Arizona Republic from Phoenix, Arizona on June 15, 1969 · Page 190
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June 15, 1969

A Publisher Extra Newspaper

Arizona Republic from Phoenix, Arizona · Page 190

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Location:
Phoenix, Arizona
Issue Date:
Sunday, June 15, 1969
Page:
Page 190
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Page 190 article text (OCR)

of something its founders call "total involvement" in the arts. "People are going back to handmade things," Greg Johnson said. "They are tired of going to the discount houses and the department stores and finding everything alike, all made of metal and plastic. It's a plastic world." Johnson, tall blond, long haired, wearing a .mustache, is one of the founders of the studio. He is an ASU art student. "We want this to be more than just another head shop," said one of his colleagues. "We're all young, but we hope to have people of all ages in here." Head shop, he explained, is derived from the hippie culture's search for things—experiences, colors, designs, drugs — that will expand the mind. The Neoteric Contrivance will be non-political and is not connected with MAMA. The members of MAMA think they may be a sort of urban renewal for downtown Tempe. They say they are paying the rent on buildings that otherwise would be vacant and they hope Mill Avenue can be turned into a tourist shopping center vaguely similar to Fifth Avenue in Scottsdale. They are talking about art festi- vals and sidewalk sales to boost business, if city officials approve. Other businessmen predict — some with real yearning in their voices — that MAMA will just go away someday when current fads subside. Ken McDonald, Tempe city manager, said the two blocks of Mill would almost certainly be included in any urban redevelopment the city undertakes. And Tempe is preparing for some sort of redevelopment for the depressed downtown area. MAMA is more welcome now than it used to be. Part of its cool reception may have been due to the existence of a coffee house that finally went out of business after legal hassles with the city. Its management and clientele had no connection with MAMA but hair style and dress were similar. City attorney David R. Merkel said there have been no legal troubles with MAMA. Merkel repeated what some Tempe businessmen said about members of MAMA: once you get around their unusual appearance and talk to them, they are pretty nice people and this is a free country. MAMA got a good reception when members spoke to the Tempe Junior Woman's Club, and a fair reception when they presented a fashion show for the Tempe Jaycees. "The people were uptight for a while," Lipspn said. "They saw the long hair and sandals and they freaked out. But it's better now that they're getting to know us." Lipson has a mustache and wears his hair long. He was wearing conservative bell bottoms, sandals, a conservative shirt and beads, which he said are out now. Nehru jackets are out, too. Steel-rimmed glasses, like Lipson wears, are still in. Lipson has a master's degree in painting from the University of Arizona and virtually no experience in the clothing business. He said he and his wife drove down Mill one day and noticed Cindy Simon's store, Earth. They also noticed there were a lot of vacant buildings where the rent might be cheap. They rented the old Laird • JUKI IS, 19*9

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