Star Tribune from Minneapolis, Minnesota • Page 55

7E Star TribuneMondaySeptember 191988 POLL: Advertisers like KARE's young viewers Saturday's Answers Who views the PSIHiAIWHP SIP 0 i LI A 0 I I TjTflT E'R'R'A'T UjMBGTVj AfiTA MiH A sTf Crosswcrd ACROSS town DOWN 1 Venture 40 Olympic event 43 Novice 44 Partner of or 45 Denial: Abbr. 46 Rare birds 48 Iowa-born actress 50 Search for water 52 Turkic person 54 Decline 55 Toil 58 Like some he-men 62 City in NW Spain 64 Olympic event 66 A Turner 67 Passover feast 68 Restaurant offering 69 Son of 31 Down 70 Organic 71 Inspires reverence 1 Liability 2 product 3 Painter 4 Inuit 5 Vessel 6 One 7 a type 8 Building wings 9 Irritate 10 Of Comb, form 11 Revolutionary battle: 1777 12 Saline 13 Ed played 18 group 22 Motel's 25 Place record Down 27Sch. 28 5 More wan 10 Coptic official 14 Selves 15 Symbols used in old 16 Misappre hends 17 Olympic event 19 Give in profusion 20Chisholm or Mohawk, e.g. 21 Japanese immigrant 23 Modesto- Reno dir. 24 Brawl 26 Consum- er's friend 28 Dismiss 31 Washing ton name 33 Dos Passos title 34 Publisher's aide Seaweed Bonheur of the Hoffmans Contract of gases: solution who Lou Sporting ancestor to 1 Corrosive CFBTR WCCO KARE KSTP KMSP Men 47 47 47 53 Women 53 53 53 47 aje KSTP KMSP "1 viewers viewer viewers viewers 18-34 27 49 33 28 35-54 36 34 34 36 55 and older 35 16 31 34 nwiSCnulU IBMHWC vtewers viewers" viewers viewers Less than $20,000 25 21 23 22 30 34 35 35 $40,000 or more 30 34 28 32 Tr "cl-i tve 7 WCCO 7 KARE KSTP KMSP Unviic viewers" vtaw viewers bw 1-4 years 6 12 7 5 5-14 years 13 16 8 12 15 years or longer 81 72 85 82 Percents based on those who view the station's late evening news at least several times a week.

SourceMinnesota Poll 37 Out of now. There's truth to that. KARE certainly doesn't hurt for promotional opportunities in NBC's popular early-evening shows, such as "Cosby" and "ALF." But NBC has few 9 p.m. hits. Viewers aren't watching KARE's 10 p.m.

news because they're too tired to change channels. Many are seeking it out. And what about losing a star? Some people in TV here believe "News 11" would come unglued if Magers, whom TV-news headhunt-ers consider one of the nation's hottest properties, were lured away to a bigger market. Although he acknowledged Magers' importance, Bass said that dismissing KARE's most successful newscast as a one-man show underestimated the appeal of the program's team strength, its style and story selection. Bass said KARE's trademarks human-interest stories, heavily promoted community involvement, striking photography and graphics have been just as successful at Gannett stations in other markets.

"What we're criticized for as 'bad' journalism is not a negative to many people," he said. "Certainly, part of it is entertainment, but in its own way, it's newsworthy." Facts about the poll Results are based on a Minnesota Poll conducted by telephone with 900 adults in the 1 1 -county Minneapolis-St. Paul metropolitan statistical area (MSA) Aug. 23 to 27 and Aug. 30 through Sept.

3. coating Households to be interviewed were selected at random from all households in the MSA with telephones. Respondents were selected at random from within each household. The sample is adjusted for household size. For results based on a sample of 900, there is 95 percent confidence that random error is no more than 3.3 percentage points in either direction.

Other forms of error or bias may be Introduced by question wording and the practical difficulties of conducting any 1 2 3 6 1 I lio 111 12 13, A 17 19 20 51 22 23 JL a mmm" WzT" 282930 31 132 33 3l 35 36 37 38l39" 40 41 42 'Tr 43 Ti 45 I 46 iT" 48 49 i 50 7 151 52 153 -1- 54 56 157 58 59 60 161,1 62 63" 54 65 "TT 66 17 68 69 75" 71 I. -re- GIOiL lE AjLlAiM OliC 0 AlTl I QT)M, qIujl sio tThTko a hiqisHT aTT Tri I dTTas IB IT luTf 'i" TfTTr'l'rt A A KJE RPN A TC nTi A VlSjftiiC. A hTT TT SE Sill NO H0 A yUTo eIIriy A ID 29 Notice 30 Soup stock ingredient 31 Biblical patriarch 32 Check 35 Wading bird 36 Small quantity 38 Assert 39 Safecracker, e.g. 41 Charged items 42 Fancied 47 Conger 49 Hindu god 50 Wisconsin River 51 Sorcery," West Indian style 52 Round painting'' 53 Soviet work gp 56 Church part 57 "I've tp London 59 Ball of yarn 60 Sharpen 61 Burden 63 Manufaci' turer's org. 65 vita brevts gorge flfM East put up the nine of hearts, preventing South from passing the trick to West.

7. However, declarer wasn't Firtr nished. He cashed a third heart. If West threw a spade, South would concede a heart to East and lose only three spades and a West therefore threw a diamond. Declarer then took the A-K of dia monds and king of clubs and led a club.

West had to win and give South the king of spades. "Jamaica?" North asked anxiously; .1 "Sure," said South. "I gave a Polr ished performance." Daily question You hold: AJ 1083V J8 10630.104 a Partner opens one heart, and you respond one spade. Partner next bids two clubs. The opponents pass.

What do you say? Answer Bid two hearts, giving partner artr other chance if he has a strong hand. Since he surely has five hearts, the "false preference" is1 safe. You shouldn't bid three clubs; which promises about 11 points and four-card support; nor should you rebid spades with only a five' card suit. 7. Send bridge questions to Shein-wold on Bridge, Star Tribune, Portland Av.

Minneapolis, Mirm. 55488. NOW SHOWING! IN MINNEAPOLIS Alfred SheinwoldBridge nevs survey. Jeanne Drew Surveys and C.J. Olson Market Research of Minneapolis conducted the interviewing for the Star Tribune.

The Minnesota Poll is directed by assistant managing editor Rob Daves. Field work is supervised by the Star Tribune's marketing research department. The poll's findings are available for inspection by appointment at Star Tribune offices, 425 Portland Av. Minneapolis. mm Richard Dreyfuss A New Comedy From Hie Creators Of "Down And Out In Beverly nan Barum MaUnaas PaBy, Tha Movfa Connactson InfoiaiaUon l-t7A-l7A 49f Oianaa, GMt CattMcatas Now on Sato BROOKOALE SQUARE, 5810 Shingle Creek 566-6721 Moon ovar raraoor 10-9: 1 5-PGI 3 1:1 5-3: 1 5-5: 15-7: 1 5-PG Cocktaa-I O0-3O0-5O0-7: 10-9: 1 5-R A PWi Cattad Wanda Tha PraaMh-9 40-R Tuckar-I O0-3: KHohtHUfo oti Klni SftToot-l Batrayaa BURNSVILLE BurnsvWe Center.

435-71 59 S-9: 1 S-fG 1 1 5-3: 1 45-9 45-R BURNSVILLE II, BurnsvMe Center, 435-8080 Coiolnf to AflMftco I 1 5-7 30-9 45-R NthtMeWO on eUfit StfooC 4 1 Tuckar-I 1 5-3: 1 Moon Ovor Parador 1: 1 5-5: 1 5-PGI 3 BuB Durhara-3: 1 5-9: SO EDEN PRAIRIE, Eden Prairie Center. 944-3232 Big-1 1 5-3: 1 5-5: 1 Moon Ovor Ptvotfor I 1 1 3 APWiCaMad Wanda Batrayad-1 00-4O0-7: 10-9 40-R Ola MAPLEWOOD 1. 694 A White Bear. 770-3993 Nlgliitnai a on nm ttraa 1 4 1 1 5-3: 1 5-5 1 5-7: 1 5-9: 1 5- Tha Praatcao-3: 10-7: 1 5-R CrooadMa Dundaa H-1 00-5O0-9: 1 5-PG 1 3 Batrayad-1 30-4: 1 5-7O0-9 20-R I.O0-3: IO-520-730-940-R 1 Dta MAPLEWOOD II. 1791 Beam A White Bear.

770-9 1 77 Moon Ovor Parador 1 1 45-PG 1 3 ConlnQ to AtiMrlco 1 200-2: 1 1 5-9 30-R Young 30 A PWi CaMad Wanda Ba-1 1 5-7. 1 5-9 30-PG PAVIUON PLACE, 631-17371713 Behind Rosedale Ctn. St. Paul A Pith CaBU Wanda I O0-3O0-5O0-7: 1 5-9: 1 5-R AMon(0tvtt vin 1 1 5-9: 30-R Tha Vaar My Voko Brofea I O0-3: Ota ST. ANTHONY MAIN S.

331-4723. Easy park-ing at St Anthony Mam ramp. Take elevator to tunnel. Moon Ovoi PaWooBc 1.00-3:1 3 I245-3OO-5I 5-7 30-I0O0-R APWtCaMadWanda Tha Vaar My Votoa Broha 12:1 1 5-945-PG 1 3 Bta-1 2: 1 1 5-9 45-PG UPTOWN, 2906 Her-nepm. 825-4644 pol3lgB.

AlWERSALPICIl'RE 11 UNrVMS.CITVrupoaiW AM SIlOWB EeOfOfO ODOlo Continued from page 1 10 p.m. news at least several times each week; 34 percent expressed that kind of loyalty to WCCO's Ttews; 31 percent said they watched KSTP's news that regularly; and 12 said they watched KMSP's Time News" two or more times a week. Even more important than KARE's leaving more loyalists, however, is 3hat almost half (49 percent) of the KARE viewers are younger than 35 and 83 percent are younger than 55. lick their chops when jtoy see a concentration of youth like that, because younger viewers are considered more active buyers and more likely to try new products. Beyond that immediate advantage, however, is what KARE's popularity 2Wth those viewers suggests about the future: The 18- to 34-year-old will be in the most coveted "demographic group for another 20 years or more.

It's no accident that KARE has ingratiated itself to young adults, although the station's success has been greater and has happened more quickly than its management anticipated. KARE's vice president and general sales manager, Elliot Bass, said -that when Gannett purchased KARE (then WTCN) from Metromedia in 1983, its research spotted a void in the newscast competition. WCCO and KSTP were perennial -powerhouses in the ratings, he said, "but their audience was really built on 50-plus viewership. There was no dominant station tor the 18-to-49 viewer or the 18-to-54 viewer or the 18-to-34 viewer, especially. "That's who we were looking at, first because we hoped it would -make us competitive," Bass said.

more importantly, we felt that "if we could attract viewers within that age bracket and our product "kept up with the times and was what they wanted, they would stay with us through the years of 35 to SFor WCCO and KSTP, until recently Competitors in a two-way race, this is not a happy prospect. What can Slhey do about it? For one thing, they can hope their Respective networks do better. is going to be a strong No. 2 3(in prime time) this year," said Karl Gensheimer, KSTP's general sales Smanager, echoing the predictions Jof ad-agency handicappers. SKSTP's average 10 p.m.

viewer already Is somewhat younger than WCCO's. And Gensheimer believes that ABC's "HeartBeat" and Beach" two 9 p.m. shows that fared especially well with younger women In spring tryouts along with "thirtysomethlng," the quintessential baby boomer show, should give KSTP its strongest 10 p.m. news lead-ins In years. He also noted that KSTP next year will have eight Minnesota Timber-wolves basketball games, which should attract younger viewers.

Meanwhile, KSTP has changed anchormen again, hoping Randall Carlisle will be Mr. Right. Carlisle made his debut last week. CBS, which finished third in prime time last year, is not expected to do, much better this season not na-' tionally, anyway. But CBS was No.1 in prime time here last season, so who knows? Perhaps WCCO will buck the trend again.

Having Minnesota Twins games next summer should strengthen WCCO's demographic profile. But yen with baseball games and new youth-oriented CBS shows such as Dirty Dancing," it doesn't automatically follow that those younger viewers will watch WCCO's news more often. Much more noticeably than KSTP, WCCO has been dancing to KARE's tune for more than a year. Its high-tech news set, heavily produced "Dimension" segments, flashier graphics and more dynamic photography even Pat Miles' makeover are evidence of WCCO's drive to overcome its reputation for being serious without sacrificing its journalistic diligence. proving to be no small task.

Two other things beyond the control of the stations could cloud the sunny future of KARE's news, i KARE could lose a member of its -ohair "family," most destructively Paul Magers, whom respondents to the Minnesota Poll ranked as the top male anchor in the Twin Cities. KSTP's ratings troubles started when the station lost Magers' popular brother, Ron, to a Chicago station seven years ago. then there's the matter of NBC's brime-time fortunes. NBC is still riding high, but entertainment division president Brandon Tartikoff is jceenly aware that network mainstays, Including "The Cosby Show," "Family Ties" and J'Cheers," won't be around indefinitely. (ARE's Bass doesn't believe NBC going to sink anytime soon, and jesides, he said, "We're not shar-ng in NBC's No.

1 position right IN ST. PAUL SEE THEATRE DIRECTORIES FOR FEATURE TIMES South dealer North-South vulnerable NORTH Q6 42 972 AK8763 WEST AJ1083 TJ8 EAST 952 10973 QJ85 J9 1063 Q104 SOUTH K74 AKQ65 AK4 52 South West North East 24 Pass 3 NT All pass Opening lead Today's deal began like a Mexican standoff. South took the first spade with dummy's queen and led a heart from dummy. If East played low, aeciarer wouia ao likewise, losing the trick safely to West while set ting up a low heart as his ninth trick. East Scotched that plan by putting up the ten of hearts.

South had to win, and West alertly dropped the jack. Declarer went to the ace of clubs and led a second heart, but once more his play got a Chile reception; FOB ADULTS ONM PtlVATI FANTASY AOiui Uiftft if uUU WA AAA MUV Ml total XXX MM XXX I Marino Paradise flk Zippws NEW SHOWS EVERY WEDNESDAY Unto GM Blue flli love Art New Shows Weekly! "October "Anytime Silt" PIm Any Baca" areata MaHnm IM Bvary Day TV MM pjm. Bargain Tuaaday IMO All ram AH Day OCC mattalnwunt cm Boom Now on lala BURNHAVENSV 14551 Bumhaven Dr. 892-3322, Near Burnsvlle Shopping Center 9 Hows to Judgement I KNlar Klowra From Outarsoaca FMi CalM Wanda-1 IO-3: 1 S5-R Young Ouna-I Dta Han-1 10-94O-R MMnlont Kun-IOO-7 20- Walt Disney's BamM Dally 5 5-G Btfl Praddlo 45- JOUTHTOWN, Hwy. 494 Pern 884-21 1 1 Dtm Hard-TOMM-Dolby Stereo I.

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Paul). 636-2664 7 Hours to Judgamant I 1 Moon Ovar Parador 55- TfW MrBaaatTtt Of IsOllOHlMMal 30-PGt 3 1 1 1 Wltio ff O' Roftv RctoaMt 1 CoMaM.tXV3:rX-S:Or-7:39:40 Bta-1 10-3 20-5 30-PG KMaf Klowna froM OiiCorspaco 2 30-6O0-7 40-9 25-PGI3 Walt Disney's Batubl I O0-4 20-G Coailng to Aanrtca-3: 10-7: 1 S-R Mliiiiiflio on eUhi Straot) I TERRACE, AM aaats 114 Broadway at 36th Av. N. 588-4621 WHIow-700-PG Bad PARKWAY, 4814 Chicago 822-3030 Mm. S3 OO-Robert DeMro Mlontant Bun-7: FILM SOCIETY Bet Aud 17th UraV 627-4430 HSoh TMa-7 A 9 ENDS SOOM RIVERVIEW, East 38th St A 42nd Av S.

729-7369 Arthur 2-On tna Ends Thurs-AB Saatt IIJO PITC aroma Hill Thoatar, 5th A Jackson, St. Paul. 291-0801. S4 SOTues. A before 6pm S3 lorcaresa 5:30 A EXCELSIOR DOCK 1 2, 474-6725 Arthur -On ttia Rodn 1 .50 Ddby-PG Wlow-7)-9 20-Adm 1 .50 DcJDy-PG AB aaata tlM A out daNy at Apach VBhhjo 4.

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S.E 378-3770 Tha Wizard of 1 3 HEIGHTS, All Seats 99 tax 40th A Central Ave. NE. 788-9079 SUBURBAN 825-6688 A PWi Callad VARSITY, 1 3th A 4th St. S.E. 33 1 -2492 THE NEW VILLAGE 4, Hwy.

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698-3085 Arthur 2 -On ana Short Ontust M-7: 1 SIGNAL HILLS S. Signal HWs Shopping Or. St. Paul. 4SOOS63 VoaasgOuria-l 30-3 30-5 30-R MfhO FPaMIOef RoyOf RetAMt 1.00-305-5:1 5-7 25-9 35-PG A PWi CaHad Wanda 1: 10-3: 10-5: 10-7: 10-9: 10-R 1SL ELK RIVER ERc River Mai on Hwy 169 441-1234 Adurtt CMdran I Bafara 4PM HM.

Tuaaday AB Saat. Mot to Trot-1 1 S-PG 1 00-305-5: 0-920-R I IO-72O-9 30-PGI 3 ROSEVILLE 4, AB Shows SIM. 488-4242 One otock W. of Lexington on Larpenteur I O0-3: 10-5: 1 5-7 35-9 40G 1 3 Arthur I-On tfsa Bocki I O0-3O0-S00-7OS-9: 15-PG WIHow-1 ANOKA. 420 E.

Mam St, 421-1414 Mat. Sat-Sun Only Prt Sat. Sun AM tUOO Mon, Tua. Wad. Thur AB taata 110 WMuw Anhurl-OnthaKodo) I IO-920-PG Joyce JillsonHoroscope Monday, September 19, 1988 Your birthday today: Capricorn (Dee.

22-Jan. 19); You may soon be In a posl i tion to make home improve-' ments. Work out a new finan- cial agreement with your spouse or business Save for a major purchaser Aquarius (Jan. 20-Feb. 18): You get more attention than usual but someone could blame you for something yon didn't do.

A good challenge will stimulate you. You have-, a great educational opportu- nity. Pisces (Fab. 19-March 20): You get as much attention as. you can stand.

Now that you are in a better financial posr--1 tion, you may decide to have a child. Stay on top of the latest computer trends. Forecast for tha week: The unfriendly aspect be-tween sun and Uranus today is worth noting because self- image can get shaken up. 1 This can be a blessing in dts guise, though. Mars and Neptune will conK i bine their energies which Is great for artists entrepreneurs.

Most of the. good news comes Wednes day, Friday and Saturday. Expect surprising news friends, hi business, know your specific role within your--1 company. and relaxation. You are capable of excellent creative work, perhaps in design.

Lao (Jury 23-Aug. 22): Do what you can to help other people. Relationships will be satisfying if you give more than you ask for. Patience Is a key word. Virgo (Aug.

23-Spt 22): You'll enjoy expressing yourself forcefully and dramatically. Give your children a special treat and read stories to them. You may have unsuspected acting ability. Libra (Sept23-Oct23): You may feel no particular urgency about today, but could experience major developments anyway. Children born today will be particularly gilted.

Be financially conservative. Scorpio (Oct 24-Nov. 21): Your popularity depends on how much of yourself you reveal to others. You have excellent business ideas that should be implemented. A rich relative may grant you a favor.

Sagittarius (Nov. 22-Dec 21): Your psychic ability can be developed with the proper exercises. You will feel better when you are on better terms with siblings. Keep up your journal or diary. Expect some climactic emo tional and career events this month.

In October you begin to see new trends. Increase your public base In November. Youll have more fun than you can stand in December theres lots to celebrate, hi 1989, remember that action counts, not just thinking about doing something. Make many social calls t-eoruary. awestments thrive in March, but you have to develop them.

Marry May. Arias (March 21-AprH 19): Having your travel plans can celed or postponed may be a Diessing in ensgmse. 1 ry 10 forgive one of your colleagues for a recent blunder. You re brilliant in a jam. Taurus (April 20-May 20): You will be dramatically impacted by your love life.

Vlr-gos have the insights you need. You need to put more tun in your Hfa. GamM(May21-June21): You may be eager to change residences but wait a bit longer. Help out a needy family member. Try to stay more relaxed.

Cancer (June 22-July 22): Trying to reconcile with a former lover may not be worth your effort. Get more rest.