The Greenville News from Greenville, South Carolina • Page 16

THE GREENVILLE NEWS. GREENVILLE. SOUTH CAROLINA HORSD A Y. FEBRtJART 2. IVEY'S BEAUTIFUL 1W STORE CREATED FOR GREENVILLE AREA ThisIsArchitect'sDrazvingOfNewIvey's DOOTS Will Be Head Local Store PAGE FOUR Open At Noon; Unique, Modern ivy To create (or Ivev's a department store both oricinal and distiiicme was the task set for E.

Paul Bertie. New York architect, more than a year aer. How rU the noted department colors shou.d quickly catch evrn most caiual a'ten- ii sucieeded will tr.a'ter of minutes, i re the I) a- a itrc-dt statue. That i i- to eai fit' store (it inner be ev.cr to the who time toca I It Ws TTdTfi. cuts frf rr.

is, a' dtta.i i er practical alue the second floor Readv-lo-Wear Department! jt-out I his lav-out ha hern constructed to facilitate fashion shows in season. A.iii.'-t i.n V.i.rv tnto the pi em lor cesired atoned tr.c in rr. rr to rrea'e a out pira-ins ffldt rif. lie er.ablr.'- the stoic uv A 3k (if i tt'-'-i-" "i- A if sJ 1 i Vsj--: vs. 4ar is 3 a tJ i a fn eflect- as lonj.

straight rc of "llierr larrily anv i.ght-ansif con.e;- and practical no straight liiiC- Mr Behics to point nu: "The ruiituurs the walls anci cue a aew and refreshms store Subtle Separation Along with these pleasin? effects effect nd the total effect, as Green-villians will see. is one of uniqueness. As Mr. Behle sa: "I ran tell sou for sure there ia nnthinc to compare it. either inside or ontside.

in New York or anywhere." The front of the new store it modified colonial in architecture. "Colonial detail applied to a modern composition and as Mr. Behles says. go aids to visualized merchandising. A conscious attempt is made to better enable the customer to see and i If-, 1 Especial attention has been paid stect.

merchandise, to the entrances, always an impor- since last Spring. Formal opening of the structure is planned for noon Thursday, the store to remain open until 9 p. m. in order that thousands of Interested persons may view the four floors of the new Ivey's. Handsome exterior of the new Ivey's department store at North Main and East North Streets is shown above.

Styled in the colonial tradition with modern modifications, complete renovation of the building has been underway Growth Of Ivey's Here Is Steady the ideals of service to Greenvil' Ever expanding Ivev's will spread watched the well-known depart- sound merchandising and wide we lenme mat front ol its ment store become one of the tive policies. tant feature of a department store. It is two stories high with glass: doors. A liberal use of glass on the front makes merchandise clearly visible for window shoppers. CONSTANT TEMPERATURE With the latest air conditioning, machtne installed the new building is windowless.

A constant tempera-1 ture is maintained at all times with the system automatically setting a proper Inside temperature after gaugin? the weather outside. The building gets a complete change of air every few minutes. Skillful designing has made possible an easy, natural passage from one department to another on the same floor. No barriers are erected between departments yet the customer is made to feel each department is separate. This is done by a subtle use of furnil ture, coloring, aiding and floor covering.

The overall effect nf the store is also calculate, amnng other things, to leave one with 'he impression that it Hin be rather than read about to be fully W. R. t'HAPPELL Executive ice President new fnur-flnor home today for largest in South Carolina during; thousands of Greenville friends, i the part IS years. Behind that IS Those Greenville friends have years are another 4S years and lians has never been forgotten. Although Ivey's is one of six stores in the two Carolinas and Florida in which men of the Ivey company have financial interests, the local department store is a separate corporation which operates on its own and buys as it sees fit.

That way it can best A combination of fluorescent and cep i es on ureensuies incandescent lighting serves pur- Chappell Heads Greenville Store; Is From Southwest; Has Had Wide Experience V. R. Chappell, Ivey's energetic executive vice president, started his merchandising career in the Southwest but he'a mighty proud to call Greenville home now. Mr. Chappell came to Green-; OATES BACK TO 100 poses far beyond the primary pur Shoppers May iveys first beginnings hark back pose of aiding the eyes.

BcMde. to the late 1800 s. The Ivey an-1 the overhead direct and indirect eestor was known as Stradley and fluorescent lighting, thousands of Barr when it was founded in 1890. spotlights, many of them unseen. Check Parcels And Save Time help create dramatic effects by singling out features of the store.

The store became Ivey-Kelth in 1935 when J. B. Ivey A to. of Charlotte bought controlling Interest in Keith's, Inc. owned by the late Col.

W. H. Keith and then lorated in the 200 block of North Main Street. Colonel Keith served as president and treasurer of the firm until his death In 1937 and the store remained at Its location at 233 North Main Street until it was moved to the former Sullivan Building at 125 North Main Street In 1945. POSTPONE BUILDING Even then plans called for a new home at the present site between 200 and 208 North Main Street by 1945 but the wartime scarcity caused the company fathers, ably headed by i B.

Ivey since the death of Colonel Keith, to postpone the building program. Finally, actual remodeling at the present site began March 1 of last year and work has continued steadily where once were located the Greenville Pharmacy. L. T. ville as a "pinch-hitter'' and was New York, securing a well-rounded planning to say hello and goodby view of the country's big retail to the Textile Center in Just a mafts matter of weeks.

But after Just The weary shopper will get a hefty boost in Ivey's new four-floor store. He'll have help with any or all of his packages. The parcel check room, located These spotlights help guide customers to other departments, at the same time making it easy for salespersons and customers to find merchandise. two months here he had seen The jovial Mr. Chappell has Nine years later Stradley bought out the Barr Interest and the dry goods store was operated under the C.

D. Stradley name until 1925, when it was purchased by Colonel Keith. The parent store. J. B.

Ivey and Co. which bought the controlling interest In 1935 started business In Charlotte in WOO. It has expanded until It has become the largest independently owned store in the Carolinas. enough to make him want to be-1 become known to GreenvlHians aa more than just a department store manager. He is a former president of the Retail Merchants Association and is now on that group's Board of Directors.

Other civic duties include mem come a permanent GreenvilUan. He had joined the J. B. Ivey Company in 1945, soinft to Charlotte from the Vandever Dry Grinds Company in Tulsa, Okla. After a': week he was sent to Greenville to serve as manager of Ivey's until on the street floor, will welcome The many departments In the everyone with packages.

It will be new Ivey's have each been designed situated at the rear of the first and decorated to appropriately sug-: lof fnr the convenience of shop-gest the merchandise sold in them, jpe" entering by either the front or Sidings and floor covering are skill-j rear entrance, fully fitted into the color scheme General information about the of the wall and ceilings. wl" supplied by an ex- Such seldom-used siding material Penpncpti thfre11 CONGRATULATIONS TO IVEY'S another one could be employed. Hr ber of bonds of ors of the Present officers of the company are J. B. Ivev.

president: David asked to be allowed to stav and Chamber of Commerce and the Batson and Co. and several offices. 0vens vice-president; W. T. Buice.

be stamps for sale at the has been at the Greenville store's Davenport Home, treasurer of M. vice-president, and George Jut a small Idea of the growth Ivey's since 1935 can be gained from a atudy of aueh helm ever since. After graduating from the versify of Arkansas. Mr. Chappell Alterations Are Ivey, secretary-treasurer.

W. R. Chappell took over the helm as general manager of Ivey's as redwood, oak and striated fir give unusual and pleasing effects in many of the departments and tile floor treatments lend beauty to others. CEDAR CLOSET NEW A cedar closet, built from floor to celling with the fragrant wood. ligurea at 100 employes at the present store as compared to 35 Travelers Aid and a member of the Kiwanis Club.

He and his family are members of the Presby- tenan Church. Mrs. Chappell's wife is the former Miss Liirile Quisenberry of Tulsa. Thev have two children Linda. 13.

and Dickir. 5, and livt at 421 Mclver Street, Forest Hills. derson, who came to Greenville in Ivey's Feature! Many times whether or not a de- partment store customer is pleased in 1935 and 10,000 charge ae 1AA thn. 1936 from Asheville. Mr.

Chappell came to Greenville from the Van- wlll instnntiy impress any customer Located to the rear of the men's depends on whetHer or not altera It been a big 15 years for every- dever Dry Goods companj in one connected with the store. And 'Tulsa, Okla. rtanartment the nr1ncllr rnntainc I "vl" -'w' UE aUJlHLHE. closet accessories for men, all at- 11 Veteran Employes Now On Staff Of Ivey's Store tractively displayed. Another striking department will be the beauty shop, built as a rotunda on the mezzanine.

Here spotlights will create dazzling effects. The Footwear Department with sculptured pestered waTs in deep rose color shades and other blend" Your new Fibcrglas awning, though a small item of investment to your grand, new home, will pay you big dividends in pride and comfort. GREENVILLE MATTRESS AND AWNING CO. got his first job at the Brown-Dunkin department store in Tulsa, Okla. He remained with this store for 10 years, serving during the time as assistant buyer, personnel director, store superintendent and divisional merchandise manager.

A veteran department store man by now, Mr. Chappell next became a member of Vandever Dry Goods Company of Tulsa. While there he was assistant to G. Y. Vandever.

the owner and manager of the store. His next stop was Charlotte and then Greenville. Knowledge Of Markrts While working in the Southwest Mr. Chappell had many chances to hecome familiar with retail markets in California since the Tulsa store looks as much to the Pacific Coast, for style guidance as to New York. Then and later he visited markets in Chicago and With this in mind, Ivey's alteration department leaves nothing to chance.

Concerning this extreme care that is taken, Mrs. Anna Bull, department head, says: "We In the alteration department pride ourselves on being a part of one of the most important departments in the store On us depends a great deal and we try to live up to it." The other members of the de- where all merchandise is received, opened, checked, marked and placed in stock. New Store Has Big Auditorium An auditorium for use by the pub-! lie as well as Ivey personnel will be provided on the new store's second floor. It will De available for clubs and groups of all kinds that need uptown meeting space. More than 80 'people can be comfortably seated in the new auditorium.

It will also serve as a class room for training company employees as 'well as for store meetings of all kinds. Two more have been working in Ivey alteration department since Rnp Mrs Gmrude VVe, Beven members of the Ivey's tamily can properly be called old-timers. The eleven, all of whom are now top sales people at Ivey's. were all working unier Col W. H.

Keith when B. Ivey tt Co. bought controlling Interest in the store in 1935. and Mrs Gladys Wirt. Mrs.

Lois Graddick is nnw in cos- i partment, all of whom have this same spirit, are Mrs. Zula Barton. berore lvso. iney are Mrs. nuaa Dawes and Mrs.

Anna Bull. Miss Maggie Peden, who formerly mpMc onri Mrs T.illi firav is in Minnie Brown, Mrs. Mae cnlfl nir ffnnris has hppn Now they are familiar faces to the K. uepartment. mis.

um Mr, xttiria nii.M Mrs Tula In the Markinv room for the last i DyTa- wanes. Mrs. LUla store's thousands of customers. ana Mrs. vnrysune Miuiinaux Npll Smith Mr.

few veais. The Home furnishings are both members of the better! Effie West. One Miss Florine Keith is man- department ha claimed three of 315 S. HUDSON PHONE 3-3687 ager of the Receiving Department the veteran employes-Miss Betty Ready-to. Wear department.

Ivey's Boasts Modern Lamp Department 0im i I Best Wishes To Ivey's It is with great pride that we say: "Best Wishes" to Ivey's, one of the South's finest retail establishments because it is gratifying to know that we were chosen to do the electrical and lighting fixture installation for their fine, new home. THTTWTT TT1TT Iff icco cm vv ANDERSON, S. C. Electrical Plumbing and Heating Contractors Decorative as well as utility lamps are featured in the been searched for the latest in design and pattern, new Ivey's lamp shop, shown above. The lamp market has.