The Los Angeles Times from Los Angeles, California • Page 48

the regular circuit of globetrotting DJs such as Paul van Dyk, David Guetta, Dirty South, Kaskade, Deadmau5 and Armin van Buuren. Veterans of the club scene here trace the rise to 2008, when BritishDJ Paul Oakenfold began a long- term residency at the nightclub Rain. agent, Joel Zimmerman, head of William Morris electronic division, saidhis agency has seen a sharpin- crease in Vegas bookings for its clients in the last year alone. casinos are spending a lot of money marketing their nightclubs and branding the DJs with Zimmerman said. And because Vegas is a transient market, you do more volume in Vegas over a period of time, you hit a humungous population base, which is the reason we would actually say to an artist, you play in Vegas 20 times this spend the money to bring in the biggest said Jesse Waits, managing partner of XS and Tryst at Encore and Wynn.

has become super competitive, a lot of schmoozing and wining and dining for Christie, who is also an operating partner of Surrender nightclub at Encore, where Steve Aoki is the resident DJ and musical director, says that this Memorial Day weekend was the biggest the city has ever seen in terms of nightclubs and pool parties. a whole, it was the most traffic seen coming into town. Outside of major festivals, I know that there has been that kind of collection of talent in one city in America. We had pretty much every major DJ in one jessica.gelt@latimes.com D22 3 more days TO GET YOUR FESTIVAL FIX. still so much to see.

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LIVE RUDY (1993) USA Directed by: David Anspaugh Sunday, June 26, 8PM Nokia Plaza In cooperation with Farmers Field Football Fan Day 4pm The 3D Vision Lab Explore the realistic possibilities of 3D for Indies with a group of technology experts and independent producers. Panelists include: Brian Gardner, Stereoscopic Consultant, Coraline David Nicksay, Executive Producer, Justin Bieber Never Say Never and Step Up 3D Michael Page, 3D StereoLab Tremaine, Director, Jackass 3D latimes.com Go online to see more photos of the electronic dance scene in Las Vegas. Encore Beach Club, says the nightclub business has floated Vegasduring the recession and hasgrown by as much annually over the last five years. Vegas is adding between three and five major nightclubs per year and now has more than 50. According to Nightclub Magazine and the food service industry research and consulting firm Technomic which produce an annual list of the leading nightclubs, bars and lounges, Vegas nightclubsaccount for 12 of the top 20.

The survey reported that XS, at theEn- core hotel and No. 1on its list, hadnearly $60 million in revenue in 2010. not to mention thriving pool party scene, which also traffics in the popularity of DJs and house music. And Vegas nightclubsare multimillion-dollar, multilevel temples to revelry. Take this hottest new club, Marquee at the Cosmopoli- palace with coliseum-style seating and two dance floors.

layout of the entire room is focused on the said co-founder Jason Strauss, adding that Marquee was the first club on the Las Vegas Strip to commit to electronic music programming on both Friday and Saturday nights. This weekend adds significant credibility to the is the new claim, as North largest electronic dance music festival, the Electric Daisy Carnival, comes to the Las Vegas Motor Speedway. Itwill feature more than 150 artists with attendance projected to top 250,000, according to Pasquale Rotella, chief executiveand founder of Insomniac Events, which produces the festival. you had told me five years ago that Vegas would be the global hot spot for electronic music even three years ago I would say that you got it Kaskade said. this music is finally having its time in North America.

always been a niche, boutique thing, but now when you turn on the radio you hear JLo Britney Spears copying the music been making for 10 years. And Vegas is indica- tive of that, mirroring The boom in electronic music all sizzling dance moves, however. The genre has long been known to attract a young crowd that is prone to experiments with drugs, particularly Ecstasy. A19-year-old died at the Electric Daisy Carnival in Dallas this month, and a 15- year-old died of an Ecstasy overdose at last event at the Coliseum in LosAnge- les, althoughRotella said that tragic of a situation as that was, it why we took EDC to Vegas police said they will bring extra vigilance to the festival, deploying undercover narcotics officers to augment themore than 1,000 private security personnel. Whatever happens this weekend, however, not likely to hinder the Vegas challenge to European hot spots as a dance capital.

Clubs here are now part of Electric Daisy coming to Vegas Vegas, from Photographs by Isaac Brekken For The Times TIME OUT: Acouple relax at Las Surrender nightclub. Thanks to the exploding nightclub and pool party scene, the Nevada city is fast overtaking Ibiza, Spain, as the electronic dance music capital of the world. THE MUSIC MAN: DJ Morten Breum keeps the party going at Surrender. Las Vegas, with more than 50 nightclubs, is now on the circuit for globe-trotting DJs. SPINNING: DJ Breum is captured in silhouette.

CMYK.