Battle Creek Enquirer from Battle Creek, Michigan • Page 33

A Stocks 3-4 TT7 Mutual Funds 4 ji Consumer 5-6 Tidy sum: Financing house sale smart 6E SUNDAY, SEPT. 8, 1985 BATTLE CREEK ENQUIRER Road boom rolls, along 1 Sir bronze-colored canopies, with parking at the front and sides. Garvey said two structures were necessary because of, the ground's steep slope. Meanwhile, Garvey said he's continuing to negotiate terms with mart to build a store south of Beckley, directly opposite from the end of Riverside Drive. Trees were cleared several weeks ago from that area as "preliminary work, to check the site out," he said, adding "until I have an agreement (with mart), we won't be doing much more." But once the deal is consummated, Garvey expects work to begin promptly.

He said he has all necessary permits from the state Department of Natural Resources. The DNR is responsible for ensuring that development does not disturb Minges Brook or other wetlands in the area. In re- sponse to concerns about drainage, he said, the site originally pegged for mart was moved slightly to the west. Meanwhile, work should begin by winter on the Super 8 Motel on property sandwiched between Pizza Hut and Garvey's double stores. A spokesman for the Aberdeen, S.D.-based company said the 62-unit motel is expected to open next spring.

On the southwest corner of M-66 and Beckley, grading work will begin in late fall for Forbes-Cohen's four-store complex. By the middle of next week, spokeswom- Staff Photo by Frank Boyd The walls already are up for this building on Beckley Road that will house Pic Way Shoe Mart and the Believe In Music record store. eckiey By BILL MILLER Assistant City Editor Bulldozers, concrete and noise the construction boom is on again at Beckley Road. Across the road and west of Lakeview Square's tree-shrouded acres, a handful of developments are under way or will be soon, all hoping to capitalize on the retail drawing power of the huge, two-year-old mall. The projects include: three separate projects by Kalamazoo developer Marshall Garvey; two projects by Gary Van Horn, a local retailer, a Super 8 motel; and a four-store complex planned by Lakeview Square's owners, Forbes Cohen Properties Inc.

The most action now involves Garvey's two retail buildings just west of the Pizza Hut restaurant. The concrete walls and foundation are nearly complete and steel roof beams are expected to be erected next week on the building that will house Pic Way Shoe Mart and Believe In Music, Garvey said. A late-October opening is planned. Work is just a bit farther behind on the second building about 60 feet away, to house Krum's photographic and computer stores and Northwoods Waterbed Co. Those stores are expected to open in mid-November.

Both buildings will have brick fronts and CAPITAL AVE. S.W BB RIVERSIDE PR. BECKLEY RD. Hleirpolsheimeir's 'New' names sianifies store's 'A. doughnut shop for opening Dec.

1 "A few small details have to be finalized, and it's not cast in iron yet," said Van Horn, who operates the EZ Stop Market across from Bill Knapp's. He also has renovation plans on tap for the Shell gas station he leases on the southwest corner of the intersection. The station will be closed from Sept. 1 7 until late November to expand the kiosk-type operation into a mini-mart, Van Horn said. The map indicates sites of projects under way or projected to start within the next year along Beckley Road.

They are: (1) mart project proposed by Marshall Garvey; (2,3) two retail buildings now being built by Garvey; (4) Super 8 Motel; (5) a chicken-and-ribsdoughnut shop-! planned by Gary Van Horn; (6) martShell service station operated; by Van Horn; and (7) a four-store development by Forbes-Cohen Properties Inc. Map by Roy Van Loo merchandise ture things, and expanded sportswear lines," Flogge said. Children's wear lines will be expanded along with the adult merchandise, he said. "If say, Ocean Pacific is important, we'll try to have that in the children's world too." In radio-TV, Herpolsheimer's plans to add Panasonic and Zenith to its Fisher and Magnavox offerings. Displays of big-screen TVs, VCRs and bandbox radios will be beefed up.

Gourmet cookware selections also will be improved. "We're trying to give men more playthings while the ladies shop," Flogge said. Improved presentations of furniture, housewares, linens, and window dressings will complete the revamping. Flogge said plans are still being made for store renovations in Battle Creek, and any construction work probably wouldn't be done until next spring. He said the store is hoping to draw increased customer traffic next year because of its strategic spot between the McCamly Place festival marketplace and the Kellogg Co.

corporate think we'll help each other, absolutely." Flogge said back-to-school sales at the local store have been good. In July, he warned city officials that the store might have to close because downtown construction was cutting off routes for customers. But he said the city responded to his complaints promptly, with the opening of Jackson Street about two weeks ago. Flogge would not give sales figures for the Battle Creek store or the entire chain, but said the parent firm. Allied Stores, was financially healthy with up to $4 billion in sales last year.

Indeed, Herpolsheimer's is trying harder to emulate the higher-class image of Allied's other major stores Bonwit Teller, Jordan Marsh and Brooks Brothers. "Our overall plan is to make the store an exciting place to shop," he said. "We've all been guilty of not listening to the customer enough now we're trying to listen." jobs, too Store chain 's new look built on long tradition Portfolio Ron Iietzke People Hans Schuler, chairman and president of Schuler's has been re-elected a director of the Michigan State Chamber of Commerce. As a director on the 87-member board, he will be involved in establishing policy for major economic, legislative, political and social issues affecting Michigan's business and economic climate. In 1 960, he became manager of the Marshall restaurant and in 1970 was named president of Schuler's Inc.

He became chairman of the company in 1982. Leslie H. Juhnke Gary Dechert Leslie H. Juhnke has joined William R. BiggsGilmore Associates as print production manager.

She previously was customer servicemarketing manager for EPI Printers in Battle Creek. A native of Battle Creek, she earned a degree at Albion College. BiggsGilmore Associates is a full-service marketing, advertising and public relations agency in Kalamazoo with other offices in Battle Creek, Marshall and Grand Rapids, Hilton Head Island and Charleston, S.C., and an affiliate in Amsterdam, the Netherlands. Gary Dechert, vice president of professional services at Community Hospital, has received a master of science degree in administration from the College of Business Administration at the University of Notre Dame. He also holds a bachelor's degree in health studies from Western Michigan University.

He recently was elected president and cheif executive officer of Cereal City Emergency Medical Services and has been associated with the hospital since 1976. 4 fc Frank Salvatore Frank Salvatore has been promoted to business unit manager for narrow-aisle equipment and the Powrworker line of walkie equipment at Clark Material Systems Technology Co. He will be responsible for sales and market share of turret trucks, man-ride order selectors, reach trucks and electric pallet trucks marketed through the Clark dealer organization. He joined Clark in 1978. Brian Cobb, a recent accounting graduate of Olivet College, has been promoted to divisional supervisor with Hertz Oklahoma City, Okla.

He is a 1979 graduate of St. Philip Catholic Central High School. Beth Donovan Jodi Heinrich has been named manager and Beth Donovan assistant manager of Mr. B's Wearhouse clothing store in Battle Creek. Heinrich, a 1982 graduate of Battle Creek Central High School, started part-time work with Mr.

B's in 1983 and was promoted in 1984 to manager trainee before becoming the assistant manager. She then was assistant manager of the Stadium Drive and Southland stores in Kalamazoo. Donovan, a 1980 graduate of BCCHS and Kellogg Community College, has been employed by Mr.B's since 1984, having been a department managaer and a manager trainee. Al Scharns has been named director of gymnastics at Branch Gymnastics and Physical Development Inc. of Coldwater.

He will be teaching the regular developmental program and the USGF Teams, Class IV through Class I coaching program. He holds a bachelor's degree from Western Michigan University, majoring in physical education and minoring in health education. He was the originator and director of the YMCA Gymnastics Camp in Kalamazoo and the WMU Gymnastics Camp 1981-85. He taught See PORTFOLIO, 2E if' Brian Cobb Jodi Heinrich an Lesli Cohen said the company should be able to announce leases with two "large national retailers" to fill two of the stores. Forbes-Cohen is still searching for one or two "top quality" restaurants to occupy the remaining spaces in the development.

At Beckley and Southwest Capital Avenue, Gary Van Horn has cleared away remnants of the old service station on the southeast corner. He hopes to build a combination chicken-and-ribs eatery and aim to upgrade mills on the Grand River. But in 1902, Herpolsheimer told Voight he wanted to go it alone. He and his oldest son, Henry, took control of the department store while Voigt took over the flour mills. The same year, Herpolsheimer began construction of a lavish new department store.

The block-long red-brick building was 10 stories high and had two basements. Herpolsheimer and his son both died in 1902 and the business was passed down to Henry's son, Arthur, when he was 20 years old. In 1928, the firm was sold to Hahn Department Stores, which became Allied Stores in 1935. Allied continues as Herpolsheimer's parent company. In 1949, Herpolsheimer's moved to a new building at Monroe Avenue and Fulton Street, where the flagship store still is located.

In 1974, the firm opened its first branch store at Wyoming Village Shopping Center in Grand Rapids and in 1 980 the Muskegon Mall store officially became a branch. In 1981, the company bought the former L.W. Robinson Co. store in Battle Creek and later opened Field's, an affiliate store, in Jackson. Herpolsheimer's will offer more selections for men, too, Flogge said.

"Instead of four to six colors we will offer six, eight or ten colors, plus more sizes and selections. This takes a big investment." Menswear lines will stress the West Coast look, and include Generra, Esprit, Pierre Cardin and Dior. "There'll be a lot of signa collar workers. It's a bare-bones explanation, but behind it may lie a trend that is transforming industry, in Michigan and beyond. John Naisbitt, ihe author of Megatrends and head of a social-forecasting group, and his co-author Patricia say this in their book Re-Inventing the Corporation: "The computer is smashing the pyramid.

The technology of the computer is doing the kinds of jobs that middle managers used to do. Corporations are experimenting with new structures to replace the structure that used to house middle managers." It makes a certain kind of sense. Robots are controlled by computers, but there are many more computers in business than there are robots. Computers, above all, are information machines. They allow one person to handle more information to shuffle more papers in a figurative sense than in the pre-com-puter era, and that means fewer paper shufflers.

With computers, a manager can manage more people and manage them better, and that means fewer people sitting in offices and monitoring how other people are doing 7 By BILL MILLER Assistant City Editor Herpolsheimer's, the Michigan Mall's only department store, is betting that a "new" old name, better merchandise and marketing more in tune with the '80s will wipe away its old discount-store image and regenerate sales. On Sept. 1, the Grand Rapids-based retailer changed the name it adopted in 1974 Herp's back to its original century-old moniker. Along with the name change came a promise to customers to upgrade its merchandise in all stores. Al Flogge, Herpolsheimer's president, said the new merchandise should be on the shelves in Battle Creek by early autumn.

Heralding new and expanded clothing and merchandise lines will be new advertising campaigns using more photographs than artwork, and store displays that better demonstrate how different items of clothing blend together, Flogge said. Herpolsheimer's has hired the Madison Avenue-based Retail Marketing Group to direct advertising and has recruited Randy Cole of New York whom Flogge called "a brilliant, creative young man" to redesign store displays. "We're trying to do more classification things, and give a statement to major resources," Flogge said. "We might feature Calvin Klein one day, and another major label the next." In women's wear, Herpolsheimer's will add the Gloria Vanderbilt and Liz lines, and expand its Calvin Klein, J.H. Collectibles, Pendleton and Liz Claiborne offerings.

For career women, ensembles that can be converted to evening wear will be stressed in Battle Creek. The renewed popularity of dresses will be recognized, Flogge said, with Liz Claiborne, KH2, Kathy as added lines along 'with more of Leslie Fay. In coats, new lines will be Evan Picone, Luba, Braefair, along with more emphasis Herp's now called Herpolsheimer's was the new kid on the block in 1981 when it settled into Battle Creek's Michigan Mall; but, at its home base in Grand Rapids, the department store was an institution soon after the Civil War. Coinciding with the throwing out of the abbreviated version of its original name, the Herpolsheimer's chain is working toward a new look. It plans to spend several million dollars on a new store in Grand Rapids' City Centre and $400,000 to upgrade its Wyoming Village store.

There has been no word of major capital improvements at the stores in Battle Creek, Muskegon and Jackson. Herpolsheimer's started in 1870 with a small dry goods operation on Monroe Avenue in Grand Rapids. It was a dream-come-lrue for Indiana natives William G. Herpolsheimer and Carl A. Voigt.

After the Civil War, Herpolsheimer heard that Grand Rapids was an up-and-coming city and decided to begin his career by opening the dry goods store there. Voigt joined him several years later. The partnership lasted more than 30 years and included purchase of two flour on Bromlev wool coats, Flogge said. More furs will be offered in the price range. Other new lines are Gunny Sack sleep-wear.

Resource of California junior dresses, and California Dynasty satin sleepwear. Many other new lines will be offered in accessories and cosmetics. Michigan Trends many white-collar workers have suddenly become surplus at Ford. Ford, after all, is a big, successful, well-managed outfit. Had there been no need for these people, Ford presumably would never have hired them.

What changed is the advent of the steel-collar worker, only he's not just a giant robot arm with a welder attached, but a smooth, sleek computer terminal with a glowing green screen. Ford's white-collar workforce peaked at 85,300 in 1978, and had dropped to 68,400 last year. Cutting an additional 9,500 employees would reduce Ford's white-collar contingent to about 58,900, or nearly a third below the peak. Ford spokesman Tom Foote listed increased use of computers as one reason the company decided to scale back on its white- Computers taking white-collar By TIM BOVEE The Associated Press Remember the old Buck Rogers comic strips, the with lines of robots making other robots which, we all knew, would in turn make still more robots that would eventually oust human workers from the assembly lines? Somehow, as the age of the steel-collar worker approached, it seemed rational to suppose that blue-collar workers would be the main losers, while white-collar workers continued to shuffle papers in their brightly lit offices. So why is Ford Motor Co.

cutting nearly 10,000 white-collar workers from its payroll in the next five years? Ford's vice president of employee relations, Peter Pestillo, said officials of the second-ranked automaker felt "we might be overmanned in some areas, and we've asked our people to look at plans to reduce salaried personnel." Analysts say increased productivity lies behind Ford's decision. But terms like "overmanned," "fat in the system" and "increased productivity" are really no answer to the question of why so their jobs. Rather than the traditional corporation's top-heavy, rank-conscious pyramid, with orders flowing down a ponderous chain of command, the automation of management creates a free-wheeling network in which steel-collar workers pass information between humans, all at lightning speed. Naisbitt and Aburdene cite Detroit's General Motors Corp. as a leader in the process of reinventing the' corporation, as Chairman Roger Smith tries to transform the old-line automaker into an information company befitting the computer age.

Ford is handling its white-collar cutback in a civilized way no layoffs, but a slow, steady attrition as people leave the company or retire. They won't suffer. Their children, and everyone's children, may suffer, because when they reach the working age, they may find more people applying for fewer jobs. Ford, like any successful company, is rid-. ing a trend.

But it's action suggests that the victims of the steel-collar worker will be dressed not only in the work clothes of the assembly line, but in the pin-striped suit of the office as well. I Si.