Arizona Republic from Phoenix, Arizona on April 30, 1961 · Page 122
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Arizona Republic from Phoenix, Arizona · Page 122

Phoenix, Arizona
Issue Date:
Sunday, April 30, 1961
Page 122
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SPECIAL ADVERTISING SECTION THE ARIZONA REPUBLIC Sunday, April 30,1961 ALL EDITIONS (Section P) Page 1 Hallcraft Opens Park Scottsdale Today The Hallcraft Homes organization celebrates its tenth anniversary today with the grand opening of Park Scottsdale. It will be a tremendous birthday party, climaxing a busy decade with another great achievement in homebuilding, and everybody's invited to Join in .the fun. Located at McDonald Drive and Granite Reef Road, Park Scottsdale extends the Hallcraft look to a gorgeous new section of the Valley, and will eventually add 2,000 beautiful new homes to the Hallcraft tradition ot distinguished quality at modest cost. Visitors from throughout this area will be swarming to Park Scottsdale today; and they will find that Hall* craft continues to lead the field with all the new developments that make for better living. Choice of the site itself is one of the happiest strokes of fortune that ever happened to home-buyers. ^_ Here is the most breath-taking view in all the land In and around Scottsdale. Homes on desert table-land look up to towering mountains, far and near. There is the charm of country living, the peace of living away from the crowds and bustle; yet all the modern world's conveniences are right at hand. This is the kind of country that appeals to today's Arizonans. Into this setting, Hallcraft brings a completely planned community of lovely, individualistic homes, such as Arizona has never seen before. Visitors to the model homes will find delightful surprises at every step. From basic designs and materials to the grace notes of every finishing touch, there is so much that is new and different and better. Visit Park Scottsdale today. Come out northeast of Scottsdale itself and see the shape of your future. Stroll through Park Scottsdale, take time to see every feature of every model home. Look nt the master plan, showing homes andschool, churches and shopping, all perfectly fitted into a design of life for you and your family. This islivin'! It's Hallcraft's tenth anniversary; the party's at Park Scottsdale today—and you're invited! ' ^^F^-'Wr fi \ **'? ,«*V *v"' ' '*4J/^ ; •^r x - Gracious entrance to Hallcraft's Park Scottsdale, McDonald Drive at Granite Reef Road, where thousands will attend grand opening : INDIAN SCHC3OL ROAD Family Will Love Homes On Display Hallcraft Construction Means Lasting Beauty The timeless design and enduring quality of Hallcraft Homes are indisputable. More than 6,000 lovely homes in previous Hallcraft developments seem to grow even more attractive with passing years. The pride and satisfaction of the owners are obvious. Hallcraft beauty is built in to stay, and to acquire new depth and meaning as the seasons come and go. Today, any Hallcraft achievement of any year is certain to among the most admired areas in the Valley of the Sun. I Even before the present Hallcraft organization began, John C. Hall built Eastwood Park in 1950, a total of 44 homes between 29th and 30th Streets, from Earll Drive to Pinchot. To- day, these homes, now eleven years old, are showplaces of lasting quality at modest cost. In 1951, the year Hall joined with his father to create the Hallcraft organization, he built Hopi Vista, 36 homes on 14th Place between Ocotillo and Glendale Avenue, and Patio del Sol, 16 homes on 15th Street, from Glendale Avenue north to a cul de sac. Since, then the history of Hallcraft is parallel to the astounding growth of the Valley. 1952 — Wrigley Terrace, 150 homes from Bethany Home to Missouri, from 18th to 20th Street. 1953 — Suncrest Estates 180 homes from Indian School to Weldon, from 36th to 40th Street. 1954 — Suncrest Gardens 37 homes, from 40th to 42nd Street, from Glenrosa to Turney. 1954 — Suncrest Manor, 45 homes, from Whitton to llarendon, from 39th to! 40th Street. . j 1954 — Sharondale,' near- y,200 homes in five areas Dearing- this name, including the neighborhood of 30th Street and Coolidge, and the district, near 7th Street and Winterhaven. 1954 — Charnwood. 10 The whole family will love the Hallcraft Homes in Park Scottsdale; but with the emphasis on cabinets and storage, kitchens and bathrooms, it's likely the woman of the house will love them most of all. She will note a thousand thoughtful touches to make these Hallcraft Homes most appealing to those who do the most living in them- And she will not be satisfied until she sees all the features of all the models for herself. These are just a few of the things she will find. Every kitchen boasts a built-in Westinghouse range and oven, with a stainless steel hood. For the first time as standard equipment in this area, there's also a Westinghouse built- in dishwasher and a garbage d i s p o s e r in every kitchen. She'll thrill as she visits Garfield, from 46th to 48th | tne Executive, a three-bed- Street. 1956 — Ea s t wo.od, 80 homes, from Pinchot to Weldon. from 48th to 49th Street. 1956 to 1960 — West Plaza 2,350 homes, in 12 different developments, all in the area between 29th and 43rd Avenue, from Bethany Home to Glendale Avenue. 1956 to the present, and still continuing—Scottsdale Estates, more than 2,400 homes, in 16 different developments, a 11 between homes, from Exeter Boule-'J 2nd a . n , d n 88th n stre . et ; vard to Lafayette, 58th to 00th Street. frnm ltween McDowell and Cam- i 1 VJlil In i elback. 1954 — Lynnhaven, 350 homes, from Glenrosa to Campbell, from 31st to 35th Avenue. 1955 — Delano Estates, 150 homes from Melvin to All of this Hallcraft experience now goes into the building of Park Scottsdale, following t h e principles that always guide, the firm: distinctive individua 1 i t y, and quality at modest cost. STILL BEAUTIFUL— One of Uie more than 6,000 beautiful homes in earlier Hallcraft developments. For nearly a decade now, this gracious house has been a haven for a Valley family. And the pride of owners increases every year. This is quality at modest cost, a Hallcraft Home built for long service and assurance of enduring beauty. Hallcraft builds for the years ahead. room Hallcraft Home, and sees-the dressing table in the private bath off the master bedroom, two linen cabinets, two five-foot closets, the dining area, the 16-foot sliding glass panel opening to the patio off the living room, the window over the kitchen sink, bleached mahogany cabinets, the serving bar from the kitchen into the family room, the separate laundry rooms and storage pantries Features, of course, vary from home to home. But al of these Hallcraft achieve ments are designed for happy families — and tha means a world of comfor and convenience for the woman in the house! In the Hallcraft Hostess a three-bedroom model she'll delight in seeing the recessed entry, the family, room, the compartmented bath with two built-in vanities and a clothes hamper in each compartment, a separate dressing room with full-length mirror off the master bedroom. The Hallcraft Heritage, a four- bedroom model, boasts a recessed entry and entry hall, a private master bed room suite with dressing room, two cjosets and a bath; and so much more that every woman will insist on seeing for herself! There are walk>in closets in some models. One of the four-bedroom homes, with more than 1800 square feet under roof, has an entry THE HERITAGE—The model sketched above and the floor plan below are of "The Heritage," in Hallcraft's new Park Scottsdale. Today's visitors to grand opening will find many innovations among Hallcraft's homes at modest cost. LIVING ROOM 14' 2" x 20' 7" BEDROOM #3 H' 3"x13'10" DOUBLE GARAGE 20'6" x 23'6" hall with accented and recessed entry way, a guest closet, living room measuring 21 x 14 feet, broom closet off the kitchen, sliding glass doors opening to a covered patio. But of course, Hallcraft quality extends to every detail of every home. For the first time, homes are of Superlite bonded brick in a choice of six colors, a Hallcraft exclusive. Garages are enclosed; and, with every three- or four-bedroom home, they're the roomy double size. A Hallcraft executive, not given to over-statements, puts it this way: There's no doubt in my mind. This is the finest display of model homes ever seen in the Valley." But no woman will be content with that. She'll have to make a personal inspection. And bring th* children; there's a play* ground for them at Park Scottsdale!

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