Lansing State Journal from Lansing, Michigan • Page 23

Mid-Michigan to Get Educational TV Station Elkton fcul Axe i.i Frir.ye'lo Piriconning NEWAYGO MECOSTA ISABELLA Linwood Sebewainc BiV'yo Chippewa lake" '001011130 I 0l KDm I In Barryton Weidman North Bradley Ut "O.vendate plthW THE STATE JOl Yl B-6 Sot, Nov. 20, 1971 eiervme i. rtoseousni KawKawnnoKsscxviue TUSCOLA palmso oAkron rass City 1aT Stanwood Snoyer Carsonville Marletle Newayfio wtoi Grants Peck" if lu "haCa Ctork? KtnppBklot'; ticWfuinn I w.aa AKIN AW uL V) Vn r. I my B.mna.JrT Towar Gardens, Hasletl Aa.WvBwrtifhro.rJ 3fennvllleo fMSAWVillcLlottey BirirtWf RosevilW Alk-Ban Leslie Stockbrldge MZpVmmf ngor Jacks0, TAS shows in color only while they are being sent concurrently over the national Public Broadcasting Service (PBS). Color tape playback equipment will be necessary to record the programs and repeat them on Channel 23, and other specialized facilities must be acquired to produce local programs in color.

In becoming a full-time public service station, WKAR-Channel 23 will be one of over 200 stations throughout the country which can tape PBS programs. The station will also have access to programs produced by the Central Educational Network (CEN) which serves the Midwest. SHARED PROGRAMS There is also a move to establish a program-sharing agreement among Michigan's six educational stations: at East Lansing, Detroit, Mt. Pleasant, and University Center. Grand Rapids and Marquette are scheduled to have educational stations by next fall.

MSU has provided public service broadcasting since January, 1954, when it acti into the community where the news is happening," he said. Besides city government, local sports and entertainment activities, suggested programs include hearings and addressed from Capitol, high school and college courses and musical programs ranging from chamber to hard rock. Kay F. Ingram, program manager, tells of the staff's desire to produce a daily in-depth study of local news events that would supplement coverage given by local commercial stations. "We're thinking of using a newsroom format where local people would be interviewed by correspondents who would also delve into the background of an issue or event to provide the viewer with a fuller picture of what's happening," Miss Ingram said.

IN-DEPTH COVERAGE By covering only two or three news events in a half hour show, for example, Miss Ingram says the staff hopes to give additional perspective to each day's headlines. "There is also the possibility of having the kind of two-way news show where people could phone in questions or give their opinions to the broadcasting correspondent," she added. Working toward the goal of community involvement, WMSB staffers are currently organizing an advisory board made up of 15-20 local people representing a cross section of the area's economic, social, cultural and educational groups. "Programming for Channel 23 won't be done in a vacuum," Page says. "We're trying to organize a board of varied individuals who will communicate to us the program interests of the community." Page explains that In contrast to commercial stations SAINT JOSEPNi Marcellus Mendono K.Anlrpv.

a Wnndland Beach Dowagiac Monroe a Three Kivers lopoli rardsbu-n Constantine JBu ctoKiMSEia Ene-M Lake Eri bdwardsb Sturgis. na Pier "WI ioifflicfLambertville lempcrance Camden afUADT il Ar-DAlirr STEUBEN id.cuoc. iLUCAS lLUC MOTXini; haaW i iam! IFULTON I I I Elkhart OHIO COVERAGE AREA When WKAR-TV begins UHF local telecasting next year, Michigan State University's coverage area will shift slightly north of the present range of WMSB-TV. The clear Inner circle Indicates the new prime reception area, the light gray band the "good" reception area and the darker band the "marginal" area. By RITA RICE State Journal Staff Writer City council meetings, high school football games, even the Christmas parade downtown may be only as far away as your television set once UHF Channel 23 begins full-time broadcasting.

These are just a few of the local program suggestions being tossed around in discussions among staff members at TV station WMSB on the Michigan State University campus, which will become WKAR-Channel 23 "no later than next September" according to station manager Robert D. Page. The switch to a full-time educational television station has been made possible by a federal grant of $420,000 and an agreement between WMSB and WILX-TV to dissolve their existing shared time' arrangement on Channel 10. The university will receive $1.7 million from WILX in return for sole use of Channel 10 and present transmitting facilities at Onondaga. TRANSMITTER AT OKEMOS Funds from the federal grant, administered by the Department of Health, Education and Welfare and matched by $190,000 from MSU, will be used to build a new transmitter and antenna in Okemos.

Moving from the Onondaga location will shift the university's circular transmitting area slightly northeast. Page estimates a potential audience of two million viewers in the 58-mile circumference of the Channel 23 broadcast circle. The $1.7 million from WILX Is to be paid in several installments and will be used to modernize and improve existing MSU television facilities, including the closed-circuit instructional network as well as WMSB. Under the current shared-t i arrangement, WMSB broadcasts approximately 38 hours a week from World War II quonset huts oh the west side of campus. Program offerings include national educational programs such as "Sesame Street" and 'The Elec-tric Company," news programs including "Firing Line" and "On Assignment" and local shows like "Spartan Sportlite" and "La Revista." TO GET MOBILE UNIT WKAR will broadcast nearly 80 hours a week and Page says that a prime objective in scheduling is to increase local programming.

He places purchase of a new mobile broadcast unit high on the list of expenditures. "Community service Is the goal of public television, and a versatile, functional mobile unit will enable us to get out vated WKAR-TV on UHF Channel 60. Television manufacturers were not required to equip sets for UHF reception until 1964, and transmission and reception problems led to the shared-time arrangement with WILX and the change in the MSU station's call letters. The switch back to WKAR, now as Channel 23, should provide viewers throughout south-central Michigan with a full schedule of enjoyable and educational programs. MSU EMPLOYEES CREDIT UNION MEMBERS: Plan now to tour your new CREDIT UNION BUILDING Sunday, November 21 IP 1 ID SPECIAL which try to offer programs of interest to everyone, public television caters to people's special interests.

A a of the art of French cooking, or a high school history class, or how to play the harp may only interest a few viewers, but through a vast range of such specialized programs, Channel 23 should appeal to a great many viewers. TOTAL COLOR SWITCH Another goal in the five-year plan now being assembled is conversion, to a total color broadcast operations. WMSB at first will be able to transmit AUTO LEASE There'll be cash door prizes for adults and children and gifts for the entire family DEDICATION at 1 p.m. OPEN HOUSE from 2 to 5 p.m. Whirlpool Appliances Available At Bob DeLOACH 2361 N.

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