The Des Moines Register from Des Moines, Iowa on October 23, 1977 · Page 4
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October 23, 1977

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The Des Moines Register from Des Moines, Iowa · Page 4

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Sunday, October 23, 1977
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4A/ DES MOfNES SUNDAY REGISTER • OCTOBER 23,1977, Many of Iowa's symbols riot readily explainable SYMBOLS Continued from Page One fied objects, but no matter. The important thing is that the department does have its own logo. And, it has lots of company. Multiple Logos The State Fair Board has two different logos, one of which is changed every year to reflect the theme of the current fair. The Conservation Commission uses three different logos, and so does the State Board of Pharmacy Examiners. The Department of Public Safety has just one logo, but at least three of the divisions within that department have their own logos. The Board of Regents doesn't have a logo, but each of the three state universities has one or two. No one, it seems, ever has set out to collect or count all of the logos of Iowa government, but a Sunday Register tour of about 60 state agencies, commissions and departments disclosed that 46 of those offices currently are using 64 different logos, most of which are shown in today's Picture Magazine, along with a few obsolete logos. The tour by no means covered every state agency, and it certainly did not uncover all of the various state government logos. But it did provide some explanations of what logos are all about, what they represent, why they exist, where they came from, what they cost. Most of the logos, like the one used by the Beer and Liquor Control Department, were designed by state employes, and depict at least some items felt to be symbolic of the department's interests. A few state agencies have opted for purely abstract logos, and some have been designed at public expense by private advertising agencies. A few of the newer logos have been selected through statewide contests, while some of the older ones have been around so long that no one seems to know where they came from, or what they purport to show. Several of the logos, especially the ones designed by department heads, have been borrowed from private organizations or the federal government. 125 to Several Hundred The cost of a logo may be as little as $25 to $50, when the design work is done by a department head in consultation with the state printing division. The cost may be several hundred dollars, perhaps much more, when an advertising agency is used. The logo used for the 1977 "New Horizons" state fair was designed by .Fultx, LaCasse and Associates, of Des Motoes, for $1,659, according to Celia Wright, who handles the state fair account for the firm. Wright said the cost included creative sessions, preparation of rough layouts, final design work, j»nd production of the artwork for use on letterheads, envelopes and business cards. It did not include the printing of those latter items. William Greiner, director of the Department of Soil Conservation, used the same firm to design his logo about six years ago, but Greiner remembers the cost being between $200 and $300. "They gave us a real deal," Greiner says. Greiner doubts that the logo assists his department in doing its job. Still, he says, "It's a nice logo, and we thought we ought to have one because everybody else does. It gives us something to dress up our letterheads." At the State Commission on the Aging, however, the use of a logo on letterheads and elsewhere was discontinued last year. Officials there say they became disenchanted with the abstract heart-tree-and-flower logo designed for them by Fultz, La Casse in 1974 at a cost of $375. "It was a nice design," says Ronald Beane, a program planner for the commission, "but it didn't really convey any message about this particular agency, and we felt that maybe it was just taking up space." But Robert La Casse, vice-president of the advertising agency, says he considers the logo for the Aging Commission to have been "a pretty good one. The heart could tie in with the aged, and the branches of the tree could symbolize strength, endurance, longevity," he says. "Ready Identification" La Casse concedes that the design was an abstract one, but adds, "It's not necessary to sje something in a logo. The main purpose is to establish a ready identification. Many designs can do that without tying into something concrete." Today, the Aging Commission isn't Leaves write obituaries full of promise for spring ByOTTOKNAUTH ftWIlNr Staff WrtHT The leaves are finally falling and the fields and the woods are getting ready for the long silences of winter. As one stands beneath a canopy of oaks on a hillside in Browns Woods, Polk County's walking park, the sound of the falling leaves is everywhere, a rustling, swishing sound that j drowns the sweep of nearby traffic. I There is a gusty wind out of the west this morning; it is carrying in unseasonably warm air that has the feel of summer about it. Cumulus clouds are building in the south, a promise of rain by evening. With every gust, a shower of leaves comes tumbling down, thousands and thousands of them, red and purple, yellow and orange, brown, tan, even green. A blizzard of leaves. Oak leaves almost invariably float down rightside up. Some quirk of COMMENTARY aerodynamics seems to keep them from turning over. But a few misshapen leaves come sailing down with a plop that can be heard above the general rustle. Here is a big linden leaf, floating down in gentle swoops. It lands precariously balanced on the tip of a twig. The next breeze dislodges it and it settles to the ground. Glorious Fall This has been a glorious fall, the best in many years. Day after day of crisp, clear weather, the sky a Mediterranean blue, with hardly a cloud to mar it. Against all predictions, the trees have produced a show of color that has lasted far longer than in so*called normal years. There is just no telling what the trees will do, what mysterious chemistry and subtle interactions of moisture, nutrients and temperature determine the colors of the leaves and when they will fall. What effect has the drought had? Tree experts predicted the color show nuulu come earij, the iatt xrcck in September, and be over in a week. Instead, it has slowly intensified through the ensuing weeks until now, toe peak. Browns Woods this day contains the entire gamut, from bare trees all set for winter to trees that still have their entire complement of leaves, as green as summer. Distinctive Shapes, Colors Each species has its own distinctive shape and color of leaf. Here is a pin oak, its pointed leaves a shiny brown. A white oak leaf is dark purple with dark red veins on top, lighter purple with pink veins underneath. A tiny spider has left its silken nest of eggs on the underside, counting on tne leaf landing right&de up, thus providing protection through the winter rain* and saows A huge red oak leaf is drab brown on top, mottled purple below. This adds color to the forest: What may look rather dull when seen from above has beautiful shades of red and purple from below. There are hillsides almost bare of underbrush, but covered with interlocking stately oaks. It is like a cathedral among them. Shafts of morning sunlight filter down as though through stained-glass windows. Elsewhere, the underbrush is so thick it is nearly impenetrable. Yet it is surprising how quickly, with a little practice, the eye can pick a route through the tangled mass. Avenues open here and there; sometimes it is necessary to do like a deer, to stoop and follow the tunnels kept clear by the wandering animals. The woods are nearly devoid of birds this time of year. Only the raucous call of a bluejay sounds across the ravines. Later, chickadees, nuthatches, titmice and juncoes use the woods for shelter from winter storms, venturing out to feed among the neighboring fields and along the Raccoon River that forms the northern boundary. Even squirrels seem scarce, although there was a good harvest of acorns earlier this fall. It is easy to tell the approach to the river. Within the space of 100 yards, as the ground slopes down, the vegetation changes. Towering cottonwoods and dense thickets of willow thrive in the wet valley soil. The only reds left are the brilliant leaves of the twining Virginia creeper and a few spots of crimson coral berries. All others are yellow, pale gray or brown. '•' Yet there are many patches of green in the valley, plants that will stay green all winter. They are the prickly canes of greenbrier that often reach 15 or 20 feet above the ground. Soon, in the unchanging order of things, the leaves will all be down, adding a new layer U> those of last year and the years before. The bottom-most are rotting into the soil, returning the nutrients used by the tree to make them. Winter storms will swirl them about, snows will mat them down, frost will harden the ground and ice will rim the river. But spring's promise of renewal already is waiting at the tip of each twig in the forest: The buds from which next year's leaves will spring. In time, the trees themselves will fall and rot away and new ones will sprout from the humus in unending succession. Unending, that is, unless prevented by human intervention. Elsewhere, forests such as this have been replaced by asphalt and concrete. Let it not tutppcD here 'OWA Some symbols of state dcpartneits uwl agencies. The first te the MW-ohMtete !•§• of the CommtsshM on Aftag. the only state agency without a logo. Others without them include the Department of Public Instruction, the Banking Department, the Commission for the Blind, the Comptroller's Office, the Hit s Education Facilities Commission, the Public Employe Relations Board, the Campaign The logos bang, the symbols clang and people can lose their way — Seems as if every department, agency, division or commission of state government has its own emblem. A couple of dozen of them, and some odd facts about them, are in Picture Magazine. Finance Disclosure Commission and the Labor Bureau. The list appears to be a shrinking one, however. A number of established agencies have had logos created in recent years, and some of the agencies that still don't have them are considering such a move. Robert Benlon, the state superintendent of public instruction, says, for example, that he has thought about a logo for his department — perhaps a lamp of learning, or something — and may get around to designing one someday. But Allen Meier, the state labor commissioner, says he has absolutely no interest in a logo for his department. That's because Meier had one experience with designing a logo, when he was a member of the State Occupational Safety and Health Review Commission. "I'm not necessarily proud of what happened," he says. What happened is that the three members of the commission and the agency's executive secretary, G. Lawrence Ragan, sat as a design committee. The circle-shaped logo they came up with includes a large cross, like the one used by the Red Cross; an outline map of the state; the cloverleaf-shaped state symbol; and the words, "Iowa, a place to grow safely," an adaptation of what is said to be a state motto. Around the outside of the circle are the name of the commission and "State of Iowa." "Don't Know Exactly" What does it all mean? "I don't know exactly how to put it into words," Ragan says. "I was just one of four people who had a hand in it." Well, are you supposed to think of the Red Cross when you see that cross? "Yes, I think so. The code says we're supposed to provide a safe place for people to work, and one of the things we want employers to have on hand is a first aid kit," he says. Still, Ragan is satisfied with the logo, even if Meier isn't. "It gives us some dignity and an official appearance," Ragan says, adding that all of that is quite necessary for the hearings the commission holds, often in hotel rooms, around the state. Ragan, however, is not alone in his inability to explain with precision what his logo is all about. At the Iowa Insurance Department, Chief Examiner Richard Baldwin, who has been with the department more than 30 years, says he has no idea where the department's logo originated or what it means. And at the State Health Department — where the logo includes drawings of the Statehouse dome, a quill pen, a sword, a medical chart (showing a downward trend), chemistry equipment, a microscope and a book — Judi Pierick, the information director, suggested that questions about what it all means be referred to Dr. K. E. Hartoff, a recently retired 30-year employe. Hartoff says he thinks he used to know, but doesn't remember. The current commissioner, Norman Pawlewski, referred the inquiry to Charles Hayes, a department illustrator who also has been around about 30 years. Hayes says the matter would have to be researched in the State Medical Library (which, incidentally, has two logos of its own). Health Department officials are even divided on the esthetic appeal of their logo. "I don't particularly like it," says Pierick. "I think it's nice," says Hayes. Joke About It At the Department of Public Safety, however, none of the top officials seems to care very much for their logo, a circle enclosing a nine- j pointed star, an outline map of the state, crossed arrows pointing outward in four directions, and the words, "Protection All Ways." "We sit around and joke about it a lot," says Deputy Commissioner Robert Holetz. "What it ail means is that we just haven't come up with a better one. There's no one around who will claim credit for this anymore, and although we'd like to have something as an eye-catcher on our publications, I'm not sure this is ij. It's really pretty ugly." The department has so little regard for the logo that officials did not .bother to correct a printing error a few years ago, and "Protection All Ways" has become "Protection Always." "One seems to make as much sense as the other," says Holetz. Neither Holetz nor Commissioner Charles Larson has any idea how old the logo is, or where it came from. In fact, it was designed about 20 years ago by a young lawyer, just out of law school, who worked for the depart-, ment part time. A former public safety employe recalls that the lawyer and • secretary were sent to the library one hot summer afternoon to come up with symbols that could be toed on a logo. The nine-pointed star represented the nine divisions of the department at that time. The crossed arrows are said to be an old Indian symbol for protection. The public safety logo was once one of the most widely used In state government It appeared on all Iowa drivers' licenses until the Department of Transportation assumed licensing in 1975. The Transportation Department, of course, replaced the Public Safety logo on drivers' licenses with its own logo, a creation of Department Director Victor Preisser, who simply adapted the logo of the U.S. Department of Transportation, inserting the cloverleaf-like Iowa symbol in the center. Explains Symbolism And Preisser is not at a loss to explain what it all means. The cloverleaf, he says, is appropriate, because "it just happens to look like a boat or plane propeller, a highway cloverleaf." Further, the three curved branches radiating from the center of the symbol "represent the three modes of transportation — air, water and land — in a symbiotic relationship that conveys movement," Preisser says. Preisser adds that he has made the use of that logo mandatory on all departmental publications, vehicles and buildings. "I don't want anybody to forget about us." If Preisser is stuck on the repeated use of a single logo, some other state agencies apparently are not The University of Northern Iowa, for example, uses two logos, sometimes interchangeably, says Vicki Grimes, assistant director of public information. "One is for very formal things, like diplomas, the other for less formal things, like publications," she says. Sometimes, the university seems unable to make up its mind, however. Both logos are used on its catalogue. Among the state agencies that have selected logos through statewide contests are the Department of Environmental Quality, the Energy Policy Council and the Commission on the Status of Women. The Iowa Arts Council tried to pick a new logo through a contest, too, a few years back. But Council Executive Director Jack Olds says officials ended up rejecting all entries in favor of what they had to begin with. The problem, he says, is that picking a logo "gets to be such a personal thing. We tried to do it democratically, and never could come to a majority." Still, Olds does not hesitate to classify the logos used by some other state agencies as "just awful." Many of them are so bad, be says, that the Arts Council has thought about sponsoring a design conference for state agencies to talk about "what is good design, and what isn't" Many of the logos, he says, are far too cluttered, and in these cases, "the U. N. members seek to curb air terrorism UNITED NATIONS, N. Y. (AP) With airline pilots pressing for action to curb airborne terrorism, 42 U. N. member countries asked Saturday for an urgent debate on "the safety of international civil aviation." The members sent Secretary-General Kurt Waldheim a request that the General Assembly add air terrorism to its agenda for immediate consideration as a matter of "important and urgent character." The United States was among the signatories. No Communist or Arab countries signed the letter to Waldheim, but 23 Western nations and 19 Third World countries asked for the debate. The International Federation of Airline Pilots Associations postponed indefinitely a 48-hour worldwide strike, scheduled to begin Tuesday, after Waldheim assured the federation that anti-hijacking measures would be cons»fas*4^r -- -'-- sation General Assembly. But Capt Derry Pearce, federation president, told reporters his group has not ruled out a strike by its 64 member associations if the United Nations does not act promptly to curb air terrorism. Pearce had called the strike after the recent hijacking of a jetliner of Lufthansa, the West German national airline, and the murder of the plane's pilot. West Germany was among the nation* asking in the letter for a General Assembly debate on air terrorism. According to U. N. sources, the assembly's steering committee will meet Monday afternoon and recommend adding airborne | terrorism to tbe thirty-second I session's agenda. public may develop a feeling that the agency la not too sharp," he says. Newton Burch, an artist for the state printing division, tends to agree. Burch, once an art director for a private advertising agency, has had a hand in the creation of a number of departmental logos, some of which are so clattered that "they nauseate me everytime I look at them," he says. Why on earth does he make them that way, then? "Because I try to come up with something as close as possible to what the departments want, and that's what they want" he says. Moreover, he says, it is nearly impossible to convince a department director that the thing be has in mind for a logo will not be esthetically pleasing. "You'd be surprised how seriously some of these agencies take this. It's almost sacred," he says. One of the most cluttered logos of state government of course, is the Great Seal, used as the official emblem of the governor's office. The precise desip of that seal, however, is dictated by one of the earliest laws of the state. Further, the use of the Great Seal is reserved by law for the governor's office, even though parts of it — especially the eagle, and motto, "Our liberties we prize and our rights we will maintain" — have been incorporated in a number of departmental logos. But William Jackson, an aide to Gov. Robert Ray, says he routinely rejects requests by department heads — and others — to use the entire seal. He says he generally responds to such requests with a suggestion that the state symbol and its accompanying motto, "Iowa A Place to Grow," be used instead. Uses Cloverleaf The cloverleaf symbol and motto also serve as the logo of the Iowa Development Commission, which ordered its creation by a Cedar Rapids advertising agency in 1970. The precise cost of creating that symbol, or logo, is not known, since it was part of a $104,000 contract calling for advertising and other promotional work. Still, it is easily one of Jobless benefits awarded secretary TM RttMw'i tow* Nmrt Strvlc* WATERLOO, IA. - Job Service of Iowa has ruled that Diane Becker, 28, a secretary fired by the Waterloo School System for refusing to make coffee, is entitled to unemployment benefits. Becker received a letter Saturday stating, "... the record does not establish any willful or deliberate misconduct in connection with your work." The school system has 10 days to appeal the ruling. Becker, who was dismissed Sept. 23 after 10 years as a secretary at the schools' administration building, said she will continue with her complaint against the school through the Iowa Civil Rights Commission. "Times have changed and I think the Waterloo schools should change with them," she said. Becker, who is looking for work, said the benefits would total $97 a week. Job Service ruled after a hearing Oct. 18. the most expensive logos the state .has today, and Delmar VanHorn, the director of the Development Coramjs- sion, concedes that it hasn't lived, up to expectations. , VanHorn says the original hope was that the cloverleaf would become the single symbol of state govdm- ment, in effect, the logo of all state agencies. « And, while that logo is used with some frequency by various state agencies, VanHorn is convinced that it never will gain total acceptance. "Too many other people still want'to use too many other things," he saytk Not the least of the problems wjth the state symbol, he says, is that.?it has no meaning to a lot of pedble. Some think it looks like four toilet seats." Would VanHorn care to offer,,his own explanation of what the logo means? "No," he says. "You can make of it what you wish." *'; POSSIBLE CIA, § WATERGATE I LINK CITED s NASHVILLE, TENN. (AP) -#he Senate Watergate Committee's minority counsel said Saturday.Abe possibility of CIA entanglement in {he Watergate burglary has not had enough attention. "The CIA at the highest levels knew of plans afoot that were to be carded out," Fred Thompson said. "If Ifaey didn't know, I'd be concerned about the sophistication of the intelligence community." At a conference of newspaper telegraph editors, Thompson said;,the committee's Republican staff compiled a report suggesting CIA-involvement in the case and made it public July 2, 1974. It was, he said, little noted. "~ E. Howard Hunt, jr., James McCord, jr., Gordon Liddy, Bernard Barker, Frank Sturgis, Virgftio Gonzalez and Eugenio Martinez w'ere the Watergate conspirators. ^ "All but one of the Cubans had CIA backgrounds," Thompson said, "2nd Martinez was still on some kind^of CIA commission or something." * He said Martinez told a CIA station chief in Miami that Hunt and the Cubans were "planning capers." Thompson said the station chief asked CIA headquarters what Hunt and the Cubans were up to and was told "cool it — don't mess with Howard Hunt." CIA operative Cecil Pennington and McCord's wife burned documents linking McCord with the CIA. "Everyone knew about McCord and the CIA," Thompson said. "But what was the link at that time? There was some kind of in-house struggle." "We saw all kinds of information that Pennington was doing all kinds of things in this country. It had domestic activities stamped all over it." Former CIA Director Richard Helms burned agency tapes and was asked to explain. He said the CIA was not involved in Watergate. "He said none of the tapes had anything to do with Haldeman and Ehrlichman," Thompson said. But, he said, a secretary later disagreed. IF S COMING! THE NIKON SCHOOL OF PHOTOGRAPHY COURSE IN 35mm TECHNIQUES It's your opportunity to spend 10 hours with two Nikon experts sharing their photographic knowledge and experience You'll see exciting multimedia presentations covering everything from closeups to candids. films to filters, multiple exposures to motor drives Whether you're an amateur or a pro. you'll find the Nikon School a truly informative and enjoyable experience. Choose either of two sessions: Friday evening and ah day Saturday, or all day Sunday and Monday evening The latter is usually less crowded. The fee of just S 35 includes iunch on the full day Fill in the coupon and mail it now with your check or money order, payable to The Nikon School of Photography. Or see your Nikon dealer for details. The Nikon School is an educational service of Nikon inc a subsidiary of Ehrenreich Pholo Optical industries, inc :S.* THE DATES: rri.,Nov. !• 7:30 to 10:30 p.m. md Sat. Nov. 19 10 «Jn. to • p.m. SIM., N*v. 2O 10 «.m. to • p.m. «* Men., Mov. 21 THE PLACE: IMMI MUMlMfrtf DOWNTOWN lOSO-fttti AWWIIM. REGISTER NOWThe Nikon School 623 Stewart Ave. Garden City. N.Y 11530 Momo ___________ ' Address City. lr«r !;«,../! j,.'. in [City) Q K*vy Ofdei \h*o coali ninir.iM 1

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