The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page A07

THE PHILADELPHIA INQUIRER www.philly.com A7 Sunday, January 13, 2002 DON'T TRADE IT DONATE No. 1 Univision takes on Telemundo GET A VALUABLE TAX DEDUCTION AND HELP ASTHMATIC CHILDREN BREATHE EASIER. i Mendoza Group, an advertising agency in Chester. "If you are not able to support the airtime inventory and the station, then the networks will go away and the viewer loses again." Telemundo's Weiss hopes that doesn't happen. "There's a good chance that we'll both survive," Weiss said, "but there's no guarantee." ming will remain modest for now.

Telemundo has a daily local morning talk-and-interview show hosted by Maria del Pilar, although it dreams of producing a news program. Univision plans to start with a Saturday morning local public-service show with a yet-unnamed moderator, offering airtime for community leaders and groups. "Our immediate plan is not local news, but we will have a full-time local community-rela tions person," said Patricia Ramos, a spokeswoman for Univision. The real contest will be over local advertisers. Both networks are expanding after having a low-scale presence for more than a decade.

Analysts said success probably hinges on national executives' committing more money and patience. "The advertising and ad-agency market here is conservative," said Mia Mendoza, president of the Donate your car, truck or van. Fast, free pick-up. HELP A CHARITY YOU KNOW! call 1-800-577-lung (5864) or donate on line: www.donateyourcar.com AMERICAN LUNG ASSOCIATION Some restrictions apply for 1988 and older vehicles. "The official registration and financial information of the American Lung Association of Pennsylvania may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999.

Registration does not imply endorsement." Thomas Ginsberg's e-mail address is tginsbergphillynews.com. television from A6 to early last year. For Los Angeles-based Univision, revenues rose 6 percent, to $632 million. In Philadelphia Univision's expansion threatens to turn Telemundo into the underdog and at least heralds a spirited competition. "They think they have a God-given right to be No.

1," said Ter-rill Weiss, Telemundo's general manager in Philadelphia. "I feel like I'm the home team. I welcome the competition and maybe we might be able to show them a few things We don't have the freewheeling spending ability that they do. But I think we've served the market well and established ourselves." Univision traditionally has had a Mexican tilt and dominates in California and Texas, making it No. 1 nationally.

Telemundo emerged from Puerto Rico and gives Univision a run for its money mostly in the East. Both stations' local program- fFi President to request boost in food aid 3500 3200 Free Night Weekend home airtime minutes every month plus 300 anytime home airtime minutes every month for life, monthly access When you sign up now for one year and remain on a SingleRate East plan. Unlimited nationwide long distance included When calling from home airtime rate area. Airtime charges apply. Motorola V2260 New 1 -year agreement required on select price plans.

saw lllllllllllllllllllll Audiovox CDM 135 New 1-year agreement required on select price plans. As Bush seeks more money to help recession victims, one senator looks to delay his tax cut. By Laura Meckler ASSOCIATED PRESS WASHINGTON President Bush said yesterday that his budget would increase food aid for the swelling number of recession victims. But with deficits looming, a leading Democrat was set to propose rolling back one-quarter of the tax cut Congress passed last year at Bush's urging. Sen.

Edward M. Kennedy of Massachusetts would be the most prominent Democrat to call for delaying part of the $1.35 trillion, 10-year tax cut. His plan would put off $350 billion in cuts for the wealthy to make room for more domestic spending, according to a source familiar with Kennedy's plans. In his weekly radio address, the President said he would ask for a 8.3 percent increase in spending on the Women, Infants and Children program, which provides food vouchers and nutrition education to low-income families. He also promised to ask for new money for a job-training program when he submits his fiscal 2003 budget to Congress next month.

He said those were "vital programs that have proven their value" and would help those affected by the difficult economic times. "My budget focuses on the pressing needs of our country and on the basic needs of our citizens," Bush said. This is the second year that Bush is proposing a spending increase for WIC, which aids nearly half of the nation's infants and one in four American children ages 1 to 4. Last year, advocates complained that the Bush proposal was not adequate, but Congress wound up increasing spending even more, and the White House went along. The $364 million increase being proposed this time would bring WIC spending to $4.75 billion, enough to serve an average of 7.8 million people per month.

Facing a budget deficit and increased demand for military and counterterrorism spending, Bush's budget request is sure to include cuts in other domestic programs. Many Democrats argue that the tax cut along with the falling economy and post-Sept. 11 spending is to blame for the tight budget picture. But few have been willing to call for its repeal. The White House has accused anyone who does of wanting to raise taxes.

In a speech Wednesday at the National Press Club, Kennedy plans to call for a delay in a portion of the tax cut set to take effect in 2004, the source said yesterday. The savings, about $350 billion over about seven years, would be available for domestic spending, such as adding a prescription-drug benefit to Medicare and improving education, he said. VERIZON WIRELESS COMMUNICATIONS STORES BOWNINGTOWN Brandywine Square Behind Chili's Rt. 30 Bypass (610) 518-5890 GRANITE RUN MALL OXFORD VALLEY MALL (215) 702-7540 PALMER TOWNSHIP Palmer Park Mall Park Ave. Nazareth Rd.

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