The Courier News from Blytheville, Arkansas on July 15, 1966 · Page 3
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The Courier News from Blytheville, Arkansas · Page 3

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Blytheville, Arkansas
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Friday, July 15, 1966
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Page 3
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Wytnevllle (Ark.) Courier News - Friday, July », MM- art is far from being a monopoly of the artist. Often the work of the builder, the engineer, the machinist, the scientist, undertaken with purely utilitarian goals in mind, turns out to have its unexpectedly artistic side. So it is with a technique now being used in the scientific study of sea shells — radiography. Low-voltage radiographs of shells permit observation of spiral construction without sectioning, greatly advancing scientific knowledge of developing complexity from the earliest fossil remains to the present day—and in the process producing some striking examples of art from the sea Chambered Nautilus Pompilius shell. Astrological * Forecast I , 8y CAKKOU. Co fl«tBxmi&* joi» CorecM., ante . paragraph opposite date), which •ncludt vour blrtb date SATURDAY GENERAL TENDENCIES: Until noon you are all stirred up to force issues and to get into arguments, but if you use self- control all works out well. The afternoon and evening will bring a whole new set of circumstances, which will help you to strike out on some new course that will bring you far more success than your past endeavor. ARIES (Mar. 21 to Apr. 19) Impress others with your precise and reliable work in A.M. See what should be straightened out at home later. Secret ang- lings should he handled early, then talk over new ideas with lilies. TAURUS (Apr. 20 to May 20) You may have some money roubles early, but be calm and all works out just fine. Join interesting friends later for recreation. Important you get re>orts out on time — postpone any property dealings. GEMINI (May 21 to June 21) Jarly morning care of health and appearance will make it easier later to put across fine deals, add to abundance. Find novel ways of convincing oth- Placenticeras whitfieldi shell. Coiled Foraminifer shell. What's in a New Car Name? Plenty, Auto Makers Say McNaus&t STO«IC«W lac. crs. Your ideas are practical, constructive — use them. MOON CHILDREN (June 22 to July 21) Morning is best for dull routines, but after lunch planetary positions are fine for expansion. Important you assist those in trouble. Do not neglect the social in P.M. — it can be very broadening. LEO (July 22 to Aug. 21) Avoid that nagging individual in A.M. and you can then carry through with whatever is important, especially secret conferences with others. Steer clear oE the social. Do your bit for charity. VIRGO (Aug. 22 to Sept. 22) Morning finds you solving problems of credit properly, and you then have free time for happy association with good friends. Be very efficient at usual work. The intimate side of your life improves, also. LIBRA (Sept. 23 to Oct. 22) This is not quite the time to approach those from whom you want special favors, but good for planning just how to do so intelligently. Some new contact can be very difficult. Higherups give assistance later in the day. SCORPIO (Oct. 23 to Nov. 21) A new interest could be very disappointing in A.M. If you do not handle It precisely, but evening is ideal for your most important activities. Avoid arguments with kin. Then you can be very pleasant with new contacts, SAGITTARIUS (Nov. 22 to Dec. 21) Hesttate before you start an argument with a good friend who deserves only fand- ness, and you find that you can later get work done wonderfully well. Avoid indiscretion. Mate deserves loyalty. CAPRICORN (Dec. 22 to Jan. 20) Arguing with a co-worker is unnecessary if you co-operate more with associates and all then works out very harmoniously. Accept responsibilities. Get rid of frustrations by objective thinking. AQUARIUS (Jan. 21 to Feb. 19) Self-expression is the keynote in A.M. but later you must get right down to work at hand that is most vital to your advancement. Try to please coworkers. Criticism Will then stop almost imediately. PISCES (Feb. 20 to Mar. 20) Better get out to something pleasant and forget any discords at home — or adding to them by thoughtless words. Kin are also feeling frustrated, but by evening all will blow over. Gain some important outside aim. IF YOUR CHILD IS BORN TODAY he, or she, will be overly energetic and therefore requires much supervision where interests. and outlets are concerned from earliest days, or wrong companionship can be found and cultivated. By ROBERT COCHNAR Newspaper Enterprise Assn. NEW YORK - (NBA) - In the early days of the automobile industry, naming new cars was easy. A fellow simply built a horseless carriage and put his own name on it. So shoppers had their choice of (to name a few): (Alexander) Winton, (Harry) Stutz, (Childe Harold) Wills, (Walter) White, (E.R.) Thomas, (Charles) Metz, (Jonathan) Maxwell, (Howard) Harmon, berg and (Charles) Duryea. These men are now dead and so are their cars, but autos named for David Buick, Louis Chevrolet, Ransom Olds, Horace Dodge, Henry Ford, Walter Chrysler and Chief Pontiac are still available. Today, the president of an auto company simply does not suggest that his own name be used on a new model. Otherwise, people would be driving laccocas, Roches, Abernethys, Donners, Loves and Townsends. * * * The Ford Motor Co. once tried to revive the personality cult with the Edsel, (a Ford president). Auto branding today is practically a science and Ford,, perhaps remembering the Edsel, takes it seriously. That's why finding the right name for the S-77, Lincoln-Mer- THE NAMING GAME fa the automobile industry isn't as simple as it used to be. The Ford Motor Co., for example, took three years to find a name for Lincoln-Mercury's new car, the Cougar. cury's new car, took three years The Mercury Cougar, a "personal" car designed to fill the gap between the Mustang and Thunderbird, debuts in September. Says Frank Zimmerman Jr., Lincoln-Mercury Division general marketing manager: "In today's auto market, consumers consider not only the utility offered by the product but they are also concerned with the 'social image' of the car and the personality behind its name." The name Cougar was first applied to a Ford idea car introduced in 1962. The public, Ford officials say, liked the name so the legal department ran a trademark check. Fortunately, no competitor had registered Cougar. Ford then placed the name on the Automobile Manufacturers Association's proposed use list where possible names are protected by "gentleman's agreement" from use by other manufacturers, j An extensive market research | study last year reappraised pas marketing name studies on the Cougar dating back to 1963 and compared the name with -alternatives. Fifteen names were originally considered for the S-77 product. Each name was compared t o the others and had to pass five! tests: likahility, consumer recall, suitability of the name for ] a car, suitability for a Mercury product and key image associations. Ford executives narrowed the alternatives down to four, with Cougar leading the list. Some of the rejects included Pegasus, Montare, Torino, Berlinetta, Elan, Cobra and Palomar. One market study showed, an official reports, "that in image- association tests, Cougar scored high with free responses as sporty, fast, powerful, luxurious, exciting, distinctive, rugged, flashy, fun to drive and young." Nobody really knows whether the Cougar is going to be all these dramatic things and Ford is taking pains.to keep the car under wraps until September. Spies say however, that the car will look "something" like a mustang, but it will be nine inches longer and three inches wider. The power plant is expected to be based on the 289- or 390-cubic-inch C o m e t andj Mercury engine. The price? "Starting, maybe, at ?2,800," a Ford spokesman says. NEW YORK (AP) — An unspoken rule in every modern business office is — "Don't make waves." The idea behind this is that all are better off if each individual respects the other's survival pattern. In other words: if you don't make waves that threaten to drown me, I won't raise a storm against you. An exception to this live-and- let-live policy is the heat wave. Heat waves, of course, are he- nomena of nature and are not manmade. Hence no one can be blamed for them with the possible exception of the company's management, which is darkly suspected of having a guilty hand in any catastrophe, no matter how innocent it may seem on the surface. The white collar peasants fight summer heat waves in various ways, and the following characters may be noted in your own office zoo: The engineer — He keeps the ring like a kitten in December, and invariably goes on his vacation just before it clanks to a halt in July. If it is still broken down when he returns in mid- August, he hides out in the basement behind the boiler and plays gin rummy with the building superintendent until October. The air-conditioning gear then usually resumes working normally of its own accord. The office girl watcher — "Who minds a little hot weather?" yelps this happy wolf in paradise. "Have you looked at the gals in the stenographic Not a girdle in the whole gaggle!" * * * The psychiatrist — "It's all in your head," he proclaims. On the theory that if you pretend the heat isn't there it doesn't exist, he shows up in a topcoat and a wool muffler. On the third day, delirious, he is taken to the hospital, complaining of the chill. The amateur weather expert — "It isn't so bad if you understand what causes it," he says, drawing charts on the wall with a big black pencil. "We,'re caught in a doldrtim, right now. But when this hot air mass rises, it will be swept away by this cold air mass'building up in the Arctic/As I see it, we might even have snow by the end of the week." First incumbent U.S. president to travel to a foreign country was Theodore Roosevelt, who visited Panama in 1906. Lincon made his Gettysburg address on Nov. 19, 1863. , HERMON JONES BUSINESS MEN'S ASSURANCE CW. 1430 Onion A» Phono 974-MOO UraipbM t, TOMMM* OaU tot Prm CnmultMltn. iiwuranc* R» tMate Punning Roy Man, >»rtneHihlp »n Corporation. Oronp. Pension. B*tln. mum infl Houjrttmlimtliw Halsell & White FURNITURE SALE Continues In Full Swing Terrific Reductions In Living Room Furniture Dining Room Furniture Bedroom Furniture and other items Now Is the Time To Pocket Big Savings On Fine Furniture! Free Delivery - Free Parking In Rear HALSELL & WHITE HUFFMAN BROTHERS LUMBER CO. Gives You : LOWEST PRICES! Plus FREE DEUVERY On Our OWN TRUCKS Plus FREE Estimate Has FREE PLAN SERVICE and Financing This applies to our complete line of Building Materials Huffman Brothers Lumber Co. 3 North Hiway 61 a Blytheville <i

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