The Greenville News from Greenville, South Carolina • Page 67

Best sellers Some publishers are hoping little extras will entice more people to buy books 7 -A 0 yfj Madonna's book 'Sex' was packaged with a CD single from the singer's 'Erotica' album. The package was a cross-promotional device designed to remind book buyers of Madonna's latest musical venture. By Jocelyn McClurg The Hartford Courant If you found "Ferrington Guitars" or Madonna's "Sex" or the travel coffee-table book "From Alice to Ocean: Alone Across the Outback" wrapped under your Christmas tree, then you got something extra a compact disc. Publishers are finding new bells and whistles to entice book buyers, particularly young audiences. In most instances it's a music CD that accompanies a book, whether it's Madonna crooning "Erotica" or various artists playing Danny Ferrington's handmade guitars.

In the case of "From Alice to Ocean," it's the interactive computer and photo CD technology that is being touted as revolutionary for the illustrated-book market. With each copy of "From Alice to Ocean" (Addison-Wesley; you get the lushly illustrated coffee-table book documenting Robyn Davidson's trek across the Australian desert, plus two interactive CDs: a Kodak Photo CD designed to be played on a Photo CD player and an Apple interactive CD that plays on any color Macintosh computer with a CD-ROM drive. Rick Smolan, the photographer who documented Davidson's journey, was also the visionary with the idea to include the CDs with the book. The Apple interactive CD incorporates sound, still-color photography and moving pictures. You can hear Davidson narrate her adventure; or BoundSound paperback called "Malcolm Speaks Out," a photo essay accompanied by a CD featuring original recordings of Malcolm X's speeches (Callaway-Andrews and McMeel; "The challenge of our company always has been to break down and redefine the boundaries of the Knight-Ridder Here are the best sellers for the week ending Jan.

2, compiled from data from independent and chain bookstores, book wholesalers and independent distributors nationwide. Hardcover Fiction 1. "Dolores Claiborne." Stephen King. Viking, $23.50 2. "Mexico." James A.

Michener. Random House, $25 3. "Mixed Blessings." Danielle Steel. Delacorte. $23.50 4.

"The Tale of the Body Thief." Anne Rice. Knopf, $24 5. "The General's Daughter." Nelson DeMille. Wamer, $21.95 6. "The Pelican Brief." John Grisham.

Doubleday, $22.50 7. "The Bridges of Madison County." Robert James Waller. Warner, $14.95 8. "The Stars Shine Down." Sidney Sheldon. Morrow, $22.50 9.

"Waiting to Exhale." Terry McMillan. Viking, $22 10. "Sabine's Notebook." Nick Bantock. Chronicle, $17.95 Non-fiction 1. "The Way Things Ought to Be." Rush Limbaugh Pocket Books, $22 2.

"It Doesn't Take a Hero." H. Norman Schwarzkopf with Peter Petre. Bantam, $25 3. "Truman." David McCullough. Simon Schuster, $30 4.

"JFK: Reckless Youth." Nigel Hamilton. Random House, $30 5. "Every Living Thing." James Herriot. St. Martin's, $22.95 6.

"I Can't Believe I Said That!" Kathie Lee Gifford. Pocket Books, $22 7. "Women Who Run with the Wolves." Clarissa Pin-kola Estes. Ballantine, $20 8. "Harvey Penick's Little Red Book." Harvey Pen-ick Bud Shrake.

Simon Schuster, $19 9. "The Te of Piglet." Benjamin Hoff Dutton, $16 10. "Sex." Madonna. Warner, $49.95 Paperback Mass market 1. "Rising Sun." Michael Crichton.

Ballantine, $5.99 2. "The Waste Lands: The Dark Tower III." Stephen King. Signet, $6.99 3. "The Doomsday Conspiracy." Sidney Sheldon. Warner, $5.99 4.

"A River Runs Through It." Norman Maclean. Pocket $4.99 5. "A Time to Kill." John Grisham. Dell, $5.99 6. "The Firm." John Grisham.

IslandDell, $5.99 7. "Hideaway." Dean Koontz. Berkley, $5.99 8. "The Autobiography of Malcolm Malcolm as told to Alex Haley. Ballantine, $5.99 9.

"McNally's Secret." Lawrence Sanders. Berkley, $5.99 10. "Diana: Her True Story." Andrew Mortdfl. Pocket Books, $5.99 Trade 1. "Life's Little Instruction Book." H.

Jackson Brown Jr. Rutledge Hill, $5.95 2. "The Indispensable Calvin and Hobbes." Bill Wat-terson. Andrews McMeel, $12.95 3. "The World Almanac and Book of Facts 1993." Mark S.

Hoffman. Pharos, $7.95 4. "Cows of Our Planet." Gary Larson. Andrews McMeel, $8.95 5. "A Thousand Acres." Jane Smiley.

FawcettCo-lumbine, $12 6. "Live and Learn and Pass It On." Plume, $10 7. "7 Habits of Highly Effective People." Stephen R. Covey. $9.95 8.

"A River Runs Through It." Norman Maclean. Univ. of Chicago Press, $9.95 9. "Mrs. Fields Cookie Book." Debbi Fields.

Time-Life Books, $12.95 10. "Earth in the Balance." Al Gore. Plume, $13 Reprinted from Publishers Weekly, published by R.R. Bowker Division of Reed Publishing, USA. Reed Publishing, USA book," says Callaway pub in New York, which gained a certain amount of notoriety for producing Madonna's "Sex" book, published by Warner Books.

The inclusion of the "Erotica" single was in essence a cross-promotional device to remind book buyers of Madonna's new album. But for most of Callaway's book-CD projects, the CD is designed as an integral element, and is not sold separately in record stores. For instance, the CD that comes with "Ferrington Guitars" (co-published with HarperCollins) features original recordings by musicians who own Danny Ferrington's handmade guitars. "Ferrington Guitars" is the first in Callaway's "BoundSound" series. Just published is a Callaway see Smolan popping up on the computer screen, explaining how and why he shot the pictures.

Want more information about desert botany? Push a button and get additional facts not in the book. Several new books available this season are packaged with music CDs. "Marlene: An Intimate Photographic Memoir" by Alexander Liberman (Random House; $45) was accompanied by a CD of Dietrich warbling "Falling in Love Again" and other classics. "My 25 Years With Fleetwood Mac" (Hyperion; $35) by Mick Fleetwood also includes a CD. The company at the forefront of the book-CD trend is Callaway Editions lisher Charles Melcher.

"BoundSound is an extension of that, another redefining of the walls of the book." It also is a blatant attempt to reach out to a younger audience, one that to a large degree has moved away from books. Eventually, Callaway hopes, record stores will become a strong retail out let for BoundSound books. Radiologist gains recognition with Elvis book half and signed simply Kricun said he doesn't mind being dubbed a "rock 'n' roll radiologist," but he has been surprised at the interest his Elvis book has generated, even among normally staid colleagues. At a recent radiology meeting in Portugal where Kricun was to deliver a technical talk on magnetic resonance imaging, his host spoke Portuguese to introduce him. "I don't speak Portuguese," Kricun said, "so I didn't recognize much of what was said.

I recognized my name, 'University of Pennsylvania' and lished, Kricun got the idea for an Elvis book. At the estate auction of free-lance photographer Ed Bras-laff Kricun, who says he has a "deep love of music," and his wife, Ginny, discovered dozens of negatives of a young Presley, many apparently never printed. Braslaff had taken the shots for fan magazines. The Kricuns bought the negatives and set about making prints and researching Presley's progress in 1956, the year the photos were taken. The result has garnered the Kricuns a few favorable reviews and even a postcard from Louisville thanking them for "your efforts on my be By Jon Van Chicago tribune CHICAGO Dr.

Morrie Kri-cun, a University of Pennsylvania radiology professor who co-wrote an illustrated textbook a few years ago called "Imaging the Pelvis," has put together a new illustrated book, this time featuring Elvis Presley. Kricun, in Chicago recently to lecture at an international radiology meeting, raised some eyebrows among colleagues as he showed off his coffee-table-size effort, "Elvis 1956 Reflections." After his pelvis textbook was pub THE GREENVILLE NEWS FRIDAY. JANUARY 1, 1993 PAGE 15.