Battle Creek Enquirer from Battle Creek, Michigan • Page 46

THE BATTLE CREEK ENQUIRER AND NEWS Sunday, June 9, 1957 2 For Father's Day Battle Creek's Stores Ready For Gift Buyers Battle Creek boasts more than 35 merchants who have stocked gift items ranging from personal attire to speedboats, just for fathers on Fathers Day. In small shops and the largest stores, down town and in the suburbs, the theme is give Father a real gift this year. His day, a week from today, should find fathers generally high on the totem pole of thoughtful gifts. Clothing items rank close behind hobby materials as the most wanted of gifts this year. Specialty clothing, seasonal in nature but geared to leisure and the informal living so cherished by all today, tops the gift parade locally.

But there are men whose families insist that what he has his heart set on secretly is a new spinning reel; a set of matched clubs: a deck of cards with a rack of chips; a new shotgun; a typewriter; a camera; or even a cleated pair of golf oxfords. Whatever your fancy and his whim, get a quick start tomorrow on that gift shopping. You'll find it a pleasure this year, and the selection is larger in Battle Creek than anywhere for miles around. But to get just the gift you want to express your sentiments to Dad, be sure to shop early. Remember, a week from today, he's going to be overwhelmed by whatever you get him- especially so if he can see you put a lot of thought into the selection.

Fathers Day GRANDPA'S, TOO A BIG HALO for DAD Integrity Starts in the Home A Father's Ten Commandments I Your instills sense in of Brotherhood your spect for his fellow man. Your fairness teaches him I good sportsmanship in work and play. HI him Your an example appreciation instills in of the family spirit- the true backbone of society. IV ates Your a basis companionship for mutual creunderstanding. Makes a pal of him.

Your burning teaching desire to imparts love. a honor and obey his country's laws. VI helps Your him to encouragement apply himself to difficult tasks. VII Your community leadership affairs in teaches the importance of local participation in government. Your reliance VIlI helps develop an independent spirit.

Encourages do-it-yourself activities. Self Assured Man Is Well-Dressed Dad SMART FOR SPORTS--Choose either or both of these outfits for your fashion-conscious, wise father! Linen-textured walking shorts, striped shirt, blazer-striped sport coat and trim slacks are all tailored in cool, lightweight FASTER WITH SHAVER Did you know that men of all ages, with all types of beards and all types of skins, have found that they can shave closer, faster, and more comfortably with electric shavers than with old-type blade razors? So how about a new electric shaver for Dad? Please Dad with IFTS for the Boats Motors BOAT Trailers for See Our Sailboats Complete Supply of Marine Fittings, Accessories For Sail or Power Boats "RACELITE" FITTINGS BOAT CUSHIONS "TOP SIDERS" YACHT SHOES for Motor Boats Water Skis All Metal Curved Boat -Mirror Suction Cup Beverage Holders Running Lights Flags Aerosal Type Boat Horn Gull Lake Marine Center "The Yard with the Big Crane" Open Daily Phone Richland MA 9-8071 Bay View Gull Lake Did you ever stop to think how much gayer, and self-assured your Pop looks and acts when he is dressed well? to Knowledgeable men agree that the portrait of a wellgroomed man always includes hat--and, are seldom seen without one. Dad knows that to be really well-dressed a hat wardrobe is as indispensable as the choice of suits that hang in the closet, or the variety of ties that are on the tie rack. With this thought in mind, your Father's shopping tour can be easily shortened and made painless give Father a gift certificate for a new "bonnet." (for him, of course!) As in the case of selecting a chapeau for milady, styles, shapes and sizes are just as important to a man in complimenting his face. And then too, the new lightweight materials and colors that are being shown for males this summer will actually make "hat-hunting" fun to Father.

So make it off with the old, and on with the new, for Father's Day, with a "Hat Gift Certificate." a ELEGANT CHAIN Here's a "family" of elegant jewelry for the "head Cuff links, tie-clip have the mesh look; the key chain is a mesh twist, and the smart belt is mesh, too. In gold or silver finish. FATHERS You'll Find What Pleases Him Most at STEVENS' Men's STRAW HATS by LEE $4,00 Cool, Comfortable Smart Styled SPORT SHIRTS Only $295 Beautiful Summer TIES $100 Give the Best in SOCKS by INTERWOVEN $1 pr. For a Cool, Comfortable Summer WASH SLACKS Dacron Blends $595 Amos H. Company STEVENS Formal Wear Headquarters For Rent For Sale 10 West Michigan Ave.

IX Your foresight in preparing for future security develops responsibility in him. him Your for the guidance duties and prepares responsibilities of citizenship in a free society. AFTER SHAVE Here's 2 Dad's Day gift that's twice as nice in a handsome "twin set" of spiral bottles of lotion and cologne, a subtle masculine essense marks these..