The New York Times from New York, New York • Page 5

THE NEW YORK TIMES; SUNDAY, FEBRUARY 22, 1011. fx; ft 7h i Va vr Tuesday IT 4 i i-. Luncheon or, Afternoon Tea will bo served every business day from 11 A. M. to 6 P.

M. on the Tenth floor in "The Wedgwood Room" "The Mandarin Room" "The Loggia1' writ srr i ji t. ii i vfi ta Kin in IBB err MIS ISfflffli Pirn 4- Lord Taylor Fifth Avenue, Thirty-eighth Street, Thirtyninth Street announce that the new store will be opened at nine o'clock Tuesday morning, the 24th inst. The shopping public is cordially invited to enjoy the beauty of the new premises, and the representative assortments of the world's best merchandise whicK will be on display and sale. On three of the following page will be found notes on the location of the many sections; also special mention of the interesting values arranged in new, superior merchandise for this unique occasion, The event to which this announcement bid the public welcome will be more of a demonstration than a formal opening.

Our first day in the new building, like nil our buiinMa days, will mean an effort to present to the discerning shoppers of the city and the nation definite, concrete evidence of what the Store's purchasing power, its efficient operation, and iu merchandise and service standards actually mean to the customer. New Lord Taylor Sections The increased space afforded by the new budding allows the Store to open several sections and to broaden the scopo of all the others. Hi IT ll'l lit WW "4i a arm WW I LJ onunin 8 WWIJJi Pi 1 1 1 i tec. si Vt II "-flB l15 fflil as 1 -ra Fin I P- mfci i i VA 7 IT ytyyyyyyyyytyyyyywyw ryyyyyyyyyyyyy Among these are Young Ment Clothing Fourth floor Boys' Clothing Fourth floor Travel Bureau Fifth floor Trunks and Bags Fourth floor Barber Shop for Men Bjuexncnt Mezzanine Children's Barber Shop Fifth floor Piano Of Piano Players Seventh floor Automobile Apparel Fourth floor Candy Magazines Tenth floor Fifth floor Toys Fourth floor Patterns Second floor and Cigarettes Street, Fifth and Tenth floors Enlarged Sections Convenient Location Half way between Madison Square and Central Park on the west side of Fifth Avenue, is the new Lord Taylor store in the very centre of the sphere of fashionable activity of the city and is convenient to all the transportation lines, to the hotels and restaurants and to the theatres. The new store is within a few steps of the Subway, the Sixth and Ninth Avenue elevated trains, the Broadway cars, i Madison Avenue cars, Forty-second Street crosstown cars, Thirty-fourth Street crosstown cars, Hudson Tubes, Third Avenue elevated, Second Avenue elevated and Lexington Avenue cars, and directly on the route of the Fifth Avenue 'buses.

The store is midway between the Grand Central Terminal and the Pennsylvania Railroad station on the shortest route to both. Lord Fifth Avenue; 38th Street, 39th Street Murray Mil 0000. Every section maintained formerly in the quaint old store enjoys greatly enlarged space, and many conveniences for customers have been added in the new building. Particular attention is directed to The Great Lord Taylor Ready-to-wear Sections located on the third floor, including 'r Misses, Juniors and Children1 's Apparel Street Side Women 8 Coals, Suits and Dresses 38th Street Side I Women 8 Misses Waists; Women's Dresses, Furs, Fur Storage Office Avenue Side Prices and Policy to Remain the Same There will be no change in the Store's well-defined policies- regarding the quality of its merchandise, its standard of service or the lowness of selling prices. Comprehensive assortments of the world's best merchandise at the lowest possible prices; a liberal, cheerful attitude in regard to the exchange of merchandise and a constant effort to prevent as well as to rectify errors these will continue to characterize the Lord Si Taylor Store as they have since its foundation in 1820.

Taylor A 1. Pi Mi 1. 1 ft- v. -1 "a 5.