The Minneapolis Star from Minneapolis, Minnesota • Page 9

rr 4 Aug. 30, 1978 THE MINNEAPOLIS STAR 9A Ch. 5 'marriage' follows long courtship KSTP, from Page 1A The Federal Communications Commission recently relaxed Its rules governing such relay systems. KSTP also stands to gain an immediate benefit from affiliating with ABC. The network's leading position In prime time means that advertisers pay more, overall, to sponsor ABC programing.

ABC affiliates share those higher profits. ABC's rise has been phenomenal. NBC and CBS had grabbed prime VHF (channels 2 through 13) tions before ABC began piecing to- gether a network In 1948. Struggling for affiliates, sponsors and prestige, the ABC television network lost money through almost all of the 1950s and 1960s. Its recent programing, much of It devised by Silverman and aimed at adolescents, propelled ABC to first place In the spring of 1976.

As a result, ABC has been gaining new affiliates, partly at the expense of NBC and CBS. ABC has spent heavily the past few years to try to bring its news division into even competition with NBC and CBS. And It has taken a closer, more critical look at its affiliates' local news operations. REPORTS BEGAN to circulate last year that ABC was dissatisfied with KMSP's news efforts. The station, affiliated with ABC for 19 years, long has been a poor third in local news ratings.

Some KMSP employees have complained that the news department is understaffed and saddled with inferior equipment. A new news director, George Noory, started work at KMSP last month. He has been trying to bolster the size of the news staff, and morale reportedly has been improving. But KMSP's efforts apparently came too late. KMSP station manager Roland King noted yesterday that the station's news ratings could be improved if KMSP becomes an NBC affiliate next year.

It would mean that NBC's network news program would become the lead-in for KMSP's 6 p.m. news report. But there is no assurance that NBC will seek KMSP as its Twin Cities affiliate. NBC also is looking at WTCN and could even try to woo the CBS affiliate, WCCO-TV (Channel 4). WTCN is one of seven TV stations owned by Metromedia Inc.

Metromedia's Kansas City station, KMBC-TV, associated with ABC, is the only network affiliate among the seven. WTCN has been one of the most financially successful independent stations in the nation. Lawrence Fraiberg, president of Metromedia's television division in New York, said yesterday that he was surprised by the Hubbard-ABC announcement and had given no thought to negotiating with NBC. HOWEVER, a highly placed NBC source said network officials began discussions with Metromedia before Hubbard's defection to ABC became public knowledge. He said NBC has been evaluating possible new affiliates in the Twin Cities for several weeks.

The source confirmed that NBC would also be looking seriously at KMSP. KMSP is owned by a subsidiary of 20th Century-Fox Corp. A sure result of yesterday's announcement is that one of the most enduring partnerships in U.S. broadcasting history will end in March. Beginning with radio, KSTP has had a 50-year relationship with NBC.

KSTP began television broadcasting with NBC in 1948. It was Minnesota's first TV station. KSTP founder Stanley E. Hubbard, who is Stanley S. Hubbard's father, was a longtime friend of the late NBC pioneer, David Sarnof f.

off 1 Labor Day exterior paint sale. 1 1 itf? J. I Nashville man likely choice to head parks Spears, from Page 1A $45,900 a year. Spears is now paid about $29,000. The new superintendent will administer the park board's $25-mil-lion operating budget and supervise all building and programs for the city's parks and lakes.

COMMISSIONERS interviewed described Spears as a personable, well-rounded administrator with experience In' acquiring money from federal sources. He also is known for his ability to get private contributions for parks. Some commissioners said they would like for the Minneapolis park system to rely more on outside money and less on local taxes. Therefore, they said, Spears' success in getting money in his Nashville park district was a plus. Under Spears' direction in Nashville, athletic teams have doubled, a women's athletic supervisor was hired, cultural arts programs have Increased, a nature center was started, two swimming pools have been built financed by the school board and the park board and the number of tennis courts has more than doubled.

In a telephone Interview yesterday, Spears said he could not say what changes or plans he has for the Minneapolis park system until he arrives. "I want to get into the system and see exactly what's there," he said. "I don't know too much in detail what they're doing now. I'm feel very strong about cultural arts programing and about people in the community helping to decide what they need. Sale 5.99 gai Reg.

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Choose from thousands of great patterns and colors for every room in the house. 'i: If ball in leagues, some want ballet, he said. "I like to see programing of all types, not to the exclusion of one group." Spears said he sees himself as both a builder and a progamer. Commissioners said, after Ruhe left, that his successor should con centrate on programing because Ruhe had been a builder. "Both (building and programs) are Spears said.

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ataj lntendent of the Madison, park system; Eric Reickel, man ager for the Oakland County, I parks and recreation com V. mission, and James Ruth, director of the Anaheim, recreation and arts program. Some commissioners said Ruth was one of the strongest candi dates for the lob. At least one park Now 99.99 Reg. 1 29.99.

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Genie HP garage door opener with board member went to California in Julv to interview Ruth, and Ti 75 i.ir Ruth and his wife visited Minne apolis. However, Ruth withdrew his name from the nomination list at the end of July because of an other job offer closer to home, one commissioner said. Commissioner Patricia Hillmeyer said the decision to appoint Spears was made In the past week, bne said she received a call from board 6 Chairman Dale Gilbert Friday tell wmm lng her Spears had at least seven votes. "Nobody went to Nashville to take a look at his system but the president said he had the seven votes." Hillmeyer said. "I have 20 off all lighting fixtures reg.

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"We're a strong labor-oriented community and I've always had aonrehenslons about how south erners deal with unions and deal with the organized labor element, "I felt that there were people In tS the midwest area or the metropoll tan area," she said. "I just felt that Z-brick and mirror tile sale prices effective thru Saturday. Wall coverings, lighting fixtures and garage door opener sale prices effective thru Monday, September 4th. we could have done better locally. "I don't dislike the guy," Hill meyer said.

"I Just feel we should look a little further." Spears Is now In charge of 6,410 IsvlCP acres, including 63 parns anu enney community centers in Davidson Countv. Eefore working In Minne- fiDolls. SDears was the director of recreation for a Kentucky parks denartment from April 1961 to Feb Southdale 66th France Ave. So. 920-8101 Brookdale Hwy 152 566-2100 Charge it only at these Twin Cities JCPenney stores: Rldgedale Rosedale Hwy 1 2-1 mi.

of 494 Roseville 544-6000 631-3330 Open Sunday at noon; open Labor Day 10 a.m. to 4 p.m. ruary 1967. From June 1952 to April 1961 he was a parks director In Hlllsboro, mo..