Asheville Citizen-Times from Asheville, North Carolina • Page 22

TW Asaevuit Cltiiea, Friday, Feb. II, ltM New Pisad Hut Set; For HeiMlerooiiville WISE Radio Buys WLOS-FM radio station. Federal Communi to W) da vs. Otai um im Ikat MW4kaAt tm out www oh 'AM signal to stereo. Jergensen said most of the FM station equipment will bo moved from WLOS faculties oa Macon Avenue to WISE headquarters on Lookout Road.

Tat FM transmitter on Ptagah Mountain will remain. Jergensen said Bask Media' recent sale of the AshowLUe Interconnect i telephone company helped to make way for the purchase of WLOS-FM. "We needed to make room for expansion of the radio office and staff," be said, "and I wanted the opportunity to look over the radio operation better." Baste Media also owns the Phone America discount long distance telephone service in Ashe- vUle. Jergensen purchased WISE in 1970 for $900,000. Broadcasting pioneer Harold Thorns opened WISE radio in 1K.

Since then, it has changed hands several times. By DAVID NIVENS Basinest Editor WISE Radio in Asheville has purchased WLOS-FM from Wo-metco Enterprises Inc. of Miami, Kla. for 91.75 million in cash, Wo-metco and WISE officials announced Thursday. "Easy listening" format, WLOS, which can be heard in six Southeastern states, was the only radio station Wometco owned.

Wometco also owns LOS-TV in Ashevilie. It had held the radio station since 1957. The radio and television stations serve what broadcasters call the Asheville-Greenville-Spartanburg market. "This gives us an opportunity to become a powerful force in the media in the area," said Norman Eric "Rick" Jergensen, owner of AM station WISE and the major investor in the purchase of WLOS. Jergensen said changes in WLOS would be "minor at first." He said he expected the station to air under new management in 60 The sale of the station is subject to FCC approval.

"We will have to change the call letters, but they will not be WISE," he said. "That would create too much confusion." Basic Media of which Jergenson is sole owner, purchased ISO percent of WLOS through a company called WISE Inc. The remaining shares were purchased by investors through WISE Radio Inc. Basic Media owns WISE radio. "To get the cash we needed, we had to get investors," Jte added.

Jergensen said he will be general manager of both radio stations. He said it was too soon to comment on any personnel changes the new ownership would bring. WLOS is highly automated and so employs only nine persons, Jergensen said. Wometco executives said the pending change in ownership of Wometco forced the sale of the cation Commission regulations do not permit cross-ownership of a radio station and television staion in same market Wometco purchased the two stations before the current regulations applied to broadcasters. "The sale of the station has been made necessary by the impending acquisition of Wometco Enterprises Inc.

by a group of In- vestors headed by Kohlberg Kravis Roberts Co," William R. Bra Kill, Wometco senior vice president In charge of broadcasting, said In a press release. Kohlberg Kravis has offered 1842 million for Wometco. The purchase gives WISE a highly-prized AM-FM broadcasting combination in Asheville and an expanded market. -i.

"The economies of scale In this type of combination are dramatic," Jergensen said. "Our equipment Is already stereo so we do not have to upgrade for the FM." WISE recently changed, its By SONDKA J. COVINGTON i-CoBaty Wkkm HENDERSON VILLE Pirn Hut will open a new restaurant on Four Seasons Boulevard iMrt by spring or early summer, tht restau-: rant cbala's cUstnct irutnager Hid 1 Reeve i ZiinnienTViit of Pltia Hut's corponto-offtcet In Asheville aid the restaurant will located In front of Blue Ridge Mall and could utilize part of the mall's pttfttng lot He said the rtaursuU wUl seat about 110 and be built strrdlar to the other Plan Hut in Heiidtatonvilto on Spartanburg Highway. Tta main difference between the two wilt be a foyer on the new store desTgrtoyd for CuVTtomers waiting for catTyout orders part of a new concept not to-. eluded on previous Pisa Huts in this 1 part of the state.

The tns squartvfoot 'store will have a conveyer oven in which, the pizza is inserted at one end and ramesauttteotlier, Robert A. Guice and Darryl Unruh own the franchise for the new restaurant, Zimmerman said. He said Guice owns about 80 Pizza Hut franchises in North Carolina and other states. The restaurant will be built on of the Blue Wage auii paow an, next to Four Seasons Boulevard and Fraeman Street The resUurant wiD be tiear Hold's BootAwy. The way was cleared Thawy for Plaza Hut to bay the when 'HaikltrsoovLue Ctty Councfl approved a nquest from Blue Ridge Mall Associates to allow tht man to subdivide its property so it could mil.

a smaU parcel fo the resUurant City crtiiunce requires the to-proval of tubdivlBtonf by tot counciL The council asked rnaUoHUjialJ to provide the future property owners with a written guarantee of m-ment rights, allowing tbra access to tiwrroperty. The council iTiade the repieat after mall officials said they were not selling property righta-of-way, but were allowing curb cuts. ZirruTitmian said that once con-structton begins, the restaurant count be completed In 10 to Of days. When construction will begin "really depends on the construction company and when all the legal ends are tied He said the mall site was chosen because ot its jraxlmity to the busy Four Seasons Boulevard. Mutual Funds.

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01 1.49 II. 54 12.41 22.05 24.10 11.21 12.14 12.55 11.72 The rebiutding of Ladd's Seafood has begun at 87 N. Lexington Ave. Cecil Trantham, owner of the seafood business that had stood at the address for 20 years before fire destroyed it and two adjoining buildings Dec. 22, said lie will use proceeds from insurance payments to rebuild his business.

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COME IN TODAY AND GET MORE EXCITEMENT FOR YUUH MUNfcYI CADIIaUC SEDAN DEVILLE "1 ft P0NTIAC 1000 1984 CADILLAC CIMARRON ONLY ONLY 15 279E. 0IILY MNTV1 i 2000 SUNBIRD COUPE ONLY W0i CrNLV 1136.54 PER MONTH FOR 48 MONTHS SALE PRICE $5693.06 $793.00 DOWN $4900 TO BE FINANCED AT 12 9H APR FOR 48 MONTHS INTEREST $1458.32, TOTAL PAYMENT $6568.32. Selling Price $13,508, $3508 Down Cash or Trade, 12.0 Financing For 48 Months 0278.27 Per Month. Total Payback 113,404.06. Don not include N.C.

Sale Tax. UIJLI AMFM STEREO RADIO POWER ANTENNA POWER WINDOWS i SOFT RAY GLASS SIX-WAY AUTOMATIC TRANSMISSION II IvJJ ri-lf pttoTni POWER SEAT DRIVERS StDE OUTSOE REAR VIEW MIRROR8 0 LAMP MONITORS ELECTRONIC CLIMATE CONTROL POWER DOOR LOCKS DIGITAL CLOCK AND POWER BRAKES AMFM RADIO V-6 ENGINE AIR CONDITIONING POWER STEERING ONLY 1113 OS PEB MONTH FOfl 4B MONTHS SALE PRICE 17.359 OS INCU3DES TAX AND TAG TRANSFER HO OO OOWN IB S56 00 TO BE FINANCED AT 12.B APR FOR 48 MONTHS INTEREST 12.211 SO TOTAL PAYMENT IB.S80.8B. MUCH MUCH (tORE HMNMeBHML a VaaaaaHHaaMH Tv-'. BB4HaHHllalMMVMHIV'.