The Los Angeles Times from Los Angeles, California • Page 62

2004:01:27:14:54:22 E18 CALENDAR LOSANGELESTIMES TELEVISION RADIO Program Subject To Change Without Notice( Bargain Matinee Times ORANGE COUNTY LOS ANGELES COUNTY To advertise here call Josephine Dizon at (213) 237-7636 FOOTHILL CINEMA 10 854 E. Alosta Ave. of Alosta Azuza (626)334-6007 ALONG CAME POLLY 12:45, 3, 5:15, 7:30, 9:30 MY BABY'S DADDY 12:45, 2:45, 5:15, 7:30, 9:30 COLD MOUNTAIN (R) 12:30, 3:30, 6:45, 9:45 PETER PAN (PG) 12, 2:30, 5, 7:30, 9:45 HAUNTED MANSION (PG) 12:15, 2:30, 4:45, 7, 9 GOTHIKA (R) 1, 3, 5, 7:15, 9:20 ELF (PG) 12, 2:15, 4:30, 7, 9:15 BROTHER BEAR (G) 12:15, 2:15, 4:15, 6:15, 8:15 CAT IN THE HAT (PG) 12, 2, 4 BAD SANTA (R) 6, 8, 9:50 RADIO (PG) 12:15, 6 MATRIX REVOLUTIONS (R) 2:45, 8:15 FLAGSHIP UNIVERSITY VILLAGE 3 3323 S. Hoover(213)748-6321 THE BUTTERFLY EFFECT (R) 11:30, 2:10, 4:50) 7:30, 10:10 TORQUE 11, 1, 3:15) 5:30, 7:45, 10 MY BABY'S DADDY 11:15, 1:30, 3:45) 6, 8:15, 10:30 Friday Satuday at Midnight: LOST IN TRANSLATION. WHITTER VILLAGE STADIUM 8 7038 Greenleaf ALONG CAME POLLY 12:10, 2:10, 4:10, 6:10, 8:10, 10:10 TAD HAMILTON 11:50, 1:55, 4, 6:15, 8:15, 10:20 BUTTERFLY EFFECT (R) 12:05, 2:30, 5:05, 7:30, 9:55 TEACHER'S PET (PG) 11:45, 1:30, 3:15, 5 RETURN OF THE KING 11:45, 3:40, 7:35 TORQUE 12, 1:55, 3:50, 5:45, 7:40, 9:35 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 PETER PAN (PG) 12:20, 2:45, 5:10, 7:40, 10:05 MY BABY'S DADDY 6:30, 8:25, 10:15 ACADEMY 6 THEATRES 1003 E.

Colorado KILL BILL VOLUME I (R) 3:30, 8:40 AMERICAN SPLENDOR (R) 6:10 MYSTIC RIVER (R) 3:30, 6:10, 8:45 THE COOLER (R) 4, 6:40, 8:55 MASTER COMMANDER 3:40, 6:20, 9 THE COMPANY 3:40, 9 LOVE ACTUALLY (R) 6:20 STATION AGENT (R) 4, 9:10 GOSPEL OF JOHN 6 BIANCHI PARAMOUNT 11 7770 E. Rosecrans ALONG CAME POLLY 10:30, 12:55, 3:20, 5:45, 8:10, 10:40 BIG FISH 10:30, 1:30, 4:30, 7:30, 10:30 BUTTERFLY EFFECT (R) 11, 1:45, 4:30, 7:15, 10 CHEAPER BY DOZEN (PG) 11:45, 2:20, 4:55, 7:30, 10:05 RETURN OF THE KING 10, 1:55, 5:50, 9:45 MY BABY'S DADDY 10:25, 12:50, 3:15, 5:40, 8:05, 10:30 MYSTIC RIVER (R) 12:30, 3:45, 7, 10:15 TEACHER'S PET (PG) 10:45, 12:55, 3:05, 5:15, 7:25, 9:35 TORQUE 11, 12, 1:20, 2:20, 3:40, 4:40, 6, 7, 8:20, 9:20, 10:40 TAD HAMILTON 12, 2:30, 5, 7:30, 10 HIGHLAND 3 THEATRES 5604 N. Figueroa MY BABY'S DADDY 12:40, 2:30, 4:20, 6:10, 8, 9:40 TORQUE 1:15, 3:15, 5:15, 7:15, 9:15 LAST SAMURAI (R) 1:30, 4:45, 8 LAGUNA HILLS MALL CINEMAS El Toro Road at 5 ALONG CAME POLLY 12:40, 2:40, 4:40, 6:40, 8:40 CALENDAR GIRLS 12:15, 2:30, 4:45, 7, 9:15 COLD MOUNTAIN (R) 12:20, 3:15, 6:10, 9:05 CINEMA CITY THEATRES 5635 La Palma La Palma and Imperial Hwy, Anaheim Hills ALONG CAME POLLY 12:10, 2:10, 4:10, 6:10, 8:10, 10:10 BUTTERFLY EFFECT (R) 12:05, 2:30, 5:05, 7:30, 9:55 TAD HAMILTON 11:50, 1:55, 4, 6:10, 8:15, 10:20 TORQUE 11:50, 1:45, 3:40, 5:35, 6:35, 7:30, 8:25, 9:25, 10:15 TEACHER'S PET (PG) 11:45, 1:30, 3:15, 5 PAYCHECK 12, 2:30, 5, 7:30, 10 RETURN OF THE KING 11:45, 1, 3:40, 4:50, 7:35, 8:40 MYSTIC RIVER (R) 11:40, 2:20, 5:05, 7:50, 10:30 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 CHEAPER BY DOZEN (PG) 12:20, 2:30, 4:45, 7, 9:15 COLD MOUNTAIN (R) 11:40, 2:35, 5:30, 8:25 PETER PAN (PG) 12, 2:25, 4:50 CHASING LIBERTY 7:15, 9:40 GLENDALE CINEMAS 501 N. Orange(818)549-9950 ALONG CAME POLLY 12:45, 3 5:15) 7:45, 10 SOMETHING GOTTA GIVE 4:15) 7:30, 10:15 LAST SAMURAI (R) 12:30, 3:45, 7, 10:05 LOST IN TRANSLATION (R) 12:30, 3 5:30) 8, 10:25 MASTER COMMANDER 1 4:05) 7:15, 10:15 EGYPTIAN THEATRE 6712 Hollywood LAURA (NR) 7:30 THE MAN WITH BOGARTS FACE (NR) 7:30 3rd Annual Comedy Shorts (Spielberg Theatre) 7:30 and 9:30 WESTWOOD CREST THEATRE 1262 Westwood MONSTER (R) 11:30, 2, 4:30, 7:15, 10 MAVERICKS CINEMA 3 543 W. Los Angeles BUTTERFLY EFFECT (R) 5:30) 8 ALONG CAME POLLY 5:45) 8 BIG FISH 5:30) 8:15 $1 Before 6pm All Shows On Tue, $1.50 After 6pm LA MIRADA DOLLAR MOVIES 7 15296 Rosecrans LOVE ACTUALLY (R) 1:05, 4:05, 7:10, 9:50 THE MISSING (R) 12:45, 4:10, 7, 9:40 RADIO (PG) 4:40, 9:10 BROTHER BEAR (G) 12:30, 2:30, 7 MATRIX REVOLUTIONS (R) 1, 4:30, 7:05, 9:45 ELF (PG) 12:40, 3, 5, 7:10, 9:30 CAT IN THE HAT (PG) 12:35, 2:35, 4:35, 7:20, 9:20 TIMELINE 12:55, 4, 7:15, 9:35 $1 Before 6pm All Shows On Tue, $1.50 After 6pm BROOKHURST DOLLAR MOVIES 4 2299 West Ball 778-8804 THE MISSING (R) 1:10, 4:05, 7, 9:40 MATRIX REVOLUTIONS (R) 4, 9:30 HONEY 1:15, 3:15, 5:15, 7:15, 9:15 CAT IN THE HAT (PG) 1, 3, 5, 7:10, 9:20 TIMELINE 1:05, 7:05 Times for only 2004 THE BRIDGE ON THE WESTSIDE THE PROMENADE AT HOWARD HUGHES CENTER CENTER DRIVE ON THE HOWARD HUGHES PARKWAY OFF THE 405 17 STATE-OF-THE-ART AUDITORIUMS FULL STADIUM-STYLE SEATING ALL DIGITAL SOUND Purchase Tickets by phone at 310-568-3375 or online www.thebridgecinema.com Hall Hotline 310-568-9295 IMAX IMAX Group SPECIAL STUDENT PRICE WITH VALID I.D.

HALL FEATURES EXTRA WIDE ULTRALEATHER SEATS AND PREMIUM RESERVE SEATING BARGAIN MATINEE TIL 6 PM DAILY SHOW TIMES FOR JAN.28th SUBJECT TO CHANGE WIN A DATE WITH TAD HAMILTON! (PG-13) 12:50 3:05 5:20 7:35 9:50 THE BUTTERFLY EFFECT (R) 1:30 2:30 4:15 5:15 7:00 8:00 9:45 10:45 MYSTIC RIVER (R) 12:00 3:00 7:00 10:00 ALONG CAME POLLY (PG-13) 1:00 3:15 5:30 7:45 10:00 HALL 12:30 2:45 5:00 7:15 9:30 PET (PG) 12:40 2:50 5:00 TORQUE (PG-13) 12:15 1:00 3:00 5:15 5:55 7:30 8:109:45 10:25 MY DADDY (PG-13) 12:25 2:55 5:25 7:55 10:25 PETER PAN(PG) 1:45 PM COLD MOUNTAIN(R) 12:00 3:10 6:40 9:55 BIG FISH(PG-13) 1:20 4:10 7:00 9:50 HALL 2:05 4:55 7:45 10:35 CHEAPER BY THE DOZEN(PG) 12:00 2:25 4:50 7:15 9:40 GOTTA GIVE(PG-13) 1:00 4:00 7:05 9:50 THE LORD OF THE RINGS: THE RETURN OF THE KING(PG-13) 2:20 4:05 6:25 8:15 GIANT LARGE FORMAT SCREEN 3:30 9:00 THE LAST SAMURAI(R) 12:05 3:25 6:45 10:05 IMAX THEATRE YOUNG BLACK STALLION(G) IN IMAX 11:20 12:40 2:00 7:30 IMAX THEATRE GIANT LARGE FORMAT SCREEN THE LORD OF THE RINGS: THE RETURN OF THE KING(PG-13) 3:30 9:00 guerrilla marketing. cynical person might say they get almost as much mileage from getting rejected as from actually paying the $2 million and going on Brown said. might actually make it more interesting than if it was tucked between ads for beer and an erectile dysfunction That logic concern the NFL, which for the second year in a row has turned down the 30-second ad from the Las Vegas Convention and Visitors Authority. This commercial would have compared Sin City to a football game, without mentioning gambling. Vegas is synonymous to the public with sports betting and casino gambling and this is the one advertising area we prohibit in our contracts with our network said NFL spokesman Brian McCarthy said.

type of advertising has the potential to negatively impact the perception of the integrity of our game. We turn them down every single MoveOn.org, a left-leaning Internet-based political action group, raised more than half of the money needed to run the 30-second spot that features children laboring as dishwashers, factory workers and garbage collectors and ends with the somber, rhetorical question: going to pay off President $1-trillion CBS executives turned the spot down, citing a long-standing policy that prohibits commercials taking stands on public-policy issues. The ad, called won national advertising contest to create a spot that would best attack the Bush policies. find it totally unfair that they are running ads from the White House Office of National Drug Policy but not said campaign director, Eli Pariser. understand why controversial to say we have a $1-trillion deficit but not controversial to blame potheads for Last year, a drug policy ad- vertisement that aired during the Super Bowl linked drug sales to international terrorism.

This year, Viacom, which owns CBS, and the Kaiser Family Foundation will kick off the campaign during the pre- game show with the first HIV- prevention and AIDS awareness spot to air in connection with the game. always depends on the spot, but we consider Move- On.org to be advocacy advertising because they are looking to sway public opinion in the matter of public policy said Dana McClintock, CBS senior vice president for communications. White House ads are trying to stamp out drug abuse. not a reasonable ad out there for why we should be for drug Aspokesman for PETA says policy hold because of ads broadcast during previous Super Bowls, such as former U.S. Sen.

Via- gra commercials. 30-second spot is part of a campaign that saysthat eating meat causes impotence because it clogs the arteries to all organs, not just the heart. The Jan. 5 rejection letter states that the ad significant taste concerns and has strong potential to offend significant numbers of At the other end of the spectrum are repeat customers such as Monsterand Block, which join the other advertisers aiming to go down in history with such classics as Joe Coke ad, It All and the ads for Budweiser. Last Willie Nelson bit was so effective that Block turned to the singer with well- known IRS troubles again this year, said Karl Ploeger, vice president of creative and media services at Block.

a great sport and the Super Bowl has become quite a Ploeger said. game is almost the break now. We always try to interject an element of entertainment and cleverness because you want to capture But that may not be enough, Brown warns. year, the day after the Super Bowl, I asked my students to name their favorite she said. lot of them named 300-pound linebacker who clobbered people who behaving.

It was extremely memorable but most students remember the product or the This year, Monsterallotted more of its $125-million advertising budget to the Super Bowl, buying one pregame spot and two spots during the game because the first Super Bowl commercial six years ago the defining moment for the Monster said founder Jeff Taylor. More than 22,000 people posted on the website within 48 hours of the broadcast. Super Bowl has been a great platform for us, because if you look at our business, we are a little less dot-com and a little more Monster he said. actually go online and go to Monster right after our commercial. the only time of year that people watch the commercials as Super Bowl ads are in an exclusive club Block GREAT Block will again team up with Willie Nelson, the legendary country singer and famously troubled taxpayer, after last Super Bowl spot proved so effective.

Ads, from Page E1 Monster BIG DRAW: Monster loves the Super Bowl: actually go online and go to Monster right after our Here are the rankings for national prime-time network television last week (Jan. 19-25) as compiled by Nielsen Media Research. They are based on the average number of people who watched a program from start to finish. Nielsen estimates there are 272.04 million potential viewers in the U.S. age 2 and older.

Viewership is listed in millions. Program Network View- ersProgram Network Viewers 1 American Idol 2 American Idol 3 American Idol 4 Globe 5 FriendsNBC20.77 --------------------------------------------6 CSICBS20.71 7 Friends (8:30 p.m.)NBC20.70 8 Big Fat Obnoxious FianceFOX19.65 9 CSI: MiamiCBS16.31 10 60 MinutesCBS15.76 --------------------------------------------11 Cold CaseCBS15.75 12 Will GraceNBC15.71 13 Without a TraceCBS14.78 14 Law OrderNBC14.50 15 Everybody Loves Raymond CBS13.75 --------------------------------------------16 Two and Half MenCBS13.26 17 Globes Arrival NBC13.13 18 Fear FactorNBC12.89 19 O.C.FOX12.72 20 ApprenticeNBC12.33 --------------------------------------------21 22 Average Joe: HawaiiNBC11.74 23 The BacheloretteABC11.56 24 ERNBC11.43 25 ScrubsNBC11.41 --------------------------------------------26 27 King of QueensCBS10.87 28 Navy NCISCBS10.76 29 Without a Trace (8 p.m.)CBS10.68 30 The SimpsonsFOX10.63 --------------------------------------------31 Dateline: NBC 32 BeckerCBS10.49 33 The DistrictCBS10.01 34 of the Union NBC9.77 35 Joan of ArcadiaCBS9.51 --------------------------------------------36 Funniest Home Videos ABC9.39 37 JAGCBS9.32 38 Still StandingCBS9.24 39 HackCBS8.88 40 Malcolm in the MiddleFOX8.70 --------------------------------------------41 Life With BonnieABC8.69 42 60 Minutes IICBS8.68 43 Hope FaithABC8.61 44 George LopezABC8.35 45 48 Hours InvestigatesCBS8.34 --------------------------------------------46 Celebrity Mole YucatanABC8.31 47 My Wife and KidsABC8.09 48 Most WantedFOX8.01 49 Bernie MacFOX7.97 50 of the Union CBS7.90 --------------------------------------------51 According to JimABC7.88 52 EdNBC7.87 53 Primetime ThursdayABC7.84 54 Extreme MakeoverABC7.83 55 The West WingNBC7.75 --------------------------------------------56 Yes, DearCBS7.73 Cops (8:30 p.m.)FOX7.73 58 of the Union ABC7.45 59 Married to the KellysABC7.44 60 Law Order: SVU --------------------------------------------61 Star SearchCBS7.37 62 CopsFOX7.25 63 According to Jim (8:30 p.m.) ABC7.02 64 Wonderful World of Disney ABC6.96 65 the --------------------------------------------66 The PracticeABC6.76 67 of the Union FOX6.73 68 Two and Half Men 69 70 King of the HillFOX6.50 --------------------------------------------71 The HandlerCBS6.46 72 Arrested DevelopmentFOX6.37 73 Third WatchNBC6.35 74 Dateline: NBC 75 All RelativeABC6.19 --------------------------------------------76 Style: Celebrity ABC6.07 77 Big Fat Obnoxious Fiance (Thu.) FOX5.91 78 Tracy Morgan ShowNBC5.69 Threat MatrixABC5.69 80 Craziest VideosFOX5.66 --------------------------------------------81 WhoopieNBC5.60 82 7th HeavenWB5.54 83 EverwoodWB5.48 84 of the Union Analysis ABC5.35 85 WWE --------------------------------------------86 Tru CallingFOX5.28 87 King of the Hill (7 p.m.)FOX5.23 88 Boston PublicFOX5.22 89 Apprentice 9 p.m.)NBC5.15 90 SmallvilleWB5.09 --------------------------------------------91 Totally Outrageous Behavior FOX5.06 92 Gilmore GirlsWB4.97 93 Next Top Model UPN4.93 94 MonkABC4.79 95 Steve Big TimeWB4.48 --------------------------------------------96 AliasABC4.46 97 One Tree HillWB4.35 98 CharmedWB4.23 99 RebaWB4.05 100 Next Top Model (Wed.) UPN3.93 --------------------------------------------101 Apprentice 8 p.m.)NBC3.92 102 Surreal LifeWB3.52 103 EnterpriseUPN3.44 104 All About the AndersonsWB3.34 105 AngelWB3.30 --------------------------------------------106 Smallville: BeginningsWB3.28 107 Grounded for LifeWB3.26 108 Half and HalfUPN3.17 109 GirlfriendsUPN3.12 110 What I Like About YouWB3.01 --------------------------------------------111 All of UsUPN2.69 112 Surreal Life 113 Like FamilyWB2.59 114 One on OneUPN2.56 115 The ParkersUPN2.44 --------------------------------------------116 EveUPN2.39 117 Network averages Here is the number of viewers (in millions) that each network averaged per hour of prime time, for last week and for the season. Network Last week Season to date FOX12.839.79 NBC12.7410.82 CBS11.2613.03 ABC7.479.56 WB4.063.80 UPN3.483.43 Prime-Time TV Rankings Reality sings. The return of is again making beautiful music at Fox, as its three-episode premiere ranked as last three top-rated shows, according to national ratings released Tuesday by Nielsen Media. Last episode of the talent show was No.

1, with more than 29.4 million viewers. installment drew 28.9 million viewers, followed by episode with 28.5 million viewers. Though will no doubt continue to be a powerhouse through the rest of the season, ratings are likely to slide abit in the next few weeks during the first stages of the competi- tion. also helped new unscripted Big Fat Obnoxious land in the top 10. The new show, which followed first drew 19.6 million viewers.

which some critics call cruel and tasteless, held on well Monday in its second episode, attracting 13.3 million viewers. Other unscripted series performing well last week include and although the Donald Trump series was clobbered by and was moved to Thursdays from Wednesdays, where it competed with the Fox show. Making less of a splash is the Surreal Meanwhile, Golden Globe on NBC performed solidly, attracting almost 27 million viewers and drawing the largest audience in the nine years NBC has aired the ceremony. Braxton Viewers tuning in to again The talent three-episode premiere came out on top last week in the Nielsen Media ratings. Beer, soda, movies and a certain once-taboo-to-mention male sexual affliction dominate the preliminary list of companies and organizations with ads slated during the Super Bowl: Nine ads: Anheuser-Busch Four ads: Pepsi-Cola Co.

Three ads: America Online, General Motors NFL Two ads: Monster, Sony Pictures, Universal Pictures, Visa USA, Warner Bros. Pictures, White House Officeof National Drug Control Policy One Ad: American Legacy Foundation, Bayer and Glaxo- SmithKline (erectile dysfunction drug, Levitra), Buena Vista Pictures, Daimler-Chrysler, Eli Lilly and Icos Corp. (erectile dysfunction drug, Cialis), Expedia.com, FedEx, Frito-Lay, Gillette, Block, IBM, MasterCard, Mitsubishi, Pfizer (erectile dysfunction drug, Viagra), Phillip Morris USA, Procter Gamble, Staples, Touchstone Pictures. Information courtesy CBS and AdAge.com. Taking the field on Sunday.