Arizona Republic from Phoenix, Arizona • Page 123

A 2'F Th 6 Arizona Republic Phoenix, April 30,1981 Live Color Owners Ask MMore BEN DON Interior decorator Ben Don finds that new home owners are becoming more and more color conscious. They're finding color more fun to work with; losing their fear of non-conservative shades and combinations. Use of color Is most important to Ben Don, decorator of Hallcraft model homes for the past three years. To him, "life is color." It is important, he says, because you live with it every day. People shouldn't tie themselves down to unimaginative color schemes.

If afraid of color; they should experiment with new shades in accessories, rather than in large' areas of the home. He disagrees with the Idea that cool shades must dominate Arizona homes because of the desert climate. Arizonans are a cosmopolitan people, he explains. They come from every corner of the nation and the world, they know what colors they prefer to live with, and should never be forged to accept only the cool blues, greens and greys. In planning the decor of the six models in Hallcraft's Park Scottsdale, Ben Don considered color a major factor.

The challenge lay in developing 'his ideas within a limited budget. Like the average home buyer, he worked for a pleasing 'decor at low cost; feeling that no more than 5 per' cent of the cost of a home should be spent on decorating. He likes the challenge of decorating on a budget, finds it more exciting than a "sky's the limit" project. His results, seen in Park are outstanding evidence that beautiful interiors need not be expensive. In" each of the six Hallcraft model homes, Don began with a suggestion of the decor, then elaborated upon it.

For the Oriental home, he used Celadon tone throughout. (Celadon is a soft, grey-green, found in ancient Chinese sculpture pieces.) For the Maple model, he planned around a multi-colored striped carpeting; used warm colors throughout. (The moment he saw louvered doors between the living and din- de brass IS the kevnote Don ing rooms, he knew this home utlll iety rass must be decorated in maple.) me ts and fll 'S ree des '8 ns ollve and blue tones add to the Mid- For the home with Moroccan Eastern flavor. PLANNED Scottsdale is a completely planned commu-' nity. The plat of the area gives some idea of the new neighborhood which will soon be rising here, in one of the most livable districts in all the Valley.

We Are Happy To Have A Part In The All New HALLCRAFT 10 ANNIVERSARY HOMES ALL LANDSCAPING BY Richardson Branyon Landscaping Indian School Rd. CR 9-4106 Eagle and rooster designs dominate the Federal decor in another Hallcraft model. Principal colors are blue and gold; the atmosphere is more formal than in most other homes. In the Provincial, center of attraction is the arrangement of two I love seats flanking a gold-leaf curio cabinet. Mostly grey, violet and pink tones are used (with a bright red family room, for SHOWER DOORS and MIRRORS IN HALLCRA HOMES nu HIIII PHIL STONE GO contrast.) In the Contemporary model, the accent is upon clean, simple lines.

There's a slight western motif, with simple livability the keynote. Each model home is individual; each has something unusual to make it memorable, 'either in color or distinctive furnishings and accessories. And Benjamin Don emphasizes these are only six examples of decorating a Hallcraft home on an average budget. To Ben Don, decorating a home depends more upon the imagination than the budget. Arizona-born Benjamin Don and his wife, Olga, are fine examples of family co-operation.

He helps her with Don and Pauli Advertising Art, a thriving new commercial art enterprise; she assists with his interior decorating assignments. They met while students at New York City School of Interior Design; were married in 1957, and soon afterward made Phoenix their home. They enjoy gardening and travelling; but art, in all its forms, is foremost in their life. Evidence of the talent of Benjamin Don, and Olga, can be seen in the six stunning model homes of Hallcraft's new Park Scnttsdale. Congratulations to HALLCRAFT HOMES on the 10th ANNIVERSARY oi their building of fine homes in the Greater Phoenix area.

We are proud to be associated as suppliers of quality lumber and relqted wood products that have gone into the construction of these homes. Cecil E. Wingard Lumber Co. Manufacturers and Wholesalers of PAF1F1C NORTHWEST FOREST PRODUCTS OFFICES AND PLANT EUGENE, OREGON Scottsdale 9 Really Two Good Place To Live Scottsdale Is located right next door to Paradisft (Valley, that is). What better recommendation does 4 Community rteed? After a long siesta under the desert Sun, "the West's Most Western Town" crawled out from under its sombrero, shook off the dust, and danced its way into the hearts of tourists all over the WWld.

For many who came to this oasis on the desert, it was more than mere infatuation. They de Cided that this was where they wanted to live. In 10 years, the population has increased five-fold. Today, some 70-thousand persons reside within the Scottsdale school district. Postal receipts, a good Indicator of the growth, were $506,000 in 1960 the third largest volume in the state, and first in terms of percentage increase over the year But the charm of Scottsdale is 180 degrees away from the cold statistics.

In spite of its growth, its insistence on retaining the western motif has made it uniquely picturesque, in keeping with the natural beauty of the colorful mountains, fertile land, and nigged desert that surround it. Scottsdale is really two towns that seem to blend effortlessly Into one. Not only does it have its own rustic western culture, but it has become home for many of the SCOTTSDAtE familiar street scene in Scottsdale, long known as "the West's most Western town." The new Hallcraft homes in Park Scottsdale introduce their residents to a famous, leisurely way of life. nation's artists and craftsmen who have extended -their cultural influence into the arts, crafts, dramatics, fashions and education. Shopping in Scottsdale is an experience in itself.

In addition to retail, ready-made merchandise shops, there are those where craftsmen display their own orig- nal creations. Shopping centers have mushroomed within easy distance of the many new home areas that are becoming a part of the Scottsdale scene. The community has a fine modern public school system, as well as excellent private schools. There are churches of all denominations. Those who call Scottsdale home Picture Is Worth 1,000 Words A picture is worth a thousand words, they say.

In such case, 'This Is Livin'," new film produced for Hallcraft by Canyon Films, is more valuable than all the articles, stories, songs, and poems ever written about Phoenix. Because "This Is Livin'" is Phoenix, captured by the camera: the Phoenix that people aren't likely to meet until they live here. Tourists are introduced to the spectacular scenery, historic monuments and luxury resorts. Now, through beautiful color photography, people everywhere will be meeting an even more exciting Phoenix. A place where man can meet opportunities, raise his family, enjoy life more.

"This Is Livin'" is primarily a community service venture on the part of Hallcraft. It shows Phoenix (and all Arizona) as an deal spot for raising a family, over and above its fame as a resort capital. This is the story "This Is Liv- n'," has to tell: of year-round recreational facilities close to wme; busy industrial and business centers; educational, religious and cultural institutions. And the film explains why of the people living in the Phoenix area own homes, thanks to creative young builders like John Hall. "This Is Livin' shows Phoenix families in situations typical every section of the country.

The difference lies in the fact hat Arizonans can enjoy most activities through every season of the year. From picknick'ing in Encanto Park to trap and skeet shooting Papago Park to skiing at the Snow Bowl, the camera gives a panorama of Phoenix, families at A spectacular sequence on the Jaycee Rodeo captures the spirit of the entire event in only Wt minutes. It shows Phoenix at work, too; vibrant, progressive city with find that it is cosmopolitan, but that it still hag the small town warmth that appeals to so many of us. When it's time to play, Scotls- dallans find the recreational facilities plentiful, whether it be golf, tennis, swimming, horseback riding, hunting fishing, square dancing or watching a major league baseball team in action. For that night out, Scottsdale offers some, of the mosj unusual restaurants in the world, providing food with an 'accent French, Italian, Spanish, German.

Residents find no fault with the U.S. Weather Bureau report that Scottsdale is "ths driest, sunniest, clearest resort area in the United States." But, perhaps, more than anything 'else, the lure of this unique community is its sheer informality; the "life is just a little eas-. ier" atmosphere. In this age of frenzied living, the Chamber of Commerce becomes a corporate psychiatrist and holds forth Scottsdale as "nature's tranqullirer," Boley, left; and Bob Alien are the veteran film-makers who have just finished "This Is Livin' for Hallcraft Homes. Their firm, Canyon Films, is consistent award winner.

opportunities in every field of business and industry. More than a year in the making, "This Is Livin' was produced with painstaking The effort 'its problems and its challenges. Ray Boley, head of Canyon Films, and Bob Allen, principal photographer, made several trips the Snow Bowl before the weatherman proved he meant what he said, and provided the white stuff for skiing sequences. A close-up shot of a charging orahma bull during a rodeo scene involved no small risk for one photographer. While in other of the film's more spectacular footage, another cameraman actually crouched beneath a watdr skier on take-off at Saguaro Lake to get the effect he wanted.

In addition to photography, extreme care was taken with the scoring of the Hallcraft film. While providing the music background for 1 minute of film ordinarily involves 1 hour's work, Ray Boley spent hours per minute; a total of 40 hours spent on adding the music to a motion picture one-half hour in length. The film is to be distributed nationally; will be shown to a minimum of 100 clubs per month, as Well as appear on an estimated 25 television shows monthly. Producer Ray Boley says Hallcraft is the first strictly local company in Arizona to attempt such large-scale national distribution. "This Is Livin'" is likely to become a standard reference on Arizona in film libraries throughout the country.

HALLCRAFT HOME OWNERS have the finest Water Sewer system money can Engineered and by CONTRACTING CO, II2W, IstAve, Scottsdale Congratulations to HALLCRAFT HOMES On Their 10th ANNIVERSARY ALL CONCRETE Used In These Fine Homes Furnished By VALLEY REDI-MIX 2425 S. 40th St. BR 6-2463 HALLCRAFT on your 10 years of QUALITY building We are proud that in all those ten years you have found Air Coolers worthy of your fine standards! GOETTL Bros 2005 E. Indian School "If of mttgl GQSTTL".