The Greenville News from Greenville, South Carolina • Page 62

Sunday, April 4,1993 20 (The Cnrnwillf News Disney's clothing business is no Mickey Mouse operation ground workers. Fabrics for both uniforms are 55 percent polyester and 45 percent wool in a herringbone pattern. Most of the uniforms are accented with red. Northwest employees say they like the Disney design. "It doesn't feel like a uniform," said Jan Pirrelli, a customer-service agent for the carrier at John Wayne Airport.

The new uniforms are more executive-looking than their predecessors, subtly prompting people to take additional pride in their work, Pirrelli said. The Northwest design won Disney top honors over about 300 other entrants in a recent annual competition sponsored by the uniform manufacturers association. Northwest's is the largest apparel contract Disney has snared so far, although Phelps' crew also has designed uniforms for workers at the Anaheim Convention Center and Anaheim Stadium. Those successes, coupled with the industry award for the Northwest designs, have given Disney visions of expansion in the uniform business. Another airline already has approached Disney about helping it change its image.

"Now we have credits," Phelps said. In the interim, ImageMaker is busy with new costumes and uniforms for all of Disney's theme parks. The apparel division is scrambling to design uniforms for Disney's National Hockey League team, the Mighty Ducks, and for Aladdin's Royal Caravan, a summer parade that will premiere April 2 at Disneyland. By Jeff Rowe Orange County Register Walt Disney Co. is getting into the apparel business in a big way.

In addition to the clothing it sells in its rapidly expanding retail stores, Disney is moving swiftly into the burgeoning uniform business, recently designing new uniforms for all 45,000 Northwest Airlines employees. More such outside work seems certain. Based in a warren of offices and workshops at Disneyland, the company's ImageMaker division outfits everyone from street sweepers to performers at all Disney theme parks. Disney's foray into uniform making for other companies replicates the company's meticulous, almost formulaic, approach to business. Study the market, avoid it if you can't dominate it, plan carefully, assemble a skilled and dedicated workforce, then attack.

The company used that approach to build its theme-park, film, music, publishing and retail businesses. For fiscal 1992, Disney had $7.5 billion in revenue, more than twice what it had in 1988. Some industry experts believe Disney is out of its league in the uniform business, where perhaps 500 manufacturers and 5,000 retail stores grapple for customers. Paced by expansion of service businesses one of the bright lights of the recession the uniform industry has been red hot. The industry rang up $5 billion in U.S.

sales last year, up from about $2 billion in the late 1970s, according to the National Associ- Wk A worker at Walt Disney Company's costume factory in southern California works on turbans for 'Aladdin's Royal Caravan' ation of Uniform Manufacturers dent of costuming, spent months Northwest wanted something with Northwest employees and Distributors. researching fabrics, colors and stylish that also would give pas- around the world, Disney came For the Northwest Airlines uni- what "statement" the company sengers a feeling of security. up with dark-blue suits for flight form order, a Disney design team wanted to make. After spending months meeting crews and dark-gray uniforms for headed by Bob Phelps, vice presi- Foothills Classic Auto Show set April 24 381750367 I fit Heart of Europe For information, call 859-3403 between 8 a.m. and 4 p.m., or 859-8636 after 5 p.m.

o- A jully-escorted 15-day tour of Germany, Austria, Italy, Switzerland, France Belgium. $2314 Everv-bunny knows. 4 departures per week Say Day to Down Under "Sensational Sydney" tour for $999 pp (ex LAX) Unique "Save the Koala' tour Escorted "Wonders Down Under" tour Sept. 1993 New Airfare Specials Down Under Connections Atlanta's only specialists for travel to Australia and the South Pacific from Apr. 27 thru Dec.

04, 1 993 Summer price Spring Fall prices are lower. Includes air fare from Greenville, all transportation in Europe, sightseeing, hotels and 26 meals. For information please call Emhage Travel at 1800968-9089. 03402 BUU-yj'OO The fifth Annual Foothills Classic Auto Show will be April 24 on the Eas-ley Christian School soccer field. The event will benefit the school.

A dash plaque will be given to the first 50 entrants (rain or shine). Each entry will be judged on its merits based on a 50-point rating system. Awards will be given to the top two in each class. Classes are as follows for stock and modified categories (three "bolt-ons" constitutes a modified vehicle): Pre 1930; 1931-1940; 1941-1950; 1951-1960; 1961-1970; 1971-1980; 1981-pre-sent; Pick-up Pre-1960; 1961-Up; Volkswagen; and 4x4. Additional classes are: Detroit Muscle Car 1961-1971; Pro Street; Wild Mini Truck; Mild Mini Truck; Competition class; and Unfinished class.

Awards will be given for Best of Show Stock; Best of Show Modified; Peoples Choice Award; and Club Participation. Door prizes will also be awarded. A $10 tax deductible donation will be charged for each entry. Make checks payable to Easiey Christian School, and mail entries to Auto Show, 400 Wellesley Place, Easiey, S.C. 29642.

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