Chicago Tribune from Chicago, Illinois • 96

CHICAGO TKIiiUNE, THUKSDAY, AUGUST 21, 1969 8- Section 3 OF VIEW JANEWAY advertising marketing DEFIANCE AGREES NOT TO VOTE ITS SHARES IN BANK Over the Counter Securities Quotation, arc supplied a National Association of Securities Dealer! and art cl prices on transacliono between dealers as of aprolmatel a. raf These inter-dealer markets ctiatut thruoot the day. Pricas do not Include rtlail markup, markdown, or commission. Tabla includes Chrcaio Issues in which tradlni activity is counlry-wide. Why Buyers Lose Faith Bid Ask Ask Bid Ask 10J.4 11 Blacks Need Chance to Help Themselves BY ELIOT JANEWAY Consulting Economist Chicago Tribune Press Service New York, Aug.

20 The question about black capitalism seems to have become not "whether" but "how." Theodore L. Cross serves Sheraton Corporation of 10 1034 1734 7'4 14' 2 17'4 148 14s8 9s 17 9 28 32 '4 32'a 71.4 39 10'i 22'2 4334 Methode 64 Meyercord 5''a Mldaslntl Mldtexlnc MidweslnCo 13'a MplsGas 14'a MisRiyTran 1234 MlsValStrc 8'a NaliCar 25'4 NatlCarA 94 NatlHeallrl 121 4 NallTerm 201,2 Nationwlda 16 NekoosaEd 19t'2 NielsenA 191 2 NielsenB 46i2 NCenAir 11 NWEn9iner i NWNatGas NWPubSvc OilGear ofiji OilShale OldFortlnd 1534 9' 4 EconLabt 11 ElbaSys 17 ElectroCrft i Eleetrnetc oo ElectrnCap 67 EIPasoEl 3i't ErleTech ll'a Evansmc 10 ExecHse 6 EZPalnlr 17' FabriTek 5' FabriMart Farringlon FarmHand 25 Fearnlnll IstMtiteliw FoslrForbs 35'2 FranklCorp FranklElec FrantiMlg Fullyiew ''s GRICorp GasSeryice fj GatewyTran 4 GayGlbson Bid 84 10' 16' 4 7'4 6' a 66' 36 104 9'4 6 16'4 4'e fl'4 U4 2 7J4 6' 34' a 88 12' 2 11'. II 18''J 24'. 2 7 4ll 1 1 4aWflW America as vice president, legal affairs and treasury, and also is editor of Bankers magazine. His new book, "Black Capitalism," is aimed at developing a strategy for launching business in the 31 13' a 18'-o Defiance Industries, an Ohio holding company, has agreed not to vote or have voted its shares of Mercantile National bank stock until a decision is reached in the suit filed against Defiance by William J.

Scott, Illinois attorney general. In May, Scott filed suit seeking to make Defiance divest itself of the controling shares in two Chicago banks. Defiance owns 60 per cent of the stock in Guaranty Bank and Trust company and 19 per cent of the stock of Mercantile National bank. Illinois law prohibits a company from holding more than 15 per of the voting shares of two Illinois banks. Defiance has owned the stock since 1966.

The Mercantile stock is pledged to an insurance company in connection with a $500,000 loan made in 1966. 1 A I 4i ghetto. Here are his views. 37', a 37 10U 17 PabstBrew PanoiSpec ParkvwGein 5 51 GenAutonrs GenBlnding GlcasonWks 4313 24 93.4 23 We 11 61 'a 17 33 40 Grantlntl GrassVally GreyAdvert GuidnceTec HachChmicI HamillnCos Handschy JANEWAY: How did you, as a white professional and business man, get Interested in black capitalism? CROSS: After the Detroit riots, I got the impression that business men were responding with the wrong programs jobs for the hard-core poor and face-lifting projects in the slums. The business man's response was simply to help black 13 14 1634 8 3214 14 16' a '143 14 98 14 8'a 27 31' 4 7 36 10 213,4 27 iV, 123.4 18' 36V4 5'8 23'4 9 22 17'a 60 31 38'a 18 2434 1734 11 30 20 TM 35 3J4 203.4 13 3' a 27'4 6'a 9'i 1234 42 7'a 69 27 23 17' a 6'a 34'a 14' 4 18 18 2534 303.4 26 13 73.4 20 19' 4 25'a has been named agency for Computer Technology, subsidiary of L-T-V Aerospace corporation.

Wyatt Williams, Dallas-based division of Lennen Newell, was the former shop. Computer Technology, 'with headquarters in Skokie, plans to spend about $500,000 on 1970 advertising' Feldman Norton Advertising for the Chicago production of "Hair" will bo handled by Feldman Norton Advertising here. The ads that have already appeared were produced in New York City. Henry Norton, agency president, said about $100,000 will be spent in media before production, scheduled for Oct. 22.

Bill Fisch, F. vice president and creative director, worked on Michael Butler's ad campaign for the Illinois State Senate in 1967. Butler is the producer of "Hair." Ethnic Ads Challenge People who watch and Beautiful" on W-G-N Sept. 30 had better not plan on running for beer during the commercials. The ads are as engrossing as the show.

Chicago's Negro-owned Johnson 20 12 10 164 15' 2 12-8 134 10'a 26 32 14 33 46 14'4 22' a 26'. 4 8 12 27 36 15 HaprerttRow Harper! HM BY ALLAN JAKLICH Marketing, with all its planning ahead and anticipating market trends, has produced one surprising failure: Consumerism. It is what Peter Drucker calls "the shame of the total marketing concept." He talked about the failure and opportunity existing in the trend of consumerism in an article appearing in the August issue of Marketing-Communications magazine. Drucker, a business philosopher and professor of management in the graduate school of business, New York university, said the failure to look at business the buyer's viewpoint is the failure of the concept of marketing. Meaningless to Consumer "When I look at our advertising," he said, 'I know perfectly well why the consumer doesn't trust us.

Not because we scream so much, but because we are talking about things that are meaningless to the consumer. Again and again and again I see advertising that says, 'Our clever, ingenious engineers have suspended the laws of gravity to bring you a pocket "Well, let me say that the housewife ain't no engineer, thank God, but she has been 30'4 Janeway iu HarlCarter 204 83.8 39 373i people, rather than to change conditions so that they can help 21J4 15 3i 28 '4 6'e Sunday, Janeway advises taking out mortgage on home rather than paying cash. Dr. Peter F. Drucker around for a long time and she isn't stupid.

And so she says, 'If it was that hard to make this gimmick, it won't work It is our job to make things simple so they fit the reality of the consumer, not the ego of our engineers." Excitmcnt of Initiative Consumerism is the opportunity of marketing, he said. "The question is: Can we anticipate and lead and initiate them constructively or will we have to spend the rest of our lives fighting rear-guard actions which one can never win? 61 5 2734 13'4 13' 11 "4 8 24' 4 8' 4 11'4 194 15 18J4 18J4 44'. a 10 20 '4 17 SJ4 194 15a 15 9'. 16 7 13 2a 22'a 16' a 8'a 23' a 10' 4 10J4 734 6'a 17 41 19' 26 4 2H 14J4 103,4 14 73.4 38 2358 1734 24'i 32' a 9' a 27' a 23' a SU 23 23 17'i 71J4 20 1534 19'4 33 40' 'a 19 2S 24' a 23'a 65 22 12' 4 18 7 10' i 43'a 23'. a 73' 4 12 19'? 7'4 20' a 29 133a 5' 4 8'a ll'a 39 15 22 23 38 27 ll'a 113 10 13'4 44 8'a 71 28 25 18'- the Move il 1 6s 35'a 148 278 themselves.

Most major ghettos in the country now are getting what blacks call "concrete plantations" resident plants of large corporations. These are token plants. They're not reshaping the black economy. The black community must develop a strong commercial class. Statistically, the black man's failure entrepreneurially has been far more serious than his failure as an employe.

JANEWAY: You would like to see money channeled to encourage a commercial class? CROSS: Yes. The Negro has achieved what power he has built up by first developing a tough team of black lawyers on 19 19 2634 31 28 814 21 191 Pettlbond PhilipsLmp Pinkertons PossisMach oiv. PowrsRaltr Preway 'H' PubSycNM 1 RTE s5 RaiiTrailr 3JJ4 RansECof RepMort 834 Reuter RexChanM Reyn8.Reyn If Rival 45 Roper 20 Rolhmoor 27'4 RussellSio 27a stciair 1534 SadlierWH mi Schieldah 15 SchozHoma 8'4 bchultzSay 40 ScottOM 24'i SoacdPwr 12'. a SrvceMastr 18'4 25' 4 34 SnapOnTIs SnCalWater 28 SnUnionGas 2412 Southland 534 StaRite 24 StdRegstr 23'i StdScrew 18'-2 StangeCo 723.4 Suoervisln 2034 S2aboFood 27' 2 Tally 16' 2 Tampa 20 Techumseli 3i TeleTapePr TexAmOII 193, TexAmSulpr 25r9 Thermotecri Titanlnd 25 TransGasP 75 TwinDIsc 2234 Unlcare 1314 UnlvFoods 19t2 UnlvTel 8 UpPenPwr 11'2 UtahShale 44' a ValleyGas VanceSand 74'i WallaceBus 12'a WarnerEB8.C 20'4 WarwickEI 83.4 WashScient 22 Wchr 30' a WellsGardn 3J4 WernerCont 5' a WestOhioGa 9 WestnPub 124 WillRoss 40 15J4 Winnebago 25 WinterJack 2'4 38U WisSthnGat 28 WoodheadD 12' a WoodwrdGov lFa Yellow Tran 17 ZeiglrCoal AdvROSS Ateerls AliiArcrtt AllenMdch AloeCrUb AmExpress AmGreetins AmMaize AmMusicStr Am Nuclear AniRubber AMTCorp Anaditelnc AnheuserB AnxtrBros AnkenChein ArabianShd Areata ArjesCorp ArkMoPwr ArkVallev ArkWcstern Arvida AsocCoca AwocTruelc Atkinson Aurora AutoMkfSvs AVMCorp BkrsMgnit BairdAtom fcankBldq BarberGrn Bayless BeelincF Belscot Bergstrorrt Berkshire BernsAir BirchrCora BIsckHiH', RobtonCap BrushBc-r Buckbee Buehler BurrjessVib Calandra CalHIth Calumetlnd CiipTecInd CaoFoods CarsonPire CirtcBlch Casr.adeNat CentexCorp CenTeICo CenVtPub CWIsMoTran ChmbrlnMfj ChanccAB ChgoBridga ChqoHeli ChqoMolded ChickenUnl CitiUtA CilzUtB ClarkJL ClassFin ClaytnCorp ClaytnMark ClowCorp ColeCable ColonAcUtj CommCIra ComtrAirl- CONSPaper ConsWater Cornelius CrThrltFin CrossCo CuneoPress DanlyMlach DalrncRenl DeanFoods Defiances DelhiAustr DelhiTayU DfluxClteck DotrexChem DiamCrys Disclnc Donaldson Doughboy Dow ones OowierEleC DoyleDane DunranEIA DuncanEIB DuplxProd Duriron Dynascin EekrichlPI AmBatCo AmFlelchNB AkComwDet BkAmSanFrn BkComwDet CenNBChgo CiyicCtrBk Crocker DelroitBk AmHeritags AmlncomeLf AmNational AmReserve BenStdLile BMAHIdsCor CapHlding Casually ChrisUniv Combined ConnGenLf Consumers ConllMme lMUnltcd FranklinLf G. L.

EntP GullHId HartFire HoraceMann 187 123 127 534 William Kirkland, plans board chairman and principal of Stevens Kirkland Kreer, leaves the agency Sept. 1 to become promotion manager of Standard Rate and Data Service in Skokie. He was at S. K. K.

24 years. Irving Koppel to the new post of marketing administration director of the Helene Curtis 34 HawaiinAir 4 HealthMor 143, HenryDrln 2314 HerffJones J714 HinesLum 8i.a HollyMatic 91 4 HooyerA 12'i HouslnFrlJ IPi Hubingsr 23 HuckMfg 6i) HuqntonGtU 8J4 Hurletron 1 1 1 Be II Tel 6'4 IndGasCo 13-' IndLlniestn 28 IndolsWat 27 InduslNuc 21Va InlandCont 18 IntermtGas 13 laSlhnUII 23 IrwinlRDl 72 Jacobs! FL 9'i Jacobsen ll'a JohnsnlEF 17'a JoslynMfq 25 KaiserCom 24'i KaiserPId 23 KansNebNat 8' a KayWindsor 5 Kearneys. Tr lit a Kellwood 21 KellySvc 14V'a Kewaunee KlngResrcs 36'a 4'a Krueger 29' 4 LacledeSII 9'-a LakeSupPwr 9' 4 Lakeside 20Va Larsen 30 Larsonlnds 8'a LaSalleCap 11 '4 LawterChem 7 LearJet 17''a LillyEII 9' 4 LinbrgCora Lcnergan 1'4 LudlowTypo 51 '4 Lumslnc 12' a LynchComm 26' 2 MadisonG8.E 7'a MgmtAssist 19 Marquette WarshSuper 123 MarlinBr 10'a MartinYale 23' 1 Mastic 25' a 25' a MayerOscar 12 4 McQuay 18'4 MeistrBrau 7'4 Mcrclnds 734 8' 8 L.T.V. Unit to Altman Products company sponsors the Altman, Bratrude Soforth of sngS' and comedy. Two of its Negro Donnelley Offers Business Guide hair-care products, Ultra Sheen and Afro Sheen, will be advertised.

Allen, Anderson, Niefeld Paley created the commercials for Johnson. Many viewers expressed the opinion that the ads rival the beat and mood of the show in every way. 1IU 1044 21 S'i R'4 23' a 6 12'a 28 24 21 16 'a 12 22 09 9 10' a 16' i 24' a 24'4 22 4'a 10', a 20 13 16''a 35 3 28'4 S'a 8'4 19 28' i 8 10' 4 64 16'a 8'4 i'4 1 50Ji ll'a 25U 6 8 18' 4 16' a 170 10 24' 24' a 12 l'a 6' 2 16'4 43 55J4 41 63'i 41 31 21 35' a M'a 13 9' 2 ll'a the civil rights cases. Now they have a strong cadre of political 6Va 124 20's 26'a 24 26' 4 14' a 25'a 7'8 Ills 32 1534 13' 88 123,4 16 ll'a 19' 4 19'4 12' a 3034 14 ll'a 14V4 102 22'4 25'a 8Va 6'i 13'4 20'a 27'a 25'a 27'4 16 258 78 113.4 22 33 16'4 14' a 9s 13' a 16' 4 118 20' 4 20' 4 501 2 13 31 "1 1.5 22'a 15'4 112 233,4 27 BY JACK O'DWYER people. If that parallel is good, if they're going to expand and Beautiful" will Pear 16 'ner majr markets, each year by the and tho aimed at a Negro audi beyond this point of being non- the ones Jane Jacobs mentions in "The Economy of Cities," where the ghetto community can exercise its unique talents black fashions, soul food should not be scorned.

They have extraordinary potential. Her idea of new work in the ghetto is important to break the lethargy in the ghetto and to improve the balance of payments with regard to the rest of the community. I would also like to see ghetto businesses that lend themselves to franchise supporthotels, gas stations, and restaurants. Franchises and assured markets, if they're guaranteed for a period of time, have a reasonable chance of making it. Also, loans will come easier.

For instance, in Rochester, N. Eastman Kodak has set up a ghetto-owned business that repairs cameras, guaranteeing to turn over to this organization so many cameras a year at $2.50. So the marketing problem is solved for a certain period. The tax incentives that I propose would promote black capitalism rather than "concrete plantations." Whites can help by using their ability to purchase, to franchise, to give entrepreneurial training and, above all, to supply money. Yet it is less important for the white man to share his wealth than his well-guarded secret of how he grows rich.

promotable vice presidents of banks or large corporations and become members of executive guides division of Donnelley. Lennon Nowell has announced the acquisition of Ack-erman Associates, an Oklahoma City-Tulsa agency, with about 5-million-dollar billings. ence, will undoubtedly draw a large number of young, non-Negro music lovers. Johnson Products is reported to be the first black-owned company to sponsor a major TV show. committees instead, they must 16 19 MetalFab develop a strong commercial class of people wielding eco Vict Koppel BANK STOCKS 45 ExchangeNB 27' 2 30 LakeViewTr fl 47 78 83 20' a 21' 'a 105 107 49 52 39 39' a 63'i 56'4 IstBkSystem 56'a Marine 43 IstNBBost 64 6434 MercanNB 64 lstNEanst 37 39 MdseNB 43 IstPaBkPhI JlVi 52'4 NBDetroif 33 HarrisTr 60' a 62 NorthernTr 23 IndNtlCorp 4B'a 50 SearsBk 36 LakeShorNB 41 43 SecPacNatl 57' '2 UnCommCly INaUKANCE aiULKa 4'a N.

N. Coro. 3-i 137 InlandNatl At the crossroads of the choke offices in the superb new of fits tenter International Tower 8550 West Bryn Mawr, Chicago. Kennedy Expressway (Chicago Tribune Press Service New York, Aug. 20Competi-tions is getting keener among general business directories.

A new entrant into the field was announced at a press conference today The National Buyers' Guide, published by Reuben H. Donnelley corporation. The new guide has a con-troled circulation of 50,000 industrial buyers. Others who want to buy the guide must pay $25. "The main point that we make to advertisers is that we have been very selective in picking who gets the directory," said Eric Anderson, who is in charge of advertising.

Match Sellers, Buyers "We have made a determined effort to match sellers with the best prospective buyers," he continued. 1 1 eys competitors include the Thomas Register, the Conover-Mast Purchasing Directory, and McRae's Blue Beauty Salon division. William Vick named special accounts manager. Robert McNanghton to director of marketing of the ditto division of Bell Howell. Donald D'Amico to national marketing manager of alloy and stainless steel products for Joseph T.

Ryerson Inc. Linda Joyner to assistant supervisor of advertising, Tee-Pak, Inc. J. A. Moticik to an account executive at Fuller Smith Ross.

35 19 6 "8 24'a 16' at 1334 20'A 35''a 10'a 11 24'4 70H 62 12'A 13'i 32 83 5 4' 4 37 1934 73 8 25'a 17'4 143,4 21' a 36 11 'A 13 25'4 21 '8 6234 14 14 39 5' a 434 63.4 Ohio Cas 27 OldEquily 234 OldUneLf OldRepLf 22' a ProvBismrk RepNatlLf 11 StPauICo 16'4 StdAmerLf 15'4 SupremeLf 1H Time 18'4 Unicoa 73a USFidiGuar 8'a UnitedFIre UntdFdrsLf 12 WashNatl 8'A 43' a WindsorU 36 Zenith 68 26 2'4 104 20'a 6'8 10'4 IS' at 14'; 1'4 18' 4 7 8'A 8 11 "4 734 42 35'A 10 Ins Sec 12''a IntrstNatl 93,4 JarksnNatl 40 JeflNatLf 20' a Kemperco 19' a 19'a LflnsKy IB34 Ulnvestla 8'a MidwstUntd 63' 4 MoFidelity 59' 2 MonarchCap 10'a NallOldLn 22'a Nationwide 2U 18' a NorthAmU 4J4 NorthCent 2434 NwslnNatIL 363a PennaLife 36 At Cumberland 4-way interchange, 5 minutes from O'Hare Int'l Airport, 20 minutes from downtown Chicago. 38' 2 19'a 19 19 7'4 62' a 58' 4 9 4 21' a 2' 4 18 43 24' 4 34 nomic muscle. Half the problem is that they must be financed. Their own people and neighborhoods don't have the money. The large downtown banks are reluctant to make these entrepreneurial loans.

A black man walking into a big city downtown bank in "mod" dress will turn off the bank officer immediately, yet he may be the most able of them all. The best vehicle for making loans in the black bank is on the know-your-cus-tomer principle. But there's a total failure of the engines of wealth in the ghetto. We should strengthen the black bcinks JANEWAY: Would you give large corporations and the establishment banks a tax incentive for making deposits in black banks? CROSS: Yes. And deposit in 10 floors totalling 300,000 iq.

ft. Abundant enclosed and outdoor parking Superior dining, entertaining ChicagoTitle and motel accommodations In immediate area. Prices of Commodities MASONITE TO EXPAND MILLS Acquisition for brochure call: September, 66.95c per lb; December, 63.85c; January, 62.45c; March, 60.85c; May, 59.. 85c; September, 57.85c; sales, 300 contracts. FROZEN CONCENTRATE ORANGE JUICE Closed 0.30 to 0.81c lower; Sep WITHIN 2 YEARS O.K.

Urged MERCANTILE FUTURES Egss In cents a dozen, butler, llva oeef cattle, pork bellies, live hogs, hams, and turkeys cents a pound, potatoes dollars and cents per 100 pounds. SHELL EGGS (In cars ol 18,000 doienl Prev. Open High Low Close Close tember, 45.85c; per lb; November, 42.85c; Arthur Rubloff SCo. LEASING MANAGEMENT AGENT 69 W. WASHINGTON ST, CHICAGO AN 3-5400 December, 40.85c; January, 40 85c; Marcn, 41.10c; May, 41.25c; July, 41.50c; sales, 380 contracts.

POTATOES Maine closed unchanged to 0.03c lower; November, 2.19c per lb; March, 2.49c; April, 2.70c; May, 1.19c; sales, 514 Masonite corporation yesterday said it plans to expand its sawmill operations in the next two years thru acquisition or construction of three or four timber mill facilities. A new timber cutting method which boosts lumber yields from 20 to 60 per cent. contracts. SUGAR Contract No. I closed 0.11 tp Book.

The first Issue of The National Buyers' Guide, with 1,400 pages, has 200,000 listings of industrial and business service firms under 8,000 classified headings. $700,000 Ad Revenue A total of 3,000 firms have placed ads in the directory for a total revenue of $700,000. A full-page ad costs $1,900. Bold face listings are extra. Two 3825 39.25 38.25 39.25 3.a 44 75 45.60 44.65 45.45 44.35 42 35 42 90 42.35 42.90 42.25 43.70 44.75 43.60 44.45 43.30 42.10 42.90 42.10 42.75 42.05 39.00 39.30 38.75 39 30 39.00 37.00 37.00 37.00 37.00 37.00 AU7.

Sept. Oct. Nov. Dec Jan, Feb. PROBLEH: Paul W.

Goodrich, chairman of Chicago Title and Trust company, yesterday urged shareholders to accept the offer of Lincoln National corporation to acquire Chicago Title thru an exchange of stock. Under the offer, Chicago Title holders would receive one Payroll processing with new Illinois STATE INCOME TAX 0.15c lower; October, 2.76c per lb; November, 2.77c; March, 2.78c; May, 2.83c; July, 287c; September, 2.91c; October, 2.93c; November, 2.94c; sales, 3,611 contracts. surance must be increased to encourage balances from the white economy. JANEWAY: What is your position on tax incentives for ghetto employment? CROSS: I'm against some of FROZEN WHOLE EGGS GREASE WOOL Cosed 0.4c higher; 28.25 October. $1,172 per lb; December, May, October, 11.157; sales, Oct.

SOLUM: Nave ROBERT F. WHITE ft COMPANY Computers do your payroll developed by Al Thrasher I Lumber company which was! acquired in January as its first I CASH METALS the present proposals. Tax in- Khnrp nf t.iwnln 1 rnmiihilivo Year centives for ghetto plants SUb- mnvprlihln nrpforrivt sfilr fnr Prey. Day .27 30 50 27.90 27.40 27.27 27.25 27.17 27.17 Ago Today .2 Aug. Oct.

Der. Feb. April Juno Aug. Aluminum, lb. N.Y, Antimony, American I In cars 01 JO.uuu noiem 28.25 LIVE BEEF CATTLE lln units ot 40,000 poundsl 30.25 30.45 30.10 30.30 2 60 28.32 27.60 28.30 27.20 27.8? 27.20 71.

70 27.17 27.60 27.15 27.50 27.15 27.47 27.12 27.47 27.10 27.40 27.07 27.37 27.15 27 40 27.10 27.30 BUTTER tin units ol 40,000 cases 1 69 00 FROZEN PORK BELLIES In cars pi 30,000 poundsl 39.90 39.90 38.17 38.17 38.10 38.10 37.52 37.55 37.15 37.20 36.52 36.55 36.60 36.72 36.30 36.40 lb. N.Y, .3521 .5525 "jsunze we continuing aepenci- each snare Chicago Title .4575 1 ence of blacks. Assume that an common. employer was granted 20 peri The offer exrjires Sent. 12 Copper, Electrolytic Automatic Tax deductions, quarterly reports, W-2's, and state Income tax reports 24 HOUR PAYROLL SERVICE CALL STate 2-8805 ASK ABOUT PAYROLL SERVICE No payroll loo small or too largo lor our payroll system ROBERT F.

WHITE CO. 22 W. MADISON, CHICAGO lb. N.Y. Gold 69 00 listings are given to each firm chosen to be included in the directory.

About 100 major ad agencies are listed. Just how many will be listed in the future is still to be decided, said Anderson. The directory is to be published timber mill, prompted the expansion plans, Masonite said. Masonite also said it expects sales of between 140 and 145 million dollars in the fiscal year ending Aug. 31, and earnings of between $3.75 and $4 a share.

Sept. 4i.3s 40.05 1 cent credit on wages of anyone unless extended. At least 80 per i.67o moo hired who was hard core. The! cent of the common shares of .1530 pmnlnvPP ITiav Want in IcPPn Irhinaan Titla tvinct lu ImriaraA troy pl N.Y, 41.30 Silver Troy ot. N.Y.

1.665 Lead, lb. E.St. Loull Lead. lb. N.Y.

.1550 39.50 38.02 jQ XT vll.t.fU 4bl l. 1 1 1 IVIIUVJ ,4 37.12 36 85 A ud. Feb. Mar. May July him in a lower bracket so that before the exchange becomes 34 67 36.67 36.15 36.15 IJ6.0 iue unr.c effective.

(Barrows and jilts U. S. Und 21 Lincoln's series A preferred 28.40 stock is convertible share for 28.22 28.30 26.00 28.00 24.22 24.65 23.10 23.55 24.25 24.40 2405 MM 93.05 share into Lincoln National Au. Oct. Dec.

Feb. June common and is redeemable on 22.50 22.50 22.32 122.35 nn linn 50 22.50 22. 22.50 or after Nov. 1, 1974, at $80 a 4.80 5.00 IDAHO RUSSET POTATOES Carloti al 50,000 pounds) 4.75 4.75 4.70 4.70 i.90 4.99 lUI 5 56 5.56 share. Commonwealth Power Nov.

Mar. April 5.10 5.60 Pig iron, b. Esn. gross ton 46.00 44.00 43.50 Platinum, Troy or. N.Y.

120.00-125.00 170.00-125.00 170.00-17S.00 Quicksilver Flask NY 487.00 520.00 Steel Scrap, grosl ton, Phila.hl.-Pitts. 32.17 J2.17 23.50 Tin, lb. N.Y. t.66'A 1.67 1.42 Zinc, ib. E.St.

Louis a i SILVER FUTURES CHICAGO-September, 165.25c per troy ounce; November, 268.50c) January, 173.25; March, 176.25c; May, 179.25c; July, bid; sales, 238 contracts. NEW YORK Closed 1.20 to lower; August, 163.70c; September, 164.20c; Dec-cember, 169.40c; January, 171.20c; March, 174.20c; May, 177.20c; July, 180.20c; September, 183.20c; December, 188.10c Sales, 1,309 contracts, COMMODITY INDEX The Associated Press weighted wholesale price Indei of 35 commodities Wednesday was 18011; Tuesday, 180.58; week ago, 179 93; month ago, 177.92; year ago, 161.37; 11976 average equals 1001. The Dow-Jones commodity futures inden opened at 139.60, was 139.73 at 11 a. 139.75 at noon, 139 68 at I p. 139.59 al 2 P.

and closed at 139.19 off 0.50. The cash com. modify indei closed at 143.42 off 0.23. rnntracu shell eggs, Irozen wnoie he continues to get the credit. I propose, instead, tax credits that encourage and enhance the ability of black people to own equities, to get into business, and to use credit leverage to build wealth.

For example, I would grant a tax credit to major oil companies if they were to franchise black gas stations within the poverty area, or if they were to guarantee to buy poverty area production for a specified period. JANEWAY: What kinds of businesses would you like to see started? CROSS: New businesses like Output Rises in Week Commonwealth Edison con agqs: live beet cattle, frozen pork bellies, live hoss, 536) Idaho tussel CinCAGS'cASH MARKETS BUTTER-Steady. Grade AA, scora, 67' ac per Ibi Grade 92 score, 7'ac; an Tr.tr. pany has reported that elec $75,000,000 Pacific Northwest Bell Telephone Company Forty Year VA Debentures, due August 1, 2009 The Debentures will bear interest from August 1. 1969.

Price 100 and accrued interest tricity output in the week ended Aug. 16 showed a 17.9 per cent cr.r.slsteady to llrm. Extras, large. 10 increase from the week earlier, pet over A's, 41c per doz; mediums, 36c: 17rt rharb4. 99' it.

POTATOES Receipts, 19 cars, en feaiti Total kilowatt-hour output last week was 1,023,093,000, up from 807,616,000. track 96, Cars; Washington Norsolds, 4.W; Minnesota round reds, $3.60. COTTON FUTURES New York Cotton Esehanm I Cents per poundl Prev. Open Mlqtl Low Close Cloit 74.44 24 44 24.43 24,43 25 11 25.1.3 25.08 775.08 25.10 25 80 25,87 25.80 125.75 25.76 26.0 26 07 26.07 (26.05 26.10 3. 14 26 70 26.14 76.12 26.17 25.65 25,70 25.65 Z25.62 25.68 225.52 25.51 Oct.

Dec, Mar. Mav July Ocl. Dec (Bid NEW YORK FUTURES 77iii finimrrmnt if mt fiftr rw tnf'cUtit'm rf nflr In hut thffe fftur'il'ifs. 7t pfriif ti matt iy the PnspftiM tehith in toy uis in 'ihuh inii ttnwutwil is ciiruuilrd from imy tuck iht uniUTHimd and ethtr duuen may lunjuiiy ojer tnut tauritiei in iuti Halt, WE ARE PLEASED TO ANNOUNCE TH8 FOLLOWING ELECTIONS: COCOA-Clofd 0 80 to I.O0C Inwefl September, 38.95c pe rib; December, 3MJc Marrh, 38.13c; May, 38.10c; July, 3810c; September, 38 25c; December, 37.54c; sales, 2,000 COPPfcR-Closed .70 to 0.15c huheri AS DIRECTORS HALSEY, STUART 4 CO. Inc.

TREASURY DILLS THE FIRST BOSTON CORPORATION AMERICAN SECURITIES CORPORATION BURN HAM AND COMPANY Dudley A. Eppel (NEW YORK) Lincoln Ames (NSW YORK) BACHE CO. A. BECKER CO. WOftPOMTrn INCORPOKKTIS SHEARSON, HAMMILL CO.

Wadnasday, Auqusl 10, 1961 70,6 10 7.75 5.75 I7 7 05 6 85 7.11 6.75 54 12 22 6,99 6 91 7.19 100 6.00 6 09 17-26 7.00 6.70 6.96 4.30 5 80 5.89 17 31 7.00 6.50 6.75 iNCORrORATEO AS VICE PRESIDENTS 6.30 5.B0 in "'u 6.30 5 HO 1 VI BALL, BURGE KRAUS 4. C. BRADFORD CO. NEW YORK HANSEATIC CORPORATION ADAMS PECK WILLIAM BLAIR COMPANY CHARTERED NEW ENGLAND CORPORATION wm. e.

pollock inc. thomson mckinnon inc Mcdonald company shelby cullom davis co. Dua lf9 rl-71 i-78 831 94 9-11 in 25 9-30 10 2 10-9 10 1 102J 10-30 10- 31 114 11- 11 11-20 11-18 11-30 12 4 7 104 90 7.13 7 10 6 90 7.13 7.10 4 90 7.15 7.10 6 90 7.14 7 .10 6 K) 7.22 7 00 6 70 7 01 7.10 6 95 7.35 7.10 7 7 46 7 10 6 90 7 75 7.117.10 7.53 7.25 7,00 7.37 7.17 7 02 7.4J 7.25 7.U5 7.17 7.10 4 85 7.21 7.14 7,04 7.54 Charles P. McManus (ATLANTA) Page W. T.

Stodder (CHICAOO) Lawrence R. Campbell (NEW YORK) David Gregg III (NEW YORK) 1-8 1-15 1-7? 1-29 1 II 7 13 2 19 J-78 32J 3- 31 430 5-3t 4- 10 731 6 30 5.80 S.91 6 30 80 5.4? 6.60 6.20 6.34 6 53 6.20 6.15 6.70 6 40 6.56 6.70 6.40 6.57 6,70 6.10 6 58 6 70 6 40 6 58 6 R0 6 60 6 7 6,0 6.6.'6 80 6.84 6.76 7 07 6 90 6 60 6.02 a 90 4 50 4.71 7.0J6.B5 7.09 FREEMAN COMPANY GAIRDNER COMPANY INC. LAIRD, BISSELL MEEDS, INC. LOEWI CO. THE MILWAUKEE COMPANY THE OHIO COMPANY mcoiiroMrcn TREASURY STATEMENT innn ROTAN, MOSLE-DALLAS UNION, IMC.

SWISS AMERICAN CORPORATION MULLANEY, WELLS COMPANY THE ROBI NSON-HUMPHREY COMPANY, INC, STERN BROTHERS 4. CO. McMASTER HUTCHINSON A. CO. JULIEN COLLINS COMPANY 1VUV Au9.

15, l6' And. 15, 19H8 TOTAL DEBT II3JB.934.P97 13,54,557,612 3.4H6.370 tilt Yf Jl 71,707,097 w'thd FN 30.619,4 1 28,190,294 to Assill 10.367.010 10 366.915 Mnfludos 6.ts,411,9V4,4 debt not suit-rt 1o stalulpry I'flt. Mtmbtr New York Stock Exchangi McCORMICK CO. PMC 'KtOftA ToTtt AuauiT II. we 4 LONDON STOCKS ILSfOdfl Plnanclal Timesl cms Nil true.

17 177.1 Industrial! I..