The Los Angeles Times from Los Angeles, California on January 28, 2004 · Page 62
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The Los Angeles Times from Los Angeles, California · Page 62

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ET_E_18_E18_LA_1_01-28-04_we_1_CMYK 2004:01:27:14:54:22 E18 WEDNESDAY,JANUARY28,2004 CALENDAR LOSANGELESTIMES TELEVISION & RADIO Program Subject To Change Without Notice( ) Bargain Matinee Times ORANGE COUNTY LOS ANGELES COUNTY To advertise here call Josephine Dizon at (213) 237-7636 FOOTHILL CINEMA 10 854 E. Alosta Ave. {Corner of Alosta & Citrus} Azuza (626)334-6007 ALONG CAME POLLY (PG–13) 12:45, 3, 5:15, 7:30, 9:30 MY BABY'S DADDY (PG–13) 12:45, 2:45, 5:15, 7:30, 9:30 COLD MOUNTAIN (R) 12:30, 3:30, 6:45, 9:45 PETER PAN (PG) 12, 2:30, 5, 7:30, 9:45 HAUNTED MANSION (PG) 12:15, 2:30, 4:45, 7, 9 GOTHIKA (R) 1, 3, 5, 7:15, 9:20 ELF (PG) 12, 2:15, 4:30, 7, 9:15 BROTHER BEAR (G) 12:15, 2:15, 4:15, 6:15, 8:15 CAT IN THE HAT (PG) 12, 2, 4 BAD SANTA (R) 6, 8, 9:50 RADIO (PG) 12:15, 6 MATRIX REVOLUTIONS (R) 2:45, 8:15 FLAGSHIP UNIVERSITY VILLAGE 3 3323 S. Hoover(213)748-6321 THE BUTTERFLY EFFECT (R) ( 11:30, 2:10, 4:50) 7:30, 10:10 TORQUE (PG–13) ( 11, 1, 3:15) 5:30, 7:45, 10 MY BABY'S DADDY (PG–13) ( 11:15, 1:30, 3:45) 6, 8:15, 10:30 Friday & Satuday at Midnight: LOST IN TRANSLATION. WHITTER VILLAGE STADIUM 8 7038 Greenleaf Ave.(562)907-3300 ALONG CAME POLLY (PG–13) 12:10, 2:10, 4:10, 6:10, 8:10, 10:10 TAD HAMILTON (PG–13) 11:50, 1:55, 4, 6:15, 8:15, 10:20 BUTTERFLY EFFECT (R) 12:05, 2:30, 5:05, 7:30, 9:55 TEACHER'S PET (PG) 11:45, 1:30, 3:15, 5 RETURN OF THE KING (PG–13) 11:45, 3:40, 7:35 TORQUE (PG–13) 12, 1:55, 3:50, 5:45, 7:40, 9:35 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 PETER PAN (PG) 12:20, 2:45, 5:10, 7:40, 10:05 MY BABY'S DADDY (PG–13) 6:30, 8:25, 10:15 ACADEMY 6 THEATRES 1003 E. Colorado Blvd.(626)229-9400 KILL BILL VOLUME I (R) 3:30, 8:40 AMERICAN SPLENDOR (R) 6:10 MYSTIC RIVER (R) 3:30, 6:10, 8:45 THE COOLER (R) 4, 6:40, 8:55 MASTER & COMMANDER (PG–13) 3:40, 6:20, 9 THE COMPANY (PG–13) 3:40, 9 LOVE ACTUALLY (R) 6:20 STATION AGENT (R) 4, 9:10 GOSPEL OF JOHN (PG–13) 6 BIANCHI PARAMOUNT 11 7770 E. Rosecrans Ave.(562)630-SHOW ALONG CAME POLLY (PG–13) 10:30, 12:55, 3:20, 5:45, 8:10, 10:40 BIG FISH (PG–13) 10:30, 1:30, 4:30, 7:30, 10:30 BUTTERFLY EFFECT (R) 11, 1:45, 4:30, 7:15, 10 CHEAPER BY DOZEN (PG) 11:45, 2:20, 4:55, 7:30, 10:05 RETURN OF THE KING (PG–13) 10, 1:55, 5:50, 9:45 MY BABY'S DADDY (PG–13) 10:25, 12:50, 3:15, 5:40, 8:05, 10:30 MYSTIC RIVER (R) 12:30, 3:45, 7, 10:15 TEACHER'S PET (PG) 10:45, 12:55, 3:05, 5:15, 7:25, 9:35 TORQUE (PG–13) 11, 12, 1:20, 2:20, 3:40, 4:40, 6, 7, 8:20, 9:20, 10:40 TAD HAMILTON (PG–13) 12, 2:30, 5, 7:30, 10 HIGHLAND 3 THEATRES 5604 N. Figueroa St.(323)-256-6383 MY BABY'S DADDY (PG–13) 12:40, 2:30, 4:20, 6:10, 8, 9:40 TORQUE (PG–13) 1:15, 3:15, 5:15, 7:15, 9:15 LAST SAMURAI (R) 1:30, 4:45, 8 LAGUNA HILLS MALL CINEMAS El Toro Road at 5 Fwy.(949)768-6611 ALONG CAME POLLY (PG–13) 12:40, 2:40, 4:40, 6:40, 8:40 CALENDAR GIRLS (PG–13) 12:15, 2:30, 4:45, 7, 9:15 COLD MOUNTAIN (R) 12:20, 3:15, 6:10, 9:05 CINEMA CITY THEATRES 5635 E La Palma Ave.(714)970-6700 La Palma and Imperial Hwy, Anaheim Hills ALONG CAME POLLY (PG–13) 12:10, 2:10, 4:10, 6:10, 8:10, 10:10 BUTTERFLY EFFECT (R) 12:05, 2:30, 5:05, 7:30, 9:55 TAD HAMILTON (PG–13) 11:50, 1:55, 4, 6:10, 8:15, 10:20 TORQUE (PG–13) 11:50, 1:45, 3:40, 5:35, 6:35, 7:30, 8:25, 9:25, 10:15 TEACHER'S PET (PG) 11:45, 1:30, 3:15, 5 PAYCHECK (PG–13) 12, 2:30, 5, 7:30, 10 RETURN OF THE KING (PG–13) 11:45, 1, 3:40, 4:50, 7:35, 8:40 MYSTIC RIVER (R) 11:40, 2:20, 5:05, 7:50, 10:30 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 CHEAPER BY DOZEN (PG) 12:20, 2:30, 4:45, 7, 9:15 COLD MOUNTAIN (R) 11:40, 2:35, 5:30, 8:25 PETER PAN (PG) 12, 2:25, 4:50 CHASING LIBERTY (PG–13) 7:15, 9:40 GLENDALE CINEMAS 501 N. Orange(818)549-9950 ALONG CAME POLLY (PG–13) 12:45, 3 ( 5:15) 7:45, 10 SOMETHING GOTTA GIVE (PG–13) 1:15( 4:15) 7:30, 10:15 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 LOST IN TRANSLATION (R) 12:30, 3 ( 5:30) 8, 10:25 MASTER & COMMANDER (PG–13) 1 ( 4:05) 7:15, 10:15 EGYPTIAN THEATRE 6712 Hollywood Blvd.(323)466-3456 LAURA (NR) 7:30 THE MAN WITH BOGARTS FACE (NR) 7:30 3rd Annual Comedy Shorts (Spielberg Theatre) @ 7:30 and 9:30 WESTWOOD CREST THEATRE 1262 Westwood Blvd.(310)474-7866 MONSTER (R) 11:30, 2, 4:30, 7:15, 10 MAVERICKS CINEMA 3 543 W. Los Angeles Ave.(805)552-9154 BUTTERFLY EFFECT (R) ( 5:30) 8 ALONG CAME POLLY (PG–13) ( 5:45) 8 BIG FISH (PG–13) ( 5:30) 8:15 $1 Before 6pm & All Shows On Tue, $1.50 After 6pm LA MIRADA DOLLAR MOVIES 7 15296 Rosecrans Ave.(714)739-1010 LOVE ACTUALLY (R) 1:05, 4:05, 7:10, 9:50 THE MISSING (R) 12:45, 4:10, 7, 9:40 RADIO (PG) 4:40, 9:10 BROTHER BEAR (G) 12:30, 2:30, 7 MATRIX REVOLUTIONS (R) 1, 4:30, 7:05, 9:45 ELF (PG) 12:40, 3, 5, 7:10, 9:30 CAT IN THE HAT (PG) 12:35, 2:35, 4:35, 7:20, 9:20 TIMELINE (PG–13) 12:55, 4, 7:15, 9:35 $1 Before 6pm & All Shows On Tue, $1.50 After 6pm BROOKHURST DOLLAR MOVIES 4 2299 West Ball Rd.(714) 778-8804 THE MISSING (R) 1:10, 4:05, 7, 9:40 MATRIX REVOLUTIONS (R) 4, 9:30 HONEY (PG–13) 1:15, 3:15, 5:15, 7:15, 9:15 CAT IN THE HAT (PG) 1, 3, 5, 7:10, 9:20 TIMELINE (PG–13) 1:05, 7:05 Times for 1/28/04 only © 2004 THE BRIDGE ON THE WESTSIDE THE PROMENADE AT HOWARD HUGHES CENTER CENTER DRIVE ON THE HOWARD HUGHES PARKWAY OFF THE 405 17 STATE-OF-THE-ART AUDITORIUMS FULL STADIUM-STYLE SEATING ALL DIGITAL SOUND Purchase Tickets by phone at 310-568-3375 or online @ www.thebridgecinema.com Director’s Hall Hotline 310-568-9295 IMAX Tickets:310-568-3375 IMAX Group Sales:866-747-1234 SPECIAL STUDENT PRICE WITH VALID I.D.  DIRECTOR’S HALL FEATURES EXTRA WIDE ULTRALEATHER SEATS AND PREMIUM RESERVE SEATING BARGAIN MATINEE TIL 6 PM DAILY  SHOW TIMES FOR JAN.28th - SUBJECT TO CHANGE WIN A DATE WITH TAD HAMILTON! (PG-13) 12:50 3:05 5:20 7:35 9:50 THE BUTTERFLY EFFECT (R) 1:30 2:30 4:15 5:15 7:00 8:00 9:45 10:45 MYSTIC RIVER (R) 12:00 3:00 7:00 10:00 ALONG CAME POLLY (PG-13) 1:00 3:15 5:30 7:45 10:00  DIRECTOR’S HALL 12:30 2:45 5:00 7:15 9:30 TEACHER’S PET (PG) 12:40 2:50 5:00 TORQUE (PG-13) 12:15 1:00 3:00 5:15 5:55 7:30 8:109:45 10:25 MY BABY’S DADDY (PG-13) 12:25 2:55 5:25 7:55 10:25 PETER PAN(PG) 1:45 PM COLD MOUNTAIN(R) 12:00 3:10 6:40 9:55 BIG FISH(PG-13) 1:20 4:10 7:00 9:50  DIRECTOR’S HALL 2:05 4:55 7:45 10:35 CHEAPER BY THE DOZEN(PG) 12:00 2:25 4:50 7:15 9:40 SOMETHING’S GOTTA GIVE(PG-13) 1:00 4:00 7:05 9:50 THE LORD OF THE RINGS: THE RETURN OF THE KING(PG-13) 2:20 4:05 6:25 8:15 GIANT LARGE FORMAT SCREEN 3:30 9:00 THE LAST SAMURAI(R) 12:05 3:25 6:45 10:05 IMAX ® THEATRE YOUNG BLACK STALLION(G) IN IMAX 11:20 12:40 2:00 7:30 IMAX ® THEATRE GIANT LARGE FORMAT SCREEN THE LORD OF THE RINGS: THE RETURN OF THE KING(PG-13) 3:30 9:00 guerrilla marketing. “A cynical person might say they get almost as much mileage from getting rejected as from actually paying the $2 million and going on air,” Brown said. “That might actually make it more interesting than if it was tucked between ads for beer and an erectile dysfunction drug.” That logic doesn’t concern the NFL, which for the second year in a row has turned down the 30-second ad from the Las Vegas Convention and Visitors Authority. This year’s commercial would have compared Sin City to a football game, without mentioning gambling. “Las Vegas is synonymous to the public with sports betting and casino gambling and this is the one advertising area we prohibit in our contracts with our network partners,” said NFL spokesman Brian McCarthy said. “This type of advertising has the potential to negatively impact the perception of the integrity of our game. We turn them down every single year.” MoveOn.org, a left-leaning Internet-based political action group, raised more than half of the money needed to run the group’s 30-second spot that features children laboring as dishwashers, factory workers and garbage collectors and ends with the somber, rhetorical question: “Guess who’s going to pay off President Bush’s $1-trillion deficit?” CBS executives turned the spot down, citing a long-standing policy that prohibits commercials taking stands on public-policy issues. The ad, called “Child’s Pay,” won MoveOn’s national advertising contest to create a spot that would best attack the Bush administration’s policies. “We find it totally unfair that they are running ads from the White House Office of National Drug Policy but not ours,” said MoveOn’s campaign director, Eli Pariser. “I don’t understand why it’s controversial to say we have a $1-trillion deficit but it’s not controversial to blame America’s potheads for terrorism.” Last year, a drug policy ad- vertisement that aired during the Super Bowl linked drug sales to international terrorism. This year, Viacom, which owns CBS, and the Kaiser Family Foundation will kick off the “Know HIV/ AIDS” campaign during the pre- game show with the first HIV- prevention and AIDS awareness spot to air in connection with the game. “It always depends on the spot, but we consider [the Move- On.org spot] to be advocacy advertising because they are looking to sway public opinion in the matter of public policy debate,” said Dana McClintock, CBS senior vice president for communications. “The White House ads are trying to stamp out drug abuse. There’s not a reasonable ad out there for why we should be for drug abuse.” Aspokesman for PETA says CBS’ policy “doesn’t hold water” because of ads broadcast during previous Super Bowls, such as former U.S. Sen. BobDole’s Via- gra commercials. PETA’s 30-second spot is part of a campaign that saysthat eating meat causes impotence because it clogs the arteries to all organs, not just the heart. The network’s Jan. 5 rejection letter states that the ad “raises significant taste concerns and has strong potential to offend significant numbers of viewers.” At the other end of the spectrum are repeat customers such as Monsterand H&R Block, which join the other advertisers aiming to go down in history with such classics as “Mean” Joe Greene’s Coke ad, Noxema’s “Take It All Off” and the “Was- sup?” ads for Budweiser. Last year’s Willie Nelson bit was so effective that H&R Block turned to the singer with well- known IRS troubles again this year, said Karl Ploeger, vice president of creative and media services at H&R Block. “He’s a great sport and the Super Bowl has become quite a spectacle,” Ploeger said. “The game is almost the break now. We always try to interject an element of entertainment and cleverness because you want to capture somebody’s attention.” But that may not be enough, Brown warns. “Last year, the day after the Super Bowl, I asked my students to name their favorite ad,” she said. “A lot of them named Reebok’s 300-pound linebacker who clobbered people who weren’t behaving. It was extremely memorable but most students couldn’t remember the product or the brand.” This year, Monsterallotted more of its $125-million advertising budget to the Super Bowl, buying one pregame spot and two spots during the game because the company’s first Super Bowl commercial six years ago “was the defining moment for the Monster brand,” said founder Jeff Taylor. More than 22,000 people posted résumés on the website within 48 hours of the commercial’s broadcast. “The Super Bowl has been a great platform for us, because if you look at our business, we are a little less dot-com and a little more Monster now,” he said. “People actually go online and go to Monster right after our commercial. It’s the only time of year that people watch the commercials as content.” Super Bowl ads are in an exclusive club H&R Block ‘A GREAT SPORT’: H&R Block will again team up with Willie Nelson, the legendary country singer and famously troubled taxpayer, after last year’s Super Bowl spot proved so effective. [ Ads, from Page E1 ] Monster BIG DRAW: Monster loves the Super Bowl: “People actually go online and go to Monster right after our commercial.” Here are the rankings for national prime-time network television last week (Jan. 19-25) as compiled by Nielsen Media Research. They are based on the average number of people who watched a program from start to finish. Nielsen estimates there are 272.04 million potential viewers in the U.S. age 2 and older. Viewership is listed in millions. Program Network View- ersProgram Network Viewers 1 American Idol (Wed.)FOX29.43 2 American Idol (Mon.)FOX28.96 3 American Idol (Tue.)FOX28.56 4 “Golden Globe Awards”NBC26.80 5 FriendsNBC20.77 --------------------------------------------6 CSICBS20.71 7 Friends (8:30 p.m.)NBC20.70 8 Big Fat Obnoxious FianceFOX19.65 9 CSI: MiamiCBS16.31 10 60 MinutesCBS15.76 --------------------------------------------11 Cold CaseCBS15.75 12 Will & GraceNBC15.71 13 Without a TraceCBS14.78 14 Law & OrderNBC14.50 15 Everybody Loves Raymond CBS13.75 --------------------------------------------16 Two and Half MenCBS13.26 17 “Golden Globes Arrival Special” NBC13.13 18 Fear FactorNBC12.89 19 O.C.FOX12.72 20 ApprenticeNBC12.33 --------------------------------------------21 20/20 (Fri.)ABC12.17 22 Average Joe: HawaiiNBC11.74 23 The BacheloretteABC11.56 24 ERNBC11.43 25 ScrubsNBC11.41 --------------------------------------------26 “Deep Impact”CBS11.37 27 King of QueensCBS10.87 28 Navy NCISCBS10.76 29 Without a Trace (8 p.m.)CBS10.68 30 The SimpsonsFOX10.63 --------------------------------------------31 Dateline: NBC (Fri.)NBC10.51 32 BeckerCBS10.49 33 The DistrictCBS10.01 34 “State of the Union Analysis” NBC9.77 35 Joan of ArcadiaCBS9.51 --------------------------------------------36 America’s Funniest Home Videos ABC9.39 37 JAGCBS9.32 38 Still StandingCBS9.24 39 HackCBS8.88 40 Malcolm in the MiddleFOX8.70 --------------------------------------------41 Life With BonnieABC8.69 42 60 Minutes IICBS8.68 43 Hope & FaithABC8.61 44 George LopezABC8.35 45 48 Hours InvestigatesCBS8.34 --------------------------------------------46 Celebrity Mole YucatanABC8.31 47 My Wife and KidsABC8.09 48 America’s Most WantedFOX8.01 49 Bernie MacFOX7.97 50 “State of the Union Analysis” CBS7.90 --------------------------------------------51 According to JimABC7.88 52 EdNBC7.87 53 Primetime ThursdayABC7.84 54 Extreme MakeoverABC7.83 55 The West WingNBC7.75 --------------------------------------------56 Yes, DearCBS7.73 Cops (8:30 p.m.)FOX7.73 58 “State of the Union Analysis” ABC7.45 59 Married to the KellysABC7.44 60 Law & Order: SVU (Sat.)NBC7.39 --------------------------------------------61 Star SearchCBS7.37 62 CopsFOX7.25 63 According to Jim (8:30 p.m.) ABC7.02 64 Wonderful World of Disney ABC6.96 65 “Meet the Parents”ABC6.93 --------------------------------------------66 The PracticeABC6.76 67 “State of the Union Analysis” FOX6.73 68 Two and Half Men (Tue.)CBS6.67 69 10-8ABC6.61 70 King of the HillFOX6.50 --------------------------------------------71 The HandlerCBS6.46 72 Arrested DevelopmentFOX6.37 73 Third WatchNBC6.35 74 Dateline: NBC (Tue.)NBC6.25 75 It’s All RelativeABC6.19 --------------------------------------------76 “In Style: Celebrity Weddings” ABC6.07 77 Big Fat Obnoxious Fiance (Thu.) FOX5.91 78 Tracy Morgan ShowNBC5.69 Threat MatrixABC5.69 80 World’s Craziest VideosFOX5.66 --------------------------------------------81 WhoopieNBC5.60 82 7th HeavenWB5.54 83 EverwoodWB5.48 84 “State of the Union Analysis 2” ABC5.35 85 WWE Smackdown!UPN5.31 --------------------------------------------86 Tru CallingFOX5.28 87 King of the Hill (7 p.m.)FOX5.23 88 Boston PublicFOX5.22 89 Apprentice (Sat., 9 p.m.)NBC5.15 90 SmallvilleWB5.09 --------------------------------------------91 Totally Outrageous Behavior FOX5.06 92 Gilmore GirlsWB4.97 93 America’s Next Top Model UPN4.93 94 MonkABC4.79 95 Steve Harvey’s Big TimeWB4.48 --------------------------------------------96 AliasABC4.46 97 One Tree HillWB4.35 98 CharmedWB4.23 99 RebaWB4.05 100 America’s Next Top Model (Wed.) UPN3.93 --------------------------------------------101 Apprentice (Sat., 8 p.m.)NBC3.92 102 Surreal LifeWB3.52 103 EnterpriseUPN3.44 104 All About the AndersonsWB3.34 105 AngelWB3.30 --------------------------------------------106 Smallville: BeginningsWB3.28 107 Grounded for LifeWB3.26 108 Half and HalfUPN3.17 109 GirlfriendsUPN3.12 110 What I Like About YouWB3.01 --------------------------------------------111 All of UsUPN2.69 112 Surreal Life (Thu.)WB2.64 113 Like FamilyWB2.59 114 One on OneUPN2.56 115 The ParkersUPN2.44 --------------------------------------------116 EveUPN2.39 117 “Species 2”UPN1.87 Network averages Here is the number of viewers (in millions) that each network averaged per hour of prime time, for last week and for the season. Network Last week Season to date FOX12.839.79 -------------------------------------------- NBC12.7410.82 -------------------------------------------- CBS11.2613.03 -------------------------------------------- ABC7.479.56 -------------------------------------------- WB4.063.80 -------------------------------------------- UPN3.483.43 Prime-Time TV Rankings Reality sings. The return of “American Idol” is again making beautiful music at Fox, as its three-episode premiere ranked as last week’s three top-rated shows, according to national ratings released Tuesday by Nielsen Media. Last Wednesday’s episode of the talent show was No. 1, with more than 29.4 million viewers. Monday’s installment drew 28.9 million viewers, followed by Tuesday’s episode with 28.5 million viewers. Though “American Idol” will no doubt continue to be a powerhouse through the rest of the season, ratings are likely to slide abit in the next few weeks during the first stages of the competi- tion. “American Idol” also helped Fox’s new unscripted series“My Big Fat Obnoxious Fiancé” land in the top 10. The new show, which followed Monday’s first “Idol,” drew 19.6 million viewers. “Fiancé,” which some critics call cruel and tasteless, held on well Monday in its second episode, attracting 13.3 million viewers. Other unscripted series performing well last week include NBC’s “Fear Factor” and “The Apprentice,” although the Donald Trump series was clobbered by “American Idol” and was moved to Thursdays from Wednesdays, where it competed with the Fox show. Making less of a “reality” splash is the WB’s “The Surreal Life.” Meanwhile, “The Golden Globe Awards” on NBC performed solidly, attracting almost 27 million viewers and drawing the largest audience in the nine years NBC has aired the ceremony. —Greg Braxton Viewers tuning in to ‘American Idol’ again The talent show’s three-episode premiere came out on top last week in the Nielsen Media ratings. Beer, soda, movies and a certain once-taboo-to-mention male sexual affliction dominate the preliminary list of companies and organizations with ads slated during the Super Bowl: Nine ads: Anheuser-Busch Four ads: Pepsi-Cola Co. Three ads: America Online, General Motors Corp., NFL Two ads: Monster, Sony Pictures, Universal Pictures, Visa USA, Warner Bros. Pictures, White House Officeof National Drug Control Policy One Ad: American Legacy Foundation, Bayer and Glaxo- SmithKline (erectile dysfunction drug, Levitra), Buena Vista Pictures, Daimler-Chrysler, Eli Lilly and Icos Corp. (erectile dysfunction drug, Cialis), Expedia.com, FedEx, Frito-Lay, Gillette, H&R Block, IBM, MasterCard, Mitsubishi, Pfizer (erectile dysfunction drug, Viagra), Phillip Morris USA, Procter & Gamble, Staples, Touchstone Pictures. Information courtesy CBS and AdAge.com. Taking the field on Sunday

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