Asheville Citizen-Times from Asheville, North Carolina • Page 49

ASHEVILLE CITIZEN-TIMES SUNDAY, NOV. 3, 1991 19C Cosmetic industiy courting minorities Prestige brands developing wide range of new makeup shades THE ASSOCIATED PRESS NEW YORK Black, Asian and Hispanic women have always found ways to look beautiful despite a cosmetics industry that mostly produced "flesh-colored" tones in hues of white. Ever since the 1990 census reported that one in four Americans is black, Hispanic, Asian or American Indian, however, everyone from popular-priced players like Maybelline to prestige names like Prescriptives and Clinique has come out with products in a wider range of colors. But do the new cosmetics dramatically change a minority woman's complexion? Were there any significant advantages to the new lines? We presented those questions and a fistful of the new cosmetics to five women of color: two Asians, one Hispanic and three blacks. Here's what they had to report: Maybelline Shades of You ($3.35 to $5.50) tried Mocha oil free make-up," said one black woman with medium to light brown coloring.

"It streaked going on and blotched once dry. The blush, Mulberry Mist, came on in blotches with an extremely rough brush." Another black woman, however, liked the liquid makeup in Bronze. "It is cool and smooth when you apply it It doesn't look 'pancakey and you don't feel like you are wearing a mask. It lasts a long time and it doesn't flake off on your clothing." She said the mousse makeup in Bronze had a "very nice texture and felt good on the skin." The Hispanic woman, who has a light complexion, had this to say: "Maybelline's blush in Copper Gold also goes on a bit strong, but it gives you a nice bronze glow if you brush it on lightly." Darker Tones of Almay ($3.75 to "The Light natural cover concealer had a smooth application and the lipstick is easy to use and non-messy," said one Asian woman. "The Light pressed powder had a matte finish that is nice but it tends to be a bit chalky instead of silky." "The pressed powder made my skin feel as though it were suffocating," said one woman.

"It couldn't breathe." But another black woman, with a light complexion, had a different impression. "I found four different shades of powder that I could wear with my complexion," she said. "Instead of the 'mask' look, it went on smooth and gave a more translucent effect." One woman complained it "goes on with some effort; you have to use a lot of it to cover a distressed area." But the work was worth it, she said, and the coverage was "quite good." Clinique Colour Deeps (about "The Stay-True Spice color went on smoothly and evenly and lasted through day," said one black woman. "Face powder blusher in Gold Mist went on nicely and evenly and applicator brush was soft and of good quality." "The lipstick keeps its color for a good two-three hours, then it starts to fade away," reported one woman. "Clinique has two really great eyeshadows Nude Bronze and Twig that bring out brown eyes," said the Hispanic woman.

"They also have the best lipstick I have ever tried. It's a deep red called Brava that has little fading or feathering." Prescriptives All Skins ($12.50 to $45): "The Oil-free Exact Color Makeup in Sand tint was a good match with my skin tone and was non-greasy," said one Asian woman. "The coverage was average to good and it was not super creamy but it applied well." The other Asian woman said she liked the foundation by Prescriptives for its "lightness." THE ASSOCIATED PRESS Makeup for minorities is a growing market for cosmetic companies Flu shots important for people at risk and those at high risk even more often. You are considered at high risk if you have a parent or sibling who has had or has colon cancer. Those considered at high risk are generally screened starting at 40.

Screening process involves viewing the intestinal wall with a flexible fiber optical instrument called a colonoscope, as well as tests to detect blood in the stool. LOSING SMELL- According to a recent issue of the Mayo Clinic Health Letter, one of two people 65 to 80 years old has lost some sense of smell and changes in smell affect changes in taste. A person's sensory response to food is complex; in addition to smell and taste, your brain coordinates sensory signals for sight, temperature and texture, and interprets them as a single flavor. Yet when foods no longer taste the same, loss of smell is usually the reason. If you notice changes in your sense of smell or the way food tastes, consider getting a medical evaluation.

Smell disorders caused by nasal sinus disease often can be treated with medication. By Dr. Michael Freedman ASSOCIATED PRESS NEW YORK Now is the time to get your flu shot, i. According to the Federal Centers for Disease Control, flu is the sixth leading cause of death in the United States, claiming 40,000 to 60,000 lives every year. The flu season normally hits in January.

And although healthy young people don't need a flu shot, older people and the chronically ill do as do those who care for them. Doctors recommend that people over 65 or those with an underlying medical condition, such as diabetes or a heart condition, should get vaccinated before cold weather sets in. This group is more susceptible to flu. In addition, the winter months also pose the threat of respiratory bacterial infections and pneumonia for older people. COLON WARNING: Colon cancer strikes an estimated 100,000 Americans each year, and the first line of defense is early detection and removal of intestinal polyps.

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