Lansing State Journal from Lansing, Michigan • Page 18

2 THE STATE JOURNAL Saturday, March 14, 1959 LjmIi Michigan red-Ti me TV an Ska Exp eriment bringing the potential audience to 5,360,000 persons. The entire television industry will bo watching the WMSB-WILX-TV venture, because it is the first such. combination of educational and commercial television. The entire future of educational tele sons and includes, besides the Lansing-Jackson-Battle Creek triangle the cities of Flint, Kalamazoo and YpsilantL Maximum Channel 10 coverage, up -td an estimated 81 miles, would include portions of Detroit and all of- Pontiac, Saginaw, and Grand Rapids, WMSB'aassroomlO' Helps to Enrich Many Area School Children casting could be shaped by the Michigan operation. "The sharing of time by an educational and a commercial station Is expected to provide the solution to the two principal problems facing each type of operation," explained Dr.

Armand L. Hunter, director of broadcasting at M.S.U. ulate interest In both biological and physical sciences in addition to supplementing the work of the classroom teacher. Miss Marion Stone will conduct experiments and demonstrations suitable for this age level. Similarly Douglas McNitt will teach fifth grade art Monday afternoon.

Miss Patricia Spross will offer sixth grade arithmetic Tuesday and Thursday, Miss Murray will examine social studies at this level on Wednesday, and Miss Margaret Franz will conduct fifth grade music on Friday afternoon. The lone Saturday class will be "High School Chemistry," taught by doctoral student Thomas Loo mis at 10 a.m. Special equipment will be used in demonstrations that normally cannot be done in the To full-time television stations on 'a single channel that's the unique situation being pioneered on Channel 10 by Michigan State university's educational station WMSB and Television Corporation of Michigan's commercial station WTLX-TV. The shared-time broadcast ALL FOR THE TV HERO Richard Coogan, who portrays Marshall Matt Wayne on N.B.C-TV network's The Cal-Iforniam," thinks viewers mits ing schedule by the two stations begins officially at 12 noon Sunday. A brief dedication program will take place during the first hour.

The basic Channel 10 coverage area within a 65-mile radius of the Onondaga transmitterholds a potential television audience of 1,782,000 per the point who see TV as a school for violence. He thinks TV heroes are a force for rather than evil. Besides Jack's delightful guests, there's Jose Melis and bis 12 piece orchestra and announcer Hugh Downs with his particular chann-about-things. Look Magazine awards in 1958 tagged the show "Best Novelty Series' and it received the Sylvania award for the "Best Comedy Series of the Year." OUT OF RETIREMENT MssaaaaaaasasaasjoaaBaBssawiiii hi imai ii'im an WJIM-TV (6), Lansing WKZO-TV (3). Kalamazoo "Every educational station because it has no revenue from advertising, is always faced with the problem of securing adequate financial support On the other hand, the commercial broadcasteris often pressed to find sufficient time to provide public service programs on a broad scale because of the need for advertising revenue to cover high production and operating costs.

"The shared-time plan on Channel 10 gives both education and industry a full-time station operation for a com-bination service representing a greater total program availability than either cpuld provide by itself." Michigan State's WMSB will be on the air for 38Va hours each week, well beyond the minimum FCC requirements for a full-time television station. Its hours are 9:30 a. m. to 2 p. Monday through Sat urday; 6 to 7:30.

p. m. Monday through Friday; and 12 noon to 4 p. m. Sunday.

Commercial station WILXTV, an affiliate of the National Broadcasting company (NJJ.C), will carry an even longer broadcasting schedule. Approximately 75 percent of WMSB's on-the-air time will be devoted to "live" programs produced in the university's East Lansing studios. These productions will help extend ine varied resources of the university to all families in the coverage area. Station WILXTV has studios located in Jackson and Battle Creek, with a Lansing studio planned for the near future. WWTV (13).

Cadillac WWJ-TV (4). Detroit WJRT (12). Flint (10). Lantinn lea. 9:00 Black Saddle 4, Oale Storm 2,3, 13 Lawrence Welk ....12 State Trooper 4 Target 9:30 Have Oun, Will Travel 2, 3.

4. 13 Cimarron City .4, 5 Rifleman Smoke 13,4.13 Lawrence Welk 12 10:30 Alfred Hitchcock A State Trooper ...3, 11 Sea Hunt 2 D. Man l.i 11:00 News 14,5 Newsreel Weather Tony Coats Hour .4 nowaati cam" News, Weather 12 Feature Film 11:05 News 11:10 Theater 11:15 Weather 3.4 Saturday Evening Theater Channel I Theater Show Time 1 11:20 Theater Sports 11:25 Nightwatch Theater .2 12:50 News 1:00 Oick Powell 2:15 Weather WOOD-TV (8), G. Rapids WJBK-TV (2). Detroit WN EM-TV (5).

Bay City WILX-WMSB-TV Jack Paar Has Hit With Guests, Jests (0wttt WSMB-TV Prairam) Star Sees Heroes as GopdForce Richard Coogan Is one per-, son who thinks that those who criticize television for violence have missed the real point "I'm all for the TV hero whether he's a space ace, a crime-buster or a western marshal," he said. 1 believe that he's a force for good rather than eviL" That's the frank opinion of Richard Coogan, alias Marshal Matt Wayne, of N.B.C-TV Net-work's "The Calif omians," -to be seen Tuesdays at 10 p. m. on WILXTV, Channel 10. And he's got some pretty persuasive arguments to back up his claim.

"When I was eight years old I was struck down by rheumatic fever which left me an invalid for five-and-a-half he explained. "This was a fate worse than death for me because I had always been active and I was looking forward to an exciting athletic career." vFor a while, Coogan lost his will to live and no one, not even his parents, could get through to him. He recalled: "There was only one person who could help Murray Bigelow, football coach of Madison high school, New Jersey, where I expected to go. He was the hero of myyouth." Bigelow knew that rest was the most important thing for Coogan. "If the doctor tells you to stay in bed eight months, I want you to stay in bed 10 months, he told Coogan," "If be tells you to take it easy after that for three years, I want you to make it four.

If you do, I'll make a star of you. If you dont, I don't want you." "I would have stayed in bed 50 years if he had told me to!" -Coogan said. "Needless to say, his visit was the turning point in my recovery." youngsters will "steer a course" to the filmed cartoon capers of the spinach eating sailor. "Capt Barnacle," whose true-life Identity remains secret is actually a 25-year veteran of summer-stock, vaudeville and legitimate theater, who resides la Jackson. While WHJCTVs "Popeye" format la a local creation, the films art being shown to more than 2 million kids each day in 91 different cities.

He's more popular now than at any time since- his birth on the drawing boards la 192a His potent personality has walloped other children's shows. Kids are eating spinach again. They're puffing out their cheeks in imitation of the toughest sailor. They're swaggering with Popcj e's roll- The State Journal does not guarantee the accuracy of these listings. They are supplied by the stations and suk- "Classroom 10," the in-school television project of Michigan State university's ed-.

ucational station WMSB, helps enrich the school experience of countless Central Michigan youngsters. Programs devoted to science, art, music and many other fields will be telecast over Channel 10 each weekday at 10 ajn. and 1:30 pjn. Students In at least 83 Lansing area classrooms are part of the in-school audience. They observe programs designed to supplement their studies.

More school classes are being enrolled in Jackson and elsewhere. Experiments and demonstrations are presented for the large audience that would be virtually Impossible for individual schools, since many schools, for example, lack complete laboratory equipment such as is available at the university. CO-OPERATING SCHOOLS Program performers often are selected from schools cooperating in the program, and their teachers help plan materials for the various course offerings. Typical of the use of television resources to approach a subject is the "Spanish for Sixth Grade" program to be presented eirh TumIsv ami I Thursday afternoon. Students will be presented with a basic conversational vocabulary In Spanish under the guidance of Miss Martha Murray, a resident of Mexico for more than 20 years.

Puppets and other visual devices will be used extensively to maintain high interest level. Interwoven with the foreign language instruction will be information about the customs and culture of various Latin American countries. "Fifth Grade Science." scheduled for Wednesday afternoon, and a similar program for sixth graders on Monday morning, were created to stint ing gait and hoarsely shouting. "Blow me down." Popeye's comeback has been remarkable. Born in 1928.

he was a he-been by 1937. Mick-ey Mouse. Bugs Bunny and others had stolen his thunder. Then last year, a New York station began showing the first of 234 one-reel cartoons. He became an overnight sensation, unleashing a string of Popeye merchsndising, from comic books to T-shirts to clay pipes.

And the kids arent alone. If Popeye could tote up the number of adults who are still fascinated by his swashbuck-ling antics, he'd probably say -WelLblow me down!" Popeye Comes Back Kids' Idol Slated on MLX-TV If you want to join the million of TV viewers who laugh themselves awake before WILXTV offers the celebrated "Jack Paar Show," five nights a week at 11:15 p. m. A lively alternative to late-night movies, Paar will be seeo exclusively in this area on Channel 10. On Saturday and Sunday nights only, WILXTV wili show selected feature films "The Jack Paar Show," now In lU second year, combines wit, humor; songs, pleasant music and unpredictable uests in a "paar-ful" package that has won an impressive string of awards and millions of devoted fans.

Ringmaster of the nightly goings-on, which last until 1 a.m., is the innocent -faced comic Jack Paar, who began his career as a radio announcer in a Jackson station. "All I ix" says the master ad-libbcr. "is sit here nine hours a week and defend myself." Highlighting Jack's casual how is the parade of regular and irregular guests always engaging, of tea enraging. Freewheeling guests have Included Genevieve, the French ehantease who rocketed to night-club stardom; party-giver Hsa Maxwell; comedienne Hermione Cingold; JaefcofalRheatrieal trades Peter Ustinov: actor Tony Ran- dall; comedians Jonathan Winters and Cliff Arquctte; singer Betty Johnson, and too' many others to enumerate. iter ro cnange wimout not 4:00 Lawrence Welk 6, Kingdom of the Sea.

.2 Man in the House -Man Called Women's Bowling .12 reen Valley Jamboree 3 4.1 Industry on Parade 13 Jamboree 3 4:30 Racket Squad 2 News, Weather, Sports 77 Sunset Stria Channel 3 Forum This Is Alice .12 .13 ..3 5 .4 Landscape for Better Sports, Weather 7:00 Perry Mason M. S. U. Farm Development Highway Patrol Policewoman Northwest Passage You Asked For It Treckdown 7:30 People Are .3 .12 .12 4. 5.

1 Perry Mason 2, 3 Lawrence Weill Clark Como .13 .12 4.S.4.I 1:30 Wanted-Dead or 3. 13 Popeye, the big-jawed sailor with the spinach-built muscles, is apparently tougher than a a er- thought About 20 years ago ropejo mourn-1' luiiy pacxed. tlla fillet' headed for an home. Today A 2 after a brief' I '4rL expo sort on 7 nc a we idol of mO- C. Bemad lions of kids whoso parents were only tots wbea Popeye began courting Olive Oyl 30 years ago.

Popeye, the swab who refused to stay retired, is on WILX-TV; Channel 10, Monday through Friday at 3 p. in. With Barnacle' as the "live" host aboard a studio-rigged ship's deck, central Michigan.