The Burlington Free Press from Burlington, Vermont • Page 54

we nave to depend each semester for prod Green says of her appointment as general manager last summer. Before coming to Vermont ETV, Ms. Green was involved with fund raising at KCTS in Seattle and at WGBH in Boston. A new development director, Lee Ann Lee, was also recently hired by Vermont ETV. In dealing with its fund-raising projects, though, Vermont ETV faces an unusual situation 55 percent of its membership contributions come from across the Canadian border primarily from Montreal.

"One of the things we hear from Canadian viewers is that the Continued from Page 5 ship is up 50 percent over last year at this time. This increase is the result, she believes, of some "fine tuning" of established fund-raising methods as well as the public's general awareness of the station's financial difficulties. The latter was emphasized last year when the station considered taking two transmitters out of service if UVM had not authorized borrowing money for remote transmitting equipment. "I don't think it's coincidental that my background is in development," Ms. Mrs.

Curran says. philosophy has been that we're in istence to serve the state of Vermont we feel that essentially we're satisl the Canadian viewer as well througl kind of programming we put on. don't get from Canadian viewers sense that they're looking to us to add say, public affairs issues that shoul addressed for them or that they're loo programming is something they just cannot get on any other station," Mrs. Curran says. This situation raises the question of the station's obligation to its viewers.

If .55 percent of the money comes from Canada, where does the station owe its allegiance? "We don't really program Vermont ETV with an eye to 'will this be played in 11 2 Jt mi HHpi i 6VennonterSunday, February 15, 1981.