The Minneapolis Star from Minneapolis, Minnesota • Page 18

18A I'll Saturday, October 14, 1972 i i- me minneapoiis (J TWT i 1 1 1" i tea ir. vi, for fd lf. Ml) tl J'. It 81 If 1 1 W-yW(IIMIMBIlliWWilllWIWWSIIW LEONDO JACKSON AND DONALD BELL, CENTRAL HIGH, IN MOD CAPS Big Apple caps were popularized by jazzman Donny Hathaway All's flare in teen-age fashion, hut mostly jeans Minneapolis Star Photos by Roger Nystrom varying number In combination goes. Add a tote bag and you're ready for first hour.

Standing in the hallways watching all the jeans go by 3. -y i1" 1 1 Fashion magazines, magazines aimed strictly at the youth trade and newspapers including this one from time to time report what's big and new In the teen fashion world for the upcoming fall or spring. There are pictures and words about pallazzo pants, plaid trousers, real-'y baggy britches with 20-inch knees and 40-inch cuffs (cuffs are supposed ill ffe ed at the floor even more. Or with different materials below the knees. Old Army field jackets.

The rattler the better. More cool if the vestiges of stripes and shoulder patches are seen in darker splotches. They're not giving those away either. A very ratty one at a Minneapolis surplus store was offered at $8 this week. But for jackets it's still mostly jeans, cut western-style and often decorated.

Skirts and dresses seem to be just about out of the picture. Who wears a skirt with a jean jacket? Uniform of the day Is jeans top and bottom. Standardized by beads, chains or pendants, then customized with embroidery, rick-rack, patches, stencils, marking pens, applique, pins, badges or buttons. Any Iff (J f.lw.lrr ioM Iwiimuu onuuiuium imi. Jtlkmrnm'mmmmmmmi i if I i to be in), the soft look, the layered look and "baby tent" dresses.

Some are wearing them. But not many and not for school. The latest in tre.ndy 6tuff is expensive. Would you believe for a pair of jeans with a contrasting flares sewn on diagonally at the knees for So what's fashionable, at least for every-day-going-to-school wear? JEANS! Skin-tight at the hips and flared at the floor. Or flar- Only a few here, but some sport many patches 5 fv- tit 6 I n.

I tai. m-fTir tt-iti tiiiiij i rami niwuii -niimni i mffn 'mit THE SCENE IS JEANS AT MARSHALL-UNIVERSITY HIGH SCHOOL Paulette Osgar and Brad Hoff with western-cut jackets 'Uniform' customized as fancy dictates Tapestry tote bag for purse, books or lunch Rock magazine broadens its music scope "We're still going to have rock music in Insider. But when it comes to culture, it's going lo be what is new and exciting, not what's young. I think what you'll find is a magazine with music in it, not a music magazine. Murtha feels Insider (the word "Connie's" was dropped from the masthead about a year ago) has already begun its "coming of age." It Is no longer "a servant of the music industry," and it is rapidly shaking Its past reputation as a magazine put out by young musicians for other young musicians.

Murtha is the magazine's only full-time paid employee. His wife, Phyllis, is associate editor, Both husband and wife nre members of a stable of about 10 contributing writers It By ROY M. CLOSE Minneapolis Star Staff Writer What began Tivp years as a four-page typewritten newsletter for members of the Twin Cities music industry has grown into a glossy magazine with 22,000 monthly circulation called Insider. Although magazine publishing has become risky financial enterprise, Insider so far has managed to survive and thrive on its orientation toward music and has begun to explore other subjects. The magazine was started by Connie Hechter, a 37-ycar-old Minneapolis advertising man who sold his employer, Trest-man Music on the commercial value of publishing a music newsletter.

The first j.ssim ofTMC Insider was distributed free lo about 500 persons in the fall of 1067. After two months Hechter began selling advertising space in the magazine. After more months, he left '1 restman, taking the magazine with him and renaming it Connie's Insider. The publication began concentrating on rock and youth-oriented music. Its style was chatty and informal (Hechter started one cover story with a breezy "III, Its advertising base continued to grow.

The magazine's most significant change, however, may have been'the appointment of Thomas Murtha as editor 17 months ago. Murtha, a St. Cloud native, had joined the Insider staff as a jazz reviewer late in 1970., When lie became editor, ha broadened the magazine's scope to include jazz and classical music as well as rock. In recent months he has started to run articles only indirectly related to music. An Interview with George Trautwcin, associate conductor of the Minnesota Orchestra, appeared In the November 1971 Issue.

Last April's edition was devoted to the problems that black musicians and artists face. In addition to a cover story on head shops, last month's Insider featured articles on rock-concert promoters, men's clothing and KS.IN-FM's enigmatic radio announcer Garrison Keillor. The September Issue, Murtha says, was "sort of a prospectus" for the future format of the magazine, "Certainly it was the most diversified issue we've done yet. And In the future, I think you'll see a lot less lauding of individual musicians and personalities; instead you might see a story of thj roek musician as family man what it's liko to have three kids and be on the road all the time. two other spcdal-in-ion to Insider, says Hechter, who publishes terest, monthlies in addit he's pleased with the igazine's new direc- Hon.

"I think now you'll fi nd Insider on West Bank "partially it's doing very only just scratching coffee tables as well us i ments," he says. "Financ well, and we feel we're the surface, We're shooti ng tor a circulation the Upper Midwest, complish that In the base of to In and we feel we should a next three or four years." Minneapolis Star I'hoto by Jack GI11I Tom and Phyllis Murtha, Insider's staff, at work.