Dis pas Dia Die Dis Dis Dis pin pus pus his Fershee's LOUNGE and Cafeteria Located in Capital City Airport Terminal Bldg. 321-2487 FREE PARKING WITH PURCHASE -LUNCH -ENTREE ALA CARTE MENU STARTING AT $1.85 CHILDREN'S PORTIONS AVAILABLE CONFERENCE ROOMS OPEN 6:00 A.M. EVERY DAY SPRING CREST DRAPERY CENTER 3205 W. Saginaw, Lansing Ph.

321-6688 Mile East of Waverly Next to Color Lo Nov. by it JOURNAL by STATE a LANSING STILL, Kwasnick grants, there was a major obstacle. "For all we've accomplished, there's still a gut feeling out there that we're a Jackson Now he may be able to overcome that, too. Here's a round-up of the WILX moves: The new studio For years, WILX has lived in a state of hectic bigamy. Its studio is in Jackson, but most of its news and sales people are 37 miles away, in Lansing.

"There's a lot of wasted time," Kwasnick said. "We must run three or four shuttles a day." NOW THE STATION is ready for a full-scale Lansing move. Plans call for a $2-million, building, on a 3.1-acre site behind University Oldsmobile, near Cedar Street and Edgewood Boulevard. But when will it be ready? Kwasnick insists "it's a bulldozers could begin next week, with the building ready by September. Jones disagrees.

He says the Federal Communications Commission has given what it calls "minor change" approval. That one lets competitors file complaint after- DEMIL'S 6025 W. Saginaw WEST 321-4124 LOBSTER SPECIAL Nov. 5 Nov. 6 land every Sat.

Sun in November LOBSTER 2 TAILS $095 Dinner includes 2 Lobster Tails, bread, salad, baked: potato or spaghetti Our Lobster Tail Special is back at the same price DON'T FORGET every Tuesday "PASTA NITE" at Emil's West in or a THE OLD ICEBOX 5 Restaurant Lounge Ph. 627-2106 217 S. Bridge Grand Ledge If Busy, 543-4130 STARTING MONDAY, NOVEMBER 7 We're getting up early to put the coffee pot on bake the cinnamon rolls, so come on in and enjoy a great breakfast from our New Breakfast Menu a great way to start anyday! OPEN 6 am; 8 am 10 am Icebox Good Morning Special Two eggs, choice of bacon, sausage or ham, home fries. 80 toast or muffin. YOU LUNCH BOX! MAKE THE $295 Soup Salad Bar chicken, vegetable Sat.

11:30 a.m.-2 p.m. SPARTAN SEAFOOD SHRIMP BUFFET Fri. Sat. p.m. $895 We don't skimp on the shrimp.

so skip on in and GO FOR IT sumptuous shrimp on ice, clam chowder. seafood and cheddar croquettes, sauteed mushrooms. fried shrimp, Ham strips, baked cod, almondine. BBQ spareribs, lasagna, roast beef au jus, baked Coq au vin. potatoes, fresh vegetable, deluxe salad bar.

bread and butter or garlic toast. SUNDAY BRUNCH SUNDAY DINNER 10 a.m.-1 p.m. BUFFET $425 $550 p.m. Special Children 10 Children 10 Under $2.75 Under $3.25 THANKSGIVING FAMILY RESERVATIONS NOW BEING TAKEN 627-2106.